pain-free content marketing for banking
Post on 21-Oct-2014
1.100 views
DESCRIPTION
Your business clients need information from you to help solve their business challenges. Your bank is equipped to help them meet these challenges, with strategic business intelligence, and the products and services to put that business intelligence into action. It's a win-win situation. But where do you start? Once you start, how do you keep up with this endless demand for great content? How do you know what topics are going to keep your clients interest? How can you tell if your content marketing program is even working? This presentation takes you through the time-tested process that will get you and your bank's marketing team up and running with your own unique content marketing program in a matter of weeks.TRANSCRIPT
Slide 1
Bicycles
Edition One
The FPS Content Development and Delivery System
Content Marketing for Financial Institutions
You don't have to do it alone
How Do You ...?
1) Keep Producing Original Content2) Come up with Topics that Engage 3) Manage Timelines4) Find the Budget/Staff5) Get Buy-In from Senior Management6) Measure Content Effectiveness
It's a lot to manage.
But we can take away a great deal of that time and frustration off of your plate and put it on ours.
Weve Got You Covered
It's a lot to manage. But we can take away a great deal of that time and frustration off of your plate and put it on ours.
3
1) Content Development and Design2) Topic Selection 3) Timely Delivery4) Reduced Cost and Labor4) Proven ROI
Our Time-Tested Process
The process is streamlined and time tested, since we've been working with corporate bank marketers like you to make it all happen, for more than 25 years.
Roughly a 45 minutes conversation with you, where we learn about who you'll be targeting, frequency, design and layout needs.
The Initial Call
Custom List of Topics
Based on the initial interview, the FPS team comes up with a custom list of topics.
You simply select the topics you want developed
You identify your bank's subject matter experts or other industry experts that you would like our professional writers to interview, resulting in completely original and customized content.
Content Collaboration
We then complete the article draft and send it to you and your team for review, and any additional edits.
Articles are Drafted
The final copy is then prepared for layout and readied for its scheduled distribution.
Layout and Distribution
Tracking and Performance
We can also provide you with detailed tracking and reporting, so you and your sales team know exactly how well your content marketing program is performing.
www.fpsc.com 847.501.4120 ext. 3
Lets Get a Conversation Started!
The entire streamlined process is completed in a matter of weeks.
Content Marketing Specialists for Financial Services
Blues
15124.822
Blues
28969.99