pakistan's fmcg snapshot

8/11/2019 Pakistan's FMCG Snapshot

1/11

MAT JUNE 2014 VS MAT JUNE 2013

FMCG SNAPSHOTA holistic update on Pakistans FMCG market


2/11

Dish Wash

NSD Bars

Savoury

Butter

Make To Drink

Edible Oil &

Fats

Total Laundry

Desserts

Tea Personal Wash

Dairy Shampoo

Skin Care

Toothpaste

The analysis in based on following categories only


3/11

Volume

Value

National

FMCG Volume & Value Growth

16,926,877 T

1,434,886 M

+0.2 %

vs LY

+6.1 %

Vs LY

Urban

Volume Value

+5.1%

+ 0.1%

Volume Value

Rural

+ 0.2%

+ 6.7%

11,302,353

MAT JUNE 2014 vs SPLY

FMCG witnessed

slight growth at

NUR. However,

Rural market

outpaced Urban in

terms of volume &value growth.

Inflationary

pressure driven

the value across

food & non-

food categories

Volume in Tonnes

Value in Millions

5,624,524

541,520

893,367


4/11

0.1%

1.6%

-3.9%

0.2%Total FMCG

Personal Care

Home Care

Food

Volume Change Value ChangeNational

Urban

Rural

0.2%

-3.2%

-4.7%

0.1%

5.3%

4.9%

1.3%

5.1%

6.6%

7.2%

8.4%

6.7%

0.1%

3.6%

-3.3%

0.2%

6.1%

6.4%

5.1%

6.1%

Total FMCG

Personal Care

Home Care

Food

Total FMCG

Personal Care

Home Care

Food

Slight growth has been observed in food & non-food categories except personal care segment. However, Value growth

witnessed across the categories due to inflationary impact

MAT JUNE 2014 vs MAT JUNE 2013


5/11

4.6%

1.8% 1.7% 1.6% 1.5%

Unilever Engro

Foods

Dalda

Foods

Nestle Tapal

Tea

MAT JUNE 2014

Unilever is the market leader in overall FMCG followed by Engro Foods & Dalda Foods Pvt Ltd.

National Mushroom & other small

brands accounts for 73%ofthe branded overall FMCG

Value

Share

10.9%

4.3% 4.0% 3.8% 3.6%

Unilever Engro

Foods

Dalda

Foods

Nestle Tapal

Tea

Branded

Branded + Loose

1,434,886 M

607,046 M


6/11

21.1%19.4%

7.8%

4.5% 3.9%

Colgate

Palmolive

Unilever P&G Kohinoor Aftab

Soaps

2.0% 1.9% 1.8% 1.8% 1.7%

Engro

Foods

Dalda

Foods

Nestle Unilever Tapal

Tea

HOME CAREPERSONAL CARE

MAT JUNE 2014

Unilever enjoys the lion share in the personal care division whereas Colgate Palmolive has maximum share in the home

care segment. In Food category, Engro food followed by Dalda foods are the leading players in terms of value.

National

40.0%

16.8%

7.5%

3.0% 2.5%

Unilever P&G Colgate

Palmolive

Kohinoor Medicam

FOODS

Value Share

1,286,340 M 70,439 M 78,107 M


7/11

-7.3%

-0.1%

7.2%

2.3%

-24.8%

-3.2%

0.1%

Butter Dairy Desserts

Edible

Oil MTD Savoury Tea

Dairy is the biggest contributor in the Food category followed by Edible Oil & Tea. However, volume growth only observed

in Desserts , Edible Oil & Tea category.

National

1%1%

13%

85%

BUTTER DESSERTS MTD SAVOURY

TEA Edible Oil Dairy

16,027,496 T Growth/De-Growth Analysis

Volume Share - Foods



8/11

Total laundry is the major contributor In the Home Care category & shown slight growth In the analyzed period

2%

-4%

Total Laundry NSD Bar10%

90%

Dish Wash NSD bars Total Laundary

771,338 T

NationalVolume ShareHome Care

Growth/De-Growth Analysis



9/11

Personal Care soaps is the biggest contributor in the personal care segment followed by Shampoo. However, it has shown

massive de-growth in the analyzed period . On the other hand, slight growth witnessed by rest of the categories.

1% 1%1%

-7%

Toothpaste Shampoo Skin Care

Personal

Wash

61%

23%

7%

9%

PW Shampoo Skin Care Toothpaste

128,042 T

NationalVolume SharePersonal Care

Growth/De-Growth Analysis



10/11


11/11

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pakistan's fmcg snapshot

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