pack design. pack history 1960 3 pack history 3 1972 uk
DESCRIPTION
3 Pack History UKTRANSCRIPT
Pack Design
Pack History
1960
3
Pack History
3
1972 UK
Pack History
1972 Export
Pack History
1975
Pack History
1984
Pack History
2010
Pack History
2011
Other Brand Changes
Other Brand Changes
Other Brand Changes
Other Brand Changes
Other Brand Changes
Other Brand Changes
OLD NEW
Other Brand Changes
OLD NEW
Better shelf impact
Current Design Issues
2 colour print and illustration
Unique landscapelayout
Colour not directly linked to flavour, all
flavour panels are black
Flavour names are complex and in small
thin font
Stripes stand out on shelf
Stripes are not clear as a signal of sugar free
as they are not related directly to the words
sugar free
The customer may think the design
without the stripes is sugar free
Fancy colour schemes are too complex and less
classic
Doubly placed information increases
complexity
New Design Objectives
• Keep the heritage of the product • Improve the flavour communication• Improve sugar free/non sugar free communication• Improve communication hierarchy• Improve visibility on shelf• Reduce double information• Reduce visual “noise”.
Room for legislative text when required
Proposed Design
Bolder colour to enable standout on
shelf
White panel enables clearer
text
Flavour text in bold black print on a tone of main colour
Unobtrusive technical panel
EU Energyrequirement
Revised logo easier to read
More modern trawler image
Clear refreshing white sugar free text
Heritage
2 colour print and illustration
Proposed Design
Proposed Design
Proposed Design
Proposed Design
Proposed Design
test