pac-12 fitness challenge
DESCRIPTION
ÂTRANSCRIPT
2012 PAC-12 FITNESS CHALLENGE REPORT
MARKETING METHODS
WEBSITE The website included sponsor logos and were linked to a specific site or Facebook page.
http://www.recreation.ucla.edu/
EMAIL Email blasts also included logos and links.
PRESS Campus newspapers and web newsletters were contacted for the event.
SIGNAGE Posted around campus: • Banners • Display monitors • Printed Signs
SOCIAL MEDIA Strong online presence. • Facebook
https://www.facebook.com/UCLARecreation
• Twitter https://twitter.com/UCLARecreation
T-SHIRT Shirts distributed to participants along with sponsor merchandise as gifts.
PARTICIPANT DEMOGRAPHICS
27.8%
72.2%
Employees
Students
87.8%
12.2%
Undergad
Grad
92.8%
7.2%
Staff
Faculty
57.8%
42.1% Female
Male
GENDER AFFILIATION
STUDENTS EMPLOYEES
TOTALS
2,554 Participants 711 Employees 1,843 Students 355 Units and majors represented across UCLA.
PRIZE PREFERENCES
PRIZE PREFERENCES Participants selected their prize preference. More than 17,000 items were selected during registration.
2,966 Participants Preferred to receive or win a CBTL prize over any other sponsor at the event.
A great way to gauge the UCLA community.
More than 66,000 THOUSAND EMAILS sent across campus over 12 different days. OPENING RATES
82% Before event 46% During event 79% After event
Total Emails: 66,101 Total Opens: 20,839 Total Clicks: 5,203
SIGNAGE EXAMPLES
SOCIAL MEDIA
Facebook and Twitter presence for the event and our partners for over two weeks. https://www.facebook.com/UCLARecreation https://twitter.com/UCLARecreation
T-SHIRT DISTRIBUTION
2,000 T-SHIRTS Distributed with sponsor merchandise over two days.
FINAL OUTCOMES
BECAUSE OF YOUR PARTICIPATION…
More campus engagement Bridging together sponsors and UCLA Leading all PAC-12 Recreation Departments
MORE OPPORTUNITIES
Here are other ways you can engage with the community here at UCLA:
• Title sponsor • Grand Prize sponsor • T-shirt sponsor • Coupon distribution with emails and during
registration • Booth display indoors and outdoors • ‘Learn at Lunch’ sessions • Student events (i.e BruinFest) • Employee events (i.e I Heart Walking) • Community events (i.e Jazz-Reggae Festival) • Participation at multiple events • Year long sponsor opportunities • Contact to other PAC-12 campuses
