pa partners social media for wibs and one stops
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Social Media Social Media for WIBs & One for WIBs & One
StopsStopsPresented by Michele Presented by Michele
MartinMartin
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Is this how you feel about social media?
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Web 1.0Web 1.0
• One way communication
• Static home pages
• Organizational control
• Minimal multimedia
• Site as destination
• “Push”
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Web 2.0Web 2.0
• Conversation
• Dynamic content
• User contributions
• Multimedia-rich
• Outposts on the web
• “Pull”
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Key FeaturesKey Features• Require minimal technical skills—no programming
• Facilitate connections, sharing, collaboration—2-way communication!
• Privacy and control settings
• Different platforms support different online goals/tasks
• Support/facilitate multimedia sharing
• Varying levels of accessibility
• FREE or very low-cost
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Why Social Media?Why Social Media?
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REASON 1:REASON 1:That’s where your That’s where your
customers are.customers are.
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Who’s Online?Who’s Online?
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Employers Employers are using are using social media social media to recruitto recruit
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Some StatsSome Stats
92% currently use or plan to use social media to 92% currently use or plan to use social media to recruit.recruit.
1/3 always check out a candidate’s social media 1/3 always check out a candidate’s social media profile to vet the recruit prior to hiring.profile to vet the recruit prior to hiring.
58% have successfully hired candidates through 58% have successfully hired candidates through social networking sites. social networking sites.
36% say they plan to spend LESS on job boards. 36% say they plan to spend LESS on job boards.
38% say the plan to spend LESS on external 38% say the plan to spend LESS on external recruiters.recruiters.
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Businesses are using for B2B and Businesses are using for B2B and B2CB2C
Best Buy has 2500 employees providing Best Buy has 2500 employees providing customer service on Twitter.customer service on Twitter.
Comcast has 11 full-time employees Comcast has 11 full-time employees dedicated to social media customer service.dedicated to social media customer service.
In 2009, 91% of Inc. 500 companies reported In 2009, 91% of Inc. 500 companies reported using at least one social media channel for using at least one social media channel for business. 53% of Fortune 500 have an active business. 53% of Fortune 500 have an active Twitter account.Twitter account.
68% of small business plans to increase use 68% of small business plans to increase use of social media.of social media.
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Small Business UsageSmall Business Usage
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REASON 2:REASON 2:You can do more with You can do more with
less.less.
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Social NetworksSocial Networks
• Platform for connecting to people who share interests, etc.
• Users can create profiles, communicate with other members, share links, info & media
• Users can create “sub-groups”
• Each network has a unique “personality” and features
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BlogsBlogs• Easy publishing
platform
• “Posts”—more timely information
• “Link Love”
• Commenting to create community
• Easily incorporate/share media, including video, polls, photos, etc.
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Use a blog to share longer “How to” articles,Replace a newsletter
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TwitterTwitter• 140 character “tweets”
• “Followers” & “Following”
• Great for sharing links/tips and making connections
• #Hashtags for events, topics
• Can access via web, mobile, IM.
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Use Twitter to share links, give tips/advice, Provide info on upcoming events or job leads
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http://www.twitjobsearch.com/
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Multimedia SharingMultimedia Sharing
• Platform for sharing/finding multimedia
• Can create community around media
• Can access via web, on smart phones.
• Embed/linking/download features
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WikisWikis
• Easy-to-use publishing platform
• More flexible than a blog
• Good for collaborative projects
• Can embed media, documents
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Use a wiki for online handouts, policies & proceduresAnd to share frequently used documents/forms
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http://sepacareerfair2010.wikispaces.com/
A Youth Virtual Career A Youth Virtual Career FairFair
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Presentation PagesPresentation Pages
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By the numbers. . . By the numbers. . .
3 Days—11 a.m.-1 p.m. and 6:30-8:30 p.m.3 Days—11 a.m.-1 p.m. and 6:30-8:30 p.m.
8 Live Webinars (now archived and available)8 Live Webinars (now archived and available)
6 Pre-Recorded “Events”6 Pre-Recorded “Events”
Dozens of resource and lesson linksDozens of resource and lesson links
1,304 visitors to our main website1,304 visitors to our main website
5,389 page views5,389 page views
233 attendees at “live” events—parents, educators, 233 attendees at “live” events—parents, educators, studentsstudents
104 members of our Virtual Career Fair Network104 members of our Virtual Career Fair Network
100% said it was an effective way to learn about the 100% said it was an effective way to learn about the topics!topics!
100% employer satisfaction!100% employer satisfaction!
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ScreencastsScreencasts
• Record computer screen with narration
• Embed in blogs, wikis
• Good for tutorials, demos
• Integrate with other tools, such as Google documents for quizzes.
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Video CallingVideo Calling
• Video calls from computer to computer
• Use for practice interviews, case management appointments.
• Employers increasingly using for screening interviews.
• G+ can do “Hangouts” with up to 10 people
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Webinar SoftwareWebinar Software• Run “online” meetings
• Share documents, screens
• Run polls
• Teach workshops
• Can host up to 200 people for free.
• Record, archive and re-share
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Google DocumentsGoogle Documents• Online document creation &
sharing
• Can easily create forms, gather data—can even use to create quizzes!
• Upload/download—compatible with Word, Excel, PPT
• Can create PDF files
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Google AlertsGoogle Alerts
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Google CalendarGoogle Calendar• Online calendar
• Can create and share multiple calendars
• Send reminders to email, cell phone
• Get agenda emailed to you each morning
• Schedule office hours
• Embed calendars in blogs & wikis
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Job Search Calendar
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Google GroupsGoogle Groups
• Create your own email list
• All emails saved and accessible on the web
• Can make public or private
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michelemmartin.wikispaces.cmichelemmartin.wikispaces.comom
Find more info at. . . Find more info at. . .