PACCAR

Annual Conference Gala Dinners

© Aesthetic 2015. All Rights Reserved

Annual Conference Gala DinnersPACCARThe Requirements To punctuate the evenings of its two-day conference, PACCAR wanted to give its guests two very distinct gala dinner experiences. With a very niche audience of mostly regional dwelling, older males the challenge was to deliver dual events with individual themes that would not only interest the ‘blokes’ but knock their socks off.

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Nest stop Paris Night one was all about promoting the 2015 Rugby Spring Tour in Paris. So we brought Paris to Melbourne. The experience started as they boarded the bus, with accordion players entertaining them all the way into the grand dinner venue. Seated under an extravagant dome reminiscent of Parisian architecture, guests enjoyed live entertainment from CanCan dancers and a four-piece string band. Through venue, décor and delicacies, the gala event transported the ‘blokes’ direct to Paris circa 1890s.

Down a laneway Forming the climactic celebration of the two-day conference, we were challenged to give the guests a ‘heart and soul’ experience of Melbourne. So we went underground and captured the essence of the famous Melbourne laneways in an experience like no other. Buskers, bars, food trucks, graffiti, projection art and sport were all incorporated into the exclusive underground basement venue. The step away from a traditional sit-down dinner proved to be refreshing, entertaining and loads of fun for the group.

The Result The gala dinners were a hit with PACCAR’s guests. With the goal to entertain and engage, the unique dual experiences were something they took back home with feelings of joy and appreciation to the Paccar brand.

Our Service • Creative concept • Event production • Event management • Logistics

The challenge was to deliver dual events that would not only interest the ‘blokes’ but knock their socks off.

© Aesthetic 2015. All Rights Reserved3

4 © Aesthetic 2015. All Rights Reserved

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