package design portfolio · package design portfolio innovation aesthetics function i started my...

PACKAGE DESIGNPORTFOLIOINNOVATION AESTHETICS FUNCTION

T h i s P o r t f o l i o c o n t a i n s t h e P a c k a g e d e v e l o p m e n t o f t h e b r a n d s r e p r e s e n t e d

A l l C o p y r i g h t s a n d Tr a d e m a r k s b e l o n g t o t h e i r r e s p e c t i v e B r a n d s a n d O w n e r.

A l l r i g h t s r e s e r v e d u n d e r i n t e r n a t i o n a l C o p y r i g h t L a w.

c C o p y r i g h t C O R A H O N E Y PA S T E 2 0 1 9

c C o p y r i g h t A L L I E S C E R E A L 2 0 1 9

c C o p y r i g h t B R E W VA L E R I E G R O U N D C O F F E E 2 0 1 9

c C o p y r i g h t O Z O N E E N E R G Y WAT E R 2 0 1 9

c C o p y r i g h t PAT R I C K E N U M A H 2 0 1 9

These brands have trusted the process that birthed remarkable results


I s t a r t e d m y c a r e e r a s a G r a p h i c D e s i g n e r i n 2 0 1 0 .

P R O F E S S I O N A L E X P E R I E N C E :

* 1 0 y e a r s e x p e r i e n c e a s a g r a p h i c d e s i g n e r,

* 9 y e a r s e x p e r i e n c e a s a b r a n d d e v e l o p e r,

* 6 y e a r s e x p e r i e n c e a s a n e w p r o d u c t d e s i g n e r ( F M C G )

P r e s e n t l y g r o w i n g a c a r e e r i n C r e a t i v e C o n c e p t D e v e l o p m e n t .

I a m a c r e a t i v e p r o f e s s i o n a l o n t h e m o v e t o u n c o v e r t h e u n t a p p e d

CORATM

H O N E Y P A S T EP R E M I U M

Problems drive purpose,

curiosity sparks innovation

- Patrick Enumah

This 21st century is experiencing a surge for consumers' growing desire for control, ease and variety in the food & drinks, retail and lifestyle products they use daily. Consumers' expectations for FMCG brands to constantly roll out innovative products that meet these needs is on high demand. Honey is one out of a plethora of interesting products that have some untapped features to be further explored. Most honey users have shown concerns about the less interesting, boring and generic in form the Packaging of some honey brands are and which can also lead to counterfeiting. To solve these problems of control, ease, variety and counterfeiting, the obvious answer was to create something unique and interesting that cannot be easily replicated; gives consumers total control, ease and confidence in one package. Hence, the birth of CORA HONEY PASTE BRAND.

CONVENIENCECORA HONEY PASTE provides a magical feeling when the consumer observes that the product is "on the go". The CORA HONEY PASTE brand package is designed to fit perfectly at edges & corners; its airtight feature ensures that there is no spillage or contamination. It is also designed portable to fit into your suitcase for work or luggage for travel.

EASE OF USE

Most times, it can be quite tasking using extra tools to open a package, however, it is different in the case of the CORA HONEY PASTE brand Package. It has a tool on the cap that doubles as both a perforator and a closure for the mouth of the container after the seal is broken

Packaging drives powerful emotional responses

CORATM


C 2019 PATRICK ENUMAH. ALL RIGHTS RESERVED

SUSTAINABLEThe comfort of knowing a container can be reused is 100% guaranteed in the CORA HONEY PASTE BRAND PACKAGE. Its form, size, material and function were designed for this purpose in order to minimize waste while it still serves as a souvenir and marketing tool.

PROTECTION The material used in the development of the CORE HONEY PASTE BRAND PACKAGE is soft, light and squeezable also able to withstand impact and rough handling.

SUITABLE PACKAGE MATERIAL A strong desire for a suitable packaging material that keeps the product content safe is very important, this was carefully selected while developing the CORA HONEY PASTE BRAND PACKAGE. LDPE (Low Density Polyethylene plastic) is ideal for honey and it suits the purpose of the package design and development.

IN SUMMARY The CORA HONEY PASTE BRAND PACKAGING serves as a marketing tooland key component to consumer satisfaction that gives consumers an attractive first impression known as “ quick to form and slow to change”. It levels the playing field for new products entering a competitive and noisy market which suggests that investing in innovative and remarkable packaging pays off and definitely drive satisfactory sales.

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1. LDPE Plastic is food grade, squeezable, eco-friendly, BPA Free which makes it ideal for packaging honey

2. LDPE Plastic is light but has a very good impact resistance.

3. LDPE Plastic can withstand cold temperatures very well

4. LDPE Plastic material is leakproof

WHY USE LDPE (LOW

DENSITY POLYETHYLENE)

PLASTIC MATERIAL

FOR CORA HONEY

PASTE PACKAGE

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The idea was to design the package to resemble a BEE HIVE and BEE ABDOMEN, package that consumers can easily resonate with hence making the design minimal and innovative. The package was also designed to give the buyers a sense of anticipation for experience and an impression for love at first sight. Let me ask you, what comes to mind when you see this product package? Is it the abdomen of a bee or the hive?

Kindly share your thoughts here:

a

[email protected]

STRIPES ON THE ABDOMENFORM OF THE HIVE

INSPIRATION BEHIND THE PACKAGING DESIGN

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R A S P B E R R Y F L A V O U R

N W T : 2 9 0 G

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B L A C K C U R R A N T

F L A V O U R

N W T : 2 9 0 G

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S U N F L O W E R F L A V O U R

N W T : 2 9 0 G

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R A S P B E R R Y F L A V O U R

N W T : 2 9 0 G

PRESS TO OPEN SEAL

INSIDE

SIDE VIEW TOP VIEW FRONT VIEW

FLAVOURS

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TAB FOR SEAL BREAKER

SEAL BREAKER AND CONTAINER MOUTH CLOSER

SEAL

THE COVER CLIP LOCKS TO THE CONTAINER CORA

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CORATM



All s‘W H O L E S O M E

Cereal

S M A R T PAC K

Products are like gold, mine with purpose. - Patrick Enumah

Cereal is a very popular breakfast meal as well as a healthy evening snack. It takes proper protective packaging to retain the taste of cereal as it has the tendency of going bad as soon as it comes in contact with moisture. Honey, sugar, and dried fruits are the main additives that cereals contain and they ensure it stays a healthy meal . In order to retain its crunchiness, cereal packaging needs proper care to avoid the passage of moisture or air.


Cereal

S M A R T PAC K


THE PURPOSE FOR “CRUNCH ON THE GO PACKAGE”

The World is getting busy and its likely to get even more busier. As a result, cereal is widely consumed globally and already has a high customer retention rate. A lot of people prefer having it as breakfast while others take as snack. The new research from

reveals that more than two in five (43 percent) US cereal consumers have cereal as a snack at home, ranking as the second most common reason to consume cereal, besides breakfast (89 percent). What's more, almost one in five (17 percent) say they have cereal as a snack away from home and 10 percent enjoy cereal on the go. The point here is “Convenience.” If we have the 10 percent that enjoy cereal on the go then we can possibly have the 89 and 43 percent of consumers who eat cereal at home which could possibly be as a result of routine. The ALLIE'S CEREAL “CRUNCH ON THE GO SMART PACK” is a convenient, light and disposable package that meets the everyday busy activity and lifestyle of consumers who either love to take cereal as breakfast or as snack on the go.

https://www.mintel.com/press-centre/food-and-drink/43-of-us-cereal-consumers-eat-cereal-as-a-snack-at-home


Cereal

S M A R T PAC K


The ALLIE'S CEREAL SMART PACK solution has transformed its retail space, increased their sales and lightened up the consumers “ON THE GO” experience.


Cereal

S M A R T PAC K

IN SUMMARY


The areas considered while developing theCRUNCH ON THE GO SMART PACKAGE for

ALLIE’S GRANOLA & MUESLI CEREAL BRAND were as follows :

1. The most important aspect of cereal packaging is its ability to be kept away from moisture and air. Any contact with moisture or air can deteriorate its taste. THE ALLIE'S CEREAL “CRUNCH ON THE GO PACKAGE” has been produced in a concealed manner to solve the afore mentioned concern.

2. When a product reaches the store shelves, it goes through a lot of rough handling. To ensure that cereal package is kept away from any rough contacts with the surroundings, the package material has to be protective. This not only improves the shelf life of the product but also keeps it intact. THE ALLIE'S CEREAL “CRUNCH ON THE GO PACKAGE” is made of cardboard and foam clam which ensures that rough handling does not raise concerns.

3. Cereal is healthy and popular as snack and breakfast food, used almost everyday. This is why THE ALLIE'S CEREAL “CRUNCH ON THE GO PACKAGE” was designed with these issues in mind. It is light in weight and convenient for carrying and packing.

4. The cost effectiveness of THE ALLIE'S CEREAL “CRUNCH ON THE GO” packaging solution is second to none.


Cereal

S M A R T PAC K


Foam Clam Cardboard

PACKAGE MATERIAL All s‘W H O L E S O M E

Cereal

S M A R T PAC K


Foam Clam food containers are perfect for smart ON THE GO consumption. Foam clam is lightweight and rigid, made from expanded polystyrene beads. It has only a small cushioning performance and is best suited for packaging lightweight items. This is the result of these evaluations: FDA for decades has determined that polystyrene is safe for use in contact with food. In addition, FDA has approved styrene as a food additive. It can be added in small amounts to baked goods, frozen dairy products, candy, gelatins, puddings and other food. Visit the link for further proof of evaluation

ALLIE’S CEREAL BRAND SMART PACK “CRUNCH ON THE GO” PACKAGE SOLUTION

WHY THIS MATERIAL? All s‘W H O L E S O M E

Cereal

S M A R T PAC K


https://www.plasticfoodservicefacts.com/foodservice-safety/fda-safety-of-polystyrene-foodservice-products/ https://www.plasticfoodservicefacts.com/wpcontent/uploads/2017/10/Polystyrene-Report.pdf

All s‘Muesli Cereal

W H O L E S O M E


All s‘Granola Cereal

W H O L E S O M E


BR WG R O U N D C O F F E E

P R E M I U M

VALERIE

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Packaging experience has a high influence rate on consumer retention.

- Patrick Enumah


P R E M I U M

VALERIE

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TO SUSTAIN THAT MIND BLOWING EXPERIENCE, TAKE IT ALONG WITH YOU IN CONVENIENCE

Hey! I have got good news for all coffee lovers. Henceforth, you don't have to worry about not having to experience your favourite coffee brand or probably making do with other options while you are on a road trip, a vacation or even a far away location, where your favourite coffee brand is not within your reach. With the convenience pack solution from the BREW VALERIE COFFEE BRAND, you can now carry the taste, experience and memory of your favourite coffee brand along with you in a smart way. The BREW VALERIE COFFEE BRAND pack is not just for convenience but it is also a sustainable roll up refill smart package that ensures you enjoy your fresh favourite coffee anywhere in the world.



P R E M I U M

VALERIE

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Consumers are constantly yearning for convenient and sustainable packaging, because they know that nothing is as good as having a convenient and sustainable package for consumers who are always on the go or a retail smart package that's convenient for consumers to carry along while taking a trip. The BREW VALERIE COFFEE convenience pack is not bulky, it is light weight, durable and also a perfect sustainable refill pack.

IN SUMMARY The BREW VALERIE GROUND COFFEE convenience roll up smart pack has scaled up the profit margin for The BREW VALERIE GROUND COFFEE brand because they are thinking continuous pipeline experience, sustainability and convenience for their loyal consumers by transforming travellers' experience and the retail space.


POLYPROPYLENE (PLASTIC #5)

Polypropylene (PP) is a thermoplastic polymer. It is strong, tough, has a high resistance to heat and acts as a barrier to moisture.

GLASS

Glass is best for storing ground coffee for maximum freshness, glass is not reactive. This inner glass chamber that stores the coffee is airtight


P R E M I U M

VALERIE

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PACKAGING MATERIAL ELEMENTS / MECHANISM


The Packaging material elements and mechanism is similar to that of a lipstick packaging and functions the same way.


P R E M I U M

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FOLD

FOLD

FOLD

FOLD BASE

Black areas stick to the base when folded

COMPLETE FOLD

Intersects the holes on the package to

make partitions for placing the product

Complete fold with product placement

PACKAGE PLAN BR WG R O U N D C O F F E E

P R E M I U M

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BASE

TOP

FOLD FOLD

FOLD

Stick dark grey area to the base when folded

Stick light grey area to the base when folded

Stick light grey area to the base when folded

COMPLETE FOLD FRONT VIEW

COMPLETE FOLD LEFT VIEW COMPLETE FOLD RIGHT VIEW


P R E M I U M

VALERIE

TMPACKAGE PLAN



P R E M I U M

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O TM

ENERGY WATER

Design Communication has sold over a million products by appealing to human emotions. - Patrick Enumah

BREAKING THROUGH THE NORM TO EMBRACE INNOVATIVE AND FUNCTIONAL PACKAGING

BOTTLED WATER (mineral, vitamin, energy e.t.c) is among the most universally sold consumer products in the world. Point of sale displays are commonly used. However, worthy of note is that most bottled water is typically displayed in plastic bag packs. Going by what has been accepted as the norm, most of these plastic bag packs in my opinion are not convenient enough for consumers to convey bottled water from one location to another. Some are damaged due to weight by breaking open and most of them don't even have provision for handles to aid easy carriage. We would agree that consumers' satisfaction is the priority of every brand. If a consumer experiences convenience with a competitive brand that offers better benefits, they would have a rethink and consider to shift brand loyalty. Innovation, Convenience and Aesthetics, I believe should be explored in all aspects of a product and with all these put in place, brands and manufacturers will always break through the norm.

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ENERGY WATER


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ENERGY WATER

CONVENIENCE

According to various food and beverages industry reports

packaging convenience is a key purchasing motivator for consumers. More frequently than not, consumers are demanding variety with both the type of item as well as the size of the package. Variety allows busy consumers to make healthier choices on the go. Having such variation in attractive, safe, innovative and functional packaging offers consumers the convenience they crave. This packaging works towards consumer convenience which is a key component to consumer satisfaction as well as a marketing tool. The OZONE ENERGY WATER packaging is designed with the convenience and satisfaction of consumers in mind. With that being mentioned, the package mechanism is engineered to balance and lift the weight off the pack and also to ease the stress of exerting much strength when lifting or carrying the product.

https://www.researchgate.net/publication/263058254_PACKAGING_CONVENIENCE_CONSUMER_PACKAGING_FEATURE_OR_MARKETING_TOOL,


INNOVATION

The OZONE ENERGY WATER PACKAGE creative solution for packaging has a positive effect on the product's business marketing campaign, as it has also increased the product's growth and success by providing more sustainable and cost-effective solutions through the lifespan of the package from the warehouse and assembly line to store shelves and customers' hands. The product's marketing strategy relies heavily on the product's innovative packaging because the package sends a message that conveys convenience, style, purpose and value. At the point of sale, the sleek packaging design gives the consumer a reason to pick up the package and make the purchase.

Note: Creative packaging techniques help products stand out in a crowd of similar items, through Innovative and functional packaging that aid convenience.

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ENERGY WATER


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ENERGY WATER

NYLON ROPENylon Rope is very strong has the ability

to absorb tremendous shock loads. this

rope does not rot and it is resistant to oil,

gasoline and most chemicals.CARDBOARD (Corrugated fibre board)Corrugated fibre board is disproportionally

strong. It can hold the hold the four bottles

on both sections comfortably and balanced.

RUBBER RING

The rubber ring is made from

graphene, the strongest material

in the world, strong enough to

withstand pressure and weight.

Its is unbreakable and elastic

PLASTIC

The Plastic is a hard rigid plastic

made from High-density polyethylene

(HDPE). It is tough enough and has the

tensile strength to withstand pressure.

MECHANISM MATERIALS


FOLD

BASE

INNER COVER BASE COVER

TOP COVER

TOP INNER COVER

TOP INNER COVER

BASE

INNER COVER

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ENERGY WATER


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ENERGY WATER


O T H E R

P R O J E C T SR E M A R K A B L E

Y O U R T I M ET H A N K Y O U F O R

pa t r i c k smarce l l i no@gma i l . com

+2348184134585 +2347087822221

I H O P E Y O U H A D A W O N D E R F U L E X P E R I E N C E V I E W I N G M Y P O R T F O L I O

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