Pakistan Print Media IndustryYearly Analysis - 2014

Data Source: Media Track Pakistan

Total spent on Pakistan Print media industry in 2014 was PKR 11.10 Billion (publications only).

PKR 0.40 Billion Spent on Weekly and Monthly Magazines.

Education sector is top most spending category in Print media followed by Construction and Bank.

Government is one of the biggest spender on Print media.

MCB was the biggest Advertiser from private sector.

Print Media ReportData Statistics

14.0%13.5%

11.0%

4.9%4.4%

3.9%

2.1% 2.0% 1.7% 1.6% 1.5% 1.4% 1.3% 1.1% 1.1%

Top 20 CategoriesShare of Spent

4.8%4.5%

2.0% 1.9%1.8% 1.7%

1.5% 1.5% 1.4%

1.0% 1.0% 0.9% 0.8% 0.8% 0.7%

Top 20 AdvertisersShare of Spent

2.7%

1.9%

1.5%1.4%

1.1%1.0%

0.9%

0.7% 0.7% 0.6% 0.6% 0.6% 0.6% 0.6% 0.5%

Top 20 BrandsShare of Spent

Publications97%

Magazines3%

Publications vs Digest/Magazines

Based on Spent

Urdu Publications

53%

English Publications

47%

English vs Urdu Publication RatioBased on Spent

Inside54%

Back Page8%

Front Insie10%

Front Page27%

Back Inside1%

Ad Types Analysis

2%

23%

45%

30% Hyderabad

Islamabad

Karachi

Lahore

Regional Spent

Top Publications and MagazinesIn the year 2014

Urdu Publications English Publications Magazines

Monthly Trend

5% 5%

6%7%

5%

9% 9%

12%

8%

9%

11%

12%

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Based on Spent

Jan - Dec 2014

Category Analysis Publications & Magazines/Digest

Year 2014

20%

1%

1%

1%

1%

1%

1%

1%

2%

2%

2%

2%

3%

4%

4%

5%

6%

7%

17%

21%

OTHERS

RAYMOND GARMENTS

FIVE STAR TEXTILE

SITARA TEXTILE MILLS

CAMBRIDGE GARMENTS

ZENIYA LAWN

ROYAL TAG

JUNAID JAMSHED STORE

HIJABUNISA GARMENTS

ORIGINS GARMENTS

MAUSUMMERY LAWN

RALPH LAUREN COLLECTION

AL-KARAM TEXTILE MILLS

SANA SAFINAZ GARMENTS

TEXTILE MILLS ASSOCIATION

NISHAT LINEN GARMENTS

ITTEHAD TEXTILE

KHAADI LAWN

BONANZA GARMENTS

GUL AHMED TEXTILE MILLS

Garments / LawnShare Of Spent

104 Players were active in 2014

33%

1%

1%

1%

1%

1%

2%

2%

2%

2%

2%

2%

2%

3%

3%

3%

6%

7%

11%

13%

OTHERS

ZAAMIN GROUP

KINGS REAL ESTATE

ASHIYANA HOUSING PROJECT

ABDULLAH BUILDERS & DEVELOPERS

FALAKNAZ PROPERTIES

SAIMA BUILDER & DEVELOPERS

GOHAR GROUP OF COMPANIES

IZHAR GROUP OF COMPANIES

STAR MARKETING

FRONT LINE MARKETING

CITY HOUSING PROJECT

SWEET HOMES PAKISTAN

EDEN HOUSING

GULBERG ISLAMABAD

GHANI BUILDER & DEVELOPERS

DHA

EMAAR PAKISTAN

DAMAC PROPERTIES

BAHRIA TOWN

Construction Share of Spent

198 Players were active in 2014

Bank Category Share Of Spent

52 Players were active in 2014

10%

2%

2%

2%

2%

3%

3%

3%

3%

3%

4%

4%

4%

4%

5%

6%

6%

6%

8%

19%

OTHERS

DUBAI ISLAMIC BANK

HABIB METROPOLITAN BANK

KASB BANK LTD

SONERI BANK

J. S. BANK

SINDH BANK

SUMMIT BANK

BANK AL HABIB

UNITED BANK LIMITED

STANDARD CHARTERED BANK

ALLIED BANK LTD

NATIONAL BANK OF PAKISTAN

ASKARI BANK LTD

BANK ALFALAH

MEZAN BANK

BANK ISLAMI LTD

THE BANK OF PUNJAB

HABIB BANK LTD

MUSLIM COMMERCIAL BANK

Hand Set CategoryShare of Spent

18%

1%

1%

1%

5%

8%

9%

14%

41%

OTHERS

VOICE MOBILE

GFIVE MOBILE

DANY

HUAWEI

Q MOBILE

LENOVO

IPHONE

SAMSUNG

CHINA MOBILE19%

TELENOR 11%

WARID TELECOM

10%UFONE7%MOBILINK

7%

PTCL46%

Telecommunication Service Providers Share Of Spent

THE END

For query on DATA, please contact:

Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off

Main Sharah-e-Faisal, Karachi, Pakistan.

For other queries, please contact PAS at:

secretariat@pas.org.pk

Mr. Arshad Bhatti

khi@mediatrackpk.com

Phone: +9221-34289818-9