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pilot project of common presentation of performing arts in priority international events

Visegrad Countries Focus 2012/2013 – cooperation between institutions from the Czech Republic, Slovakia, Poland and Hungary

Partners:

Arts and Theatre Institute; Prague, Czech Republic

Theatre Institute, Bratislava; Slovakia,

Hungarian Theatre Museum and Institute; Budapest, Hungary

Adam Mickiewicz Institute; Warsaw, Poland

Funded by the Ministry of Culture Czech Republic, Ministry of Culture of the Slovak Republic, Ministry of Culture and National Heritage Poland, Ministry of Human Resources Hungary and by the International Visegrad Fund

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common presentation of current performing arts scene in Visegrad countries in priority international events

organization of events in Visegrad countries promoting current performing arts scene for international audiences

common synergies for stronger visibility of the arts in the Visegrad and Central European region

cooperation with other Central European countries

common research and realization of promotion of new trends in performing arts in Visegrad countries

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Performing Arts Market, Seoul, South Korea; October 2012

Performing Arts Market APAP, New York, USA; January 2013

special issue of the Slovak theatre magazine KOD dedicated to cultural identities of Visegrad countries, Slovakia; February 2013

international conference on contemporary drama in Visegrad countries, Warsaw, Poland; May 2013

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creation of a common logotype

Examples:

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creation of a brochure with essays and information on the current Visegrad performing arts scene (Korean and English version)

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creation of a promotional film (subtitles in English, Spanish, Portuguese, Korean, Chinese and Japanese)

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creation of a common merchandising object

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creation of a of a webpage PACE.V4

PACE.V4 – Longterm Plan

continuous promotion and presence at important events

synergy with other Central European countries

2 levels: 1) Presence in international events such as festivals and performing arts

markets (priority areas of interest Europe, Asia – Japan / China / South Korea and Latin America – Brasil / other countries)

2) Events in Visegrad countries (Central and Eastern European Performing Arts Market)

PACE.V4 – Benefits

stronger visibility of the culture of the Visegrad region and the region itselfhigher extent of cultural export from the Visegrad regionfostering attractivness of Visegrad region for cultural tourismbetter conditions for negotiations with priority international events (financial, programming etc.)financial synergy in realization of common presentation organizational synergy in realization of common presentation (staff etc.)better competitiveness towards strong cultural powers fostering the cultural identity and diversity of the Visegrad region and Central Europesynergy with other Central European countries

Č . .martina cerna@divadlo cz