page 0 apl logistics corporate seminar 2006. page 1 apl logistics’ core ebit margin trend highest...
TRANSCRIPT
Page 1
APL Logistics APL Logistics
Corporate Seminar 2006Corporate Seminar 2006Corporate Seminar 2006Corporate Seminar 2006
Page 2
APL Logistics’ Core EBIT Margin TrendAPL Logistics’ Core EBIT Margin Trend
Highest margins in 4 years
Margins to 4.6% in 2005
ROCE at 11% Targeting 15% in 3 years
-5.0%
-2.5%
0.0%
2.5%
5.0%
2002 2003 2004 2005
Page 3
APL Logistics Revenue and Core EBITAPL Logistics Revenue and Core EBIT
-9-22
7
34
59
-40
-20
0
20
40
60
$(Mil)
2001 2002 2003 2004 2005
Year
Core EBIT
Core EBIT GrowthRevenue Growth
723814
975
11671290
30%
12%
20% 20%
11%
0
200
400
600
800
1000
1200
1400
2001 2002 2003 2004 2005
0%
5%
10%
15%
20%
25%
30%
35%
Revenue Growth
Page 5
IT Systems, Capabilities
and Stability
Be the Industry Leader in Quality
Logistics Solutions
Organization Change and
Roll-Out
Innovate Solutions addressing Key Supply
Chain Challenges
Innovate Solutions addressing Key Supply
Chain Challenges
Deliver Business Outcomes in’06Deliver Business Outcomes in’06
Building the Foundation in ‘06 Building the Foundation in ‘06
Differentiate Liner with Logistics as The Competitive Advantage in managing the Customers Supply Chain
Differentiate Liner with Logistics as The Competitive Advantage in managing the Customers Supply Chain
Create Value & Ensure Operational
Excellence
Consol Optimization
Product Customization
SupplierManagement
DeconsolCustoms Clearance
Port-to-PortConveyance
Customs Clearance
FreightBrokering
Final Delivery ReverseLogistics
Execute Go-To-Market
Strategy
Logistics Product Review
and Final Alignment
APL LogisticsAPL Logistics
Productivity Improvement Productivity Improvement
NOL Group Rev
Income
NOL Group Rev
Income
APLLRevenuesand EBIT
APLLRevenuesand EBIT
Redefine Logistics
Business IT Requirements
40% APLL Business on APL Assets.
50 New JointLiner/Logs Acct15 SAM Accts15 SAM Accts
Verify Customer SC Challenges to Change the Game
Verify Customer SC Challenges to Change the Game
Develop 3 new
Products in 2006
Develop 3 new
Products in 2006
KPI Alignment and value
recognition
KPI Alignment and value
recognition
Complete Vertical Study (4) Main and
Solutions Roadmap
Complete Vertical Study (4) Main and
Solutions Roadmap
Holistica to Deliver 2
Customers
Accomplish Business Priorities
within Budget
Cost Savings Targets
Cost Savings Targets
Generate Incremental
Rev
Generate Incremental
Rev
Acquire Airfreight and
DeconsolCapabilities
Develop our Talent and Expertise in the
Logistics Organization
Creating and Sustaining Competitive Advantage
Page 6
IndustryLeadership in
Quality Solutions
Differentiate Liner – Develop the Premium
Innovate Solutions
Innovate -Develop New Products and Services (Int’l Service Focus) Develop Industry Vertical Customer Specific Solutions Create and Implement New Pricing Strategies Value Add to Liner Offerings with Logistics Capabilities
Achieve Low Service Time Variability - Predictability Shorter Transit Times E2E - Velocity Real Time Information - Visibility Integrated Offerings to Enhance Control & Simplicity - Flexibility
Value & Operational Excellence
Financial Performance for the Group Value to Customer Supply Chain Stronger analytical capabilities Reporting Next generation IT platform
Create Sustainable Advantage
Page 7
Brian LuttPresident
APL Logistics
RegionalLogistics Leads
Jim McAdamSVP
Supply ChainSolutions
Bill Villalon**VP
Global Marketingand ProductDevelopment
Danny Goh**VP
Global Operationsand IT Strategy
Rosario Rizzo**VP Logistics
Americas Region
Eddy WoutersVP Logistics
Europe Region
Paul TayVP Logistics
G. China Region
Gene SerokaVP LogisticsAME Region
Products &Custoomer Verticals
Danny Goh**Global CNS/DNS
Steen MarcuslundGlobal Forw arding
Rosario Rizzo**CLS/WMS
Mike PilverAuto/AutoIMS
** Denotes Multiple Roles/Assignments
Bill VillalonIntermodal & Vascor
Building the Foundation in ‘06
Organization Change and
Roll-Out
Page 8
Building the Foundation in ‘06
Organization Change and
Roll-Out
Brian LuttPresident
APL Logistics
Regional*Logistics Leads
Rosario Rizzo**VP Logistics
Americas Region
Eddy WoutersVP Logistics
Europe Region
Paul TayVP Logistics
G. China Region
Gene SerokaVP LogisticsAME Region
** Denotes Multiple Roles/Assignments
NOL Regional Presidents
Page 9
Building the Foundation in ‘06
Organization Change and
Roll-Out
Bill Villalon**VP
Global Marketing &Product
Development
SteenMarcuslund
FreightProcurement
Air/Sea
Danny GohConsol/DeconsolGlobal Product
Lead
Rosario RizzoWMS/ClS
Global ProductLead
Mike PilverAuto Vertical
Lead
R&D Team/Product Development
Global Product Leads w ill have mutiple roles in theorganization.
Vertical Leadsand Industry
Experts
Page 10
Building the Foundation in ‘06
Organization Change and
Roll-Out
Regional Changes and Organizations have been rolled out as of February 1st.
Page 11
Building the Foundation - Talent
Develop our Talent and Expertise in the
Logistics Organization
Training
• We must train our teams to Sell All Services• We must train our teams to Add Value• We must train our teams to sell Value Added• We must train our teams to X-Sell• We must Integrate our Sell
Develop Expertise
• We must understand our customers’ Supply Chain Challenges• We must develop vertical expertise and address those Challenges• We must innovate with solutions for selective verticals and customers• We must Challenge ourselves to Get Ahead of The Customers Curve•
Page 12
Liner and Logistics – Go To Market
1. The Coordinated APL/APLL Sell
Target list of customers to cross sell APL and APLL products/servicesList to be developed collaboratively between APL/APLL at the District LevelTo Be Completed By March 17th.
APL/APLL Then Goes to MarketAPL/APLL Then Goes to Market2. The Combined Sell
Target List of Customers to sell Combined (Bundled Services) APLL Invoiced on APL Liner Assets. List to be developed same as aboveTo Be Completed By March 17th
APL/APLL Then Goes to MarketAPL/APLL Then Goes to Market
3. LCL – Standard Product Re-launch
Target list of customers to re-sell on APLL/APL LCL Service List to be developed from both origin and destinations (TP Product Only for Now)To Be Completed by March 17th…..Re-Launch Scheduled for April 1st
APL/APLL Then Goes to MarketAPL/APLL Then Goes to Market
4. Focused Expansion and Growth Sell
IFS to sell into new markets and Geographies in advance of Liner Network CapabilitiesAPLL is selling today – Generate Leads from APL Liner Customers
5. Spot Utilization and IFS Growth Sell
APLL Has Gone to MarketAPLL Has Gone to Market
Target non-APL Liner customers to grow APLL IFS business profitably. This business would be utilized as “spot” filler for APL in the event of cargo shortfalls.Rules of Engagement are in Place.APLL Has Gone to MarketAPLL Has Gone to Market
Page 13
IT Systems Capabilities and Innovation
New Capabilities
FutureRequirements
GFF – MU3 in Pilot Yantra – New WMS Platform 2006 eDoc – Coming in 2006
Vendor DeskTop – Needed to play in the Consol Space Intermodal Agent System Driving IT Strategy from within the Business Vertical Solutions – Cutting Edge Technology
Innovation Business involvement in driving IT Strategy We will need to invest in our IT Future Continuous IT Improvement as a differentiator The customer needs to be “Wow’d”
Working the Opportunities
Page 14
2006 Logistics KPI’s
Phase in Strategic Account Management Program
15 Accounts in 2006
Joint Liner/Logistics Customer Targets – Incremental Revenue 2006
Decide on Verticals, Strategies, Capabilities and Structures
By end 2nd Quarter
Develop Vertical Capabilities and Expertise
Build a Solid Customer Pipeline in each Vertical
Execute Liner/Logistics Go-To-Market Strategy
Differentiate Liner with Logistics as a competitive advantage
Improve Cross Shares %
Review and Refine our Business/Product Strategies
Page 15
2006 Must Do’s
Leveraging our capabilities across lines of business – Coordinate and Execute Strategy
Customers - Logistics to Liner and Liner to Logistics
Operations – Transportation, Facilities and Back Room Functions
Total Commitment to Integration – “We have not yet got this right”
Develop Business Model around Logistics Engineering Product
Controlling and reducing Costs
Managing the Business with Regional Focus – P&L Accountability
Build The Regional Pipeline - Accelerate Sales Training & Integrate