packaging muscle

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Packaging Muscle Dean Bellefleur www.D-idea.com Nov 2008

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Flexible packaging the next boom in packaging

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Page 1: Packaging Muscle

Packaging

MuscleDean Bellefleur

www.D-idea.com

Nov 2008

Page 2: Packaging Muscle

Packaging

Awareness

Statistics

Green Innovation

AGENDA

Page 3: Packaging Muscle

• Commodity

• White & Brown

• Fibre Flats

There was a TIME

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BRANDING

BRANDING

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cage-free, free-run, free-range.

• Moulded Fibre

• Polystyrene

• PET

Farm fresh

Vegetarian

Omega-3

Happy eggs

Healthy eggs

Free range

Barn laid

Cage/battery

Grain Fed

the PACKAGE communicates perceived value

Page 6: Packaging Muscle

THE END OF FOOD Thomas F. Pawlick

• Bred to withstand long range transportation

• 3rd most important characteristic to the fresh market category

• Thickness & hardness of the outer pericarp wall to withstand between 25,000 to 50,000 pound of weight

Page 7: Packaging Muscle

Europe 45 billion cans 400 million inhabitants

USA 101 billion cans

300 million inhabitants

Daily BreadStockpiling

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The Billionaire’s Club

Of the TOP 50,24 are Billionaires

$128,712 billion

Starbucks @ 6793 sites, McDonalds @ 2090, Wendy’s @ 1414 (4th)

Quick Service Restaurants

Page 10: Packaging Muscle

$62,518

billion

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TRENDS

Are we comfortable with our trends?

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Total QSRs Volume 44,524.8

Plastic Beverage Cups 6,626.7Foam Beverage Cups 10,476.6Hot Beverage Paper Cups 6,921.9Cold Beverage Paper Cups 20,499.6

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Wipes

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Wipes

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GreenwashingNew York

environmentalist Jay Westerveld in

1986

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Redesign for Eco-Effectiveness

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Driving Factors Emotional Reaction & Big Business

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Remove

Reduce

Reuse

Renewable Recyclable Revenue Read

Save Money, Live Better

USD 378.8 billion

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Converter Partners

sugar(dextrose)

Plants

Carbon dioxide

and water

manufacturing

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It’s the natural selection for fresh

food packaging. Better for the planet,

so better for you, your family and

business too.

“Did you know that if you convert just

500,000 medium sized deli containers

to ones made with Ingeo™ the fossil

energy savings is equivalent to 5,400

gallons of gasoline, and greenhouse

gas savings are equivalent to driving a

car over 122,000 miles?”

These benefits are provided as an example and are based on the eco-profile of

NatureWorks® and available data on PET. Assumes replacement of a 30 gram PET deli

container, with an equal weight Ingeo™ with no changes in the eco-footprint associated

with the downstream processing from polymer to finished container.

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ColourShapeVisualsPrint

Tactile

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Convenience

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Flipping your lid

Good to the Last Drop

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“the muscle pack” since 1885

The realm of Convenience

Functionality

Accessibility

Greener

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Green Innovation

Countless Benefits

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IntuitiveMaintains Freshness

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ResealableSpace Accommodating

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AccessibleEnabling opening mechanisms

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Double-Decker LidEZ-Peel

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Direct Seal to PP Trays

Perfect for Marinated Meats

Keeps the product in position

Transparent, High Barrier Film

Perfect Optics at retail

Consistent peel ability

Innovative Skin Film Technology

Skin HB 100 or 150:PP-EVOH-PE TraysEZ Peel packageUp to 28 days shelf life

Page 37: Packaging Muscle

The Challenge:Marketing wants the package to be “Easy to Open”, but Production wants “Zero Leakers”coming off the line

Peel-Reseal Films to mono-APET

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Directional

Tear

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Let’s not lose sight of the PACKAGE

Tack