Page 1Adriana Ramirez . Amanda Smith . Jerusha Devargus . Alia Rafiq

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To design a set of 3 different posters advertising an annual Rocky Horror Picture Show Weekend at the Revision Theatre in Asbury Park, New Jersey as a way to build a community of all ages through the culture and entertainment of the Rocky Horror Picture Show film.

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Asbury, New JerseyAsbury, New JerseyAsbury Park promotes

everything the vivacious city of Asbury has to offer including: dining, art, music, recreation, real estate, culture, events,

hospitality and live-work opportunities. Asbury is a city of potential and a place where people can come together to appreciate and celebrate a

variety of things, including the immortal Rocky Horror. Be

sure to join the city’s “revolution against boredom”

by coming out to Rocky Horror Weekend!

“Where going local doesn’t mean blending in”

www.cityofasburypark.com

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• Asbury’s call to action urges those who are familiar with the city to find an “in!” and

make it their own while also taking the time to encourage newcomers with memorable experiences.. This campaign elucidates the

spirit of Asbury Park and caters to the devotion of bringing entertainment and happiness through the city’s countless

venues.• Much like Asbury’s vision of unity through differences, art, and culture, Rocky Horror Weekend is about bringing people together

and creating a sense of togetherness through the experience of this cult classic

film.• ReVision Theatre supports the concept of

ReThinking theatre by celebrating and reinventing classics such as Rocky Horror. ReVision will diversify the message of the

film with a “fresh voice”. • Just in time to celebrate Rocky Horror’s 35th anniversary, Rocky Horror Weekend will provide a festive contribution to the artistic appreciation of the city of Asbury.

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Jennifer Coughlin: Team LeaderJennifer has been studying and practicing design and photography for over five years. She has held positions as production assistant at a publication company and as art director for a literary magazine. She has owned and operated her own photography and design company for three years and counting. Jennifer has been known to participate in projects from top to bottom, start to finish, being a part of every aspect until success is achieved. 

Team Profiles:Team Profiles:

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Researcher: Alia RafiqAlia Rafiq is a front-runner in the fashion merchandising industry, attending San Francisco’s Academy of Art University; Alia has gained strong experience and passion in fields of Visual Design and Styling. With her background in photography, her keen eye has helped to created some of the most visually striking fashion shoots and window displays. Instruction and project-based experience in buying and merchandising has exposed and helped prepare her for the strong business aspect of the industry. Her love for strong colour contrasts and imaginative dreamlike creativity stems from a childhood of pouring over editorial spreads from Paris, Milan and London. Leading up to her eventual pursuit of art direction for fashion publications of the prestigious nature

Adriana Ramirez: WriterAdriana Ramirez has grown up with art influencing every aspect of her life. It has become a love and a passion for her. Adriana has been study photography for two years at the Academy of Art University, in San Francisco. Adriana currently works at Washington Union High School, in the art department. She has been a big force in helping to develop the new art department curriculum. Her goal is to bring photography into the classroom as a new outlet for kids to express their creativity. She is driven towards success in the projects she pursues and loves collaborating with others on projects that promote the arts.

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Layout Designer: Amanda SmithAmanda has been working formally in the Graphic Design community for over 2 years, but has had strong artistic inclinations since she could first hold a pencil. While her strengths lie in layout and print work, Amanda has had a variety of experience with a multitude of design applications and loves exploring new and creative techniques to solve design problems. Her college background extends into the worlds of philosophy and sociology and her great understanding of community and society adds an interesting twist to her design. Because of her diverse interests and strong communication skills Amanda is a great asset to any design team or community.

Devil's Advocate: Jerusha DeVargasJerusha DeVargas is our Troubleshooting Advisor for the Rocky Horror Weekend in Asbury Park, NJ. She brings over eleven years of experience in large event management and strategic problem assessment. Prior to this endeavor, Jerusha was chief support to the Chief Operating Officer for a Fortune 100 company where she opened accounts in New York, Atlanta and Miami. Her expertise lies in understanding the needs, budgets and unforeseeable concerns in producing events. 

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ExpensesExpenses:Asbury Park capitalizes on their strong sense of community and involvement. Rocky Horror Weekend is based around that same concept and wants to bring people together to marvel at the timeless appeal of this film. We will obviously be setting aside a specific budget for the event, however, we also want to make sure to include the appeal of community involvement. We will be taking advantage of volunteer work and free advertising via Twitter, Facebook, blogs, local magazines and newspapers such as Asbury Park Press, and In! Asbury Park website (http://www.cityofasburypark.com).

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Procedures:Procedures:The Rocky Horror Weekend Event The Rocky Horror Weekend Event is planned for the first weekend in October in Asbury Park, New Jersey. The Rocky Horror Picture Show will take place at the ReVision Theater located at 603 Mattison Avenue #4100, with shows starting in the afternoon on Friday and ending with a late night evening show on Sunday. Community members of the area will be able to come together and enjoy this amazing cult classic. It should take seven months to get the event put into place. We will need to secure the location for the date planned. Once the date for the theater is secure the actors can begin rehearsal. We will need to book vendors for the entertainment and food sales that will take place in the parking lot next to the theater. Once this is done then advertising will need to done. We will create a series of three posters for the event that can be displayed in local shops around the area. Flyer with the same designs of the posters can also be left in local shops for people to take as well. Advertising can also be done via the theaters webpage and Facebook page.  TicketsTickets will be available for each individual showing. Once the ticket is turned over to the theater, ticketholders will be issued wristbands that correspond to their showing time. This wristband gives the ticketholder access to the vendor booths and entertainment taking place in the parking lot next to the theater. Ticket holders are welcome to come to the event early and stay after in order to partake in the entertainment and vendor booths. A portion of the profits from ticket sales will go towards the beatification of Asbury Park.

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Vendor BoothsThere will be vendor booths set up in the parking lot next to the theater. There will be Rocky Horror entertainment. Local vendors will have food and drink booths set up for ticket holders to enjoy before and after the show. There will be vendors selling Rocky Horror items and props. Ticket holders will need to show their wristbands in order to gain access to the vendor booths. Vendors will need to pay a fee to set up their booth in the parking lot. The profits that they make will go to covering the booth cost and anything after that will be their profit. PropsThere is audience participation at many of the Rocky Horror Picture Show, which makes this show unique. Audience members bring props to such as newspaper, flashlights, water pistols, etc. These props are ok for the ticketholders to bring. Props will be checked at the door before entrance into the theater. If they do not meet qualifications of an acceptable prop then the ticket holder may not be allowed to bring it in with them. There will be security at the door to check props and make sure they meet criteria. SecuritySecurity will be at the entrance to check bags and props. There will also be security in the entertainments area with the vendor booth. Security will be around to make sure that everything is orderly and no one gets out of hand. ParkingThere will be available parking in the surrounding parking lots around the theater. The ReVision Theater will be using its parking lot

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Costume Rocky Costume Rocky Horror Costume Horror Costume Contest:Contest:Viewers get a chance

to participate in a Rocky Horror

costume contest in order to win a prize. With this ‘sideshow’ we are able to have a

fun, interactive portion of the event

for our viewers.

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You are just one ticket away from joining “the

time warp” in New Jersey.Don’t keep that “sweet

transvestite” waiting any longer.