WELLCOME

K V A F S U

Dairy

science college

MBA

SUB : FOOD MARKETING MANAGEMENT

TOPIC : PACKAGING TECHNOLOGY

Submitted by VASUDEVAREDDY M.S.

contents

Introduction Definition

Recent developme

nts

conclusion

Reference

Introduction

• Packaging market will reach $975 by increasing packaging technology with annual growth rate of 4% to 2018.

• According to the study, the segmentation of market is expected to change significantly by 2018; Asia is predicted to represent over 40 % of global demand, while North America and Western Europe lose out noticeably.

Definition

Packaging is the technology of enclosing or protecting products for distribution , storage, sales and use.

Packaging can be described as a coordinated system of preparing good for

transport, warehousing, logistics, sale and end use. Packaging contains, protects, preserves, transport, informs and sells. In many countries its fully integrated in to govt, business, institutional and personal use,

functions of packaging

• Conveys the essential product benefits & features to prospective buyers.• The packaging can help in establishing product differentiation.• Packaging also serves to protect the product during handling, transit, and

storage.• Good packaging design can help lower distribution costs through lower

handling costs.

Recent developments in packaging

• PET(poly ethylene terephalate )• PET bottles • Modifying the atmosphere• Sous-vide vacuum packaging system• Flexible laminates• Active packaging

Developments in packaging materials

• Water based nano-composite coaching• Corrugated fluting the R-Flute• Nano-coated “killer paper”• Compostable water-based adhesive for compostable packaging materials• PET blow moulding process

Developments in packaging materials

• Ready-to-use peel polymers offer resilience and easy opening,• New non-aluminum foil for packaging for food and drink products,• Scientists create biodegradable Styrofoam from milk, • Amazing printing techniques achieves stunning graphics on natural Kraft

paper,• Synthetic labeling adhesives for glass bottle labeling.

worlds Best packaging technology companies

• Graham packaging company• Packaging technology integrated solutions• Bosch packaging technology• Haysseen flexible systems• PacTech • Specialty packaging technologies• Olfactory packaging technology• DS smith (European leading packaging company)

Packaging technology continues to change and marketing managers must be aware of the opportunities for increased effectiveness and efficiency that these developments present if they are to remain competitive in the market place.

conclusion

Packaging is not just what it looks like and feels like. Packaging is how it works.

its all depends on the “packaging Technology”.

Reference

• www.bestinpackaging.com• En.m.wikepedia.org• Notes

THANK YOU