pakistan - tv analysis half yearly report jan 13 – june 13
DESCRIPTION
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV HALF YEARLY INDUSTRY REPORT gives the overall picture of advertising on TV during the months of Jan 13 to Jun 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots.TRANSCRIPT
TV Analysis Half Yearly Report Jan13 – June 13
Trend AnalysisComparison Jan-Jun 2013
Total Minutes of Advertising
January February March April May June
208,153 208,711
257,998
302,146 292,618 274,687
The highest minutes of advertising ran during the month of April, 2013 because of the Election campaigns. (Mar 13 – May 13)
January13%
February13%
March17%
April20%
May19%
June18%
% Share of Advt. Minutes
Trend AnalysisComparison Jan-Jun 2013
TOP 10 CATEGORIESBe
vera
ges
Cellu
lar C
omm
unic
ation
Pers
onal
Pro
duct
s
Det
erge
nts
Cons
truc
tion
Hea
lthca
re &
Med
ical
...
Conf
ectio
nary
Elec
tions
Culli
nary
Educ
ation
Oth
ers
17%15%
11%
9%
6%5% 4% 4% 4%
3%
22%
% Share of Advt. Minutes
% Share of Advt. Minutes
TOP 10 ADVERTISERS
UNILEVER P&G PEPSI COLA RECKITT NESTLE QMOBILE Mobilink Ufone TELENOR COCA COLA
12%
7%
5%
3% 3% 2% 2% 2% 2% 2%
% Share of Advt. Minutes
TOP 15 BRANDS
Pepsi
Ufone
Liaquat
Hospita
l
New Ariel B
lue
Telenor T
alksh
awk
Lake
CityPTC
LPPP
Dew
Head &
Shoulder
Safe
guard Zong PTI
Surf
Exce
l
Coca Cola
3%
2% 2%2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1%
1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
CITY42
GEO NEW
S
HUM TV
DAWN N
EWS
ARY NEW
S
DUNYA NEW
S
ARY DIG
ITALGEO
SAMAA
ATV
KohiNoor
Urdu-1
AAJ NEW
S
EXPRESS NEW
S
A-PLU
S
4% 4%
4% 3%3% 3%
3%3% 3% 3%
3% 3% 2% 2% 2%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
CITY42
Express
Ent
HUM TV
DAWN NEW
S
ARY NEWS
Apna TVKTN
TV ONE
ARY DIGITAL
AAJ NEW
S
A-PLUS
8xm
SAMAAATV
GEO NEWS
4%
3% 3% 3% 3% 3% 3% 3% 3%3% 2% 2% 2% 2% 2%
Genre Split in Jan13 – Jun13% Share of Advt. Minutes
NEWS45%
Ent38%
MUSIC5%
SPORTS3%
MOVIES3%
KIDS2% HEALTH
1%FOOD
1%
RELIGIOUS1%
NEWS
Ent
MUSIC
SPORTS
MOVIES
KIDS
HEALTH
FOOD
RELIGIOUS
Time Band Split Jan13 -Jun13% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)
18%
After Noon (12:00 - 16:59)
27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)
29%
Late Prime Time (23:00 - 23:59)6%
THE END
For query on DATA, please contact:MEDIA BANK
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0343-2330696