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Style guide for the Siemens Enterprise Communications partner emblem

Version 1.0 – January 2009

Communication for the open minded

Siemens Enterprise Communications

Sales Partner

Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

ContentsThings you should know

Siemens Enterprise Communications: www.siemens.com/open Contents 01–09Style Guide / Sales Partners 2

A successful partnershipThe Siemens Enterprise Communications partner emblem . . . . . . . . . . . . . . . . . . . . . . . . . 3

Partner emblemProper application of the partner emblem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Elements of the partner emblem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Relative sizes of the partner emblem and your logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Your mediaImplementation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Business correspondence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Advertisements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Flyers and brochures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Websites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Trade fairs and vehicles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Our Corporate DesignAn overview of the brand elements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Siemens Enterprise Communications mediaThe relevant specifics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Cooperation ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Dos and don’tsThings you should know . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

General conditionsUsing the Siemens logo, partner emblem, and tagline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

ContactsAny questions? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

A successful partnershipThe Siemens Enterprise Communications partner emblem

Siemens Enterprise Communications: www.siemens.com/open A successful partnership 01–09Style Guide / Sales Partners 3

Approved PartnerSiemens Enterprise Communications s

A successful partnershipThe Siemens Enterprise Communications partner emblem

Siemens Enterprise Communications: www.siemens.com/open A successful partnership 01–09Style Guide / Sales Partners 4

Dear Sales Partners,

Success in any business environment goes hand in hand with good partnerships. No enterprisein the world is capable of addressing all of the increasingly complex requirements of our globaleconomy on its own. At Siemens Enterprise Communications, specialized partners like youperform crucial functions contributing toward our shared success.

As one of the leading providers of enterprise communications solutions worldwide, we at Siemens Enterprise Communications along with our dedicated staff of 15,000 employeeswork to develop powerful Open Communications solutions designed to sustain and enhancethe success of our customers around the world.

The close relationships we foster with sales partners like you play an important role for ourmutual success. After all, you are the interface between our company and our customers. We at Siemens Enterprise Communications are therefore committed to further strengtheningour partnership bonds and building on the success we have achieved together.

A consistent marketing approach plays a vital role here. As a partner of Siemens EnterpriseCommunications, you are exclusively authorized to use the Siemens partner emblem for yourmarketing communications. The partner emblem clearly sets you off from the rest of thecompetition, signaling to your customers that you are a competent and certified partner ofSiemens Enterprise Communications.

The following style guide is designed to offer you several ideas as well as specific examples of how to effectively integrate the Siemens Enterprise Communications partner emblem toyour advantage.

We welcome the opportunity to support you in any way we can in expanding our mutuallysuccessful partnership.

Fredy Osterberger Volkmar RudatVice President Vice President

Global Corporate & Marketing Communications Channel Marketing

Partner emblemProper application of the partner emblem

Siemens Enterprise Communications: www.siemens.com/open Partner emblem 01–09Style Guide / Sales Partners 5

The partner emblem must only be used on specific information media. Equally preciserules apply to the use of the Siemens name and logo. The following overview describeswhere and how the partner emblem and the Siemens logo may be used by the partners.

Application

Letterheads and business cards (partner)

Brochures (produced by partner)

Advertisements (produced by partner)

Internet (partner)

Company vehicles

Signs on buildings

Brochures(produced by Siemens)

Advertisements(produced by Siemens)

Partner emblem

Yes

Yes – the emblem must be the same size as thecompany logo of the partner, and positioned at adistance from this logo.

Yes – together with the name/logo of the partner.

No



The Siemens partner emblem comprises a rectangle divided into two parts. This contains four elements:

FixedPartner category titleThis keyword describes the character of the partnership with Siemens Enterprise Communications, based on the respective partner category.

Siemens logoIn agreement with the Siemens design guidelines.

CompanySiemens Enterprise Communications

FlexibleDescriptorDefines the focus of the business relationship.A group, a specific product or a region is identified.

Note:The partner emblem is available in different versions (descriptors). See Link www.siemens.com/goforward

Depending on the application, the Siemens logo appears in petrol or black.Wherever possible, the partner emblem is used together with the petrol-colored Siemens logo.Only for monochrome applications (e.g. in newspapers) is an emblem used with the blackSiemens logo.

ColorGrayscale of text panel (left): 62.5 % blackGrayscale of logo panel (right): 12.5 % black

FontTitle: Siemens Sans Roman, font size 8 ptCompany: Siemens Sans Roman, font size 6 pt, line spacing 7.5 ptDescriptor: Siemens Sans Roman, font size 5.25 pt

SizeThe partner emblem has to be used in the original size for all media.

For very large media the size of the partner emblem can be scaled (e.g. signs on vehicles).For exceptions, please contact Rüdiger Mühlhausen, [email protected].

Partner emblemElements of the partner emblem


Open Communications – Small/Medium Enterprise Systems




49 mm

30 mm

2.5 mm

3.5 mm

14.5 mm

21.5 mm

51.5 mm

2.5 mm2.0 mm





Title

Company

Descriptor

Siemens logo


Title

CompanySiemens logo

Partner emblemRelative sizes of the partner emblem and your logo


The relation between the partner emblem and your logo is clearly defined. Please respect the specific rules.

Your media 1. If the partner logo has a landscape format, the partner logo is the same width

as the emblem.2. If the partner logo has a square or portrait format, the partner logo has the same

width as the left panel of the emblem.3. The position of the partner logo is always above the partner emblem.

Siemens Enterprise Communications media On Siemens Enterprise Communications media, the partner emblem is always set largeenough so that the partner logo has the same width as the left panel of the emblem.

LOGOEX is a fictitious company.

Relative sizes and distances

Your company logo / landscape format in your media.

Your company logo / landscape format in Siemens media.

Your company logo / square or portrait format in Siemens media.







51,5 mm

LOGOEX

30,0 mm

LOGOEX

30,0 mm

LOGOEX1/2 A

1 A

Your company logo / square or portrait format in your media.



30,0 mm

LOGOEX

For partner media, the position of the partner emblem depends on the position of the partner logo. The following position is preferred:

Partner logo and partner emblem are arranged vertically one above the other, with themaximum possible spacing between the two.

Ideally, the partner logo is at the top (e.g. at top format margin) and the partner emblem at the bottom (e.g. on bottom margin).

If the prescribed position of the partner logo is on the bottom margin, the partner emblemshould be at the top.

The emblem and logo should only be positioned laterally to one another if a vertical arrangement is not possible.

The partner logo and partner emblem must not be arranged diagonally opposite one another.

As a rule, the partner emblem is placed at a considerable distance below the partner logo (company logo). If the emblem is superimposed on pictures, ensure that the backgroundcolors are subtle and provide a good contrast.

Your mediaImplementation

Siemens Enterprise Communications: www.siemens.com/open Your media 01–09Style Guide / Sales Partners 8

10 Any Street00000 Anytown



LOGOEX

10 Any Street00000 Anytown



LOGOEX

Your mediaBusiness correspondence


First impressions are crucial. Therefore, the design of your business correspondence isone of the essential factors of our joint success.

The impact of your business cards, letters, and offers depends not only on their content and formulation, but also on their layout. Customers will recognize from their first glance at your professionally designed business correspondence that your company values quality.You can integrate our shared partner emblem into your business correspondence. The partner emblem on your business correspondence will always have an appropriate andattractive effect if it is correctly positioned and, most importantly, correctly reproduced. The partner emblem should only be used in its original design and its precise original colors.It should appear in a restrained but not too modest size and should never appear cramped. Its position relative to your own company logo and name should be one of cooperation ratherthan competition.



LOGOEXJohn Smith

LOGOEX AG

10 Any Street

00000 Anytown



LOGOEX



LOGOEX

LOGOEX AG, 10 Any Street, 00000 Anytown

Your mediaAdvertisements


Your advertisements: as topical as today’s newspaper.The advertisement size, the copy and visuals, the medium itself, the occasion, and the placementdetermine the concept for an ad. With creativity and professional support, it will always bepossible to work out a strong design solution that ensures that the partner emblem achievesan optimum effect. Above all, the partner emblem is intended to help set your company apartfrom its rivals. The partner emblem achieves this effect particularly well if it appears in theadvertisement in an appropriate size and is given sufficient space. Wherever you use the partneremblem in your advertising, it should always emphasize that your company is cooperatingsuccessfully with Siemens Enterprise Communications. The best place is either at the top orbottom right of your advertisement. It should be given a visual weighting similar to that ofyour company logo so as to underscore the expertise that unites you with Siemens EnterpriseCommunications.

Your company will already have created standard layouts for its advertisements. The task nowis to correctly integrate the partner emblem to show your association with Siemens.

The partner logo (your company logo) is located against the top formatting margin, and thepartner emblem below it on the bottom margin. They must not be diagonally opposite.

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Your own advertisement

What looks like a telephone here belongs tothe category of HiPath clients and devicesthat steer your real-time communication onnew paths. Talk to us and you can soon lookforward to faster operating processes, higherproductivity and more satisfied customers.

comTECwww.comTEC.com

www.comTEC.com

Your ownadvertisement

comTECcomTEC

Everything aboutHiPath at yourSiemens EnterprisePartner.

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Sooner or later, IP telephony – over the fixed network,

but also mobile – will become a reality in your business.

With some vendors’ solutions, the switch to IP means

switching your entire infrastructure. With HiPath® solu-

tions from Siemens, you can continue to use your existing

equipment and thus safeguard your investments.

New, advanced, future-oriented components can be in-

tegrated step by step. Tailored to your requirements and

the growth of your business. Interested? For more infor-

mation see

www.siemens.com/open

LOGOEX

LOGOEX LOGOEX

LOGOEX









Your mediaFlyers and brochures


Customers will recognize from their first glance at the professional layout of your informationmedia that your company values quality. It should be no problem, therefore, to add our partneremblem. It is essential, though, that the logo is featured in its original form and colors.

In your advertising, always assign the logo a place that emphasizes the good relationshipbetween Siemens Enterprise Communications and your own company. This requires that youachieve the right balance in the size of your company logo or name and the partner emblem,as well as the distance between the two.

The partner emblem should on no account occur more than once on a page, because effectivecommunications media should follow the design principle that less is more.

Lorem ipsum dolor sit.













LOGOEX

LOGOEX LOGOEX

LOGOEX

LOGOEX











Your mediaWebsites


The Internet: your gateway to the world. Some customers obtain their information exclusivelyvia the Internet. Show them that they are well cared for in your hands. A presence on theInternet is a must for every company. The Siemens Enterprise Communications partner emblemhas several tasks to perform in this respect. It should convey your Internet competence byappearing on your website. Also, when linked with other pages of the lower level, this partneremblem can supply a great deal of information about the services that characterize your com-pany in its interaction with Siemens Enterprise Communications. For example, perhaps thepartner emblem could provide a hyperlink to the Siemens Enterprise Communications home-page, http://enterprise.siemens.com/open.

The partner logo (your company logo) is located at the top format margin, and the partneremblem below it on the bottom margin.

Lorem Ipsum

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Lorem Ipsum

Lorem Ipsum

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LOGOEX



Your mediaTrade fairs and vehicles


Your trade fairs and exhibitions: A good forum for new target groupsThe positioning of the shared partner emblem is determined by the layout and size of thetrade fair stand. Your logo and the partner emblem are placed closer together than on othermedia, but the partner emblem is always below the logo.

The partner emblem should be positioned approximately at eye level to the visitor. Here, too,the fundamental principle is that the partner emblem should be restrained but neverthelessreadily visible, and only one such logo should be visible from any given angle.

Your company vehicles: advertisements on wheelsWhen applying signs to vehicles, position your company logo and the partner emblem so thatthey are easily readable. Avoid creating the impression that the partner emblem is your compa-ny’s logo. It should only be used once on each side of a vehicle.

When choosing the size and the location of the partner emblem, you must of course take intoaccount the vehicle’s size, shape, bodywork and additional structures. The partner emblem isbest applied to vehicles in the form of an adhesive film.

Your own Tradefair concept

comTEC comTEC



comTEC

LOGOEX

LOGOEX

LOGOEX

LOGOEX

LOGOEX




Siemens Enterprise Communicationswww.siemens.de/open

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Our Corporate DesignAn overview of the brand elements

Siemens Enterprise Communications: www.siemens.com/open Our corporate design 01–09Style Guide / Sales Partners 14

This sample image ad shows the basic elements of Siemens Enterprise Communications.These elements, including buzzwords, colors, taglines, and tonality, are all based on Siemens AGdesign criteria and are used to create our distinctive look – an eye-catching, highly effectivedesign that supports our shared success. Please see page 16 for more detailed discussion ofpartner ads.

BuzzwordsThese are a fundamental text and graphic element; buzzwords arewritten in an unusual text style to ensure that they especiallyattract attention.

SublineThe subline resolves the tension created by the buzzword and describes what is being offered to the customer.

TonalityThe tonality of Siemens Enterprise Communications is unique and is a crucial way to create a distinctive look. It is what attractspeople’s attention and captures their interest.

ColorsColor is a significant design element in the communication of Siemens Enterprise Communications. We use strong colors such as red, orange, green, and blue.

TaglineThis tagline for the campaign is used worldwide. It supports thepositioning of Siemens Enterprise Communications as a visionary,market-leading company in the field of communications technologyand is always positioned in the layer.

Siemens Enterprise Communications mediaThe relevant specifics

Siemens Enterprise Communications: www.siemens.com/open Siemens Enterprise Communications media 01–09Style Guide / Sales Partners 15

There are two design versions for covers and back pages. We recommend that you use ver-sion A in most cases.

Version AIn this layout the sender can be immediately identified. The reader immediately knows who the printed materials are from. The cover page carries only the Siemens logo. On the back page, the layer is enlarged by a few centimeters at the top to leave enoughspace for both your address and your logo.

Version BVersion B is to be used as a layout when the partner played a significant part in the advertised solution or the advertised offer. A white block appears in the top right corner of the cover page, giving you space to stamp or print your company logo. If possible, the width of your company logo should not exceed30 mm. The back page is designed based on Version A.


Siemens Enterprise Communicationswww.siemens.com/open

Lightning FastHiPath BizIPCommunicate more cost effectively using Internet telephone technology. Speech and data services for up to16 work stations in one infrastructure. Pretty smart!

HiPath BizIPFind out more at our partner:

Name DealerAddress herePhone: 001234 56 78Fax: 001234 67 89Mobile: 00 00 00 [email protected]

© Siemens Enterprise Communications GmbH & Co. KGHofmannstr. 51 D-81359 Munich, Germany

Order No.A5000-N14-W400-1-7600

The information provided inthis brochure contains merelygeneral descriptions or characteristics of performancewhich in case of actual use donot always apply as describedor which may change as a resultof further development of theproducts. An obligation toprovide the respective characteristics shall only existif expressly agreed in the termsof contract. Availability andtechnical specifications aresubject to change withoutnotice. The trademarks used areowned by Siemens EnterpriseCommunications GmbH & Co. KGor their respective owners. Printed in Germany



LOGOEX


Siemens Enterprise Communicationswww.siemens.com/open

Lightning FastHiPath BizIPCommunicate more cost effectively using Internet telephone technology. Speech and data services for up to16 work stations in one infrastructure. Pretty smart!

LOGOEX

Working with Siemens Enterprise Communications

HiPath BizIPFind out more at our partner:

Name DealerAddress herePhone: 001234 56 78Fax: 001234 67 89Mobile: 00 00 00 [email protected]

© Siemens Enterprise Communications GmbH & Co. KGHofmannstr. 51 D-81359 Munich, Germany

Order No.A5000-N14-W400-1-7600

The information provided inthis brochure contains merelygeneral descriptions or characteristics of performancewhich in case of actual use donot always apply as describedor which may change as a resultof further development of theproducts. An obligation toprovide the respective characteristics shall only existif expressly agreed in the termsof contract. Availability andtechnical specifications aresubject to change withoutnotice. The trademarks used areowned by Siemens EnterpriseCommunications GmbH & Co. KGor their respective owners. Printed in Germany



LOGOEX

Version A

Version B

Siemens Enterprise Communications mediaCooperation ads

Siemens Enterprise Communications: www.siemens.com/open Siemens Enterprise Communications media 01–09Style Guide / Sales Partners 16

Siemens Enterprise Communications components (upper ad section or left side of the strip ad)should not be modified and are therefore stored in the open files as pdfs.Various ad formats created in both InDesign and QuarkXPress are available for downloading(strip ads, 2-column and 3-column ads).All ads are available in English and German as well as in black-and-white and 4c color variations.When possible, please use the Arial font for the dealer information.

Superhuman

Contact us right away!

Name DealerAddress hereStreet NumberPhone: 00123 456 Fax: 00234567www.dealer.com

HiPath OpenOffice is a new unified communicationsappliance that gives you the freedom to work out ofthe office just as easily as in it, by directing callers to you anywhere using your dedicated one number.HiPath OpenOffice. Open up your office to a new way of working.


Siemens Enterprise Communicationswww.siemens.co.uk/openoffice

LOGO Dealer

Know-it-all



HiPath OpenOffice. Open up your office to a new way of working.


LOGO Dealer

Find meInstant presence

and availability.

Join inConference calls

at a mouse click.

Look no furtherAll your communications

on a single screen.

101 Janet Jones, Nebenstelle Wählen

myPortal

Hilfe Janet JonesEinrichtungKonferenz

Journal

Status: Connected 16:46 04/10/2007

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Nebenstelle Datum/Uhrzeit Nachname Vorname Mobil Extern

Suchen

Smith

Jones

Mueller

Schmitz

Martin

Dubois

Lambert

Peeters

Rossi

Mancini

Sanchez

Favourites

International Project

Smith, John 100

Schmitz, Manfred 103

Martin, Pierre 104

Lambert, Chris 106

Creative Team

Campbell, James 111

Jones, Janet 101

Kowalski, Jan 112

Smith, John 100

100

101

102

103

104

105

106

107

108

109

110

08:30 18/10/2007

17:40 04/10/2007

17:40 07/11/2007

John

Janet

Susanne

Manfred

Pierre

Natalie

Chris

Flor

Giovani

Angelina

Maria

+44123455678

+44888878889

+49122334455

+44987654321

+33706666666

+34600000666

+35598777755

+49653333333

+49324444444

+49885555555

+44555666688

+44123455678

+44888878889

+49122334455

+44987654321

+33706666666

+34600000666

+35598777755

+49653333333

+49324444444

+49885555555

+44555666688

Externes VerzeichnisPersönliches Verzeichnis Internes Verzeichnis

Sprachnachrichten Faxnachrichten Verzeichnisse

Büro

Büro

Besprechung

Krank

Pause

Außer Haus

Urlaub

Mittagspause

Zu Hause

Siemens Enterprise Communicationswww.siemens.co.uk/openoffice

LOGODealer



Communication for the open mindedSiemens Enterprise Communicationswww.siemens.co.uk/openoffice

SuperhumanHiPath OpenOffice is a new unified communications appliance that gives you the freedom to work out ofthe office just as easily as in it, by directing callers to you anywhere using your dedicated one number.HiPath OpenOffice. Open up your office to a new way of working.

Sample 2-column ad

in black-and-white

Sample 3-column ad in 4c Sample strip ad in 4c

Dos and don’tsThings you should know

Siemens Enterprise Communications: www.siemens.com/open Dos and don’ts 01–09Style Guide / Sales Partners 17

The Siemens Enterprise Communications partner emblem is a clear indication of expertiseto your customers. If you follow a few key rules for using the partner emblem, you willstrengthen customer confidence in both our companies while enhancing the effectivenessof your marketing communications.

Do not overuse the partner emblem – rarity has value. Our tip: Make sure that no more than one logo appears on a single page or a single spread.

Use our partner emblem appropriately. The Siemens Enterprise Communications partner emblem should be used where its appearance will enhance confidence in both our companies. Our tip: Our partner emblem is not a decorative element. It is only used used to identify a service.

Protect our partner emblem from bad company. Make sure that the image of our shared advertising on posters or exhibition stands is notimpaired by its proximity to neighboring images. You may want to limit its use if it wouldhave to share space with images that would detract from its value. Our tip: In principle, isolate our partner emblem as much as possible.

Present our partner emblem against the best background. Our partner emblem works best if it appears on a calm, neutral background rather than inthe middle of a kaleidoscope of colors. This will help produce more professional impressionand clearly set it apart from other logos. Our tip: Please refer to the "Your media" section for examples.

Do not weaken the effect of our partner emblem. Our partner emblem has been carefully designed for the most effective graphical and opticalbalance. Poor printing or or inaccurate color reproduction could make it appear noticeablydifferent and reduce its impact.Our tip: Always use only the original specifications.

Use the right size of our partner emblem – not simply the biggest possible. Our shared partner emblem conveys its message best by subtle persuasion. It should notseek to impress by size alone, and should therefore always appear in a size that feels normalto the viewer. If it seems to reflect self-confidence without bragging, then it is the right size.Our tip: If in doubt, opt for a more modest size.




LOGOEX







General conditionsUsing the Siemens logo, partner emblem, and tagline

Siemens Enterprise Communications: www.siemens.com/open General conditions 01–09Style Guide / Sales Partners 18

The following regulations complement the existing sales and distributorship agreement andany addition to the sales and distributorship agreement.

Right to use Siemens’ name and logo and the Siemens Enterprise Communications partneremblem or tagline

Siemens Enterprise Communications grants the sales and distribution partner – subsequentlycharacterized as “partner” – a non-exclusive, non-transferable, and free-of-charge right touse Siemens’ name and logo and the partner emblem or tagline during the term of the salesand distribution contract for systems, products and solutions stipulated in such an agreement.Siemens’ name and logo and the partner emblem or the tagline must be applied accordingthe described regulations of this design guideline.The partner shall not represent, imply, or connote by using Siemens’ name and logo or thepartner emblem or the tagline that he sells any other systems, products or solutions ofSiemens which are not stipulated in the sales and distributorship agreement.The partner agrees to use Siemens’ name and logo and partner emblem or the tagline forlabeling of information media only in a way described in the sales agreement or in anadditional agreement to such a contract.

Quality controlSiemens Enterprise Communications and the partner agree that the goodwill representedby Siemens’ name and logo and by the partner emblem or the tagline can only be maintainedand improved if the applications and the branding meet a high standard of quality andcomply with the regulations of these design guidelines.The partner therefore acknowledges that Siemens Enterprise Communications shall be entitledto carry out inspections, tests and evaluations concerning the quality of applications andinformation media. Siemens Enterprise Communications may at reasonable intervals executeits right to inspect the applications and information media.If it is determined that applications and information media do not meet the required standardsof quality, Siemens Enterprise Communications shall notify partner in writing, giving fulldetails regarding the defects therein, and shall give partner the opportunity to correct suchdefects within 60 (sixty) days following the date of such notification.If the defects have not been corrected within such 60 (sixty) day period, Siemens EnterpriseCommunications shall have, at its discretion, the right to terminate the Sales and Distributor-ship Agreement without prior notice in full or with regard to the applications affected.

WarrantySiemens Enterprise Communications makes no warranty of any kind with respect to the partneremblem or the tagline.

Ownership of Siemens’ name and logo and partner emblem or taglinePartner acknowledges that sole ownership of Siemens’ name and logo and the partneremblem and the tagline is with Siemens Enterprise Communications.Partner agrees not to derive any rights against Siemens Enterprise Communications basedupon the use of Siemens’ name and logo or the partner emblem or the tagline.Partner agrees that these regulations does not give partner any right, title or interest inSiemens’ name and logo or the partner emblem or the tagline other than as described inthese general conditions and that the partner is not entitled to apply the partner emblemor the tagline or Siemens’ name and logo outside of the territory licensed in the sales anddistributorship agreement.Partner shall during the term of the sales agreement neither use any trademark which imitatesthe partner emblem or the tagline or appears confusingly similar to them nor apply forregistration of such trademarks.Partner agrees that partner shall not attack the validity of the partner emblem or the taglineor the title of Siemens Enterprise Communications to the partner emblem or the tagline norinitiate such attacks by third parties nor assist any third party in such attacks.

IndemnityPartner hereby agrees to indemnify and hold Siemens Enterprise Communications harmlessfrom any and all claims, suits, losses, damages, costs, expenses and liabilities arising out ofpartner’s sale or distribution of applications and information media bearing Siemens’ nameand logo or the partner emblem or the tagline.

ContactsAny questions?

Siemens Enterprise Communications: www.siemens.com/open Contacts 01–09Style Guide / Sales Partners 19

Global Corporate & Marketing Communications

Branding & Operations:Jochen GerstenhauerSiemens Enterprise Communications GmbH & Co. KGSEN CMC BOMHofmannstr. 5181379 Munich, [email protected]

Channel Marketing:Rüdiger MühlhausenSiemens Enterprise Communications GmbH & Co. KGSEN M CM 2Hofmannstr. 5181379 Munich, [email protected]

p8104 sen styleguide partner e 160109 rz -...

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