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P7 LITERACY REMOTE LEARNING PACK

TERM 3 WEEK 5

LITERACY Remote Learning Overview WEEK 1st June

Learning

Intention

Pupil

Tasks

Teaching

Resources

Lesson

1

To understand

the language

features of an

effective advert.

a) Advert sheet – (all levels)

b) Extension Activity:

design 4 adverts that

have a metaphor.( higher)

Powerpoint (PDF) Advertising persuasive techniques

Lesson

2

Use simile and

metaphors in

advertising.

a) Metaphor OR Simile

task (Middle/higher)

b) Simile sheet (basic)

c) Extension Activity:

Powerpoint (PDF) Simile or Metaphor.

Lesson

3

Analyse a

persuasive text.

a. Advert

comprehension

(higher level)

b. Advert coprehension

(middle level)

c. Advery

comprehension

(basic level)

d. Extension Activity:

understanding visual

metaphors in

advertising.

EXTENSION (PDF) Higher level - Visual Metaphors in advertising

Lesson

4

Using positive and

negative

adjectives to

influence the

reader.

a) Positive and negative

sentences task

(all levels)

b) Extension Activity:

defining complex negative

and positive words.

Positive and negative word banks

lesson

5

Giving extra

information using

commas, dashes

and brackets.

a) Parenthesis sheet (higher

level)

b) Parenthesis sheet

(middle level)

c) Brackets sheet (basic

level)

d) Extension Activity

(higher level)

Using parenthesis powerpoint PDF

All levels video clip – BBC Bitesize ( Using brackets)

https://www.bbc.co.uk/bitesize/topics/zvwwxnb/articles/zg6xb82

Dashes, commas and brackets – ‘Song with examples’ (all levels)

https://www.bbc.co.uk/teach/supermovers/ks2-english-commas-

brackets-dashes-with-ben-shires/zh32cqt

Higher level video clip BBC bitesize

https://www.bbc.co.uk/bitesize/topics/zmfc7ty/articles/z7hppg8

EXPLANATION NOTES: This lesson introduces the

language features of a type of persuasive writing –

advertising. The first page shows some of the

features associated with advertising. (this sheet

will be used at a later stage) Advertisements may

have many of these or just a few and still remain

effective. This lesson is guided by the powerpoint

for lesson 1. The task is to use 5 different

techniques to create 5 simple adverts to sell the

same product. The outcome is to understand that

these techniques can be combined to make

effective advertising.

EXAMPLE: Fizzers Sweets (on following sheets)

EXTENSION TASK: design 4 adverts with different

metaphors used. Metaphors are very powerful

when used well. They get people thinking or can

be amusing. They get people interested in the item

being sold.

TASK: Use the powerpoint to guide you with this task.

NOW: Draw five simple adverts using the 5 techniques shown above. Focus

only on one technique at a time. You can draw the same image in each if you

wish. The sheet on the next page gives you five boxes for this task. An

example is also shown on the following page. Select an item to sell of your

choice.

TIPS:

Adjectives- describe the item in a positive way.

Adverbs- describe how it works in a positive way.

Similes- as cool as a cucumber; smells like rose petals

Metaphor- describes as if the item is something else. E.g. chocolate being

described as ‘heaven’ OR a hotel described as ‘paradise’

EXAMPLE OF ADVERT SHEET

LOOK AT THE EXAMPLE : Fill the blanks below.

Can you spot?

Metaphor used: ____________________

3 Effective adjectives ( they are even in the dictionary!!!)

____________ ____________ ____________

3 effective adverbs:

____________ ____________ _____________

EXTENSION ACTIVITY

Design 4 adverts of your own. Each must contain a

metaphor to persuade people to buy the product for

service.

The metaphor in the advert above emphasises the

durability and strength of the truck.

EXPLANATION NOTES: This lesson focuses in on

the power of similes and metaphors. Similes are

relatively easy but metaphors take this idea to

another level. Both these will be discussed. The

task is open ended to will suit all levels. Metaphors

will definitely be expected at the ‘higher’ level.

TASK: Look at the powerpoint. Decide if similes or

metaphors are used. Record the answers.

Check the answers.

NOW: Design a full page advert that uses a strong

simile OR a metaphor. Choose your own item or

service to sell.

EXTENSION: find more use of similes and

metaphors online. Record the written

simile/metaphor in your literacy book.

EXPLANATION NOTES:

The comprehension texts provided in this lesson

have been specifically created to reinforce what

the children have been learning regards persuasive

writing – adverts. There are 3 texts with

questions and answers. (Higher, Middle and Basic)

Encourage strategies to understand the language

used: 1. context (read around for clues/use

knowledge from own experience of adverts or the

product type.) 2.Word clues: the word may contain

prefixes; 3. Dictionary: when other 2 have be tried.

Go through the answers to build vocabulary and

understanding of the phrases and language

features used.

QUESTIONS

1. List the powerful adjectives used to indicate that the product will not break easily?

2. How do the rhetorical questions at the start help to encourage customers to buy the

product? What positive fact about the product do they reinforce?

3. Give an example of alliteration used in the text?

4. ‘The Mighty Monster truck is like no other truck that has ever been seen before! ‘

Do you think this is a fact? Explain your answer.

5. What are ‘stocks’ as used in the text?

6. What word in the advert means that owners are ‘likely to make comments’ about how the

device ‘reacts effectively’? (in the list of bullet point)

7. What ‘accolade’ is used to help sell the product?

8. What part of speech is the word ‘electrifying’ in the sentence below?

9. What phrase suggests the product is portable?

10. What does the word ‘privilege’ mean (last sentence)?

11. Why is the price in the ‘small print’?

QUESTIONS

1. What does ‘limited time’ mean?

2. What pun ( a play with words) is used in the 2nd rhetorical question used?

3. Why is the YOU sometimes in capital letters?

4. What informal phrase of 2 words means ‘connect’?

5. What word means ‘small and attractive’?

6. What metaphor is used in the bullet point list?

7. The chocolate is described with these 4 adjectives: delicious, delectable, dark and milk. Which of these are not used as positive adjectives to sell the product? Why is milk not a noun?

8. What phrase means it will keep you amused for a long time?

QUESTIONS

1. What phrase means that the toys is the same size as the Wallie from the movie?

2. What does ‘Helping Hand’ mean?

3. What words in this sentence mean ‘really exciting’? It has an all-new exclusive and

electrifying design! This toy for YOU; it will be a superb, special and sensational addition to

YOUR toy collection and it will help you with your chores!

4. What word in this sentence means ‘crash’? An everlasting body kit made out of hard rubber,

(so your Walle can survive any collision that may occur).

5. Alliteration uses the same letter on 2 or 3 words in a row. This used to make the reader

interested. Find 2 examples of this in the advert and write them down?

6. What do these words mean: (use a dictionary if you need to)

a. Exclusive

b. Sensational

c. Responds

d. Breakthrough

EXPLANATION NOTES:

Positive and negative words can be extremely

useful in persuasive writing. They can encourage

or discourage someone. These are both forms of

persuasion. The task is set for all levels. High level

answers would use complex/compound sentences

with conjunctions and maybe 2 + or- words. Some

examples are shown on the following sheets.

TASK: Write a 5 sentences using 5 or more

different positive words to encourage someone to

buy something.

Write 5 sentences using 5 or more negative words

to persuade someone something is best to avoid.

These are persuading someone not to do

something or dissuade someone. These type of

sentences are often found in product reviews or

reviews of movies or services.

Examples

Positive sentences:

The phenomenal screen brightness allows the tablet user to

create a meticulous level of detail when using the inbuilt

drawing app.

The copious leg room in the rear of the new Tasoz Electra

does nothing to remove from the striking exterior lines of the

car.

Negative Sentences

The obnoxious hotel staff were extremely reluctant to assist

in improving the squalid conditions around the pool area.

The needless accumulation of disregarded plastic on the

beaches of the coastline only emphasises the horrific damage

humans are having on the natural habitat of the Atlantic

salmon.

EXPLANATION NOTES: This lesson focuses on the uses of 3 types

of punctuation that do the same job.

1. A set of commas around text. , ,

2. Brackets around text ()

3. Dashes around text - -

Their group name is parenthesis. The powerpoint (PDF ) will

guide you through using them and the differences.