p1.cn company presentation
DESCRIPTION
Learn more about how P1.CN "connects the exceptional" and provides a great platform for social branding.TRANSCRIPT
P 1 . C N
C O N N E C T I N G T H E E X C E P T I O N A L
P1.CN in brief
• An exclusive, invitation-only social network
• Targeting the urban lifestyle consumer in China
• 2 million members and counting
• Rapid growth in major Chinese cities
• P1.CNs vision is to become the primary social and lifestyle platform connecting the exceptional
What We DoP1.CN is the only social network connecting China’s exceptional people, brands, and lifestyle experiences.
P1.CN Magazine
International Brands
Live Events
SNSPlatform
Conne
ct with
frien
ds Share lifestyle content
Conne
ct with
Bra
ndsExperience Lifestyles
P1.CN Members
P1.CN‘s members are China’s young urban lifestyle consumers • They are individuals with taste and an ambition to celebrate their
individuality
• They aspire to achieve success in their lives
• The are internationally minded
• They are part of China’s top 5% of consumer spending
P1.CN Member Consumption
P1.CN Members enjoy fashion, gadgets, cars, and beauty products
• Almost 100% of P1.CN VIP members’ families own a car, with 38% of those members owning 2 to 3 vehicles
• 83% of P1.CN members are smartphone users
• 10% of female members spend over 5,000 RMB monthly on beauty
P1.CN Member Demographics
<20 4%
20-25 29%
26-30 42%
31-35 16%
>35 8%
40%
Male
Zhejiang: 2,1%
Hong Kong: 2.1%
Shandong: 1,9%
Liaoning: 0,9%
Other: 12,4%
Beijing: 39.8%
Shanghai: 19.8%
Guangdong: 15.6%
Sichuan: 2,7%
Chongqing: 2.6%
Member Locations
60%
Female
Sex
Age
Key services to members
• Network of friends they care about
• Connect to people through circles of friends
• Sharing life with trust and privacy control
• Interaction with brands and social enterprises
• Lifestyle content from like minded people
Updated Website preview
• iPhone and Android on the way
• Share thoughts, comments and pictures
• Chat with your friends
New Mobile app preview
• Targeted advertising
• Brand page to interact directly with members
• Online campaigns
• Offline events and lead generation
• Market research and member surveys
• Upcoming
• Virtual catalogues, tagging of brands, e-commerce link
• Mobile connection
Key services to clients
Login Page case study
Brand page and EDM case study
Brand Mini Site case study
Samsung 3DTV Launch - P1.CN Exclusive
P1.CN Supercar Racing
Offline event case studies
Clients and partners
Expansion to 12 new cities through photography in lifestyle venues
New cities through photography
P 1 . C N
1008, North Tower B, SOHO Shangdu,
ChaoYang District, Beijing, 100020 China
Tel: +86 10 5820 1000