pack the halls: fattening up your festive takings

22
1 Pack The Halls: Fattening up your festive takings Katie McPhee | @ktmcphee | October 2013 1 Tuesday, November 12, 13

Upload: eventbrite-uk

Post on 09-May-2015

216 views

Category:

Sports


0 download

DESCRIPTION

How to get more people to your events this Christmas and New Year.

TRANSCRIPT

Page 1: Pack the halls: Fattening up your festive takings

1

Pack The Halls: Fattening up your festive takings

Katie McPhee | @ktmcphee | October 2013

1Tuesday, November 12, 13

Page 2: Pack the halls: Fattening up your festive takings

We’ve all been there

2Tuesday, November 12, 13

Page 3: Pack the halls: Fattening up your festive takings

• Events online, saves time

• Making your brand sparkle

• Spreading the cheer

Agenda

3Tuesday, November 12, 13

Page 4: Pack the halls: Fattening up your festive takings

1.5 million events60,000 organisers use Eventbrite each month

Events in 179 countries

4Tuesday, November 12, 13

Page 5: Pack the halls: Fattening up your festive takings

Events online, saves time

5Tuesday, November 12, 13

Page 6: Pack the halls: Fattening up your festive takings

Manage everything through a single dashboard

Edit

Design

Manage

6Tuesday, November 12, 13

Page 7: Pack the halls: Fattening up your festive takings

Integrate the event into your website

Website integration

Social integrations

Event bistro partnership

7Tuesday, November 12, 13

Page 8: Pack the halls: Fattening up your festive takings

Send invitations to guests

Edit

Design

Manage

8Tuesday, November 12, 13

Page 9: Pack the halls: Fattening up your festive takings

Cash free process

Monitor ticket sales

Analyse trends

Collect payments online

9Tuesday, November 12, 13

Page 10: Pack the halls: Fattening up your festive takings

See which promotions are working

Create links to track your campaigns and affiliates

Know what’s driving traffic and sales

Track promotional activity to maximise marketing spend

10Tuesday, November 12, 13

Page 11: Pack the halls: Fattening up your festive takings

Tools to collect and manage data

API

11Tuesday, November 12, 13

Page 12: Pack the halls: Fattening up your festive takings

Managing your festival brand

Making your brand sparkle

12Tuesday, November 12, 13

Page 13: Pack the halls: Fattening up your festive takings

Have an event page that matches your brand

13Tuesday, November 12, 13

Page 14: Pack the halls: Fattening up your festive takings

Easy sign up process

Simple, low friction

Maximises conversion

Customise form

14Tuesday, November 12, 13

Page 15: Pack the halls: Fattening up your festive takings

Mobile apps create a slick check-in experience

3,100,000tickets scanned in 2012

!   Validate tickets & registrations

!   Manage multiple gates

!   Efficient entry for large crowds

15Tuesday, November 12, 13

Page 16: Pack the halls: Fattening up your festive takings

Spreading the cheer

16Tuesday, November 12, 13

Page 17: Pack the halls: Fattening up your festive takings

Impact of a single share

17Tuesday, November 12, 13

Page 18: Pack the halls: Fattening up your festive takings

£3.22additional revenue

per Twitter share

18Tuesday, November 12, 13

Page 19: Pack the halls: Fattening up your festive takings

£2.17additional revenueper Facebook share

19Tuesday, November 12, 13

Page 20: Pack the halls: Fattening up your festive takings

Social discovery leads to more mobile sales

=

20Tuesday, November 12, 13

Page 21: Pack the halls: Fattening up your festive takings

21Tuesday, November 12, 13

Page 22: Pack the halls: Fattening up your festive takings

Thank youKatie McPhee | @britelondon

22Tuesday, November 12, 13