paf responsible gaming summit 2015: designing responsible gaming behavior. sille krakow, leading...
TRANSCRIPT
DESIGNING RESPONSIBLE
GAMING BEHAVIOUR
TEAM KRUKOW
WHAT WE DO KRUKOW
MAKE LIFE EASY KRUKOW
CHANGE STARTS WITH AMBITION AMBITION
Responsible gaming AmbitionHAVING A GOOD TIME AMBITION
STAYING WITHIN BUDGET AMBITION
RESPONSIBLE GAMER AMBITION
THE HUMAN MODEL
RATIONAL AGENT MODEL
WELL-DEFINED GOALS
MAXIMIZING
STATISTICALLY RISK ASSESSMENT
RATIONAL
STATE OF MIND MODEL
COLD STATE OF MIND ( KNOWLEDGE DRIVEN )
JUST STOP
WHEN WE START LOSING COLD
BEFORE WE GET OUT OF CONTROL COLD
AND BEFORE WE LOSE EVERYTHING COLD
COLD, CALM AND COLLECTED COLD
THIS MEANS:
WIN WIN
COLD
CAUTION!! PROBLEM
COLD IS NOT THE ONLY STATE OF MIND!
THESE SITUATIONS WERE PROBLEM
CAUSED BY THIS STATE OF MIND PROBLEM
WHICH IS A… HOT
HOT STATE OF MIND! ( IMPULSE DRIVEN )
WHAT DOES THAT MEAN? HOT
REDEFINE THE HUMAN MODEL
80% OF THE TIME, WE MODEL
IRRATIONEL
HAVE CONFLICTING GOALS
DO RISK ASSESSMENT BASED
ON IMPRESSIONS
WHAT CAN WE DO? HOT
RESPONSIBLECHANGE STATE OF MINDS!
RESPONSIBLEAT THE RIGHT TIME; BEFORE & WHEN
TOOLS ARE IN OUR SURROUNDINGS RESPONSIBLE
SOLUTION STRATEGIES RESPONSIBLE
ACCESS & DEFAULTS VISUAL DIRECTIONS SOCIAL NORM
ACCESS CASE
ENSURING HEALTHY HABITS CASE
REMOVE BARRIERS / INCREASE ACCESS CASE
TEST CASE
84%
YOU USE THOSE TOOLS ALREADY ACCESS & DEFAULTS
BUYING CREDIT AT THE TABLES EASY TO FIND THE BET BUTTON
SOLUTION STRATEGIES RESPONSIBLE
ACCESS & DEFAULTS VISUAL DIRECTIONS SOCIAL NORM
GIVE VISUAL DIRECTIONS CASE
LEFT
CASEREDUCING LITTER
30%
CASEREDUCING LITTER
VISUAL DIRECTIONS
LEADING THE WAY TO TABELS & BETS
YOU USE THOSE TOOLS ALREADY
SOLUTION STRATEGIES RESPONSIBLE
ACCESS & DEFAULTS VISUAL DIRECTIONS SOCIAL NORM
IMPROVING HYGINE CASE
USING THE SOCIAL NORM CASE
52%
SOCIAL NORM
SOUNDS, LIGHTS AND DISPLAY OF WINNERS
YOU USE THOSE TOOLS ALREADY
WAIT A MINUTE!!! RESPONSIBLE
THIS IS WHAT IS CAUSING THE PROBLEM RESPONSIBLE
WE NEVER LEAVE THE HOT STATE! RESPONSIBLE
DESIGNING RESPONSIBLE GAMING…
USING STRATEGIES DIFFERENTLY SOLUTION
GET OUT OF HOT STATE SOLUTION
RESPONSIBLEAT THE RIGHT TIME; BEFORE & WHEN
ADD BARRIERS / REDUCE ACCESS SOLUTIONS
GIVE FEEDBACK ON REACHED BUDGET SOLUTIONS
DISPLAY ANOTHER SOCIAL NORM SOLUTIONS
WE STAY WITHIN OUR BUDGET!
LONGTERM LOYALTY & SATISFACTION SOLUTION
MAKE LIFE EASY SOLUTION
THANK YOU!www.krukow.net