packaging muscle
DESCRIPTION
Flexible packaging the next boom in packagingTRANSCRIPT
Packaging
MuscleDean Bellefleur
www.D-idea.com
Nov 2008
Packaging
Awareness
Statistics
Green Innovation
AGENDA
• Commodity
• White & Brown
• Fibre Flats
There was a TIME
BRANDING
BRANDING
cage-free, free-run, free-range.
• Moulded Fibre
• Polystyrene
• PET
Farm fresh
Vegetarian
Omega-3
Happy eggs
Healthy eggs
Free range
Barn laid
Cage/battery
Grain Fed
the PACKAGE communicates perceived value
THE END OF FOOD Thomas F. Pawlick
• Bred to withstand long range transportation
• 3rd most important characteristic to the fresh market category
• Thickness & hardness of the outer pericarp wall to withstand between 25,000 to 50,000 pound of weight
Europe 45 billion cans 400 million inhabitants
USA 101 billion cans
300 million inhabitants
Daily BreadStockpiling
The Billionaire’s Club
Of the TOP 50,24 are Billionaires
$128,712 billion
Starbucks @ 6793 sites, McDonalds @ 2090, Wendy’s @ 1414 (4th)
Quick Service Restaurants
$62,518
billion
TRENDS
Are we comfortable with our trends?
Total QSRs Volume 44,524.8
Plastic Beverage Cups 6,626.7Foam Beverage Cups 10,476.6Hot Beverage Paper Cups 6,921.9Cold Beverage Paper Cups 20,499.6
Wipes
Wipes
GreenwashingNew York
environmentalist Jay Westerveld in
1986
Redesign for Eco-Effectiveness
Driving Factors Emotional Reaction & Big Business
Remove
Reduce
Reuse
Renewable Recyclable Revenue Read
Save Money, Live Better
USD 378.8 billion
Converter Partners
sugar(dextrose)
Plants
Carbon dioxide
and water
manufacturing
“
”
It’s the natural selection for fresh
food packaging. Better for the planet,
so better for you, your family and
business too.
“Did you know that if you convert just
500,000 medium sized deli containers
to ones made with Ingeo™ the fossil
energy savings is equivalent to 5,400
gallons of gasoline, and greenhouse
gas savings are equivalent to driving a
car over 122,000 miles?”
These benefits are provided as an example and are based on the eco-profile of
NatureWorks® and available data on PET. Assumes replacement of a 30 gram PET deli
container, with an equal weight Ingeo™ with no changes in the eco-footprint associated
with the downstream processing from polymer to finished container.
ColourShapeVisualsPrint
Tactile
Convenience
Flipping your lid
Good to the Last Drop
“the muscle pack” since 1885
The realm of Convenience
Functionality
Accessibility
Greener
Green Innovation
Countless Benefits
IntuitiveMaintains Freshness
ResealableSpace Accommodating
AccessibleEnabling opening mechanisms
Double-Decker LidEZ-Peel
Direct Seal to PP Trays
Perfect for Marinated Meats
Keeps the product in position
Transparent, High Barrier Film
Perfect Optics at retail
Consistent peel ability
Innovative Skin Film Technology
Skin HB 100 or 150:PP-EVOH-PE TraysEZ Peel packageUp to 28 days shelf life
The Challenge:Marketing wants the package to be “Easy to Open”, but Production wants “Zero Leakers”coming off the line
Peel-Reseal Films to mono-APET
Directional
Tear
Let’s not lose sight of the PACKAGE
Tack