pack expo exhibitor university a grand slam of know-how welcome! exhibitor portals: presenter:...
TRANSCRIPT
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PACK EXPO Exhibitor University A Grand Slam of Know-How
Welcome!
Exhibitor Portals: www.packexpo.com/exhibitorsonly
Presenter:
Merideth Newman, PMMI
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Exhibitor Portals
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Quick Links
• Exhibitor Services Manual
• Register Booth Personnel
• Exhibitor Updates
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Exhibitor Dashboard
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What makes up the percentage bar?
• Company Profile
• Products
• Press Releases
• Show Specials
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Tasks
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Update Company Profile
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Update Company Profile
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Update Company Profile
New for 2013 –Product Categories are tied to the COMPANY, rather than specific product.
NO LIMIT!
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Update Company Profile
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Update Company Profile
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Product Offerings
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Ribbon
Roll your cursor over the headlines in the ribbon for logistical & marketing
tools to help plan your show!
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In-Booth Education in Show Specials
Populate information about your Scheduled Educational Presentations In the Show Specials area of the Exhibitor Portals.
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PACK EXPO Exhibitor University A Grand Slam of Know-How
In-Booth Education
Presenter:
Barry Siskind
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Build your brand with in-booth education
withBarry Siskind
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Agenda
Building customer loyaltyThe role of education marketing
Using education effectively PACK EXPO
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What do they have in common?
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What else do they have in common?They educate their customers
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Reasons for attending- Attendees –
Look for new products/vendors – 91%See and talk to current vendors/suppliers – 75%Look for specific products/vendors – 60%Network with vendors and colleagues – 66%Attend conference programs/sessions – 54%Discuss problems with vendors – 38%Make a purchase – 9%
Source – CEIR – The Role and Value of Face to Face – Report # F05.03
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The 54%E.D.U.C.A.T.E.
Enthusiastic – about the opportunities that the right education will provide to themDaunted – in their search for meaningful information Understand – the value in the information they receiveChoosey – about those people/organizations and brands they will listen toAttentive – to the lessons being taughtTeachable – and open to new ideasEarnest – supporters of those who provide valuable information
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The result of attending educational seminars
63% of respondents reported that their purchases increased as a result of attending a seminar69% are likely to make additional purchases over the next 12 months38% are directly involved in vendor evaluations32% recommend purchases
Source: CEIR AC29 – The role of seminars as an element of trade shows
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Why should I trust your brand?
Trust is earned
Educate don’t
demonstrate
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Characteristics of a successful educational seminar
High value content Presented to an audience with common interests Presenters must have good knowledge and excellent presentation skills Allow for audience interaction Demonstrations and hand-on opportunities are well received
Source: CEIR AC29 – The role of seminars as an element of trade shows
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Sampling is one traditional method of education marketing at a trade show
But: sampling is not a universal solution
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Education marketing for all exhibitors
From: knowledge about the product
To: making knowledge useable
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Topic ideas
Managing relationships with vendorsSourcing crossover technologies
Pitfalls to avoid when upgrading equipmentTrends in packaging
Understanding the end customerOther
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How to configure a booth for education
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The golden rules for preparing an in-booth educational seminar
Timing – how long? – how often? Content – tie the learning points subtly into the product or service AV – planning and checking Audience involvement Seating Promotion Booth staff involvement Rewards
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Measure success
Attendee feedback Number of attendees at each session Post-show comments on social media Other
Use feedback and results to improve future shows.
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Q&A
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PACK EXPO Exhibitor University A Grand Slam of Know-How
Thank you for participating!
Join us for the next in the Exhibitor University FREE webinar series:
Pre-Game ProductionWednesday, July 24th - 2:00pm EDT
Register now at www.packexpo.com/exhibitoruniversity
Telephone: 888-222-0475 Attendee code: 5970405