pagecloud reimagines the future of website creation with craig fitzpatrick
TRANSCRIPT
Every child is born an artist. The problem is how to remain an artist once we grow up.
Pablo Picasso
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The Web has a giant usability problem.
~ 1% (know
HTML/CSS)
People that can create something
from scratch on the Web
~ 99% (don’t know HTML/CSS)
People that can only fill in the
blanks of a pre-fab template or pay
someone $10k-20k to do it.
The world’s first Content Management System (CMS)
circa 1450 A.D. (the printing press)
500 years later…
and another 50 years after that…
Building HTML templates for a modern CMS is a labor intensive process to set rigid page layouts,
done by highly trained craftsmen, so that the content is
accessible to millions.
Building HTML templates for a modern CMS is a labor intensive process to set rigid page layouts,
done by highly trained craftsmen, so that the content is
accessible to millions.
Building HTML templates for a modern CMS is a labor intensive process to set rigid page layouts,
done by highly trained craftsmen, so that the content is
accessible to millions.
Building HTML templates for a modern CMS is a labor intensive process to set rigid page layouts,
done by highly trained craftsmen, so that the content is
accessible to millions.
Building HTML templates for a modern CMS is a labor intensive process to set rigid page layouts,
done by highly trained craftsmen, so that the content is
accessible to millions.
Rise of CSS (1990’s to 2010’s)
1981
2016
The invention of WYSIWYG,
mid 1980’s
2016: Enter PageCloud
PageCloud’s Mission: To bring free-form publishing
and creative expression to everyone with an Internet
connection.
7 Core Beliefs (with demos!)
Core Belief #1 A “template”, at best, will
only ever be ~60% of what you want.
Core Belief #2 We shouldn’t have to
“fight” with technology to get the outcome we want.
Core Belief #3 The vast majority of websites in the world
don’t require a full CMS.
Core Belief #4 Current crop of RWD techniques
are (ironically) completely inaccessible to the masses.
Core Belief #5 Web publishing tools need start
leaning towards design and creativity, and away from the
databases and source code.
Core Belief #6 Web applications shouldn't
be 2nd class citizens for usability & efficiency.
Core Belief #7 Any good web publisher
should integrate with every kind of web content.
Core Belief #8 It should all be open and extensible by 3rd party
developers and designers.
One last demo… Creating a custom designed
page from scratch.
A major technological shift is coming.
SAVE 20%
FITC2016
If you could create anything, what would it be?