Pamela’s Pooch Patrol (P³)  

P³ - Pooch’s Best Friend

Pamela’s Pooch Patrol Pamela Lue – Founder

(650) 555-2252 PLue@Example.com

Welcome to Pamela’s Pooch Patrol (P3), your one-stop shop for all of your dog’s caretaking needs.

The importance of the introduction slide lies not in the content in the slide, but in the aptly named elevator pitch that verbally accompanies it. The point is to pitch your company in one minute to investors (i.e. the same amount of time as an elevator ride).

Your elevator pitch should succinctly explain what your company does, the consumer problem it addresses, your solution, your target market and, most importantly, consumer traction. The elevator pitch is simply a summary of the rest of the deck.

Since the elevator pitch is verbal, not written, the introduction slide merely consists of your company’s name, your title and your contact information, as the example slide illustrates.

Slide 1: Introduction

No Time – There’s Never Enough Time You don’t have time to care for your pooch You’re working for 12 hours a day and your dog is all alone

Everyone has dogs, but nobody has time Nearly 40 million dogs in the U.S.

Today, your dog will be all alone, sad & depressed

Source: ASPCA

40%-45% of homes in the U.S. have dogs

ü  Who will walk it? ü  Who will play with it? ü  Who will feed it? ü  Who will love it?

The second slide describes the consumer problem or pain point your company addresses. Also referred to as the target market, this slide should clearly describe the consumer problem by articulating where market demand originates.

Refrain from presenting a company that’s looking for a problem. The problem should be straightforward and common.

Slide 2: The Problem

P³ $The Affordable Pooch Caring Solution

P³ is a mobile app that you can use to order a caretaker for your lovable pooch All P³ caretakers are certified dog-loving enthusiasts that will show your family member the utmost care and respect With a simple swipe of a finger on your smartphone, P³ offers the following services: Walking, Feeding & Caring

This imperative slide demonstrates your company’s value proposition by briefly describing how your company addresses the consumer problem. Be concise and compelling while avoiding lengthy explanations. The simpler your solution is to a widespread problem, the more appealing your company looks. Demonstrate that you are a must-have, not a nice-to-have.

Slide 3: The Solution

Caretakers Get Paid by the Hour $- P³ Takes a Portion

ü  Users pay through the app – minimum 1 hour ü  Users handpick their caretaker ü  Users leave feedback for caretakers ü  Minimum price is $20 per hour ü  Caretaker keeps 90% and P³ takes a 10% share ü  All caretakers are independent contractors, not

employees

This slide explains how you’ll make money. Are you charging customers? Is it a subscription service? A one-time fee? Are you using a freemium model?

Slide 4: The Business Model

Explain your pricing model, such as the price for your product or service, profit margins and the costs of goods sold—if any. You should also discuss your revenue model, which describes how your business will scale and grow.

Flawless Mobile App §  P³ can be downloaded for all major smartphones

for FREE §  Our developers have spent countless hours to

perfect the UX and UI §  Quick, responsive, intuitive and easy-to-use §  Cashless transactions – users pay on the app §  Users can leave tips for caretakers, if they desire §  Secure storage of users’ information §  Users can set appointments or use our on-demand

care service

Describe your product or service in layman’s terms. If you’re a tech company, assume your audience doesn’t have technological knowledge, and refrain from being too “techy.”

If you’re speaking a language investors don’t understand, you’re wasting precious time that should be devoted to convincing investors in a language they do understand (e.g. financials, traction and target market). If your audience has a technology question, they’ll ask. Use screenshots of your product, and if you have any pending patents, specify them here.

Slide 5: The Product

Growing Market with High Demand

ü  40 million dogs in 45% of U.S. households

ü  More people are working long hours so their pooch will be sad and alone

ü  Target market is middle-class dog-owners that can afford $20 an hour for dog care

ü  Grassroots marketing campaign that will start local, but will grow national through word-of-mouth

ü  Eventually, advertise in national pet-store retailers and on appropriate TV channels

The users’ problem will continue to grow

DOGS IN THE U.S. (in millions)

This slide describes the market size and potential of your product or service. Demonstrate strong market knowledge, and clearly articulate the market opportunity. Ensure you know more about your market than your audience does (or at least, just as much). Nobody should know your business better than you do.

Also be sure to explain your marketing strategy and an economical means of reaching customers. Investors prefer to see graphs and visuals here, so employ them appropriately.

Slide 6: The Market

Worthy, but Imperfect Competition Competitive Landscape

Basis of Competition

ü  Innovation ü  App design ü  Ease of use ü  Price (cheaper than D3) ü  Flexibility (appointment or on-demand) ü  Loving caretakers

Users will choose us because of our unique on-demand service

Users will also select us because we are cheaper than D3

P³ will be the users’ choice because:

ü  D3 is a major competitor

ü  Has a sizeable market share

ü  Can only set appointments for dog care, but no on-demand service

ü  Faulty app design

COMPANY STRENGTHS WEAKNESSES

Dog Walkers Loyal Customers Slow Response

D3 Market Share Financially Strong

Old Technology

Strong Technology Responsive By Appt. or On-Demand

P3 New to Market

Don’t discredit your competition. The worst thing you can do is tell your audience that you have zero competition. Investors want to see competition since it validates the market.

Instead, acknowledge your competitors, specify their strengths and weaknesses, but articulate your competitive advantage and what sets you apart. Answer one question: Why will consumers choose you over your competitors? If you can succinctly answer this question, you’ll have a better chance of receiving funding.

Slide 7: The Competition

Our Superhero Team Our team:

Organizational Chart

Board of Directors & Advisory Board

§  Pamela Lue – Founder §  Bryan Fouts – CTO §  Jay Yu – COO §  Rich Walker – Marketing VP

§  Lisa Garcia – Advisor – 3 successful exits §  Nathan Kane – Board member – entrepreneur §  Rick Silva – Advisor – micro-VC entrepreneur

Pamela Lue

Bryan Fouts

Jay Yu

Sometimes investors will invest simply because they like you and your team. Your team’s past success and experience is critical to obtaining funding. Identify your key team members, advisors and board members, and describe what they bring to the table. Convince the audience you have the right talent to multiply their investment tenfold. If you have any notable investors that have already provided funding, mention them here.

Slide 8: The Team

You probably won’t be pitching alone. You’ll have a key team member—or two—with you. Provide compliments, and boast each other’s credentials. It may be frowned upon when you brag about your own past successes, but it’s not considered vain if someone else does it for you.

P³’s Financials Revenue! 2014! 2015! 2016! 2017!Total Sales $50,000 $76,000 $100,000 $134,000

Total Users 3,000 4,500 6,000 7,700

Gross Profit $12,000 $16,000 $22,000 $34,000

Conversion % 60% 62% 65% 65%

Operating Expenses!

Selling $2,440 $3,695 $5,120 $8,500

General/Administrative $500 $750 $1,000 $1,400

Total Operating Expenses $255 $359 $450 $700

Net Income Before Taxes $1,790 $2,600 $3,150 $3,750

Every investor wants to see the financials slide. If the numbers make sense, investors won’t have much reason to decline. Include current financials and 3- to 5-year projections on sales, gross profit, conversion rate, lifetime value and cost per acquisition. Investors will push back on your projections, so ensure you highlight key assumptions for each projection. Be realistic, and don’t overestimate. Investors are savvy, and they’ll notice if you’re unjustifiably exaggerating projections.

Slide 9: The Financials

Investors like to see a bottom-up financial forecast where sales projections are combined to calculate a total revenue estimate for the entire business. You probably should include a top-down financial forecast as well, which looks at the total addressable market and estimates how much of the market share your company can grab.

How We’ll Use Your Investment

ü  Seeking $100,000 for 10% in equity ü  These funds will last about one year ü  After that, we’ll need another round of

fundraising ü  Funds will be devoted to marketing and

app development

Use of Funds

App Development 25%

Sales 25% Marketing 45%

G&A 4%

Specify how much financing you’re seeking and how much you already have committed. Show a graph or chart of how you plan on using funds to grow. In addition, estimate how long the acquired funds will last and whether you’ll need another round of financing.

Investors like to frequently question this slide, so be careful how you allocate funds, and be prepared for some push back.

Slide 10: Use of Funds

Invest Now, or Regret It Later ü  We have several investors interested

ü  We are being selective and waiting for the right

investor to come along ü  P³ offers a unique solution to a common problem

ü  We have noticeable traction with hundreds of users showing interest

ü  This is all with a minimum viable product. With investment, we can maximize on this opportunity by optimizing our app and increasing our marketing efforts

Quickly summarize your company’s business model, consumer traction, your team and the investment amount

sought. This is the last slide investors see, so end on a positive note. How do you want investors to remember your company when they leave the room?

Slide 11: Summary Slide