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e-FOREXe-FOREXe-FOREX
transforming global foreign exchange markets
l iquidity...risk management...STP...e-Commerc
liquidity...risk management...STP...e-Commerce£ $. . . l iqu id ity.. .r isk management.. .STP...e-Commerce..
visit us at www.e-forex.net
Ethical e-FX - self-policing and supervision
versus regulation
Real-moneymanagers- improving the e-FX value proposition
Build, buy or partner? - e-FX strategies for the sell-side
FOCUS onPricing innovation - fuelling the FX technology arms race
Ethical e-FX - self-policing and supervision
versus regulation
Real-moneymanagers- improving the e-FX value proposition
Build, buy or partner? - e-FX strategies for the sell-side
FOCUS onPricing innovation - fuelling the FX technology arms race
april 2006
We want to draw your attention to two important initiatives
we are currently undertaking.
The first is the launch, later this month, of the new quarterly
magazine Automated Trader. This exciting international
publication will be devoted to algorithmic and automated trading
across all asset classes. It’s aimed at both the buy-side and sell-
side. We have recently reported on the growing interest in
algorithmic trading in the FX market and our forum article in this
edition brings together some of the leading technology
companies operating in the algo trading space. Here they are
talking about why the FX market is so attractive from an algo
trading point of view and what lessons it can learn from the use
of algo trading in the equities market. Many of the issues our
forum participants have raised will be developed in more detail
in the new Automated Trader magazine. More information about
this can be found on page 116.
Our second major initiative is the launch of the e-Forex Retail e-
FX Technology Awards 2006. We have continued to highlight the
growing importance of e-FX technology amongst the Retail FX
trading sector. Our awards will focus on the e-trading technology
capabilities of the leading international online FX brokers and
dealers and will reflect, for the first time, how effective traders
believe their brokers are, in leveraging technology to assist them
with their online trading needs. We are rewarding respondents
who take the trouble to register a vote at http://www.e-
forex.net/survey/ with free access to our website for 6 months.
Finally, we look forward to seeing you at the ACI Congress, which
this year is taking place in Manila on 25-27th May.
As usual we hope you enjoy this edition of the magazine.
Charles Jago
Editor
e-Forex
Spring 2006
welcome to
Susan [email protected] Editor
Charles [email protected] (FX & Derivatives)
Charles [email protected] Manager
Helen [email protected] Manager
Michael [email protected] Manager
Louis [email protected] Manager
Anthony [email protected] Manager
Helen MurrayPhotography
ASP Media LtdSuite 10, 3 Edgar BuildingsGeorge Street, Bath, BA1 2FJUnited KingdomTel: +44 1225 868 947 (switchboard)Tel: +44 1225 868 948 (e-Forex sales & editorial)Fax:+44 1225 868 998
Design and Origination:Phill Zillwood Design [email protected] in the UK by Broglia Press
e-Forex (ISSN 1472-3875)is published quarterly in January, April, July and Octoberwww.e-forex.net
SubscriptionsSubscription rates (including postage)UK & Europe: £120 per year Overseas: £150 per yearPlease call our subscription department for further details:
Subscriptions hotline: +44 (0) 1225 868 948
Although every effort has been made to ensure theaccuracy of the information contained in this publicationthe publishers can accept no liabilities for inaccuraciesthat may appear. The views expressed in this publicationare not necessarily those of the publisher.
The entire contents of e-Forex are protected by copyrightand all rights are reserved.
Pre-trade, trade, post-tradeFX e-commerce solutions.
JPMorgan is a marketing name for investment banking businesses of JPMorgan Chase & Co. and its affiliates worldwide. J.P. Morgan Securities Ltd. is a member of the London StockExchange, regulated by the Financial Services Authority. ©2006 JPMorgan Chase & Co. All rights reserved.
JPMorgan offers its clients much more than standardcapabilities in e-trading. We offer fully integrated solutions inpre-trade, trade and post-trade FX e-commerce. With speed ofexecution and straight-through processing for all tradesthrough JPMorgan, our package allows you to act immediatelyon current market trends and gain advantage on pricetransparency. Combined with our ability to specialise andinnovate across all areas, our FX e-Commerce solutions addmore than an electronic dimension to your business.
We look forward to trading with you.
jpmorgan.com
With no trade-offs.
EBS Data Mine provides a unique insight into and analysis of FX market trends – enabling the creation and back-testing of models, together with auditing and price verification.
EBS®™, EBS®™ DataMine and the EBS logo are trademarks of EBS Group Limited and are registered in a number of countries with applications pending in others.
A wealth of information
EBS®™ Data Mine
EBS®™ Market Data
Find out more about EBS Data Mine.Go to www.ebs.com/marketdata
Complete and certified data for all EBS Spot currencies since 1997
New
Companies and organisations in this issue: Godfried De Vidts How far can electronic
trading go?
Mark Synder Ethical e-FX
Harrell Smith Foreign Exchange ECNs
Devin GrahamFX prime brokerage
6 april 2006 e-FOREX
Peter D’AmarioNew drivers of
e-trading growth
Frances MaguireTaming the OTC market
Robin PoynderBuild, buy or partner
Reine DossouThe e-Forex Interview
A
Abn Amro page 98ACI page 24ACI Philippines page 142ACM Inside
Front CoverApama page 131
B
Bank of America OutsideBack Cover
Barclays Capital page 8Baxter Solutions page 19BIS page 55Bloomberg page 46BMO Nesbitt Burns page 97Brown Brothers Harriman page 82
C
Calyon page 13Capricorn Asset Management page 64Castle Currency Management page 90Celent Communications page 55CFTC page 30Chicago Mercantile Exchange page 37Citigroup page 98CLS page 62Cognotec page 9Comstock page 117CQG page 139Currenexpage 21Custom House page 93C-View page 65
D
Danske Bank InsideBack Cover
Deutsche Bank page 72Divergence Software page 139Dresdner Kleinwort Wasserstein page 12Dynex Corporation page 64
E
EBS p 4 & 5eSignal page 141Eurex US page 36Eurobase page 112
F
FIX Protocol Org. page 62FlexTrade page 113FNX page 89ForexExpo page 18FXall page 25FXDirectDealer page 135FXpress page 63
G
GAIN Capital page 119Global Forex Trading page 111Greenwich Associates page 32
H
HotspotFX page 15HSBC page 98
I
Identica Corporation page 96IFX Markets page 67
Insch Capital Management page 68Integral Development Corp page 17Interbank FX page 81ISDA page 52IT&E Global page 83
J
JP Morgan p2 & 3
L
Latent Zero page 122Lava Trading page 23
M
Marex Financial page 20MarketXS page 117Metastock page 139Microsoft page 95MIG Investments page 115MG Financial page 137
N
NASDAQ page 40Nordea page 77NYBOT page 35
O
ODL Securities page 121Option Computers page 41Orc Software page 115
P
Peloton Partners page 80Portware page 31Principal Global Investors page 65Progress Software page 122
Q
Quay Capital page 64Questrade page 93
R
RBC Capital Markets page 91RBS Financial Markets page 98Reuters page 12
S
Saxo Bank p26 & 27Scotia Capital page 92SEB Merchant Bank page 10SmartTrade page 51Societe Generale page 143SS&C Technologies page 54SSiSearch page 62State Street Corporation page 60Sungard page 76SwapsWire page 14Swapstream page 14
T
360T page 84Tamiso page 68Terrapinn page 16Townsend Analytics page 79The Boston Company page 64The Russell Investment Group page 64Tradermade page 22TraderTools page 71TradingScreen page 45
U
UBS page 74 Roger Bright Improving FX Connectivity
Peter KelleherCollateralised FX trading
Foreword24. How far can electronic trading go?
Godfried De Vidts looks at the prospect of machines takingover some of the basic trading functions.
Features28. Ethical e-FX: self-policing and supervision versus
regulation
Mark Synder outlines why ethics matter in the foreignexchange market and how market-based discipline plussupervision equals a healthy marketplace.
32. The new drivers of e-trading growth
Peter D’Amario assesses the importance of Hedge Funds,Real-Money managers and the Retail market in drivingcurrent e-trading growth.
34. Taming the OTC market
Frances Maguire writes about the advantages of trading on aregulated exchange.
38. Liquidity provision: an alternative slant on multi-portal
strategies
Andy Webb looks at the challenges facing banks who needto stream quotes across multiple FX portals.
42. Growing FX ecommerce revenue through Wealth
Management product distribution
Dave Clarke describes how High Net Worth clients have beenoverlooked by many FX eCommerce groups.
48. Build, buy or partner: e-FX strategies for the sell-side
Robin Poynder looks at the choices facing banks wishing tooffer new e-commerce services.
52. Collateralised FX trading: the growing need for real-time
Margin Management
Peter Kelleher outlines the range of solutions that arerequired to cater for the growth of margin trading.
55. Foreign Exchange ECNs: The Limit Order Book model
gains traction
Harrell Smith examines the growing importance of the ECNmodel in electronic FX trading.
58. Beyond STP: The next generation of eFX integration
Harpal Sandhu outlines how by leveraging on-demand dataand service grid technology, FX market participants will beable to better manage their businesses.
60. Improving the eFX value proposition for Real-Money
managers
Chip Lowry illustrates how the emergence of EMSs for tradeaggregation together with confirmation/ settlementinitiatives are helping to improve the eFX value proposition.
64. Real-Money Managers talk Digital FX
Heather McLean talks to a variety of managers to see howeFX technology is helping them succeed.
68. CASE STUDY: Insch Capital
e-Forex talks with Christopher Cruden.
72. VIEWPOINT
Ian O’Flaherty discusses: Value-added services – the key todifferentiating amongst single bank Portals?
74.Technology: Fuelling the growth of FX Prime Brokerage
Devin Graham explains why the future success of FX primebrokerage will rely heavily on technological advances.
76. The cross-asset platform environment: overcoming a
siloed history
Paul Hodgson shows how we are now well on the roadtowards successfully trading across asset classes.
82. PRODUCT SPOTLIGHT
FX OrderView: Taking control of the limit order process.
84. e-FOREX SURGERY
Trading FX Options online: the multi-bank portal perspective.
86. Improving FX Connectivity – harnessing a new
generation of technology
Roger Bright shows how the systems responsible for RFQs,credit, execution, risk management and back officeprocessing are maturing and why we need to improve theway they talk to each other.
90. Regional e-FX perspective: Canada
Andy Webb examines e-FX within the country.
122. FORUM: Meeting the demand for FX Algorithmic
Trading
With Progress Software, Portware, LatentZero, Lava Trading,Orc Software and FlexTrade.
132. Retail eFX: Strengthening trading relationships with
clients
Heather McLean interviews a selection of online FX brokersto see how e-trading technology is impacting on theirrelationships with clients.
138. Traders Workshop: Advanced Technical Analysis - are
you getting the most from your e-FX toolbox? By RagheeHorner.
The e-Forex Roundtable98. What does it take to be a full service FX provider?
With The Royal Bank of Scotland, Calyon, Abn Amro, HSBCand Citibank.
FOCUS: Pricing innovation –
fuelling the FX technology arms race
104. Big Wednesday - Current challenges to FX price engine
capability and performance
Greg Surman looks at how the demand for Price Enginesolutions is evolving from "more features" towards a mix of"raw performance” and “more analysis”.
108. Pricing IQs - developing more intelligent rate engines
Yaacov Heidingsfeld illustrates how advances in technologyare facilitating the challenge of meeting increased demandfor deal flow by enabling the development of moreintelligent FX pricing and rate engine solutions.
112. First rate: Building FX business through intelligent
pricing technology
Carl Martin explains how, with the right rate engine, pricingtool and trading venue, every provider can deliver the levelsof speed, quality and service need to build a successful FXbusiness.
118. Over stretched pricing engines feeling the pain
John Brennan sets out why upgrading and adapting pricingengines to meet the demands of the marketplace is currentlya priority for many financial institutions
The e-Forex Interview143. With Reine Dossou, head of e-business at SociétéGénérale, Corporate & Investment Banking
Supervision versus Regulation
Taming the OTC market
Real-Money managers
Wealth Management
contentsapril 2006
april 2006 e-FOREX 7
news Barclays Capital launchesstreaming FX option pricingBarclays Capital has launched electronic trading of vanilla FXoptions on its proprietary platform, BARX for FX Trading. BARX forFX Trading offers live two-way streaming tradable prices of FXoptions across 17 currency pairs, out to 1 year, with auto quotingup to $125m in some currencies. It also offers the ability to priceany type of exotic FX option.
The new service is aimed at corporates, hedge funds and banks andhas been launched in the US and Europe, with plans to roll out toAsia in the near future. Barclays Capital also plans to add morecurrency pairs, raise auto quoting levels and add higher tenors.
8 april 2006 e-FOREX
HSBCnet Market Data offersimproved usabilityHSBC has launched a new set of enhancements to its Market Datamodule on HSBCnet. With this improved usability, users can viewintra-day charting of real-time spot rates in their selectedcurrencies, take a snapshot of HSBC’s rates and download them toMS Excel, view Fixed Income benchmark rates, view HSBC MoneyMarket deposit rates and view HSBC’s contributed rates for fixingson HKD HIBOR, USD LIBOR, GBP LIBOR and EUR EURIBOR.
In addition, users can access FX charting, forward calculator, researchpublications and other information via a single interface. The ‘all-in-one’ FX expanded tool provides easy access to FX charting, provideslinks to the Currency Weekly or Currency Outlook research reportsand has a forward calculator providing indicative prices.
Deutsche Bank launchesstreaming prices on FX IndicesHaving invested in the infrastructure during 2005, DB recentlylaunched live streaming prices on a broad range of FX Indices. Theservice is available via DB’s premier online trading platformautobahnFX. Indices are widely used in most other marketsincluding fixed income, equities and commodities, but until recentlytheir application to the world’s currency markets has been limited.
DB’s indices are based on the trade weighted currency basketswhich central banks publish as their benchmark of currencystrength. Liquidity is as deep as the spot FX rates upon which eachindex is based. Participants who trade these index products willenjoy direct and economical market access to a benchmarkexposure: a more sophisticated and diversified kind of currency risk.
MAREX Financial selectsLavaFXLava Trading Inc has announced that MAREX Financial, a firmauthorized and regulated by the Financial Services Authority, hasselected Lava's LavaFX™ product suite to provide foreign exchangetrading services to MAREX clients. Built upon Lava's leading,proprietary technology core, LavaFX offers a Central Limit OrderBook of live dealable prices, full price transparency and depth ofbook, and the ability to place bids and offers, together with Lava'ssophisticated order types. The system aggregates multiple sourcesof FX liquidity into a single access point, which can be tapped via thefast, intuitive LavaFX user interface, or through a FIX API gearedtowards model and programtraders.
"We welcome this collaborationwith MAREX," said David Ogg,Chief Executive Officer, LavaFX."LavaFX is designed to meet thedemanding needs of institutionalFX traders seeking anonymous,high-liquidity trading destinations.We are confident our fast, reliableand intelligent FX trading solutionwill prove very valuable toMAREX's clients." David Ogg
DEALING IN EXPERTISE
Cognotec RealStream™ offers genuine one-touch trading and enables banks to offer true streamingbespoke pricing. Intelligent positioning of critical data facilitates the seamless integration of rates andexecution enabling the delivery of instantaneous trade execution across all trading channels.
In addition to bespoke pricing Cognotec RealStream™ provides built-in safeguards that protect the bankagainst off market prices and unusual trading activity there by enabling the bank to retain complete control.
As a result of major technical innovation RealStream™ is:• Bespoke – true executable streaming rates tailored to your needs• Instantaneous – real-time prices dynamically updated• Intelligent – one key stroke by the client completes the deal• Scalable – enhanced distribution with built-in scalability• Reputable – buy into an outstanding record
TMRealStream
ARE YOUR EXECUTABLESTREAMING RATES THIS FAST?
www.cognotec.com/[email protected]
New York +1 212 433 1520London +44 (0) 207 448 5917Singapore +44 65 6837 2008
Tokyo +81 3 3507 5776The Future of Executable Streaming Rates
news CME adds second market makerfor Russian Ruble futuresCME has added a second market maker for CME Russian Rublefutures. HSBC Bank plc. will provide continuous, transparent andcompetitive markets for this contract during London trading hours.HSBC is one of the top liquidity providers in the off-shore RussianRuble non-deliverable forwards market as well as a market maker inlocal Ruble-denominated products.
A single CME Russian Ruble futures contract represents 2.5 millionrubles with a notional value of approximately $86,000. Unlike mostCME FX futures, this contract is cash settled so that it complies withcurrent Russian exchange control regulations. Last year CMERussian Ruble futures and options traded $4 billion in notional value.
Currenex offers Staged Order ManagementCurrenex is now offering a new risk control feature, Staged OrderManagement, which is in direct response to customer demand fora large block trading tool. Staged Order Management, Currenex’sblock trading tool, is an order management system for clients whorequire advanced controls to enhance operational riskmanagement. Order staging creates separate and independentroles whereby a Submitter has the ability to upload Staged Ordersto the Currenex platform for execution by a Trader who can workand execute a trading order in a controlled manner.
All activity on Currenex platforms is controlled through strictauthentication and authorization procedures. Currenex providesseveral levels of permissions to achieve separation and ensurestrong, auditable Straight through Processing (STP) from frontoffice to back office reporting and confirmation. Staged OrderManagement is an optional feature that further strengthens aclient’s security when staging block trades.
Calyon continues the roll out ofAquariusCalyon is now offering live streaming prices 24 hours a day on itstrading platform Aquarius. The platform has been designed withthe FX professionals in mind, offering real time price informationand "click and trade" technology.
Clients require fast and accurate price detection and rapid executionand Aquarius offers this with other key features including:
• "Click and Trade" for FX Spot
• RFQ for FX Spot, Forwards and Swaps
• Fast and secure on-line trading
• Real time Deal Log
• Live tradable streaming prices
• Configure your screen to suit your currency needs
• Live trade blotter available
Calyon specializes not only in G10 currencies but also EasternEuropean currencies (HUF, SKK, CZK & PLN), Asian currencies(SGD, THB& HKD), Latin American currency (MXN) and SouthAfrican currency (ZAR).
10 april 2006 e-FOREX
SEB joins FX ConnectSEB Group has joined FX Connect, State Street’s electronic foreignexchange trading system. Launched in 1996, State Street’s FXConnect became the industry’s first buy-side, multi-bank FX tradingplatform in 2000 and last year, FX Connect surpassed $45 billion indaily trading volume, underscoring its dominant position in theonline electronic foreign exchange marketplace.
“FX Connect complements our overall eFX strategy with its global distribution into the AssetManagement community,” saidDavid Steiner global head of eFXat SEB. FX Connect is offered viaState Street’s proprietary GlobalLink® network, which deliversunique fact-based research,decision support tools and tradingtechnology for six asset classes toclients in 24 countries worldwide,who collectively manageapproximately 75 percent of theworld's total professionallymanaged assets. David Steiner
news DKW launches FX PrimeBrokerage businessDresdner Kleinwort Wasserstein (DrKW), has launched its newForeign Exchange Prime Brokerage business (FXPB), whichrepresents the completion of DrKW's Digital Markets cross assetclass Prime Brokerage product offering. Using innovative proprietarytechnology, DrKW has developed a flexible and user-friendly front toback FXPB platform which provides a variety of clients, includinghedge funds, with access to products and services including FX Spot,Forwards and Swaps; Vanilla and Exotic FX Derivatives; local marketcurrencies and derivatives; and precious metals and commodities.
Clients also have access to a dedicated FXPB account managementteam, structuring and advisory expertise in addition to relevantanalytics - including market sentiment - and research.
GFT Introduces Joe DiNapoli’sIndicatorsGlobal Forex Trading (GFT) is now offering D-Levels™ by JoeDiNapoli directly within its award-winning trading software,DealBook® FX 2. The complete suite of D-Levels™ is a turnkey set ofleading and lagging indicators and Fibonacci analysis and is based onDiNapoli’s highly regarded book, Trading with DiNapoli Levels: ThePractical Application of Fibonacci Analysis to Investment Markets.
“These new indicators in DealBook® FX 2 offer traders the totalDiNapoli-based approach, which gives subscribers and customersa real advantage in the currency markets,” said Gary L. Tilkin,president and CEO, GFT. The D-Level™ indicators are highlyregarded by traders worldwide due to their application in helpingtraders to eliminate subjectivity when identifying Fibonacci supportand resistance levels and targets for entry and exit the FX market.
Portware experiencingsignificant growth in Algo FX Portware is experiencing significant growth in client’s use ofalgorithmic trading for FX trading through its executionmanagement system. The PortwareFX platform offers users thepower of Portware’s algorithmic engine coupled with a deep poolof liquidity that is customized based on user preferences.
PortwareFX aggregates liquidity from multiple banks and ECNs intoa single access point where users can access that liquidityprogrammatically via the system’s API or by using Portware’s GUIfor point and click dealing. Users can see all the liquidity availableacross all their sources at each price level in real-time and then actupon opportunities presented to them. PortwareFX’s smart routingtechnology seeks out the liquidity across all sources while blackbox models get a consolidated view of all liquidity, callingPortware’s FX algorithms to enable intelligent order routing.
Reuters adds Thai Baht to itselectronic matching serviceReuters has become the first company to introduce the electronictrading of the Thai Baht (THB) against the US dollar, through its premier electronic matching service, Reuters Dealing 3000 Spot Matching.
Banks globally are able to trade the new currency pair, USD/THB ona spot basis, adding to the existing Reuters electronic matchingservice which now provides liquidity to 43 countries, covering 26currency pairs listing 43 instruments.
12 april 2006 e-FOREX
Expanding was the least we could do to connect you to the major worldmarkets
The merger between Crédit Agricole Indosuez and
Crédit Lyonnais’ Corporate and Investment banking unit has created a new name: CALYON.
The complementary nature of these two institutions makes CALYON one of
the leading European banks. CALYON enjoys a global coverage (60 countries), a full range of products and services,
and strong ratings (AA- Standard and Poor's, Aa2 Moody's, AA FitchRatings). Over 1,800 Capital Markets experts
deployed in 30 dealing rooms will help you find the best solution to attain your goals.
This is why, we strive to remain your privileged partner.
www.calyon.com
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news Nordea releases new version of e-MarketsNordea has released a new version of e-Markets. The new version isbuilt on Sun Java technology for Windows and includes highlyimproved usability for the target users of e-Markets.
All market content is easily accessible through a left-side menuproviding country, region and product perspectives of streamingquotes, news and research. Moreover, users can create personalviews for monitoring the markets which are relevant for them. Usersof e-Markets also have access to a suite of in-depth analytical toolsfor risk management, pricing and portfolio analysis across differenttypes of financial products.
Option Computersimplements market riskmanagement moduleOption Computers has implemented a market risk managementmodule within its DealHub application suite which allows banks toimplement real-time controls over algorithmic trading models. Thesolution is now live globally with a major customer and controlsmodels executing via Reuters Dealing 3000 and EBS AI. Additionalvenues will be available soon.
Banks are able to impose a gross turnover limit and net limits on atotal, model or per currency basis. Warning level breaches generatevarious alerts and can stop the trading API automatically. An audittrail for MIS, brokerage and usage analysis is also created.
Interbank FX enhancesinstitutional offerings Interbank FX’s Money Management and Introducing Brokerapplications have already been garnering praise from clients acrossthe globe. Now the Forex market pioneer is adding real-timestreaming news to the offering. Interbank FX’s proprietarytechnology and distinctive approach to foreign exchange tradingallow their customers to execute directly from a streamingInterbank quote feed and receive instant trade confirmation. Theyalso provide each and every client with free technical analysis tools,an advanced trading platform, and now real time streaming news.
Their institutional offerings include the PAMM platform, whichenables money managers to manage the allocation of block tradesfrom a master account by either percent allocation or pre-selectedcontract or lot sizes for each individual account, and the IntroducingBroker program, that supplies partners with comprehensive backoffice support, online tracking, instant commission payments and avariety of other tools.
14 april 2006 e-FOREX
Swapstream goes live withSwapsWireSwapstream has announced it’s gone live with its interface withSwapsWire, the electronic confirmation and straight-through-processing (STP) network for derivatives. Deals executed onSwapstream by banks and brokers can now be fed to the SwapsWirenetwork for trade capture and confirmation.
In addition to electronic price discovery, price dissemination, orderand trade management, and negotiation for IRS, this interfaceenables Swapstream users to ‘close the loop’ in terms of tradeconfirmations and immediate updates to their internal systems.
news
Reuters launches new e-trading capabilityReuters has launched an e-trading capability for professionalsdealing in exchange traded markets. Reuters Trading for Exchangeswill, for the first time, allow buy-side users to discover the price ofan instrument, select from a range of brokers with which to tradeand execute a trade, all from a single screen. Deutsche Bank,Barclays Capital and FIMAT International Banque S.A. are the first tosign up to offer trade execution and clearing services, with morebrokers, including ABN Amro Futures, committed to joining during2006. Mark Redwood, ManagingDirector of Reuters Sales & TradingDivision, said, “The growth oftrading in exchange listedinstruments has been exceptional.Reuters is the first company tooffer a broker-neutral globaltrading capability in exchangetraded instruments and its additioncompletes coverage of major assetclasses available for tradingthrough the Reuters desktop.” Mark Redwood
FXpress enhances offerings withFIRST™ Allocate FXpress Treasury Solutions has recently released FIRST™ Allocate,an automated hedge request and trade allocation tool. This advancedWeb-based technology has created a workflow where remotesubsidiaries can request hedges from a centralized trading center.Those requests are consolidated and hedged with a single derivativeand the system automatically creates all of the inter-companytransactions and properly accounts for each legal entity involved.
“Prior to FIRST™ Allocate, corporate treasurers had to either booka series of derivative transactions, or create complicatedspreadsheets to effectively track P&L and accounting results ofconsolidated foreign currency forecasts,” said James Gilbert,FXpress Corporation’s Director of Business Development.
D U B L I N • L O N D O N • M O U N T A I N V I E W • N E W Y O R K • S I N G A P O R E • T O K Y O • T O R O N T O
w o r l d w i d e
s t a t e - o f - t h e - a r t
u . s . p a t e n t e d t e c h n o l o g y
i n t e r n e t
s o f t w a r e & s e r v i c e s
i n n o v a t i o n i n c a p i t a l m a r k e t s
e - b u s i n e s s s o l u t i o n s
e n t e r p r i s e j a v a
Welcome to next generation eFX.
To upgrade your eFX solution, contact [email protected] or visit http://www.integral.com/eFX.
i n t e g r a l d e v e l o p m e n t c o r p .
news
MIG Investments, now with 2pip spreads on six currency pairsMIG Investments is now providing new and lower spreads on almostall of its currency pairs with just 2 pip spreads on six pairs (EURUSD,USDJPY, AUDUSD, EURGBP, EURCHF & CHFJPY) and 3 pip spreads onanother four (GBPUSD, USDCHF, USDCAD & EURJPY). Five new pairshave been made available on the MIG Trading Station, allowing clientsto trade a total of 25 currency pairs as well as spot Gold and Silver.
The minimum amount to open an account is now just $2,000, withthe possibility to trade mini-lots. Clients can also choose to havetheir accounts denominated in USD, EUR, GBP, JPY, CHF, AUD orCAD. Even more advantageous conditions apply to institutionalclients opening accounts with a minimum of $100,000, includingrebates of $15 per traded million.
360T launches streaming‘click & trade’ 360T®, operator of Cross-Product Multibank Portal TEX® andprovider of OTC trading technology, has launched new tradingfunctionality allowing instant execution of continuous streamingprices from multiple providers. Clients of 360T now have the choicebetween an event driven ‘request-for-streamed quotes’ and thenew functionality of instant ‘click-and-trade’ on multiple continuousprice streams. Both mechanisms are accessible through 360T’spopular Multibank Portal TEX®.
“We have faced tremendous demand for this functionality and havetaken advantage of the intellectual input provided by some of ourmost professional users and prospects on buy and sell side” saysCarlo Kölzer, co-founder and member of 360T’s executive board.
To organise a demo please contact Gabor KORMOS or Franck MIKULECZ.
BAXTER-Solutions Kft.1075 Károly krt. 1.Budapest, Hungary
phone: +36 (1) 235 06 87e-Mail: [email protected]
BAXTER-Solutions LLC2116 3rd StreetSanta Monica, CA 90405USA
phone: +1 (310) 399 00 93
BAXTER Financial Services Ltd.Dublin Exchange FacilityIFSC, Dublin 1Ireland
phone: +353 (1) 670 04 55
The TrackWheel®:An efficient visual interface for
traders to quickly and intuitivelyadapt their pricing in real time.
"Skew" commands are sent to theserver side, allowing to integrate
the Dealer's knowledge in the PriceStream.
Trade Blotter:Real-time market activity is
reported at lightning speeds,even over remote networks.
Trades can be marked-to-marketfor instant evaluation of
counter-party profitability.
Admin Tool:Fine-grained but practical administration
provides control to management at various levels of the firm. Market
makers can access the parameters thataffect their trading profitability.
Alternatively please call a member of our professional technical sales teams in the following offices:
news
Saxo Bank offers wireless FX Saxo Bank now offers one-click FX trading from any computer ormobile phone with the new, browser-based WebTrader. Nodownloads or installations are necessary, so clients can log in to theirSaxo Bank accounts from anywhere in the world in under a minuteand trade FX on competitive, up-to-the-second streaming prices.
WebTrader includes a built-in MobileTrader function, letting clientsopen or close their FX positions from any GPRS mobile phone.MobileTrader is equipped with features including financial analysis,an advanced charting tool and dynamically calculated P/L.WebTrader is open 24 hours a day, with streaming prices, charts,real-time news and market analysis and all account information issecurely encrypted.
RBS launches FX ElectronicOrderbookThe Royal Bank of Scotland, Global Banking and Markets, haslaunched its FX Electronic Orderbook, an addition to its foreignexchange dealing platform, RBSTrade. Orderbook allows clients tosubmit directly orders for automatic or manual execution via theRBS trading desks – both for Spot and Forward rollover orders.
The FX Electronic Orderbook can handle a full range of ordersranging from the simple to the more complex, e.g., Take Profit, StopLoss, One Cancels Other (OCO), If Done Other (IDO), on a GoodUntil Cancelled or Good Till Time basis. Clients can submit ordersvia Trade, the bank’s online trading service for FX, Money Marketsand Global Treasury Funds. Orders can be submitted, monitored,amended, cancelled, and booked, directly through RBSTrade’s real-time blotter or via an API.
20 april 2006 e-FOREX
MAREX Financial selects FXallFXall has been selected by independent brokerage companyMAREX Financial, a firm authorised and regulated by the FinancialServices Authority, to provide foreign exchange liquidity andtrading services to its clients. The deal enables MAREX customersto tap into multiple sources of liquidity for fast execution and tightpricing in more than 200 currency pairs. By using MAREX as a prime broker, customers can trade on a non-disclosed basis whileleveraging MAREX’s strong creditlines with the market’s majorsources of liquidity. Traders alsohave the option of connectingalgorithmic trading models toFXall via an API or FXall’s FIXGateway for fully automatedtrading.
Farooq Muzammal, Head ofForeign Exchange at MAREXFinancial, says: We selected FXallbecause it offers our clientsaccess to a marketplace ofunparalleled depth and consistency, as well as having a trackrecord for building strong, collaborative relationships with partnersand clients.”
Farooq Muzammal
RBS signs 100th client onBloomberg FX The Royal Bank of Scotland, Global Banking and Markets hasannounced the signing of its 100th client on the Bloomberg ForeignExchange ("FX") Platform. RBS’s traded volumes have grownsharply on the Bloomberg FX Platform after only six months ofgoing live which reflects the growing appeal of Bloomberg's FXplatform, which is part of the Bloomberg Professional® service.
RBS was the first major international bank to announce back in May2005 that it had gone live with streaming FX spot trading via theBloomberg Professional service. This development complementedRBS’s existing electronic trading capabilities on Bloomberg allowingclients to trade FX and Fixed Income electronically. The BloombergFX Platform offers enhanced straight-through processing and greaterFX trading functionality, allowing clients to keep an eye on themarkets, obtain news, use technical analysis and access research.
For more information about ESP™ contact Currenex at [email protected] phone +44 (0) 207 400 6200 or +1 212 685 5950
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Executable Streaming Prices from Currenex. Instant execution, filled limit orders,automated prime broker give-up, full STP.
YOU DON’T NEED SIXTH SENSE FOR ESP™.JUST COMMON SENSE.
Currenex UK Limited is authorised and regulated by The Financial Services Authority
newsKnight Capital Group toacquire Hotspot FX Knight Capital Group, Inc. has agreed to acquire Hotspot FX, Inc. Thetransaction is expected to close later this month subject to regulatoryapprovals, afterwhich Hotspot FX will operate as a separatesubsidiary of Knight Capital Group.
"The addition of Hotspot advances Knight's ambition to become avirtual exchange for high-quality trade execution across multiple assetclasses," said Thomas M. Joyce, Chairman and Chief Executive Officerof Knight Capital Group. "In an increasingly fragmented market, clientswant a centralized source for deep liquidity in the widest variety ofsecurities.
"Both firms share a culture of client service and both are deeplycommitted to driving market innovation through creative technologiesand market structures," said John H. Eley, President and ChiefExecutive Officer, Hotspot FX Inc. "Knight has strong clientrelationships and deep technology resources that will help take theHotspot FX marketplaces to the next level."
20 january 2006 e-FOREX
Thomas M. Joyce
John Eley
HSBC adopts TraderMade'smobile solutionsHSBC has selected analytics vendor Tradermade Internationalto help deliver real-time charts and quotes via mobile devicesfor its global treasury staff. Available on BlackBerry, mobilephone and PDA, TM-Cell offers a mobile window into the recentprice action of a number of FX rates, precious metals,commodities, futures and stock indices. No software needs tobe downloaded onto the device and a simple bookmarked pageenables quick and easy access. Communication costs are alsokept to a minimum due to the efficient delivery mechanism ofthe chart images. "It’s one thing to see real-time market priceson your mobile device, but it's a real bonus to be able to view achart of the last few hours," said Alan Clarke, Global Head of E-commerce FX at HSBC. "With their high-quality data andinnovative technology, TraderMade have enabled us to equipour staff with the information they require, 24/7."
The RIM and BlackBerry families ofrelated marks, images and symbolsare the exclusive properties of andtrademarks or registeredtrademarks of Research In MotionLimited - used by permission.
BBH offers third party solution combiningInfomediary and FXBrown Brothers Harriman has introduceda new solution combining BBHInfomediary and FX execution. Thisplatform allows active third party FXexecution without the need to build aninfrastructure, eliminating operational andtechnical pain points. Using Infomediary,FX trade instructions are routed to FXWorldView where trades are aggregated,ensuring competitive execution andcapturing netting efficiencies.BBH Infomediary solves global assetmanagers' communication issues:communicating with multiple custodians(both SWIFT and non-SWIFT), translatingbetween un-interoperable formats, maintaining industry standards, normalizing disparate data, andautomating manual processes to improve STP. BBH clients use BBH Infomediary for streamliningtrade communications, corporate actions processing, cash and securities reconciliation, and FXinstructions through a single tool designed to send and receive messages in any format.
How far can electronic trading go?How far can electronic trading go?
24 april 2006 e-FOREX
Foreword
The human race has the ability to take charge of
its own destiny. This has proven to be
detrimental in some cases but at the same time
has also been the driving force since the
creation of the earth. Financial markets emerged
with the first barter trade when man exchanged
surplus goods for other needs. In ancient times
coins and later on notes have been invented to
facilitate trade finance. And yes, at that time the
first foreign exchange traders emerged!
Long gone are the days when we had to do
physical trading to exchange surplus liquidity
in one currency for deficits in another as bank
transfers are now common around the world.
Central banks would also like to see a decrease
in the float of currencies in the system as
the cost is huge, and black market practises
would decrease.
When ACI celebrated its 50th anniversary last
year, publications commenting on the
evolution of our profession mentioned many of
the trends we experienced. Ever faster markets
are now driven by increasing use of new
technologies that bring all products traded in
the financial markets around all corners of
the world.
Regular readers of this publication will have
noticed the increasing number of articles about
electronic trading and many firms are making
significant efforts to promote their electronic
trading portals. In the exhibition hall of last
year’s ACI World Congress in Sweden many
vendors offered their electronic solutions to the
delegates. And at the coming ACI World
Congress in Manila the same will happen.
Markets are increasingly global and electronic
trading systems facilitate globalisation.
So where is it all to end? When the first foreign
exchange electronic systems came to market,
many of us thought this wouldn’t last.
Subsequently, many other products have been
introduced into our markets from the simple
money markets instruments up to various
derivative products. Clearly, many more
products that become commoditised will be
added to these platforms. It’s not impossible
that machines will overtake some of the basic
functions now performed by human beings.
If one looks at the population in dealing rooms,
the profile of traders has changed. Gone are the
noisy spot traders of the early days, people are
experts on “mouse” manipulations these days.
We now have systems that combine voice
trading and electronic trading. Highly educated
traders are increasingly a much looked for asset
as they are capable of handling the most
sophisticated products. As these products
become easier to capture by systems, they will
be added to the range of fully electronically
traded products by the same individuals.
This is further induced by other factors. The
highest cost of running a bank has always been
human resources, electronic trading has meant
job losses in a number of areas. Many
associations’ membership numbers have
decreased as a direct result of this electronic
evolution. Support staff are also decreasing as
straight-through-processing has suddenly
moved from straight-to-the-printer to full
information flows into the records of the banks
and automatic generated payment instructions.
The increasing use of CLS for FX related
transactions and the potential increase in the
use of Central Counterparties for many other
products will intensify the use of ever more
sophisticated electronic applications. Job
creation will still happen, but this time on the
IT side.
There are clear dangers as well and sometimes
we should really think about what we are
doing. On the internet individuals have the
opportunity to do their own trading in
currencies, shares, commodities etc. Fraud is
always lurking around the corner and we have
seen some scandals in the past. The central
banks and regulators clearly have a huge task to
protect the retail market participants from
abuse. This is a challenging task that most of
them have only just started to think about.
In this field, the challenge to us in the financial
industry is clear: continue to add value by
streamlining the costs of operations and
efficiency, while pushing up the profits as
required by our shareholders. But also create a
safe environment that protects the retail
investor from any abuse. Let us continue to
click with our mouse but build in the necessary
safeguards to protect our profession.
Godfried De Vidts
President, ACI
www.fxall.com
Efficiency, control,
compliance – with FXall we get them all.”
“Reconciling our forex positions
used to take a day. It now takes
an hour. FXall delivered a solution
that gives us better control of
exposure and risk. We have fully
automated trading with account
allocation at the touch of a button.
With QuickConnect™, it talks
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making compliance much easier.
Using FXall with Oracle applications
has given us a significant boost
in efficiency.”
Geri Westphal Vice President – Assistant Treasurer Oracle Corporation
“
FXall, QuickConnect and all associated logos, are the trademarks of FX Alliance LLC. FX Alliance Limited, regulated by FSA.
28 april 2006 e-FOREX
Introduction
Foreign exchange markets are a
remarkable success story. With the rapid
expansion of world trade, increased
cross-border investment flows and the
arrival of newly liquid, tradable
currencies, the world’s largest financial
market is a constantly evolving 24/365
digital network that seamlessly ties
together the global economy.
Since 1989, global foreign exchange
turnover has more than tripled to over $2
trillion per day. According to the October
2005 report of the Foreign Exchange
Committee’s Survey of North American
Foreign Exchange Volume, average daily
volume in that region totaled $440 billion
– a remarkable 31.2% increase over
October 2004.
There have been bumps along the road --
scandals involving unauthorized trading,
fraud, and unprofessional trading
practices. But, despite the fact that
the OTC forex market is essentially
supranational and not proscriptively
regulated the ethical character of the
currency market is as good as or better
than that of any other financial market.
The FX market has withstood the dynamic
changes of modern markets well.
Currency market participants have
provided abounding liquidity to other
markets, have stimulated the emergence
of new technologies, risk approaches,
products and services and have ensured a
smooth market environment for the
greatest boom in cross-border finance
that the world has ever seen.
Volumes have grown exponentially.
Margins are razor-thin. Liquidity is deep
and competition is vigorous. Essentially
every enterprise on earth -- from tiny
factories to global asset managers -- can
obtain the currency they need when and
how they need it at transparent prices.
These are the attributes of a thriving
marketplace.
Impact of electronic trading environment
Electronic trading has done much to make
this possible. The currency arena was
one of the earliest adopters of electronic
messaging and today is arguably the
most digital capital market of all. Much of
the wholesale bank-to-bank market is
entirely electronic, and dealer to client
and retail trading is aggressively
migrating online – either to bilateral
standalone platforms or to multi-party
networks of various types.
This is almost entirely a good thing; in
fact, given today’s exploding currency
volumes, electronic trading is a sine qua
non of a thriving and growing
marketplace. But it does raise issues. The
same qualities that make e-forex such a
success – speed, efficiency, flexibility,
scalability – mean that mistakes or
malfeasance can easily expand and
multiply.
Leaving aside the operational questions
of transactional errors and “fat fingered”
trading, e-forex raises important issues
regarding bad trading practice. For
example, the introduction of autodealing
techniques into the FX interdealer market
and other electronic trading venues,
together with the rise of prime brokerage
services, has raised concerns that
unprofessional trading behavior may take
place under the cloak of anonymity--
undermining the reputation of the foreign
exchange market and impeding its
successful self-policing.
Traditionally, almost all FX transactions
have been manually initiated by an
individual trader. But over the past 18
months or so, the FX market has
witnessed the rapid expansion of
automated program trading strategies
that facilitate complex, high-frequency
trading, risk management, the
aggregation and execution of trades and
algorithmic and arbitrage trading.
Autodealing has had no discernable
impact on overall market liquidity or
pricing. The market is still characterized
by increasing numbers of counterparties,
large numbers of individual quotes and
expanding volume and trades at every
price point in almost all market
conditions.
But concerns have been raised
over participants’ ability to transact
automatically on electronic broker
platforms through prime brokerage
services. In traditional prime brokerage,
clients trade in the name of the prime
broker but execute their transactions
directly with the dealer.
In the electronic prime broker model by
contrast, there is no identification of the
trade as being prime brokered at the time
of execution – so the end user is able to
trade anonymously.
While inappropriate trading techniques
Ethical e-FX: Self-Policingand Supervision versus Regulation
Mark Snyder, Executive Vice PresidentState Street Global Markets
Chairman, the Foreign Exchange Committee
L E A D E R
>>>
april 2006 e-FOREX 29
can be executed manually, the greater
speed and anonymity of autodealing may
impede the self-policing capacity of the
OTC FX market, with potentially negative
implications for its overall risk profile.
Bearing this in mind, and continuing its
tradition of forthright identification of
potential forex market issues, the Foreign
Exchange Committee has established an
Autodealing Subcommittee which is
reviewing the rise and impact of
autodealing, as well as identifying
potential risks. This review will build
upon earlier work of the Committee which
identified more than 20 best practices for
the prime brokerage sector.
“The same qualities that makee-forex such a success –
speed, efficiency, flexibility,scalability – mean that
mistakes or malfeasance caneasily expand and multiply.”
New FX Market Segments
Today’s FX market is witnessing growing
trade volumes dedicated to FX as an
investable, independent asset class.
Many observers have noted that hedge
funds and other leveraged investors have
introduced new dynamics into the market,
as have banks through their use of
algorithmic trading. But it’s also relevant
to focus on the role of the new retail
aggregators who facilitate electronic FX
trading by thousands of individual
investors.
Retail foreign exchange traders have
gained greater market access through
new trading technologies and
business models that are delivering
price discovery, liquidity, execution,
confirmation, and reporting services in
near real time. In the foreign exchange
distribution channel, transaction services
that were historically bundled together
and offered by a single provider have
been broken out into their components,
with specialized entities providing the
individualized services.
These innovations may have the effect ofseparating foreign exchange dealers fromretail end users - a development that may complicate the dealers’ execution of their responsibilities.
Retail aggregators depend on the majorforeign exchange market makers asliquidity providers. Many are banks orregistered brokers and most are futurescommission merchants regulated in theUnited States by the Commodities FuturesTrading Commission (CFTC). As such theymust have internal controls, know-your-customer policies and procedures, antimoney-laundering programs andindependently audited compliance.However not all retail aggregators areregistered as regulated entities.
Wholesale foreign exchange dealers needto be aware that they may face significantreputational risk if they are linked to a transaction chain that results indissatisfaction, litigation or both. Bearingin mind this apparent blurring of thedemarcation between the wholesale andretail foreign exchange markets, theForeign Exchange Committee publisheda letter to market participants inDecember 2005 that calls for good legal documentation and stresses the importance of know-your-customerobligations and contractual relationships.
Market-Based Discipline + Supervision = a
Healthy FX Marketplace
The foreign exchange market itself is not
regulated. That said, the major participants
in the market are well-supervised by
banking and other authorities. The
currency market is, by definition, a
transnational market in that 100 per cent of
its volume moves across borders.
Imposing a regulatory compliance regime
over the whole market would not be
practicable and would unavoidably lead to
an increased cost of doing business and
higher trading and profitability margins,
with negative consequences for every
other capital market and for the global
economy as a whole.
Self-governance places responsibility for
the integrity of the currency market on the
shoulders of market participants
themselves. In the context of the Basel II
accords, this is doubly important.
If ethical lapses and bad practice were
to raise the risk premium of the FX
market, parent institutions would have
no choice but to increase capital-
adequacy allocations, with unpredictable
consequences.
Ethics matter
Ethics matter – if only in the sense of
enlightened self interest. In a perfect world,
all participants in the OTC FX market would
embrace best practice guidelines, ethical
standards and governance principles so as
to foster the highest possible degrees of
trust and confidence in currency trading.
But this best of all worlds may be some
time in coming.
“In the waning years of thecold war, President RonaldReagan famously describedthe warming relationshipbetween the United States
and the Soviet Union with thephrase “trust but verify”.
In the meanwhile, the foreign exchange
market must do its utmost to maintain the
intangible, difficult-to measure, but
nevertheless very real market value
of trust.
Trust between counterparties, and trust
between supervising bodies and
individual market participants. In the
waning years of the cold war, President
Ronald Reagan famously described the
warming relationship between the United
States and the Soviet Union with the
phrase “trust but verify”.
Given the large number of new entrants
into foreign exchange markets, and the
anonymity given some of these
participants by new trading technologies
and new kinds of intermediation, this may
be difficult.
I believe there needs to be appropriate
confidentiality in the foreign exchange
market that meets participants’
reasonable needs without giving any
participant the ability to run roughshod
over its counterparties.
It has been the rule in the foreign
exchange market to let market
participants impose their own market-
based discipline -- rewarding best
practices with reputational acclaim and
new business and shunning untoward
behavior.
Given the speed with which the foreign
exchange marketplace is evolving – and
given its evident success, there appears to
be little need to change course now. In
the end, market forces provide both
carrots and sticks and are surely the
best enforcers of good behavior and
high standards.
30 april 2006 e-FOREX
L E A D E R
32 april 2006 e-FOREX
The New Drivers ofE-Trading Growth:Hedge Funds, Real-MoneyManagers and Retail
Since the inception ofelectronic foreign exchangetrading, companies and largefinancial institutions havedriven the rapid and consistentgrowth in e-trading volumes. In2005, however, the pace ofgrowth among corporationsand large institutions slowedconsiderably relative to thatseen in prior years. Despite thisslowdown, e-trading continuedto boom thanks in part to asomewhat unexpected source:retail customers.
Peter D’Amario is a consultant with Greenwich Associates
EFX trading volumes among large
companies and institutions had been
doubling every 12 months for the past
three or four years and this year’s growth
among the institutional segment was more
in the range of 10%. In many respects the
real action in electronic foreign exchange
last year took place among ‘non-
traditional’ FX traders including hedge
funds and so-called ‘retail aggregators’
operating around the world.
Total electronic foreign exchange volume
among the forex customers interviewed by
Greenwich Associates as part of its annual
global FX Research Study increased from
approximately $15.7 trillion in 2004 to
almost $17 trillion in 2005. The majority of
this growth was generated by financial
institutions, which as a group increased
their annual e-trading volume by about 8%.
Among the financials, fund managers and
pension funds significantly increased their
eFX trading activity, with average volume
increasing some 68%. Only one other class
of financial institution topped this rate of
growth: organizations classified not as
banks, funds, hedge funds, nor insurance
companies. E-trading volumes among these
‘other’ financials increased 70% from 2004
to 2005 — a rate of growth that we would
attribute to the large increases in the
amount of business coming through ‘retail
aggregators’, particularly those in the
United States and Asia.
april 2006 e-FOREX 33
eFX 2005: Financials Lead the Way
The proportion of large corporate and financial users of foreign
exchange services trading FX online remained stable at about 44%
from 2004 to 2005. Over the past 12 months, however, the
proportion of e-trading holdouts that say they plan to start trading
electronically in the coming 12 months slipped slightly from 14%
to 13% a sign that electronic trading systems might have reached
at least a temporary plateau in terms of number of customers.
Across all geographic regions, more than half of financial
institutions trade FX electronically as compared to only 37% of
corporates. Among all types of FX user, those with the heaviest
foreign exchange trading volumes are also the most likely to trade
electronically. More than 55% of corporates or financial
institutions with more than $10 billion in annual forex trading
volume use electronic trading systems, as compared with 37% of
users with total trading volumes between $1 billion and $10
billion, and just 27% of smaller traders.
E-trading systems last year did manage to attract a significant
number of new customers from one important group: hedge funds.
The proportion of hedge funds interviewed by Greenwich around
the world trading FX electronically increased from 49% in 2004 to
53% in 2005. Over that same period, the total amount of electronic
trading volume generated by hedge funds increased 46%.
Total eFX volume also rose dramatically among fund managers
and pension funds. Although the percentage of these FX users
trading electronically was roughly stable from year to year at just
over 40%, fund managers and pension funds that do trade online
increased the portion of their total FX trading volume done
electronically from 53% in 2004 to 61% in 2005. As a result, the
total amount of electronic trading volume generated by this group
increased nearly 70%. Real-money managers increased their
presence in global FX markets last year due to a pick-up in cross-
border investment activity, as well as the growing proclivity
among fund managers and pension funds to trade foreign
exchange as an independent asset-class. It appears that this pick
up in activity has carried over into electronic trading, leading to an
increase in e-trading volumes second only to the retail-driven
growth among ‘other’ financials.
Seasoned E-Traders Get Busy
The increasing share of total FX trading volumes directed by fund
managers and pension funds to eFX reflects a consistent pattern
revealed by Greenwich Associates’ research over the past several
years: Once an FX user decides to trade online, it usually begins a
gradual increase in the share of its total forex trading business
executed through e-trading systems.
Forex users that trade electronically execute an average of 53% of
their total FX trading volume through eFX systems, up from 48%
in 2004. Currently, the share of total forex trading volume captured
by e-trading systems tops 50% among all e-traders regardless of
size, with the largest FX users (those with more than $10 billion in
annual trading volume) executing 51% of their overall business
electronically, and FX users with smaller annual trading volumes
directing between 52% and 55% of their business to e-trading
systems. eFX users in the United Kingdom execute the highest
proportion of their overall FX volume electronically, at 64%,
followed by users in the United States who direct 60% of their total
volume through electronic trading systems.
Users of e-trading systems around the world tell Greenwich
Associates that they expect electronic trading to account for a full
57% of their FX volume in 12 months time. E-traders in the United
States expect to be doing nearly two thirds of their total trade
volume electronically by this time next year. These expectations
suggest that e-trading volumes will continue to grow for the
foreseeable future, but both the pace and duration of that growth
could be tempered by the fact that eFX platforms will have a
harder time attracting new institutional customers.
E-trading platforms have achieved the highest level of market
penetration in the United States, where 54% of participants in the
Greenwich Associates FX research say they trade electronically.
European FX systems are not far behind, having attracted 48% of
European FX users to online trading.
At the other side of the digital divide, FX usage rates are lowest in
Canada, where 18% of FX users trade online, Latin America (21%)
and Japan (31%). In terms of recent progress, electronic trading
providers in Asia finally achieved some long-awaited gains in their
customer base in 2005.
As providers addressed user concerns about technology and
security, the proportion of Asian FX users (outside Japan)
employing electronic trading systems increased from 30% in 2004
to 45% in 2005.
Looking ahead, however, Latin America might be the region with
the greatest potential for near-term growth in its eFX customer
base. Nearly two-in-10 of the large Latin American financial
institutions and corporations participating the Greenwich
Associates FX study in 2005 say they plan to start trading online in
the coming year.
34 april 2006 e-FOREX
Taming the OTC market
No matter how muchvolumes grow onderivatives exchanges, it isstill the tip of the icebergwhen it comes to theglobal FX market. FrancesMaguire looks at theadvantages of trading on a regulated exchange.
Frances Maguire
The foreign exchange market that has
grown up in the interbank market is still
proving resistant to attempts by the
derivatives exchanges to woo them with
the numerous advantages they offer --
such as credit efficient, anonymous trading
via central counterparty clearing,
extremely liquid markets and total price
transparency not available on many other
trading platforms.
CME sets record volumes
The volume in FX products traded at the
largest exchange, Chicago Mercantile
Exchange (CME), rose by 49% between
February 2004 and 2005. In December
2005, CME had set several FX volume
records, including a new total FX volume
record of 872,271 contracts, representing
$96 billion in notional value. This
surpassed the previous record of 748,050
futures and options contracts traded
achieved in June 2005.
Rick Sears, managing director of FX at
CME, says: “There is an underlying
demand from buy-side customers for
increased efficiencies in all models. There
are still more efficiencies that can be
gained around the credit model in the
foreign exchange market and this is one of
key benefits that CME offers. It doesn’t
really matter what a platform offers –
whether it is diversified order flow, access
to liquidity, or transparency – if you don’t
Rick Sears
>>>
april 2006 e-FOREX 35
have access to credit. CME has the largest
clearing house in the world and can
probably offer the most efficiency around
offsets on respective risk positions on
other futures products.”
CME carries out pre-trade netting so that
no matter how many trades you do in one
currency, there is always only one
payment, per currency, per delivery period.
This significantly reduces delivery fees.
But rather than simply promoting the
security of trading on-exchange, the CME
is bending over backwards to mirror the
interbank market. Sears says: “Our goal is
better integrate ourselves in to the cash
foreign exchange market. We are doing
this with joint ventures like CME FX on
Reuters, and by changing our options
contracts exercising and expiration
convention to one that mirrors the cash
market. We are very aware of the fact that
we have a product that is a proxy for the
spot market, and we clearly want to win a
bigger piece of the OTC market.”
Sears claims hedge funds are traditional
customers of CME. Up until a decade ago a
lot of banks did not understand or have a
lot of appetite for hedge fund credit, so
they came to the central counterparty
model. This has changed now, with
increasing numbers of banks having built
prime brokerage desks, but historically
they did not have access, from a credit
perspective, to all lot of counterparties, and
they certainly did not have access to a lot
of electronic matching platforms.
According to Sears, there are already a
tremendous number of FX algorithmic
trading systems in action. He says: “We
can tell from a message traffic perspective.
Algorithmic models may send in hundreds
of messages per second. No human could
do that so we know how many black boxes
are out there. We also register users. It is
important to have algorithmic trading as it
creates liquidity. CME is widely considered
to have the lion’s share of the algorithmic
trading participants because we have the
matching technology that allows us to
process that message traffic.”
NYBOT appealing to a broader audience
The New York Board of Trade (NYBOT),
and its subsidiary FINEX Europe, trades a
total of 29 FX products on its two trading
floors in New York and Dublin, and in
January launched the first ever futures
contract to be based on a Euro index.
Joe O’Neill, vice president of NYBOT
believes that, although it is early days, the
FINEX Euro Index contract will appeal to
hedgers and fund managers but may take
some time to get established.
“The euro index is a completely new
concept and nobody has any real risk that
is denominated exactly in a Euro index, but
after a while we will see take-up as a lot of
the European banks and hedge funds
realising if they want to take a view on the
Euro, this is a better vehicle. The proxy
chosen can be the wrong proxy if you are
trading the euro against another pair,
whereas this is a clean and easy way take a
view on the Euro.”
Joe O’Neill
Taming the OTC market
He is also confident that when NYBOT gets
its electronic platform up and running
towards the end of this year they will be
able to appeal to a broader audience.
NYBOT has an agreement with the Chicago
Board of Trade to host the platform for the
exchange and work has already begun to
enable NYBOT’s currency and equity index
products to be traded electronically side-
by-side with the continued floor trading.
There is also a possibility that NYBOT’s
flagship US dollar index contract may be
re-launched with a half-sized contract, or
mini, to attract new FX traders with the
smaller contract size. He says: “The floor
trading will continue to grow, but the
electronic platform will help us to those
traders, especially FX traders, who like to
trade screen only.”
EUREX US the new entrant
A new entrant into the FX market, Eurex
US, launched its first six major USD
currency pairs and four cross currency
pairs in September 2005. Similar to CME,
Eurex US designed the contracts to mimic
the interbank market as closely as possible.
For this reason, the contract size is 250,000
currency units, which is larger than the
other exchange, and notional and quoting
conventions are consistent with spot
markets. Also, to attract hedge funds,
Eurex US waived surcharges on the
exchange for physical (EFP) trades.
Michael McErlean, director of sales and
marketing at Eurex US, says: “Volumes
and open interest levels have varied, but
we’ve been encouraged by the number of
EFP trades that have driven up open
interest numbers. Our customers are able
to realise significant cost savings with our
EFPs while managing their currency risks
through futures.” He says that Eurex’s FX
products were designed to meet the
growing demand for exchange-traded
foreign exchange contracts, as hedge
funds and other non-traditional market
players explore new asset classes.
“An exchange environment like ours offers
anonymity, central clearing and first-in,
first-out matching that is not available in
over-the-counter markets. Traders and
funds benefit from features like central
clearing, transparency, anonymity and
60/40 tax treatment (in the U.S. market)
that doesn’t exist with the unregulated
cash and OTC markets. Eurex US’s fees are
also extremely competitive with the cash
market, bringing in new participants that
have been previously priced out of
currency futures markets,” says McErlean.
To date, the Euro/U.S. dollar contract has
been the most traded contract on Eurex
US. But because most of the EFP business
has been in the cross currencies, the
exchange recently launched a further eight
FX pairs -- one US dollar pair and seven
cross currencies. Hedge funds and
commodity trading advisors (CTAs) have
spurred growth in the derivatives markets
in general and a big driver of this has been
black box trading methodologies. Says
McErlean: “Our FX product was designed
to meet their needs in several ways. Our
technology is robust and meets the needs
of ‘high message traffic’ trading
methodologies that are often employed in
the hedge fund and CTA community.”
Conclusion
Foreign exchange is the most actively
traded asset class in the world, with over
$1.2 trillion in average value traded every
day, according to the Bank for International
Settlements. Commercial banks are the
single largest segment of the global FX
trading community, representing 56 per
cent of all volume. The FX market has long
resisted developing a central counterparty
for spot foreign exchange as being too
expensive due to the sheer size of the
market. However, if hedge funds are
behind the growing trend of trading FX as
an asset class in its own right, the spot
market alone is unlikely to be able to cater
for them – especially as many hedge funds
do not trade cash products at all. This is
perhaps reflected in the growth the
derivatives exchanges see year after year,
but it will always be the tip of the iceberg.
36 april 2006 e-FOREX
Michael McErlean
Tight bid/ask spreads, global participation, $48 billion in liquidity
each day, volume growth of 65% over last year and trades backed
by the world’s leading clearing house. Take everything CME FX has
to offer – and make the most of it.
Discover how global access can change your world.
CME® FX
Access more opportunity.
CME, the globe logo and Chicago Mercantile Exchange are trademarks of CME.
cme.com
38 april 2006 e-FOREX
FX portals have become an everyday part
of life in the FX market, and in the process
have also fundamentally changed the nature
of the foreign exchange businesses. One of
the biggest changes has been transparency,
with clients able to compare quotes across
multiple banks and portals with ease. This
improved visibility has inevitably driven a
contraction in quote spreads. Yet despite
this, banks have been both supporters and
instigators of the multibank portals that have
been primarily responsible for this
compression in dealing spreads.
In fact, one could almost describe banks’
early activity in this space as a rush to
action. For example, 2000 saw a flurry of
“go live” announcements from multibank
portals Currenex, FX Connect (became
multibank) and CFOWeb.com – followed in
2001 by FXall, Atriax, Centradia and
HotSpot. One could argue that the
evolution of Internet technology, reduced
processing costs and buyside pressure
were all significant factors in the
emergence of these multibank portals.
However, without the support of liquidityprovider banks they would never havebeen able to launch.
The multiplication effect
For a bank to commit itself to liquidityprovision on multibank portals is not a trivialstep. Although standardised connectivitysolutions have undoubtedly eased thetechnology burdens, the implementation andmaintenance costs for liquidity providers arestill significant, and for some banks aremultiplied across several third party portals.
Of even greater concern are the liquidityrisk management implications of thismultiplication effect, both for the banks andthe market as a whole. If banks are“quoting blind” by automaticallydistributing immediately dealable prices tomultiple portals then they run the risk ofhaving all those prices simultaneouslytaken (either deliberately or coincidentally).If quoting in “full size” on all those portals,this could result in appreciable lossesduring a major market event, or at least asevere liquidity management headache.
Liquidity provision:an alternative slant on multi-portal strategies
The need to stream quotes across multiple FX portals haspresented banks with a major liquidity managementchallenge. As a result, applying the traditional FX marketmaking model across all client groups and multiple FXportals is now looking an increasingly unattractive option.Andy Webb examines the issues and outlines analternative solution.
By Andy Webb
>>>
april 2006 e-FOREX 39
The alternative is that they attempt to protect
themselves by quoting in smaller size, with wider
spreads, or not at all - to the detriment of the
marketplace. This challenge has driven banks in some
countries to resort to an alternative approach, by
explicitly advising domestic clients that their direct-to-
client quotations will always be tighter than any they
make on multibank portals. While this may have been
partially successful in damping domestic client activity
on multibank portals, it does not really constitute a
viable ongoing business plan.
This rather begs the question of whether some banks’
multi portal strategies are really feasible as long-term
sources of net revenue generation. While some portals
have obviously fallen by the wayside, the need to
spread available liquidity across the remainder (and
the associated support costs) has started to make this
approach look rather like an expensive exercise in
brand awareness.
Value of flow information
The way in which certain banks attempt to capture FX
volume is starting to beg similar questions. The
conventional wisdom has been that all market making
volume constitutes flow information that in turn
assists the bank with its own proprietary position
taking. In the days when such volume largely
consisted of corporations and real money managers
trading substantial size in order to change their
mid/long-term position on a currency, there was
undoubtedly a considerable amount of truth in this.
But the world has moved on. Today, a significant
proportion of daily FX volumes come from participants
such as hedge funds, who in many cases are not
looking months ahead on the basis of economic/
fundamental analysis. By contrast, their focus is much
shorter term and their activity does not necessarily
comprise large directional trades. Instead, many of
them tend towards high frequency trading based upon
perhaps technical or artificial intelligence models that
trigger a large number of small orders. In many
respects their trading activity profile is similar in
character to that of bank proprietary traders in areas
such as arbitrage.
With some of these participants trading clips of $2m
perhaps five hundred times a day, the flow
information value the market making bank derives
from this sort of business is negligible. In fact it could
actually be seen as deleterious, as it represents noise
that has to be filtered out from other transaction data
in order to derive market intelligence from the residue.
In effect it is “inconvenience business” that provides
no worthwhile flow information, but may nevertheless
be supported by the bank in the interests of the
broader client relationship (prime brokerage etc).
In its place
Some banks are finding that this change in customer
activity leaves them pursuing volume almost for its
own sake, rather than profitability. This is not to say
that volume isn’t worth pursuing for other reasons.
For example, volume in the back office factory
obviously drives processing cost efficiencies.
Furthermore, in these days of FX white labelling, that
volume does not even have to originate in house.
But generating that volume does not justify turning
the front office from a profit centre into something
approaching a loss leader.
“Automated quoting across multi-bank portals to aninformed buyside that is trading at high frequency
exposes banks to the ‘winner’s curse’.”
Liquidity provision: an alternative slant on multi-portal strategies
Avoiding this situation necessitates
discerning between two client groups and
servicing them appropriately. On the one
hand are the clients who appreciate the
value the bank can add and whose business
provides genuine market intelligence. On
the other are the counterparties who have a
purely commoditised approach, and who
thereby raise costs, consume resources and
contribute little P & L or genuine flow
information.
Logical alternative
Automated quoting across multi-bank
portals to an informed buyside that is
trading at high frequency exposes banks to
the “winner’s curse”. The best price for the
customer under these circumstances is
typically also the worst price for the bank.
However, rethinking their FX delivery
channel strategy can allow banks to service
this buyside segment more effectively, as
well as reducing the risks and freeing up
resources that can be dedicated to other
FX clients.
The logical alternative is for banks to offer
fee based direct market access that allows
them to focus on their core areas of
expertise in credit and settlement. Other
markets have already graphically
illustrated the dangers of ignoring this sort
of opportunity and clinging instead to an
obsolete business model. For example,
equity markets have seen the rampant
growth of ECNs in recent years at the
expense of NASDAQ. The natural interest
of professional investors was to access
each other’s liquidity directly rather than
via market makers who charged a spread,
which resulted in ECNs accounting for
more than 30% of the volume traded in
NASDAQ stocks.
To avoid this sort of disintermediation,
banks need a different FX business model
for certain client segments that also offers
tangible benefits to both parties. From the
banks’ perspective, an opportunity to
diversify traditional market making revenue
by adding fee income is desirable in terms of
predictability. For the buyside, an
opportunity for price improvement would be
equally welcome. One possible way of
satisfying both sides of this equation is
some form of prime brokerage model.
Certain categories of client would obtain
direct primary market access on a fee basis,
with their prime broker banks providing the
necessary credit and settlement facilities.
The clients gain access to deep liquidity and
the opportunity for price improvement
through making as well as taking prices. The
bank sheds risk, reduces costs, and acquires
a more predictable revenue stream.
Conclusion
Market structures change just as market
prices do. Therefore assuming that
tomorrow will always be the same as
today is hardly a robust long-term FX
business model.
Clinging to dealing practices that in the
case of certain clients are effectively
increasing proportional cost and risk
makes little sense.
However, some banks are concerned that
adopting the direct access model and
attempting to divert appropriate clients
into this channel will trigger a stampede.
This overlooks the fact that only the
highest frequency and most commoditised
trading operations are likely to see this
alternative route as a match with their
natural interests. The remainder will
regard it as inappropriate for their needs
and will prefer instead to persist with
their existing value added bank FX
relationships.
The crucial point is that quoting a bid/offer
spread on multiple portals was originally
about delivering a service to clients.
However, in certain cases it has more
recently become perilously close to an
outright competition with them. In view of
the costs, the need to distribute prices
across multiple portals, and the nature of
these clients’ trading activity, this is a
competition where the bank is increasingly
likely to end up as the net loser. In which
case, providing selective direct access that
stimulates client trading volumes and fee
income, and allows resources to be
allocated more efficiently to services that
can be explicitly charged for, looks a more
promising solution.
40 april 2006 e-FOREX
“The crucial point is that quoting a bid/offerspread on multiple portals was originallyabout delivering a service to clients.”
42 april 2006 e-FOREX
Growing FX eCommerce revenuethrough Wealth Management
product distributionSignificant revenue growth can be achieved by successfullydistributing FX products to High Net Worth (“HNW”) clientsand Family Offices. These client segments have beenoverlooked by many FX eCommerce groups. However, withincreased pressure on eCommerce platforms to contributeto the bottom line the greater the need to serve profitablemarket segments. HNW clients and Family Offices can beextremely profitable if served well.
Dave Clarke, Co-Founder & Director
Technology for Markets Limited
>>>
april 2006 e-FOREX 43
The key to successfully providing FX products to HNW clients is to
deliver products that help those clients achieve their financial
objectives. Only a minority of HNW clients wish to speculate in FX
through a margin account. The majority of HNW clients are
seeking to achieve a level of return whilst taking sensible risks
with respect to capital preservation.
Many FX desks have failed to penetrate their internal HNW client
groups as a result of pushing inappropriate products and by
failing to convince clients of the need for FX investments. Asset
allocation is the starting point for a relationship with the HNW
clients.
When FX is viewed as an asset class the discussion with HNW
clients and their advisors turns from whether or not a client should
have exposure to FX at all, to a discussion of what percentage of
the clients’ portfolio should be invested in FX in order to reduce
overall portfolio risk through diversification. The discussion then
becomes a process of selecting the appropriate product to provide
this diversification.
Medium Term Notes
Medium Term Notes (“MTN’s”) are the most attractive investment
for clients requiring capital preservation.
The MTN’s that are most successful have coupons that are linked
to a basket of currencies. eCommerce groups can provide
significant benefits to this process by delivering technology that
makes the distribution of MTN’s scalable. Typically, a MTN will be
launched with a defined marketing period.
The financial advisors that deal directly with HNW clients will offer
the product to clients based on a term sheet that explains the
details and performance of the note. The financial advisor with
then notify the issuing desk of any firm orders. If this is done
manually it is a slow and inefficient process.
“eCommerce groups can providesignificant benefits to this process bydelivering technology that makes the
distribution of MTN’s scalable.”
FX eCommerce groups can improve this process by providing an
internal web offering that serves both as an effective advertising
medium and an order taking mechanism.
Dual Currency Deposits
Dual Currency Deposits (“DCD’s”) are widely used by investors to
achieve superior returns over simple deposit products. DCD’s are
particularly popular at the moment due to the relatively low
interest rate environment.
These products have been widely used by HNW clients in Asia for
many years. Part of the reason for this popularity is due to the
tendency of HNW clients in Asia to allocate assets between USD
investments and EUR investments. Whilst not necessarily a 50:50
split it is not unusual to see a 60:40 or 70:30 allocation between
USD and EUR investments. For this reason there is little
incremental risk to a HNW client from a DCD that is denominated
in USD’s but that could be repaid in EUR’s as it would simply alter
the balance of assets.
Simple, High Margin Business Model
From a client’s point of view DCD’s offer the opportunity to
achieve greater returns and a greater degree of diversity of returns
without assets being tied up for a long period. From the
institutions perspective DCD’s offer a simple, high margin
business model. DCD’s are short dated but they are often rolled
over into new DCD’s at maturity.
Growing FX eCommerce revenue through WealthManagement product distribution
“Through the use of appropriatetechnology it is possible to offer highlyvisible incentives to financial advisors
for distributing DCD’s.”
By the nature of the product they are naturally suited to effective joint
ventures between the HNW client group and the FX business unit.
Through the use of appropriate technology it is possible to offer
highly visible incentives to financial advisors for distributing DCD’s.
This is critical in an environment where financial advisors have a
range of products being marketed to them all of which represent
commission generating opportunities.
Significant Revenue Opportunity
As cash trades move increasingly electronic, margins from cash
products are diminishing with all client segments. Derivative
product margins with large clients are being eroded by
competition and the effects of accounting regulation. A significant
new revenue opportunity can be realised very quickly by
distributing DCD’s in high volume.
DCD Distribution Is Not Scalable Without Technology
DCD’s typically require a structurer with a spreadsheet to provide
pricing. This limits the scale on which the product can be
distributed. Structurers are expensive and scarce. Spreadsheets
rely on the knowledge of the structurer to use appropriate logic to
select a suitable option, strike price, or other option contract terms
to construct the DCD. These spreadsheets typically cannot be used
by FX salespeople or non-FX specialists. The structurer therefore
becomes a gatekeeper to the product.
To make significant and stable revenue from DCD’s it is necessary
to distribute in high volume. This also requires the minimum
notional amount of the DCD to be as small as possible in order to
create a larger target market. Small trades are of little interest to a
structurer as the effort outweighs the reward. This is where
eCommerce technology can solve this problem by simplifying the
distribution model.
Making Distribution Simple
FX eCommerce groups can provide high volume distribution of
DCD’s by deploying a simple to use DCD structuring tool such as
the product developed by Technology for Markets (“TfM”) that
makes it possible for non-FX specialists to serve clients with DCD’s.
For example, TfM’s DCD Structuring Tool:
• Automates the structuring logic
• Allows users to model profit scenarios to optimise the revenue
opportunity
• Automates the revenue sharing rules of the JV between
distributor and provider
• Creates a term sheet, including the scenario analysis
• Links to legacy option pricing tools, market data sources, etc
There are several benefits to deploying a simple to use DCD
structuring tool. As the interface is designed to be used by financial
advisors directly, without the intervention of a structurer, it enables
large scale distribution. Ultimately, the interface could be offered
directly to clients. By deploying a tool that can be used by a wide
range of users it does not tie up valuable structuring resources on
small transactions. The technology facilitates revenue
opportunities to both the distribution channel as well as the
options desk and eCommerce group. The interface clearly
highlights the significant incentives to financial advisors,
salespeople and other client facing staff.
Ensuring Success
FX businesses that embark on a strategy to grow revenues from
HNW clients are strongly advised to leverage external expertise
whilst developing and executing their strategy. There are many
questions and objections that need to be considered during this
process. These include:
• How will the component trades be booked in the legacy
systems?
• What currencies should the client have exposure to?
• Can barrier options be used?
• Can the product be called a deposit in all jurisdictions?
• How can the potential risks to the client be demonstrated
sufficiently to meet regulatory requirements?
• What if the client wishes to terminate the deposit early?
• Who should be responsible for determining suitability of the
product?
Summary
Banks and financial institutions are seeking new ways to increase
FX profitability as revenues from cash products decline as a result
of the effects of eCommerce. Significant revenue growth can be
achieved by successfully distributing FX products to HNW clients.
The key to successfully providing FX products to HNW clients is to
deliver products that help those clients achieve their financial
objectives. FX eCommerce groups can provide the platforms that
drive the revenue growth from HNW clients by providing the
infrastructure to efficiently distribute MTN’s and DCD’s. Achieving
significant revenue growth requires distribution on a large scale
which is the natural domain of FX eCommerce technology.
Leveraging external domain expertise will ensure swift
deployment and shorten the time to delivery.
44 april 2006 e-FOREX
The OTC FX Options market has so far resisted widespread
electronic execution because of a lack of liquidity and volume,
but with BIS-reported trading volumes up 96% in the past three
years and with every fund manager and investor from New York
to Tokyo using FX options, electronic trading of options is
emerging as the next big thing in FX.
Another factor is that banks view FX derivatives as critical to
their customer relationships and have resisted embracing an
electronic channel they view as potentially threatening to the
relationship between the client and their sales desk. Given the
wide range of option types and structures, and the role of bank
sales in helping customers make decisions about the
appropriate and effective use of options, it is clear that e-
commerce platforms can succeed in the options market only if
they:
• explicitly support the relationship between the bank
salesperson and his or her customers,
• support customized structures,
• are not dependent on brokerage fees for commercial
success, since the platform will likely be used for price
discovery that results in phone trades as well as trades
executed electronically,
• provide workflow and straight-through-processing
(STP) advantages to both customer and bank,
• and add value to the trade with integrated pre- and
post-trade analytical tools.
A wider of circle of banks are now building out FX options
offerings on their Web sites. To complement these efforts in a
way that brings added value to banks, third-party platforms
need to provide:
• distribution to a valuable set of customers,
• an effective marketing channel for the bank,
• and a pace technological development that can match or
surpass a bank's in-house capabilities, thus giving banks
faster time to market for product improvements with
lower cost and less risk
New Bloomberg platform
To fully meet the above sets
of needs, Bloomberg has
launched an innovative
platform for banks to
provide executable pricing
and execution services for
FX options directly to their clients. Bank of America and ABN
Amro are currently providing prices and execution to their
global client bases through the Bloomberg platform.
Creating a vendor-based FX options e-commerceplatform
46 april 2006 e-FOREX
By Philip Brittan Global head of FX, Bloomberg L.P.
This platform is built around a couple of key principles:
supporting the relationships between banks and their
customers; a focus on the full life-cycle of the trade, including
pre- and post-trade analytics and STP; no trading fees to the
bank or customers; and seamless integration of Bloomberg
analytics and execution. These same principles are used as a
foundation for all of Bloomberg's FX electronic trading offerings.
Option Valuation Multi Leg function
Over the past year, Bloomberg has concentrated its FX options
pricing capabilities into its OVML (Option Valuation Multi Leg)
function, which allows users to create single- and multi-leg FX
options strategies, including combinations of Vanilla and exotic
options, using standard pricing models which are transparent
to users and explained in published papers. OVML also
provides graphical scenario analysis and the ability to save and
load options for later revaluation and risk analysis. Our options
e-commerce offering is built right into OVML, so that customers
can use OVML to experiment with various options strategies
and get indicative prices, and then switch to a particular bank
branded "Pricing Source" to see an executable price on their
strategy and execute the strategy, if they wish.
Since Bloomberg does not charge commission fees, there is no
commercial difference to Bloomberg, the bank, or the customer
if OVML is used simply for price discovery that results in a
phone trade, or for an electronic execution. However,
Bloomberg provides a real-time blotter of executed trades and
a flexible STP solution, so that trades electronically executed
through OVML are instantly captured and routed to appropriate
down-stream systems, reducing both re-keying effort and the
potential for human error.
OVML gives banks the ability to define the range of business they
wish to pursue electronically, including which currency pairs to
offer, which range of exotic options to support, whether they will
price unhedged options as well as options with delta-exchange,
and whether they support quoting contract parameters, such as
Strike price for a zero-cost structure, for example.
Bank salespeople can create structures in OVML and send them
through the Bloomberg MSG system to their clients, who can
then call up the structure, run analysis on it (perhaps with the
salesperson on the phone or on the Instant Bloomberg chat
service), see a price from that bank, execute the strategy, and
capture the trade through STP, all in a seamless workflow.
Banks can set up marketing pages and distribute research and
other value-added services, all through the Bloomberg terminal.
Two models
The Bloomberg platform offers two models for banks. For banks
with their own options pricing engine, Bloomberg provides a
FIX API that communicates the specifics of customer inquiries
to the bank pricing engine, which can then return the price,
greeks, and reference market data (spot, forward, interest rates,
and volatility) that the bank is willing to quote that customer at
that time for that structure. Banks have complete control over
all aspects of pricing, spreads, and market data, as well as the
time allowed to execute on a particular quote.
The second model provides a turn-key solution for banks that do
not have an e-commerce-ready pricing engine. In this model, the
bank provides feeds of market data to the Bloomberg e-commerce
engine. The bank can also enter spreads, specifically tailored for
each client and currency-pair, into the Bloomberg engine which
will be factored into the price that Bloomberg calculates and
shows the client on behalf of the bank. The bank salesperson is
notified through their Bloomberg terminal whenever a client
makes a request for an executable quote, and can make a final
decision on whether to show a particular quote. Banks that feed
volatility surfaces to Bloomberg in this second model can finely
control the interpolation of that surface by using the Bloomberg
VCAL function, which allows the bank to determine the "business
time" weights of holidays, week-ends, month-ends, and an
enormous variety of economic release dates (using the
Bloomberg ECO calendar), as well as any other ad-hoc dates.
OVML is supported by an array of market data, news, and
analytical functions, such as WVOL, which gives users a
summary of global implied volatility markets; OVDV, which
allows customers to visualize the volatility surface for any
currency pair; and VOLC, which lets users compare implied vs.
historical volatility, compare risk-reversals and butterflies with
observed skewness and kurtosis in the distribution of exchange
rate movements, or to correlate movements in the underlying
to any of these factors.
The Bloomberg Trade Order Management System (TOMS)
recently released enhanced capabilities to book FX options
trades through OVML and provide on-going position
management, risk reporting, settlement, and option exercise.
Bloomberg is committed to an aggressive product
enhancement schedule, and will be continuously rolling out
support for an expanding set of exotic option types as well as
options strips, streaming 2-way options prices, position-level
scenario analysis, automatic hedge rolling and rebalancing
through the Bloomberg Spot FX execution offering, and a
deeper set of pre-trade decision support tools. Creating a
vendor-based FX options e-commerce platform is not without
risks and requires a more subtle interaction with the market
than other asset classes demand. But Bloomberg is leveraging
its sensitivity to bank/customer FX relationships, its breadth of
capability and content, its terminal business model, its
analytical tool strength, and its buy-side distribution to create
an electronic platform that is appropriate and effective for the
FX options marketplace.
Sponsored Statementapril 2006 e-FOREX 47
48 april 2006 e-FOREX
Build, buy or partner:eFX strategies for the sell-side
eCommerce FX trading has grown enormously in recent years and isnow integrated into the market – but what are the choices for bankswho wish to enhance or provide new services to their customers,either as a core liquidity provider or through another larger institution?
by Robin Poynder, Global Head of FX Customer
Solutions, Reuters.
The extent to which FX trading via
eCommerce has been adopted by customers
has attracted much comment, with the top ten
banks transacting some 65% of daily turnover1.
Whilst core liquidity may be concentrated within
a few institutions, many banks have a solid
regional customer base to which they provide a
range of services, with foreign exchange being
simply one of many. Often these banks will
redistribute liquidity that is sourced from the
core banks rather than from themselves,
focusing more on how they can provide an e-
trading service that satisfies their customers,
generates income and adds only limited costs.
Regional banks will normally retain some FX
price making capability within the dealing room.
This may be centred on major currencies with
perhaps some additional specialisation around a
regional currency. It is important that whatever
1Annual Euromoney poll 2004
>>>
solution is chosen by the bank allows for the preservation of the
existing skill sets and business alongside additional capabilities,
rather than the wholesale replacement of all FX pricing.
Influencing trends – Prime Brokerage and Hedge Funds
Prime Brokerage is receiving a lot of attention due to growth in
the Hedge Fund sector. At the core of the Prime Brokerage
business is the ability to trade via an algorithmic methodology.
The majority of hedge fund business is directed towards the top
few liquidity providers, but occasionally a regional bank will
enjoy a similar relationship. The ability to control an automatic
price flow to the algorithmic trader may therefore be a factor in
which solution is most appropriate.
Influencing Trends – Liquidity pools
Diversity of flow is an important factor in the profitability of
running an active e-trading service. Each customer sector will
have their own distinct approach to the market, whether hedge
fund or corporate and it is therefore important that the bank has
the capability to spread its risk by distributing prices to a range
of customer types. A diversity of customer type will allow a
more balanced off-set of flows and therefore a better chance of
managing the risk. Analysis of the various sectors’ business
through a detailed MI system should allow profit making
opportunities through intelligent proprietary positioning. The
choice of solution will therefore need to allow different
functionality to satisfy different client types and analysis of their
business.
What features will the system require?
Some customers are specialist traders who concentrate on a
single asset class – or indeed one currency pair, others are
generalists who trade a number of assets, and look for that
ability within an e-trading service. The liquidity providing bank
will aim to provide the service best suited to that customer set,
rather than simply a ‘one size fits all’ box. So what does that
mean in practice? The service should include more than simply
foreign exchange, allowing a price maker the ability to price
across a range of asset classes. It should allow for the
straightforward Request For Quote (RFQ) for regular corporate
needs, as well as Streaming Prices for those more active
traders. It could offer API access to the pricing engine itself so
that algorithmic trading is possible by hedge funds, and cross
asset trading for those FX trades induced by another asset class.
Price control
Clearly the pricing engine is a vital part of the overall service.
Prices that are distributed in the bank’s name must fall within
the bank’s control and risk profile. The system must allow a high
degree of control to the traders managing the resulting flow and
should allow for some pricing to take place within the bank and
for some to be sourced externally. Furthermore the engine
should be capable of quoting automatically for a range of
currencies, amounts and customers for whom a rapid service is
paramount.
BAXTER-Solutions Kft.e-Mail: [email protected] | phone: +36 1 235 06 87
Build, buy or partner: eFX strategies for the sell-side
Build, buy or partner?
The background drivers and considerations that affect the
decision of how to provide an e-trading system will almost answer
the headline ‘buy, build or partner’ question. Why? Because in
understanding the answers to these areas for a given bank, an
approach will already be narrowed down to suit both the existing
business, and the business that it should become. So what are the
options available to a bank in choosing a platform? Essentially
there are three available approaches:
• Design and build a system from scratch
• Buy a complete system, host it, develop it and support it
• Partner with an existing vendor or bank,
forming an ongoing relationship
In deciding which approach
is most appropriate for the
bank a number of key factors
will be considered. Key
elements are: Initial capital
cost, Rental costs, Support
costs, liquidity in-sourcing
possibilities from partner
banks, scalability and
distribution capability.
Build
To design and build a system
from scratch is a major undertaking
and can only realistically be
approached by an organisation with a
large IT infrastructure, preferably with existing
expertise in this area. Even then this would be a major
commitment for any institution. One attraction in this route is that
the resulting platform will almost certainly be different from any
other bank’s offering, and in a market where differentiating service
from competitors is important, this can be a major driver. The self-
build route transfers the commitment to capital, rental and support
costs from a third party to internal responsibility, which can have
budgetary and political advantages.
However in many institutions, experience has shown that this
does not necessarily deliver a greater degree of certainty or
control over total expenditure, and time to market can be seriously
affected. Having built the platform, the planning of future
enhancements needs to be considered.
Experience has also shown that within a three to four year period
any given system will require significant enhancements to
maintain parity with customer demand (and competitor
developments). For instance over the last four years the underlying
model has moved from RFQ to Streaming price delivery, with a
host of other access and control changes. These enhancements
require resource and funding to develop, which will probably fall
outside the scope of any original development budget.
Buy
The purchase of a platform incurs a major capital commitment
and may bring some short term efficiency in price as compared to
a rental model, however in common with the choice of building a
platform, this approach should be considered in light of the future
need to develop the service. As the markets develop and
customers demand new access methods and functionality an
ongoing resource commitment can have a significant impact.
Partner
Partnering with a platform provider delivers the greatest degree of
flexibility. Whilst the ongoing cost may at first appear
less attractive, the ability to forego a large
capital cost while also ensuring a
continuing stream of development is
very attractive. Furthermore the
rental cost stream can be
demonstrated as matching the
forecast customer demand,
therefore being offset by a
budgeted income stream.
As customer demand for
increasingly sophisticated
trading tools grows, the
onus to provide new
functionality falls on the
platform provider rather than
the bank itself – this can be a
significant comfort to the budget
planning process in an environment
where costs are under permanent scrutiny.
Distribution
The choice of technology partner (whether build, buy or partner)
is not simply about the technology, but also the level of price
distribution into a significant potential customer base. Leveraging
the possibilities of a scalable solution into a broad potential
market, allied with a targeted shared marketing plan, delivers
significant benefit to the liquidity providing bank. Essentially the
bank’s brand is distributed to a targeted section of a broad
potential market, enhancing brand awareness while bringing in
new business.
Conclusion
Partnering with an established and reliable provider should
deliver a market-standard platform that will ensure a bank is able
to match customer demand for new technology. When compared
to the choices of build or buy, partnering is normally perceived as
a lower risk strategy, delivering both current and future
functionalities within a cost efficient structure. With the right
partner, the bank wins both ways – the bank’s branding is
strengthened across a broad set of potential customers and
significant new trading flows are established.
50 april 2006 e-FOREX
In many banks and financial institutions, e-trading systems inplace today are very static, linear and lack a lot of the flexibilityand interoperability initially desired. Particularly, it is difficult fora bank to aggregate its entire tradable liquidity into one singlevirtual market and for traders to have a unique view of theaggregated market depth they can trade on, while controlling thequotes they broadcast to their clients and managing, in return,the auto-crossing conditions of the clients’ orders and interests.
The key is to create a single internal market that can let ordersbe matched against an aggregated liquidity pool, according tocustomizable rules, and that can show a unified market depth forall markets (internal and external). Such a virtual market mustbring a common access layer for all the types of liquidity, beadaptive to the constant changing cartography of liquiditysources, distribution channels, trading modes, messages types,instrument classes, client-facing and order-entry applications,while maintaining a unique and harmonized silo where theliquidity is maintained. In parallel, the core structure andarchitecture of the platform must support the changes that areconstantly carried out on the delivery channels and on thepricing sources.
As a solution to this equation, Smart Trade Technologies hasdeveloped a private order-routing and order-matching platformthat banks and financial institutions can deploy as a softwarewithin their infrastructure.
The Smart Trade platform is composed of one or several inter-connected platforms, able to communicate with various externalliquidity sources, deal with customizable orders types, rules-based routing and execution conditions, message protocols,internal data referentials, client-facing and order-entryapplications, symbology translation issues, externalpermissioning. The Smart Trade platform constitutes eventuallya flexible single sign-on trading network, that the bank controlsfunctionally and technically, integrates within its own IT teamsand that remains stable and evolutionary over time. Itsperformance and throughput are in line with today’s andtomorrow’s requirements emerging from the highly demandingclients and program trading engines.
The design of the Smart Trade platform’s architecture has been
built around a few core concepts:
• extremely robust routing and matching engine
• Gateway Framework to build specific connectors to
external liquidity sources
• exhaustive APIs to support and build multiple types of
client-facing and order entry applications
• independency to the asset class, and the instruments
quoted
• compatibility with any type of order and trading mode
• central order book:
• integration of credit limits:
• integration of customer spread management/ price tiering
• connection to third party data referentials
april 2006 e-FOREX 51Sponsored Statement
The Smart-Trade platform(s):a private virtual market inside the bank
For more information contact
[email protected]/Aix-en-Provence: +33 1 44 50 19 19 New York: +1 212 618 63 83
www.smart-trade.net
52 april 2006 e-FOREX
Collateralised FX trading- the growing need for real-timeMargin ManagementThe growth in FX trading and particularly online FX tradingover the past 5 years has been mirrored in the growth inmargin trading. With the growth in margin trading, comesthe need for solutions that offers the capability to deliver thetrading functionality, while also providing the riskmanagement and monitoring capability that is required forthis business.
Peter Kelleher, Product Director, SS& Technology, MarginMan Division
Traditionally, margin trading was a niche business offered by
private banks, offering this capability to their High Net Worth
clients, who traded FX in a similar manner to trading Equities, and
typically being margined at relatively high margin levels. The
advancement of technology has opened up this market place to all
levels of customer, which, coupled with financial institutions
seeking new opportunities to generate both FX flow and revenue,
has led to a need for systems that have the functionality to
manage the portfolio on clients’ behalf, while monitoring the risk
from the bank’s perspective.
Growth in Margin Trading
According to the International Swaps and Derivatives Association
(ISDA Margin Survey of 2005, $1.21 Trillion of collateral was in
use, this compares to a figure of $491 Billion is use in 2003, an
increase of almost 60%. Within this increase, Hedge Funds and
Institutional investors are the major contributors to the growth.
From a banks perspective, there has been a significant push
towards collateralised trading, driven by several factors, primarily
the difficulty in processing credit applications within banks, and
the credit worthiness of the prospective clients. Banks are
reluctant to offer credit facilities to the types of client now looking
for FX trading facilities, due to very tight balance sheet
management. Margin trading does not impact on asset allocation,
and potential clients are looking for facilities far in excess of the
potential credit lines that a bank would normally offer.
The second major factor giving rise to the increase in
collateralised agreements is the introduction of new categories of
clients, particularly in FX margin trading. These categories include
Hedge Funds, who traditionally traded in Equities and Fixed
Income, Institutional Investors, who are also relatively new to the
FX world, and Retail clients, who have entered the FX space, due
to the relative stability and lack of volatility in the Equity markets,
and more importantly due to the opening up of the FX markets.
The proliferation of online FX margin trading solutions allows this
range of clients to trade with the simple click of a button, following
the creation of an account online. These online solutions range
from sophisticated products from banks and financial institutions
to the simpler products targeting retail clients, who offer a more
simplified offering.
The third factor which has contributed to the increase in
collateralised trading is Prime Brokerage. A significant number of
banks have recently introduced Prime Broker facilities, either as a
new product offering, or as a result of client demand for such
facilities. Many Prime Brokerage facilities are now put in place
with a collateral requirement, in addition to traditional limit
monitoring facilities.
The chart above, courtesy of the ISDA Margin Survey 2005, shows
the growth in Collateral Agreements in place, showing a 6 fold
increase from 2000 to 2005.
>>>
Solution Requirements
Collateralised trading within banks has grown from a niche
offering to a small number of clients, to a significant business with
clients demanding portfolio and market information on an intra-
day if not real-time basis. Whereas the niche offering was often a
business managed on internally grown systems, including
spreadsheets and Access database, today’s solution requires a
greater degree of sophistication, not only as a result of the growth
in the business, but also as a result of sophisticated clients
requiring real-time information, to allow them to maximise their
collateral and profits. The growth in FX margin trading, in
particular, has resulted in a requirement to offer a solution that not
only performs real-time valuations, but also allows for
sophisticated netting and margining techniques. These
requirements cannot be met through simple solutions, and
increasingly the Credit/Risk functions within a bank are not
prepared to allow for the growth of this business without a
solution that can meet the client requirements, while also meeting
internal control needs.
A solution to allow a bank to grow the FX margin trading business
in line with both internal and external requirements, needs to
include the following functionality as standard:
• Pricing Engine to deliver real-time pricing
• Netting Engine to allow for various netting techniques, based
on the client type
• Collateral Module to actively manage the various collateral
types and methods being demanded by clients,
• Interfacing because virtually all banks now only permit one
point of entry with the data being fed to trading, collateral, risk
management, limit and settlement systems.
“FX Margin Trading, as opposed toother margin trading product offerings,
require real-time risk management, due to the continually
active 24x7 marketplace”The growing FX margin trading business does not allow for
multiple systems, both 3rd party and internal attempting to
manage this business.
A recent trend which is once again gaining momentum is the
requirement to have functionality to allow for Cross Product
margining solutions; clients are typically trading multiple
instruments or asset classes, and are not prepared to post
collateral across several systems to meet internal bank
shortcomings.
FX margin trading is a business requiring real-time information,
both from an internal and client perspective. The table below,
courtesy of the ISDA Margin Survey 2005, shows the growth in FX
derivative trading, showing a growth in volume of 50% over the 3
years and the growth in Exposure of 20%.
april 2006 e-FOREX 53
Collateralised FX trading - the growingneed for real-time Margin Management
Risk Management
The rapid growth in FX Margin Trading has required the Risk
Management function within banks to completely re-appraise
their management of client portfolios. FX Margin Trading, as
opposed to other margin trading product offerings, require
real-time risk management, due to the continually active 24x7
marketplace.
Clients typically require the ability to trade on this basis, and
also require the ability to view and monitor their portfolio. With
the entry to the marketplace of more sophisticated clients, e.g.
Hedge Funds and Institutional clients, the requirement to offer
margining and netting techniques that meet their requirements
is essential to maintaining these clients. Netting techniques
today include FX and FX Option netting, netting on a single
currency basis, netting across value dates. Margin techniques
have graduated from a simple % based margin requirement to
Delta and VaR margining.
As the level of sophistication in margin trading has grown, so
also has the risk management requirement also grown. Risk
management requires the constant monitoring of client
portfolios, from both a margin and limit perspective, while also
ensuring that the margining rules agreed with a client are
supported by the solution that the bank has in place. Many
banks will only offer collateral agreements based on ISDA
support agreements, and the solution required must support
the ability to define, manage and monitor these agreements,
while also monitoring the clients’ portfolios.
Risk managers, in most institutions have benefited from the
growth in FX margin trading, as this growth has required banks
to invest in technology and solutions that actively manage and
monitor the risk. Real time solutions, while initially based on
client requirements, has allowed risk managers to specify
requirements, to allow for the real-time monitoring, which is
essential as the client requires more sophistication in the
margining of their complex FX and FX option portfolios.
Conclusion
Collateralised FX trading has seen significant growth and
change, including the introduction of new categories of clients,
the requirement to offer additional product offerings,
particularly in FX Option coverage, and the continual need to
margin these complex portfolios in an aggressive manner,
allowing the client to maximise their collateral, while ensuring
that the bank is actively managing the risk inherent in these
portfolios. The most important component of this continually
growing business from both a client and a risk management
perspective is a comprehensive solution that meets the client
requirements, while allowing the risk manager to control the
risk factor in this growing business.
Trading Power
SS&C Technologies
Ireland Ltd
7 Richview Office Park
Clonskeagh, Dublin 14
Ireland
Tel: +353 1 206 6644
Fax: +353 1 206 6641
SS&C Technologies Inc.
World Headquarters
80 Lamberton Road
Windsor, CT 06095
Tel: +1-800-234-0556
+1-860-298-4500
Fax: +1-860-298-4900
The de facto industry standard for margin trading...
www.ssctech.com
Copyright © 2006 SS&C Technologies, Inc. All rights reserved.
• Sophisticated margining and netting techniques
• Caters to ALL end-customer profiles
• Leading the way in multi-product, cross-asset class development
• Over 60 customers worldwide
• One of the largest and fastest growing financial software firms in the world today
Interested to hear more? Please contact:Paraic CosgraveTel. +353 1 206 [email protected]
april 2006 e-FOREX 55
Foreign Exchange ECNs:The Limit Order Book model gains traction
Harrel Smith is Manager, Securities and Investments at Celent
The global FX markets are already huge,
and growing at healthy rates. The most
recent global market survey, conducted by
the Bank for International Settlements (BIS),
indicates that foreign exchange trades
approximately US$2 trillion each day. As
volumes surge and firms become more
comfortable trading on electronic platforms,
the buy-side and sell-side communities
are rapidly increasing their use of
e-trading services.
Celent expects that over 90 percent of all
inter-dealer volumes will be traded
electronically by the end of 2007. The buy-
side community, which includes both
traditional assets managers, corporates,
hedge funds and CTAs, is also increasing its
use of e-trading platforms. Over the next
two years, we expect to see dealer-to-client
electronic FX trading increase from
approximately 43 percent to over 70 percent
of all volumes.
>>>
Hedge Funds and CTAs take centre stage
It is not surprising that the fastest-growing
segments of electronic FX market are
hedge funds and CTAs. Both customer
segments are comfortable trading on
electronic platforms, and both trade FX
speculatively to a greater extent than any
other type of buy-side institution. Indeed,
the impact of hedge funds on the FX
market can be seen everywhere. Seeking
to capture a slice of hedge fund order
flows, EBS opened up its inter-dealer
platform last year to a select group of
funds on a sponsored basis.
The resulting increase in quote traffic was
significant to say the least, and forced EBS
to rapidly upgrade their underlying
technology platform. Prime brokers,
hoping to secure market share in what
remains a very lucrative business, have
made FX trading and settlement support a
priority. Leading ISVs such as Traiana
continue to work with banks to help
streamline their client-driven FX trade
processing. Clearly, hedge funds are
playing an increasingly important role in
today’s electronic marketplace, and firms
are doing whatever it takes to serve them.
New FX Trading Models: Taking a cue from
the world of Equities
EBS’ experiment with their Prime
Professional service notwithstanding, most
hedge funds trade FX electronically on one
or more multidealer-to-client platforms.
The leaders in this space remain Currenex,
FX Connect, FXAll, and Hotspot FXi. Of all
these firms, however, Hotspot FXi remains
most closely associated with the hedge
fund community.
FXAll and Currenex maintain healthy
rosters of hedge fund clients, and both
firms would argue that their platforms’
strengths – particularly with respect to
their back-end services – make them
appealing to a diverse client base. Still,
Hotspot continues to stand out. Currently,
over 75% of Hotspot’s clients are hedge
funds. While Hotspot would not disclose
the total number of clients using its
platform, growth over the past 18 months
has been impressive.
What, then, makes Hotspot so attractive to
hedge funds and CTAs, and a preferred
execution venue for those with active
trading strategies? The answer lies with a
model that is perhaps more closely linked
to equities than to FX – electronic
communication networks, or ECNs.
Hotspot’s ECN Model
Hotspot FXi was the first (and, until the
launch of Lava FX, the only) ECN trading
platform in the dealer-to-client spot forex
markets. Launched in 2002, Hotspot FX also
offers a separate retail-oriented platform
(targeting the highly sophisticated end of
the retail spectrum, e.g., FX professionals
trading for their own personal accounts).
• Business strategy. Hotspot envisions its
platform as one leg in a four-legged
stool, with the other legs being liquidity-
providing banks, prime brokers, and
clients. All legs must be satisfied or the
stool tips over. All aspects of the
business model take this mission into
account. For example, Hotspot charges
both counterparties to a trade, which
departs from the revenue models
of the other multi-dealer platforms.
But to charge both sides, Hotspot must
be valuable to both banks and
institutions. Platform features are geared
toward institutions who trade forex as an
asset class, rather than to facilitate their
core businesses, and Hotspot claims that
many of its customers come to it from
other electronic platforms after seeing its
superior prices.
• Key Platform Facts. The platform
executes 5,000–10,000 trades per day.
Hedge funds and CTAs account for
approximately 80 percent of Hotspot's
volumes. The balance is composed of
asset managers, large-volume
corporates, and small, non–market
maker banks. All trades are cleared
through a network of approximately a
dozen clearing banks and prime brokers.
The platform trades only forex spot, and
supports 24 currency pairs.
• Trading Features. As an ECN, the Hotspot
platform brings in liquidity in two forms:
banks stream executable prices into the
system, and buy-side clients submit
market and limit orders. All quotes and
orders are displayed anonymously in a
central order book. Counterparty
information is given up to the prime
broker after execution. Both sides can
engage in passive trading (i.e. posting a
bid or offer) and active trading (i.e. hitting
a bid or offer).
• But banks may only hit bids and offers
from institutions; they may not execute
against other banks’ quote streams.
Therefore, customers can trade with other
customers, but banks cannot trade with
other banks. Hotspot estimates that
nearly half its trading volume is through
passive trading, in which clients were
dealt on their bids and offers.
Foreign Exchange ECNs: The Limit Order Book model gains traction
56 april 2006 e-FOREX
• Centralized Credit. Another aspect of the ECN
model is centralized credit. All customers are
cleared to trade with all banks through a prime
broker. Hotspot pioneered the fully optimized
multilateral network, in which customers are
offered full transparency and have access to the
same prices.
• Buy-side to buy-side trading. As liquidity has
increased on Hotspot, buy-side to buy-side
trading as a percentage of all trade volumes has
grown considerably. On high volume days, this
type of trading accounts for approximately 45% of
all trade volumes.
Hotspot’s ECN model is well suited to serve its
hedge fund and CTA clients, which are comfortable
trading in limit order books (this is particularly true
of hedge funds in the equities markets)..
Other Platforms take notice
It is not the purpose of this article to focus
exclusively on Hotspot FXi. Indeed, in spite of
Hotspot’s success with the hedge fund community,
the platform remains the smallest of the four
leading multi-dealer systems. The FX market and e-
trading adoption rates are growing fast enough that
there is room for not only these four firms, but
additional participants as well. All other platforms
currently operating in the multi-dealer space have
experienced tremendous growth rates, and have
developed trading models specific to their target
audiences.
Nonetheless, the growing importance of the ECN
model in electronic FX trading cannot be
overlooked, and firms are beginning to take notice.
Lava was the first to throw its hat into the ring,
rolling out Lava FX in October 2004. Lava
represents the most direct threat to Hotspot, as both
firms actively target the hedge fund and CTA
markets and both offer anonymous buy-side to buy-
side trading.
In addition, there are rumors that other multi-dealer
systems may be developing central order books in
the model of Hotspot and Lava. Both firms’ success
in attracting such an active client segment is forcing
the rest of the e-trading industry to re-examine their
existing business models.
Where appropriate, these firms may make
investments in new technology to bolster their
roster of hedge fund and CTA clients, and ultimately
drive up transaction volumes at an even faster clip
that before.
Liquidity,Effi ciency, Reliability
e-tradingat Société Générale!
Société Générale,Société Générale, your partner in Foreign Exchangeyour partner in Foreign Exchange
58 april 2006 e-FOREX
Beyond STP:The next generation of eFX integration
By Harpal S. SandhuCEO Integral Dev. Corp
Introduction
Over the last several years, even casual
industry observers have taken notice of the
evolution and change in the FX industry,
brought on by overall volume growth,
technology and shifting market dynamics. And
if the first several months of 2006 are any
indication, then we can safely say that the pace
of change is rapidly increasing.
Notable events that have recently shocked the
industry include the sale or pending sales of
some of the largest multi-bank portals: Hotspot,
FXall, and EBS. Industry change will no doubt
increase as the global liquidity providers evolve
their approaches to the market.
To successfully manage and grow FX
businesses in this new environment, industry
experts recommend even more emphasis on
technology and risk management. Flexibility
to adapt is critical, and underlying systems
must be efficient and nimble, allowing rapid
connectivity with trading counterparties as
industry players and markets change.
However, even with advancements in
technology, integration of the many internal
and external systems between these
counterparties remains a huge challenge.
Integration – the $64 billion question
Think of the many steps of data exchanges in
negotiating, executing and processing an FX
transaction. By many accounts, this is a very
complex and messy integration problem,
compounded by rates that are updated literally
thousands of times per second.
To manage these processes, intensive
integration with APIs and system feeds from
multiple sources are required. The problem?
Some feeds are up, some are down, and do
you know which ones have problems and how
often? Prices arrive in diverse methods and
formats, such as multi-tier, request for quote,
request for stream, and executable streaming.
Some venues are order driven, while others
are quote driven. Stale, latent or bad prices
can throw off order books for entire currency
pairs. The list of integration challenges is long
and constantly changing.
Even if a financial institution has invested
heavily and solved these integration issues,
costly resources must be dedicated on an
ongoing basis to manage the various systems
and changes that arise as trading relationships,
APIs, and technology platforms evolve over
time. Also, if there is a need to change or
connect to new liquidity providers, portals or
customers, investments in further integration
such as writing to and managing new APIs is
required. For most institutions, this type of IT
resource and expertise is not in their core
competency and is no longer feasible.
Enter “The Grid”
One answer to this integration-intensive
problem for the FX industry is to leverage an
emerging technology: market specific data
grids, to deliver business value quickly and
reliably by pooling resources into a
single set of shared services amongst
trading relationships. Ultimately, turning an
integration-intensive need into an on-demand
“service.”
While other industries have spent billions of
dollars building this type of core infrastructure
(telecom, travel, electricity, etc.), the
opportunity to do the same for FX is the
next frontier.
april 2006 e-FOREX 59
The next generation of FX connectivity and
integration, beyond STP, is enabled through
the use of an intelligent data grid that
facilitates the transaction and information
needs of multiple organizations directly
linked from origination to the end customer,
i.e. the FX trading value chain.
This type of technology supports the FX
trading value chain by integrating in real
time the many types of data flows that
exist and must be handled, such as:
• Streaming prices from multiple liquidity
providers to a liquidity taker
• Execution requests and orders from the
liquidity taker to the corresponding
liquidity providers
• Verification messages received from one
or more liquidity providers to the
liquidity taker
• Confirms to and from both liquidity
provider and liquidity taker
• Various algorithms applied to blend,
split, and spread liquidity to participants’
internal traders, sales dealers or end
customers
• The STP of executed deals to the
participant’s other internal systems
This “end-to-end” integration also
provides for robust monitoring and
performance information to better manage
quality of service issues such as rejection
rates, latency and exception handling.
Through simple and dynamic provisioning,
a financial institution gains direct market
access (DMA) and Grid services that
provide high performance, low latency,
scalability, and high quality of service.
“Virtualization” of services provides out-
of-the-box integration with existing
liquidity providers and customers who are
already connected to the Grid. Risk is
lowered by using a “pay as you go” and
“use what you need” approach enabling
FX participants to scale up or down rapidly
as the business environment changes
without having to invest in large, upfront
development costs.
By leveraging on-demand data and service
grid technology, FX market participants
will be able to better manage their
businesses by outsourcing the costly and
complex integration-intensive needs of
their FX trading desks.
Operational efficiencies and business
performance management will readily be
at hand, providing flexibility to adapt to the
constantly changing market environment.
About the author
Harpal S. Sandhu is CEO of Integral DevelopmentCorp, a leading provider of innovative, end-to-endsolutions to automate FX trading. Partnering with leading banks, Integral has developed FX Grid, which is a global inter-institutionalcommunication network linking 9 of the world’slargest market making banks to over 100 bankand institutional fund customers’ processingsystems using a common protocol andmessaging standard. Founded by Sandhu andViral Tolat in 1993, Integral employs more than 170 professionals and maintainsdevelopment, support and sales offices in SiliconValley, Chicago, New York, London, Tokyo, and Bangalore.
FX Grid supports the multiple, back and forth data flows amongst FX trading relationships, enabling system integration as an on-demand service
60 april 2006 e-FOREX
Improving the eFXvalue proposition forReal-Money managers
Real Money is a broad term covering self-
managed pension funds and increasingly hedge
funds. However, investment managers are
probably what most people think of as real money
managers. They manage pools of regulated funds
that invest in mostly regulated securities although
they can invest in alternative assets such as real
estate, private equity and even hedge funds. By Chip Lowry
>>>
april 2006 e-FOREX 61
These pools - or more commonly funds - are
themselves individual legal entities each with their
own accounts and credit lines. An investment manager
may trade in large blocks of equity/fixed income/foreign
exchange but there will almost always be associated
allocations down to the individual fund level which can
number into the thousands. Investment managers
have by far the most complex workflows.
eFX within the investment process
Before we consider how we improve the eFX value
proposition, we need to understand where eFX sits
within the investment process. I like to separate the
investment process into three stages: the Idea Factory,
Idea Implementation, and Idea Measurement. The Idea
Factory consists of research, strategy formation and
security selection.. This is really where managers earn
their pay. The Idea Implementation stage is when the
idea is put into action through trading, confirmation
and settlement. Finally, Idea Measurement is where
we analyse our decisions and their implementation.
This information then feeds back into the start of the
Idea Factory stage again. If all goes well, this becomes
a virtuous circle.
The eFX value proposition fits within the Idea
Implementation phase, so improving the value
proposition means improving the trading,
confirmation and settlement workflows.
“For traditional investmentmanagers, enhancing eFX on thetrading side means aggregation,
aggregation, aggregation”
Using a workflows solution based approach, let’s looks
at how we could enhance eFX in trading, confirmation,
and settlement.
Trading
For traditional investment managers, enhancing eFX
on the trading side means aggregation, aggregation,
aggregation. Investment managers handle individual
investment funds numbering from the tens into the
thousands. These may be split by asset class such as
equity or fixed income. Within an asset class they may
be further split into classes such as sector specific,
value, growth, or region. Each of these funds could
produce FX requirements for securities settlement or
even hedging purposes. A typical investment manager
could have all the FX done by a specific sub-group and
executed by an associated FX desk. For example, there
might be an equity desk that performs all FX
associated with equity-based funds, a fixed income
desk that does all the bond-based funds, and a hedging
desk that does currency overlay-based trades.
The structure could be even more complicated. Given
the history and continuing trend of consolidation in
investment management, there may be different FX
desks associated with previous organisational
structures. In one large investment manager, I once
counted six different sources of FX being generated
and traded by six unrelated desks. The potential for
loss of performance due to this structure is vast.
Without the ability to net buys and sells, investment
managers are paying the bid-ask spread over and over.
Also, without the ability to portfolio trade a basket of
trades, investment managers are missing out on
opportunities to cross-net different currencies pairs
which in turn also leads to higher trading costs. The
problem, of course, is that this loss of performance and
associated trading costs are invisible. This remains the
single biggest area where enhancements to the eFX
process should occur.
Improving the eFX value proposition for Real-Money managers
“We see new systems emerging (execution
management systems) to handle the specific
requirements of FX orders.”
We do however also see positive things happening in
the trading area. Firstly, many order management
systems are finally starting to take the currency
workflow seriously. Better currency blotters are
beginning to appear in OMSs along with the ability to
transact currency trades via the FIX protocol. There is
still much work to be done however. Many of the
current OMS FX workflows simply piggy back on
ingrained equity workflows which severely limits FX
trading abilities. In some cases, this even pushes
investment managers to use business processes which
are clearly not optimal.
Arrival of execution management systems
But perhaps more interesting is that we see new
systems emerging to handle the specific requirements
of FX orders. These ‘execution management systems’
(EMS is the new industry term) can offer deep
functionality beyond the original order management
system. They can also serve as a central aggregation
point for the many OMSs an investment manager
may have.
Once FX trade requirements are in the EMS, the trader
can choose from multiple tools available for execution.
For example, perhaps portfolio trading a group of
orders is most beneficial. Or maybe it is better to
compete a specific block. Then again, possibly using an
algorithm is preferable. Add to all of those the options
to execute by streaming, benchmark, limit or some
other method and you can see the power the EMS
brings to the trading part of Idea Implementation.
Returning to the investment manager with six sources
of foreign exchange requirements; I can only wonder
how much money they potentially would have saved
and how many basis points of additional performance
they potentially could have realised, had they installed
a robust EMS specifically catering to the unique
requirements of trading foreign exchange.
Of course, the next obvious question is how easy is it to
aggregate those systems into an EMS? Here again, FIX
may provide the answer. Most OMSs can send and
receive FIX messages. Also, FIX Protocol Ltd, the
association which oversees the protocol’s specification,
is hard at work standardising FIX for the FX market.
Having a FIX-enabled execution management system is
an ideal way to use industry standards to integrate
multiple systems.
Confirmation and settlement process
There are also enhancement opportunities in the
confirmation and settlement process. Standard
settlement instructions continue to be an issue for the
industry. Settlement instructions are simply the payee
details for an investment manager’s counterparties.
Currently, investment managers must maintain their
own settlement databases of their counterparties’
payee details. Sometimes investment managers
outsource the task to reluctant custodians. The
problem is that ABC Bank’s payment details for EUR are
usually the same for all their counterparties. As a result,
the same instruction for ABC Bank is stored in a myriad
of databases scattered across the industry. Any change
to ABC Bank’s details needs to flow through to all these
databases. There is no accepted formal way of doing
this today. This lack of STP and suboptimal directory
structure can lead to costly settlement mistakes if even
just one database does not get updated.
Luckily, there are industry efforts underway by
companies like SSiSearch to address this problem by
creating centralised industry-supported databases for
all to use. In this model, banks list their own
instructions in a central database. If that instruction
changes, everyone knows where to get the new
instruction. This eliminates the need for everyone to
keep a copy of other organisations’ payee details.
Simply look up the payee’s details in an authenticated
database and watch the payment error rate decline
dramatically.
Those efforts and the continued adoption of CLS for
trade settlement will lower industry costs and further
enhance the eFX value proposition. CLS was originally
set up to decrease settlement risk among inter-banks in
the FX markets. But as CLS adoption has grown, banks
have seen trade costs decrease. CLS is now extending
its facilities to other market participants such as
corporates and investment managers. Eventually,
widespread adoption of CLS will decrease settlement
risk, improve transaction quality and make the whole
industry more efficient.
Conclusions
We are almost 10 years into the eFX revolution. And
although we have seen massive changes in how
business processes are used, there is still room for
further improvement. The more models that exist to
transact foreign exchange, the more room there is to
improve the value proposition. Many of these
opportunities for improvement involve the workflows
within the investment manager and the workflows
between investment managers and their
counterparties. The emergence of EMSs for trade
aggregation together with confirmation/settlement
initiatives like those of SSiSearch and CLS are helping
to sharpen the focus on the eFX value proposition.
62 april 2006 e-FOREX
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64 april 2006 e-FOREX
“An e-platform is an incredible event
that’s happened over the last 20 years,”
Peter Panholzer, chief executive officer at
Dynex Corporation, states. “It’s the
difference between having a car and
having to travel by foot. I do not believe I
could trade the volume I do, without an
eFX platform.”
Clients benefit from The Boston Company
trading FX electronically as the company
is able to put its FX trades out into a more
competitive environment, Larry Peruzzi,
head of international equity trading at The
Boston Company, says. The positives for
clients are enormous, he comments: “Our
clients receive a more competitive rate,
better execution, and if everything goes
smoothly, a cleaner settlement. We get
the ability to trade quickly, efficiently and
have exposure to more currencies.”
Adding value for clients
Mikkel Thorup, founding partner and
trading director at Capricorn Asset
Management, adds: “Where trading
electronically really adds value for the
client is through better execution. There’s
less slippage, which is better for the client
in the end. Also, we can see prices from
five independent services at once, so we
know when someone’s off the market. For
us, it’s important the price is correct, so
when we execute we get what we want.”
Paul Phelan, a director at Quay Capital,
comments on what Quay Capital wants
from electronic FX platforms: “For us, it’s
about speed of execution and delivery of
price. In terms of how we operate as an
asset management company, we’re intra-
day and very active, so having as many
prices available on our desks and as much
speed of delivery as possible is vital. The
critical matter on what we choose is depth
of price, depth of liquidity on price, ease
of execution to get that price and middle
and back office function, so we can
monitor our trades and positions on the
platforms.”
The Russell Investment Group uses
multibank platforms, single banks and the
telephone for broader liquidity.
“Primarily, eFX technology gives us better
execution,” says Ian Battye, director of
currency implementation at The Russell
Investment Group. “This is defined by
reduced bid offer spreads and reduced
market impact, and from a risk
management perspective, reduced issues.
Our platforms mean we can do more
trades, more quickly, with fewer errors.
This reduces the operational risk for us as
well, which is very key for our clients.”
Trading electronically has greatly reduced
the chance of human errors, Panholzer
states, which in turn improves customer
Real money managers are using electronic trading to getahead in the foreign exchange market. This group of tradersare working with cash in one of the most complex marketsaround. To do well, real money managers have to have theirfingers on the pulse of the market and they need to do theirwork quickly. And eFX technology is helping them succeed.
Peter Panholzer
Real-MoneyManagers talkDigital FX
“an e-platform is the differencebetween having a car and having
to travel by foot”
Heather McLean is a freelance writer.
service all round. He comments: “Online
trading is automatically linked to STP.
That’s an immediate relief for the back
office, with a 70% reduction in time.
Added to that is the independence from
the floor broker, who in the past executed
trades in the best way he could. Now, we
have nowhere near the amount of
complaints we used to get, in execution
for instance, as human error has been
greatly reduced throughout the
company.”
Stuart Simmons, head trader at Principal
Global Investors, is thrilled by the new
electronic environment his company is
working in. “I think the development of e-
trading platforms and eFX is pretty
exciting. Everything’s moving in the right
direction, particularly for traders. There’s
more transparency in the market overall
and control over the costs of trading.”
E-order books are increasing
transparency internally for C-View, Paul
Chappell, chief executive of firm, states:
“One particular area we’ve found the
development of electronic execution and
tools to be of maximum benefit is through
the rolling out by banks of e-order boards.
This is a major benefit for us as we can
see what we’re doing internally. It adds
transparency and allows us to manage
our positions with that ability. It aids STP
of our orders as well as trading activities
during the day.”
FX technology facilitating Research
Real money managers need to have done
their homework well before they execute;
there is no room to cut corners in this
market. FX technology and e-commerce is
aiding research activities at Dynex,
says Panholzer: “eFX technology allows
systematic trading to be executed more
accurately and also generates a data
stream that is an important research
material for us. We store it for future
reference.”
On research, Battye states his company
does not require the real time data that he
says is more for the algorithmic trading
crowd. Rather, his company prefers data
that will allow it to show customers how
well it is doing. “We don’t want real time
streaming downloads. We want access to
historical tick data for benchmarking, so
we can give feedback to our clients. This
ability, to show your average transaction
cost, is almost completely absent in the
FX market. We think clients should
demand to know. The client should know
how well we’re doing on their behalf, so
they judge our execution service.”
Phelan agrees: “What’s important for us is
past data. We research it and crunch
numbers on it. The advent of e-platforms
means the creation of better data sets for
us. The data is cleaner. At times in the
past, data was far more ambiguous.
Today it’s easier to collect and more
defined.”
Yet in terms of research, FX e-trading
platforms are set to have a big effect,
Simmons says. He says this is particularly
in the case of independent platforms
where business is not attributable to any
one counterparty. “We need to maintain
strong trading relationships with
counterparties, as well as balancing out
the efficiency benefits of online
anonymous trading,” Simmons explains.
“This is because our research material
from the banks is paid for by the volume
of trades we do with them. If trading is
done on a single direct market portal, the
only counterparty to those trades is the
price broker, so we get no research
material out of it as the banks don’t see
any direct flow. This will become a bigger
issue for discretionary traders in
particular.”
Thorup agrees: “If you’re looking for
excellent research, I believe you won’t get
that from online trading. You get that
through your relationship with your prime
broker.”
The Russell Investment Group is
embracing many of today’s FX trading
platforms, including FX Connect, FXall,
Currenex, Hotspot FX and Lava Trading.
One issue associated with working with
all these platforms is integrating the
company’s trade order management
systems to those internal platforms,
Battye says. “The issues for us are the
april 2006 e-FOREX 65
Larry Peruzzi
“Our clients receive a morecompetitive rate, better execution,and if everything goes smoothly, a
cleaner settlement.”
Mikkel Thorup
“Where trading electronically reallyadds value for the client is through
better execution.”
>>>
Paul Phelan
“For us, it’s about speed of execution and delivery of price”
66 april 2006 e-FOREX
integration, and how to utilise our
existing systems most effectively,” he
comments. Vendors of FX platforms for
real money managers should focus less
on the fancy bells and whistles and more
on the core functionality of the platform,
Battye states. “We’re running before we
can walk. What about back office
compatibility? Potential users aren’t
necessarily ready for a lot of the stuff
these platforms can do yet.”
Error handling
While e-trading on FX is improving
business, Peruzzi finds the complexities
of fixing errors on electronic systems
awkward. He comments: “Right now
we’re fully automated on exchange
trading, but our ability to tweak on errors
is difficult. If there’s an incorrect value
date or exchange rate, it’s a bit of a
manual process to correct it. Basically we
have to cancel everything, whereas
before, we could just get it sorted out over
the phone. But the positives of eFX
trading by far outweigh the negatives.”
On deal size, Battye finds eFX platforms
better for doing larger numbers of smaller
deals. The Russell Investment Group
tends to use more traditional methods of
execution, such as the phone, for large
single deals. Battye adds: “This isn’t a
shortcoming of the platforms though; you
use the existing bank relationships
you have.”
If real money managers want to trade in
high volume without resorting to the
phone, they can do so anonymously, as
one trader who did not want to be named
explains: “On my eFX platform I can
execute deals of $100 million to $150
million easily, by clicking the top mark of
75 several times to get there. I can move
up to $300 million without moving the
market too much, just a few pips. My top
trade area though is around $100 million
to $120 million.”
Liquidity concerns
Simmons says eFX trading is taking real
money managers to a more comfortable
place, given more participation by the
buy-side: “With greater participation of
the buy-side customers, eFX trading
platforms may help to ease fears of a
liquidity mirage.” He explains that one of
the fears of these trading platforms is that
they feed from each other, so the same
price can appear on many systems thus
giving an illusion of many prices. If these
seemingly multiple prices were all hit at
the same time, there would be liquidity
issues. With more work from the buy-
side, this issue could be resolved,
Simmons claims.
C-View is also concerned about the effect of
eFX trading on liquidity in the market, as
Chappell explains: “We do have a mild
concern on the bunching of liquidity in a
liquidity mirage over a number of trading
mechanisms at once. But the more e-tools
are available for us on the buy-side to
express our interests, the less concern we
have about the bunching of liquidity in what
is relatively a small number of banks.”
On how technology is impacting the FX
market as a whole, Panholzer sums up:
“Technology can only improve the
market. It has been said that technology
will make robots trade against robots, and
I don’t see a problem with that because
behind every robot is a human
programmer; the robot that wins has the
superior programme. Whilst in chess, a
chess master can beat a robot, in this
game the robots beat the traders. So the
robots will become increasingly
important for FX real money managers.”
Real-Money Managers talk Digital FX
Ian Battye
“We don’t want real time streaming downloads. We wantaccess to historical tick data forbenchmarking, so we can give
feedback to our clients.”
Stuart Simmons
“With greater participation of thebuy-side customers, eFX tradingplatforms may help to ease fears
of a liquidity mirage.”
Paul Chappell
“We do have a mild concern on thebunching of liquidity in a liquiditymirage over a number of trading
mechanisms at once”
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april 2006 e-FOREX 67Sponsored Statement
Cas
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Christopher L.Cruden, CEO ofInsch CapitalManagement AG Christopher L. Cruden
Christopher, it’s been 4 years since you last
contributed an article in e-Forex, when you were
Managing Director of Tamiso & Co LLC, a New
York based Currency Manager. You’ve recently
decided to devote all of your energy to the
development of your own company, Insch
Capital Management AG, based in Switzerland.
What’s taken you in this direction?
Having specialized in currency management
within the Alternative Investment Industry for 20
years, I rather think I may have learned a thing or
two. Crucially, I’m still motivated to learn and
package the product of my (occasionally)
expensive education for the benefit of clients.
Bob Tamiso was, and is, a role model for me. In
terms of trading, he used to say “sometimes a
diamond, sometimes a stone” and that trading
was how he defined himself. That’s true for me.
Sometimes it’s hard and sometimes it’s
rewarding. Either way, I can’t think of anything
I’d rather be doing. Basically, I like the business.
I like the people and I like the challenge.
In your 2002 article for us you made some very
interesting observations about who provides the
best FX execution, commenting that:
• Brokers are better than banks for third party
allocations
• Banks are always best for “prop desk” trading
accounts
• Banks are always worst for trading allocations
from their own in-house allocators.
Has the rapid development of the e-trading
environment over the last few years changed
your opinions in any way?
I am even more right today in that it is even more
difficult for a bank or broker to pretend that they
have special access or a better “price” than their
competitors. This is because the provision of
price has become a commodity in abundant
supply via platforms and the internet. So, what
has happened is that they have been forced to
slash spreads and hope to make it up on volume.
To an extent, their business model continues to
work because volumes continue to increase.
These days, most managers and investors can
easily gain direct access to markets, news
services and a whole raft of analysis for
themselves. They don’t need to pay pips to a guy
to tell them “funds are buying / selling” and
guessing what the next “number” is going to be.
Let’s talk about Insch Capital. The firm is a
crossover between a private investment bank
and a professional services firm. Can you
elaborate on what that means and what benefits
it provides to clients?
We find that the domicile is attractive to clients.
People like doing business in Switzerland with
Swiss institutions. On the other hand, while the
Swiss system has its obvious advantages, the
perception exists that it can be expensive for
certain services. We offer a competitive
advantage by being in Switzerland, but not
Swiss. In addition to acting as a discretionary
asset manager (in the same way that any US or
UK domiciled HFM or CTA does), Insch can also
form and administer Swiss based structures and
companies. - Effectively acting as a trust services
company. To assist in this, we have established
excellent relationships with local legal, tax and
accountancy firms.
68 april 2006 e-FOREX
april 2006 e-FOREX 69
What core products and services does Insch Capital
currently offer?
Kintillo, our Forex trading system, is our flagship product.
That is the focus of the company. However, we have
recently restructured a rather substantial technology &
solutions company. Previously, they had various parts of
their business in the EU, the usual Caribbean locations
and China. At the top, they now have an entirely Swiss
based structure. This has significantly simplified their
operation.
The business is now more transparent to potential
outside investors and their tax burden has been reduced
substantially. We are doing the same for an established
US company who wish to set up an EU distribution
business. What we are finding is that these sorts of
clients become interested in our other services.
As Forex is at the core of Insch, they may start using the
trading platform, make an outright allocation to Kintillo
or opt for the currency overlay program (of which the
trading strategy and parameters are derivative of the
Kintillo program). Our overall strategy for Insch is that
each business area fuels the others and it seems to be
paying off. “Synergy” is a bit like the Yeti: People know
it exists but no one has actually seen it. At Insch, there is
synergy. We have a Yeti.
What types of client are you targeting?
In terms of our currency program, Kintillo, we seem to
have done quite well from a network of independent
Swiss trustees. There is also substantial interest from
desk brokers who need to re-establish some “alpha” to
the client / broker relationship: If it’s no longer in price or
market access, perhaps it could be in skill access? Very
soon we will go to the bank / corporate treasurer market
with the Kintillo program. While with Tamiso, I was
successful in getting prop desk allocations from that
market because our system was empirically measurable.
In terms of historical metrics, risk management and
position tracking, Kintillo is several generations on from
what we were able to show. Going forward, we are
confident of being able to demonstrate that Kintillo
would be the best Forex trader they ever hired.
Insch has now launched its own on-line Foreign
Exchange trading platform called Insch Perfect – which is
reviewed elsewhere in this edition. What key features
does it offer that will particularly appeal to clients and
might also differentiate the platform from others?
Anonymity and pricing are the two main ones. Also, the
platform is directly fed by Swiss based Advanced
Currency Markets in Geneva.
>>>
Cas
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tudy All in all, the platform is running about
10,000 clients and seeing volumes of
around $40bil a month. It is robust and
stable and they own the technology as it
was developed entirely in-house.
Insch will shortly be launching its
own in-house systematic trend-following
currency program Kintillo. Can you tell us
something about that and what approach
it will be employing?
We have, in fact, already begun trading
Kintillo. It is entirely systematic and trend
following in nature.
We trade a matrix of 6 currencies and their
15 crosses. It trades through an API direct
into our own platform, InschPerfect.
You’ve set out to become a leading asset
manager in the Alternative Investment
Industry. How important is e-trading
technology likely to be and in what
ways can you leverage it, in helping you
achieve that?
Generally speaking, technology must be
an enabler that helps drive business.
Otherwise, it’s useless. Specifically at
Insch, everything we do is systematic and
measurable. Everything.
So technology is vital to us for those reasons
but here are two other important ones:
Firstly, technology has made our business
“scaleable” in a way that was
unimaginable 10 years ago. When I think
back to how we ran the original currency
program – calling trading desks, sending
faxes, chasing desks for the fills etc, - it
(almost) makes me blush. Today, we have
technology; not people.
Secondly, capacity constraints within a
market are a major concern for any money
manager. The Forex markets were always
the deepest and most liquid in the world
but over the last few years, technology has
multiplied the practicable size that can be
managed.
This increase in liquidity has led to
narrower spreads. Narrower spreads
means less slippage. Less slippage means
a higher NAV. A higher NAV means higher
fee income. In other words, technology
has made the game better, bigger and
more rewarding for at least two of the
three main participants: Not quite a
virtuous circle but certainly beneficial to
investors and managers. The banks and
brokers? They just need to hope that
volumes keep rising.
70 april 2006 e-FOREX
e-Forex talks with Christopher L. Cruden, CEO of Insch Capital Management AG
72 april 2006 e-FOREX
At the dawn of e-FX, some
banks invested heavily in
technology to produce robust
and reliable proprietary portals.
Some banks stayed on the
touchline, watching to see if e-FX
was just another unprofitable
fad, but it is clear that clients
want to access liquidity through
the electronic medium. This was
clearly shown in the 2005
Euromoney Survey results
where those who embraced
electronic distribution saw their
market share soar.
There is certainly room for both
single bank and multi bank portals,
but each must be able to bring
something to the table. The multi
bank portals that will flourish will
be those that compliment and
enhance the relationship between
liquidity provider and liquidity
taker. The single bank portals that
succeed will be those that are able
to produce true value-add to their
clients. Growing competition
means clients can expect to
receive liquidity at tight spreads
for the foreseeable future and
advances in risk systems will
ensure it remains a viable
business for the liquidity providers
Multi bank portals can indeed add
a lot of value for some of our
clients. They can standardize
access to liquidity in both front-
end and back-end systems, they
can produce consolidated reports,
Ian O’Flaherty Managing Director, Global Head
of Spot Foreign Exchange,Deutsche Bank
Value-added services– the key to differentiatingamongst single bank portals?
Rumours of the demise of Single Bank portalsare unfounded. In 2005 Deutsche Bank’sgreatest increase in e-FX volumes came throughour proprietary portal autobahnFX. FX does not work like an Exchange and to date webelieve only a small percentage of volumes aretruly client to client. In 2006, FX remains a relationship based service industry buttechnology is putting it to the test.
Viewpoint is a column in e-Forex where we invite organisations, companies and individuals to comment on eFX
and FX trading issues. Please feel free to write to us with your own views on these contributions as well as suggestions for other topics.
april 2006 e-FOREX 73
save desktop real estate and they
can service client fiduciary
responsibilities. But, there are
some negatives. The bank/client
relationship can fade and the
banks’ obligation to be the provider
of liquidity may not be as strong.
The client may not receive the
same spreads or depth of liquidity,
in many cases there are inherent
fees to be paid and in some
instances clients find they can have
significant business risk if they are
too reliant on a portal. History
tells us that the banks have been
there for their clients through thick
and thin but many a portal has
fallen by the wayside in the pursuit
for profitability.
Multi bank portals can also add
value to the banks by achieving
better connectivity with their
clients. They can also act as a
technology provider enhancing the
banks’ electronic capabilities and
of course they can add value by
furnishing them with profitable
client flow.
Single bank portals add value in
different ways. They can offer
clients the banks’ full suite of
functionality and liquidity and in
some cases the banks’ best
spreads. They provide dependable
liquidity, “uptime” reliability and
bespoke flexibility. Clients look at
all of these factors when choosing
to take on a bank’s portal.
As price becomes even more of a
commodity it is important that DB’s
portal continues to evolve with new
and enhanced functionality to
achieve true stickiness with our
clients. Features such as Pre and
Post Trade functionality, access to
DB Research, STP and Analytics are
all part and parcel of a successful
portal.
Clients want to see more advisory
research, they want the ability to
place orders “at the market”, they
want more products and they want
better sales support.
The challenge for the banks is to
provide all this and more to a
professional standard whilst
realising that, due to decreased
spreads in the market, it has to be
done in a “low-cost” environment.
At Deutsche Bank we continue to
work on projects that we believe
will enhance our proprietary portal
which in turn will help strengthen
relationships with our clients.
With this in mind, we recently
launched a new version of
autobahnFX with a suite of
new features. Amongst other
enhancements we have introduced
Laddered Pricing, which allows
each user to customise the
amounts they see streamed to
them via “rungs”. We have also
introduced streaming DB FX
Indices such as Trade Weighted
Indices (TWI) and Regional
Currency Baskets, which allows
our clients to trade or hedge a
portfolio of currencies via a single
benchmark instrument.
In the electronic world of FX, value
for the sell side and the buy side
has to be fairly balanced. In the
distant past the pendulum of value
swung heavily towards the sell
side.
Technology and the race for market
share forced that value pendulum
to swing strongly in favour of the
buy side but both situations were
unsustainable and a fair
equilibrium has eventually been
found. Clients receive good
liquidity and functionality at tight
spreads and the banks receive flow
that is profitable overall.
The future for the single bank
portal continues to look bright as
long as the “value pendulum”
does not swing too wildly.
The above information does not constitute the
provision of investment advice. Any views
expressed reflect the current views of the author,
which do not necessarily correspond to the
opinions of Deutsche Bank AG. Opinions expressed
may change without notice. Opinions expressed
may differ from views set out in other documents,
including research, published by Deutsche Bank
AG. No warranty or representation is made as to the
correctness, completeness and accuracy of the
information given or the assessments made. ©
Deutsche Bank AG 2006.
74 april 2006 e-FOREX
Technology: Fuelling the growth
of FX Prime Brokerage
Devin Graham,Head of FX Prime Brokerage, UBS
Traditional role of FX Prime Brokerage Provider
FX prime brokerage began as a centralised clearing, margin and
settlement service for investors. The client would place collateral
with their prime broker and that provider would extend credit lines
for the client to utilise with various trading partners in the market.
All the client’s trades would be given up to the prime broker and
the client would have a single repository of their positions which
resulted in more efficient use of margin and streamlined
reconciliations. By partnering with a single provider, the client
would increase their operational and collateral efficiency and
effectively outsource their back office functions. But that is just the
start.
A full service prime broker leverages their experience and market
standing to bring additional services to the client. For example,
transparent position rolls, position reports, portfolio analytics, and
support for a wide variety of client, bank and administrator
connections are services that can be offered. Increasingly, these
services are delivered by sophisticated prime brokerage platforms.
Evolution of Technology
During the early stages of FX prime brokerage at the beginning of
the 1990s, it was a completely manual process for clients, executing
banks and prime brokers. The process of capturing, matching and
booking transactions could take hours, if not days, and was prone
to errors. As the FX market rapidly expanded, it became obvious
that a new approach to FX prime brokerage was needed.
Evolution happened in early 2002 with the launch of the first web-
based FX prime brokerage platform. Participants were connected
online for banks to enter trades, clients to accept them and
ultimately view their positions in real-time. Even at this early
evolutionary stage, this first use of technology reduced clients’
operational risk and increased position transparency, encouraging
new clients to consider a prime brokerage offering. Since these
early days, the FX prime brokerage market continues to evolve and
the necessity for robust technology solutions is not only a
requirement but also a facilitator for growth.
As FX prime brokerage websites have become a standard service
offering, additional strides have been made to bring additional
client services online and to further reduce operational risk for
participants.
In 2004, banks began to automate the trade notification process by
partnering with Harmony to develop an electronic trade
notification network. On an average day, over 4,500 trade details
are processed in real-time between the participating banks over
The FX market remains one of the most liquid and deepest marketsin the world and continues to attract investors at a growing pace.According to the Bank of International Settlements Survey in 2004,the average daily turnover rose from $1.38 trillion in 2001 to over$1.88 trillion by the end of 2004. Similar to the expansion of the FXmarket, the number of hedge funds that trade FX as an asset classhas also increased significantly over the past couple of years. Manyfactors have contributed to this growth, including increased interestfrom the investor community in alternative strategies and reducedhurdles to entry. However, it is the role technology has played thatdeserves recognition as a significant contributor to client growth andas an essential requirement for banks to manage operational risk.
april 2006 e-FOREX 75
this network. Depending on the level of
automation of the prime broker, these
trades can be routed to the client in real-
time for them to accept and update their
position. At UBS, we electronically receive
and book a client or bank transaction every
15 seconds without manual intervention.
Clients that have connected electronically
to their prime broker benefit from a near
real-time update of their position, allowing
them to instantaneously manage the risk in
their portfolio. Whether clients have an
electronic connection or not, all clients
benefit from bank automation by reducing
the potential for trade entry errors,
improving trade reconciliations and
enabling clients to better manage their
portfolio and focus on market activity.
Additional Services and Benefits
Automation of the give-up process has not
only benefited the client by reducing risk, it
also has made the trading process and
clearing exercise more efficient. No longer
do clients have to spend time, money and
resources to chase down trades and
reconcile positions. With the help of
technology, they can concentrate on
their core business of trading and
position management.
Clients have online access to their entire
portfolio of trades, whether done directly
with their prime broker or with another
executing bank. Through their prime
broker’s website, they are able to access
a variety of features such as trade
allocation adjustments all the way through
the spectrum to very sophisticated
portfolio analytics.
Expanding Demand for FX Prime Brokerage
As prime brokerage matures, new types of
clients are taking advantage of the services
that were traditionally specific for hedge
funds. Fund of fund managers can view
real-time performance on all their
allocations and have their trades
automatically cleared through their
administrator. Banks can increase their
liquidity sources without managing
multiple credit relationships and asset
managers can centralise account splits and
reduce settlement risk. The benefits of
prime brokerage are recognized and
realized by an increasingly broad client
base.
Banks continue to invest heavily in
technology and develop creative solutions
to service a variety of client needs.
Technology solutions need to be robust,
but flexible, to meet these unique
requirements for clients today and for
tomorrow. There is a continued drive to
increase the connectivity between banks,
clients and administrators to further
reduce operational risk and the integration
of technology across asset classes.
While the future success of FX prime
brokerage relies heavily on technological
advances, only those institutions with a
proven commitment to a significant
investment in technology will be poised to
meet the ever-changing requirements of
prime brokerage clients.
© UBS 2006. All rights reserved.
76 april 2006 e-FOREX
The cross-asset platform environment:
overcoming a siloed history
Change is most certainly in the air. It now seems the market isdriving the belief that cross-asset trading can deliver realbenefits, both strategically and in terms of cost savings. Theneed for consolidation would seem, to many, to be obvious.Many banks support multiple silo systems catering fordifferent asset classes (FX, MM, IRD, Repo, Equities, FixedIncome, exchange-traded futures), and even within asset class(e.g. trading, risk management, P&L, back office).Inefficiencies are inherently built in as soon as you introducemultiple database models, pricing, modelling, interfacing etc.
Paul Hodgson, Product Manager,SunGard FRONT ARENA
>>>
The cross-asset platform environment: overcoming a siloed history
A convergence of recognised functional and technology
benefits is proving to be a hard mix to ignore. On the trading
side the appetite for cross-product capabilities is now
arguably as strong on both the buy and sell side of the
market. That said, it is for notably differing reasons.
Sell-side considerations
The sell side is particularly attracted by cross asset
functionality providing greater efficiencies of scale and a
wish to drive down their total cost of ownership. Banks are
increasingly becoming aware of the inherent advantages of
having a single platform for sales and trading across asset
classes. It allows for more effective position keeping, more
accurate risk management, more timely single point of
reference reporting, less duplication of effort and more
efficient use of trader resources - all of which combine to
reduce transaction costs. Global trading of instruments in
different risk currencies is naturally boosting volume in the
$2-trillion (US) FX market, while at the same time driving the
need for effective dual or multi-product trading platforms
that can deliver improved functionality, and again, crucially,
lower costs.
“On the trading side the appetite forcross-product capabilities is now
arguably as strong on both the buyand sell side of the market.”
Buy-side considerations
The buy side’s reasons are more strategic. Although, they
too are attracted by the efficiencies of silo-busting cross
asset platforms, their motives are largely market-driven. The
multi-asset trading revolution has predictably been led by
hedge funds, especially global macro hedge funds. As
natural innovators in the market they apply increasingly
complex strategies across equities, fixed income, futures,
options and FX. They are looking to a consolidated solution
for market data, direct-market-access trading and risk
management through a single front end.
However, as the traditional asset management community
moves away from plain vanilla and into the more complex
trading strategies normally associated with hedge funds, so
too will their need for single platform, cross-asset trading
increase. The larger, more established funds have
historically spent heavily on acquiring or building single silo
trading systems. Many are now beginning to rue that
decision as they attempt to shoe-horn other asset classes
into their core offering.
In addition to the total cost of ownership savings outlined
above, banks are also being driven by a desire to match the
profile of their clients more closely – again, the influence of
hedge funds is
increasingly being felt in
this respect too. This is
particularly true in the
structured products market, where
cross-asset functionality allows
banks to adapt to changing market
conditions by allowing innovation in
product structuring, responding to the needs
of retail investors. Hedge funds trading across
the asset spectrum would rather call a single point
of contact for packaged structures, than work with
several different traders at their preferred bank.
Value added benefits
These factors previously mentioned coupled with the market
desire is not enough on its own, as cross-asset platform
vendors have to demonstrate to end users that they have
enough value-added benefit to overcome the inherent
advantages of having a dedicated silo solution. Vendors
need to combat the inertia that traditionally besets many
within the financial services industry. Cross-asset’s ability to
package, price and manage risk across asset classes for
structures and hybrids – both on the sell side, where they
may be broken down into individual risk elements, and buy
side where they will be maintained as a single instrument -
needs to overcome the benefit of the specialism of the
traditional platform. For example, cross-asset technology is
already bringing greater liquidity to the FX market thanks to
an increased volume of instruments that involve an FX
component. This brings with it an improved FX exposure
and interest rate risk management across asset classes.
Technology will inevitably follow the needs of the market – if
a hedge fund demands a single platform to trade both oil
futures and weather derivatives, then a solution will be found
– but technology can be a driver for strategy too. Last April,
78 april 2006 e-FOREX
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The cross-asset platform environment: overcoming a siloed history
80 april 2006 e-FOREX
newly launched Peloton Partners LLP was in
the market for a software partner to manage its
pricing, deal capture, position keeping, P&L,
risk management and processing. The cross-
asset nature of FRONT ARENA was a key
criteria behind Peloton Partner’s decision to
purchase the system, which once
implemented, created an optimal environment
for Peloton Partners to benefit from cross-
asset revenue opportunities and consolidated
risk management. Once FRONT ARENA’s
infrastructure and systems are in place, the
beauty for any client is that it’s simply a matter
of ‘permissioning’ users to trade new
instruments - the pricing, deal capture,
position keeping, P&L, risk management and
processing functionality is all there. FRONT
ARENA has customers that have entered new
markets, such as credit default swaps, with as
little as 1 week’s preparation to enable the
platform. This is not an isolated case, and
given the dynamic nature of the hedge fund
market, is a trend that is set to continue.
There are a number of ways of providing a
solution to the cross-asset conundrum, each
appropriate for different needs. These
encompass the following:
• a modular system, with a single, front-
end wrapper for users;
• a single system used independently
by silos, but with enterprise reporting;
• a single system that also allows rigid
fixed cross asset usage;
• a truly single system that allows full
structuring capabilities across all
assets.
What all of these solutions have a common
need for is to allow user innovation – offering
flexibility through extensibility, scalability, and
a continued response from the vendor to
market needs.
Traditional technology methods are
facilitating the development of these
bespoke and flexible platforms. Grid
computing is an obvious solution to help
meet the increased processing demands of a
multi-asset type platform but, Service
Orientated Architecture (SOA) is increasingly
gaining more favour in the market.
SunGard’s Common Service Architecture
(CSA) is one example of this.
Firstly, it is a collaborative
development process—a way of
creating software that allows product
development teams around the world to
share, contribute to, and leverage, each
other's work. Second, it is a technology
framework—a vendor-agnostic service
oriented architecture (SOA), based on
mainstream open standards, that enables
discrete components from SunGard's product
portfolio to be plugged together to form
configurable, composite applications.
There are four levels through which SunGard,
as well as user and other supplier's,
applications can conform to the CSA
framework:
- components that can be wrapped as a Web
Service;
- structural standards for common services
and calls for the presentation layer to be
standardized ;
- focus on the underlying data structure,
normalized and defined using CSA's
database-agnostic XML schema definition;
- a complete reference implementation of a
Service Oriented Architecture to make
collaboration as efficient as possible and
simplify the runtime environment, also
makes product integration much more
seamless.
There remain many hurdles to overcome -
inertia and resistance to change on both the
user and technology sides being two of the
main ones. Sometimes the sheer size of the
problem makes it difficult to even contemplate
change for some buy-side institutions, but
there is no doubt that we are well on the road
towards successfully trading across asset
classes, thanks to a surge in interest both on
the buy and sell side. We have come a long
way, but the opportunities exist to go a lot
further.
Managing limit orders has traditionally been
administratively time consuming and complex, leaving
clients uncertain of their order status. By listening to their
clients, Brown Brothers Harriman (BBH) found a growing
need for a system that simplifies the entire limit order
management process. In 2001, BBH launched its online
limit order management system, FX OrderView, to help
clients streamline the order process and manage their limit
orders more efficiently - place, submit and track the status
of orders in real-time around the clock.
BBH has worked continuously with their clients to respond to their risk management and
operational needs. FX OrderView provides clients with an overall reduction in intraday
and overnight risk by knowing at all times exactly what orders BBH is watching for them.
A major upgrade in April 2006 allows clients who do not have a 24-hour trading desk to
watch their own orders during the day and submit them to BBH to manage their
overnight risk.
All limit orders submitted to BBH are watched by their traders located in New York
operating 24-hours a day beginning at the Monday market open in New Zealand until
Friday market close in New York. With FX OrderView, clients are able to monitor and
manage their order book real-time, anytime and anywhere. Clients may also elect to
receive e-mail notification for multiple recipients when an order has been filled.
82 april 2006 e-FOREX
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FX OrderView®:Taking control of thelimit order process
april 2006 e-FOREX 83
Product highlights:
With FX OrderView, clients can:
• Monitor orders easily and securely from office
and home workstations with no software
installation required
• Receive automatic e-mail notification with trade
details at order execution
• Place orders through any channel (telephone,
Reuters, Bloomberg, e-mail, FTP, chat facility
and web) and view all orders on client’s web
blotter
• Import orders automatically from a spreadsheet
via e-mail or FTP
• Use standard order entry screens that make
placing every type of limit order simple
• Deactivate orders to take back at start of day
and reactivate at end of day
• Link conditional (OCO) or dependent (DEP)
orders easily
• Replicate previously placed orders all in a
single keystroke
• Specify an expiration date and time based on
client’s time zone
• View execution rate, date and time
• Customize views to allow efficient monitoring
• Access BBH WorldView portal securely using
password protection and digital certificates for
data encryption
Upcoming Features:
The April 2006 release includes the following
features:
• Closeness to Market - Displays the client’s
orders according to the percentage off market
based on BBH’s composite FX rates. Very close
orders will be highlighted in yellow. Clients will
be able to monitor relative closeness to market
for orders that have not yet been submitted to
BBH to watch. This gives clients the facility to
watch their own orders during their business
day, pass them to BBH to watch overnight and
take them back in the morning.
• Input Only Users – Allows branch offices and
clients to input orders, but prevents them from
submitting to BBH. The client/trader has the
control to watch all orders and submit to BBH to
watch.
• Multiple funds – Allows investment advisors to
place orders for various funds in their portfolio.
• Execute Now – Enables the client to request that
an order be filled now “at best” market rate.
• Precious Metals – Gives clients the ability to
watch their own precious metals orders against
the BBH supplied precious metal rates
• Order Logic Checks – Validates that orders are
logical according to price, type and market rate
combination, and prompts the client
immediately for correction if the order is
illogical.
• Modify – Enables the client to modify order rate
and amount on current active orders
• Search – Allows clients to search active orders
and archived executed orders.
As an industry leading FX provider, one of BBH’s
key strategies is offering tailored solutions to help
clients achieve better executions and risk
management. BBH FX continues to collaborate
with IT&E Global, Inc., a financial services
software company providing custom application
development to the global markets trading
community. This synergy delivers a product that
offers the best combination of STP efficiencies
and client control of the limit order process.
FX OrderView is a registered product of Brown Brothers Harriman & Co.
� We are a bank with no proprietary electronic distributionchannel for FX Options. What’s your general impressionon whether FX Options are ready to be traded online andwhich existing channels could we use for distribution?
First of all, yes, FX Options prove ready for online trading.Especially the more vanilla types which are seen increasinglyin common use by the buy side and will become more so inthe near future. A growing commoditisation and frequency ofdemand for FX Options, a steep general learning curve ineCommerce undertaken by both buy and sell side over thepast few years, as well as a sufficient level of technicalsophistication, are a solid basis for taking an instrument likeFX Options online. Based on clients’ positive experiences withtrading FX Options electronically via single bank platforms,there is now an increasing demand for taking online FX Optiontrading into the Multibank arena. Given the high costs andlimited life cycle of adding new instruments to yourproprietary sales channel, you could consider providing FX
Options online and deliver quality service to your clients viaa Multibank Portal like 360T where you may already beproviding liquidity in other instruments.
� We are a large corporate treasury interested inunderstanding the benefits of trading FX Options online.Can you illustrate some of these and allay some of ourconcerns that e-trading might increase the chance ofmaking mistakes, for example, data entry errors at thedealing stage of our option strategy?
One of the key drivers in e-trading is to reduce operational riskspecifically by preventing errors at the dealing stage of OTCtransactions as they frequently happen in telephone trading.The growing online trading of highly commoditized products inFX and Money Markets has clearly demonstrated that the errormargins in dealing are significantly reduced through single dataentry, automation and straight through processing. Theintroduction of Multibank Portals has added a maximum level
84 april 2006 e-FOREX
Thee-Forex SurgeryTrading FX Options online:the Multibank Portal perspective
With Mathew Kuppe, CTO at 360T
april 2006 e-FOREX 85
of transparency and speed in price discovery and executionacross your relationship banks. A great benefit from tradingthe majority of your standard transactions with all yourproviders via one single portal is the detailed documentationand audit trail you generate. e-trading will help you tofacilitate audit requirements, like FAS 133 and IAS 39, byreferencing hedge accounts and seamlessly processing theminto your legacy system. It also gives you the possibility toelectronically initiate post trade automation such as dealcapture and confirmation matching.
� As a large fund management house we trade the majorityof our FX spot and forwards online. We are happy withthe high efficiency and transparency and would like toextend this to our frequent FX Option trading. Whatoption types make sense to trade online?
Some single-bank online offerings are providing an extensiverange of FX Option types, a few even including relativelycomplex structures. From a Multibank Portal perspective, wesee standard plain vanilla option types most successful in e-trading, since they are relatively easy to define and do notrequire individual advisory. This applies to plain vanillaEuropean and American puts or calls and Spread options.Risk Reversals and Zero Cost Options are particularly provingto be increasingly popular in the short term. In the mediumterm, it’s expected that more complex structures, such asCalendar Spreads, Straddles and Strangles are brought intothe picture as acceptance by market participants grows.Generally, the variety of option types available via Portals willcontinue to grow in line with buy side requirements. This willcome along with increasing liquidity and commoditisation ofthe more sophisticated instruments.
� Whilst we expect to focus mainly on vanilla structures suchas Risk Reversals and Calendar Spreads etc, we mightconsider using more exotic structures in the future. Are alltypes of FX Options supported online and if not what typesof more complex products might become available? Whatsort of advanced development do you see coming withregards to online FX Options trading in the future?
More complex structures, like Knock-ins and Knock-outs,could follow as popularity of product and sophistication ofall counterparties come to a more mature stage. What wedon’t see short or mid term are highly complex structuressuch as Asian styles. Online FX Option trading of the futurewill bring automated pricing of even more complex optiontypes across all providers.
� Is the buy side prepared to trade FX Options online andwhat are the requirements?
The only real requirement for the buy side is a genuine needand understanding for the instrument. Since online trading isgenerally meant to facilitate trading of standard transactions,it really only applies where both counterparties have a clearagreement on the traded product. All preliminary action,such as general introduction and training in option trading,as well as definition of strategy and instrument selection,need to be subject to the buy sides individual initiative, toolsand quality advisory of their relationship banks. Technically,clients’ treasury or portfolio management systems are oftenprepared for STP of FX Options.
So it’s rather the question of whether the respective electronictrading channel can provide an interface. In this case it isimportant for a Multibank Portal to be able to support througha public interface the notification of all products that areexecutable on the platform. For example, 360T supports theintegration to any front-office system in exactly the same waythat it successfully manages all online FX trade notification.
� Is the infrastructure of the sell side ready to provide FXOptions to a Multibank Portal?
It seems that not all banks are ready. This is currently still thebiggest hurdle in building liquidity over an e-trading channel.Several banks are neither prepared, nor committed, to providemanual pricing using an online FX Option trading solution.Even fewer are prepared to support automated price feeds. Wecertainly see many developments that are constantlyincreasing the pressure on banks to price options online, mostsignificantly, the ever increasing demand from the buy side todrive efficiencies and reduce operational risk. Of course it isimportant that the channels used for online FX Option tradinghave the necessary technology in place to be able to supportthe automated pricing feeds from banks.
� Is your own Multibank Portal ready to provide theunderlying technology?
At 360T we already offer online FX Option trading throughour TEX Multibank Portal. Our public APIs support theintegration of both buy and sell side to automate the tradingprocess in pricing and trade notification. No bank cancurrently offer us an interface to write to for automated FXOption pricing and execution, but we are working closelywith a number of our sell-side customers to realize thisintegration in the near future.
� Which buy-side segments are driving the main demandfor online FX Options trading?
We see the current demand for online FX Option tradingbeing strongly driven by institutionals, in particular the assetand fund management community. There is currently onlylimited demand by corporates, but we see their interestgrowing substantially as corporate risk managementmeasures become ever more sophisticated. In addition, weanticipate increasing interest from market user banks ontheir own behalf, or for their high net-worth clients.
� How does the 360T approach to online FX Option tradingdiffer from other Multibank Portals?
While other Portals concentrate on covering the major flowbusiness of the banks, most obviously FX Spot and Outright,360T takes a different approach. We look more generally atfacilitating and streamlining the entire OTC tradingprocesses of our clients, which usually embraces thefrequent usage of a broader set of OTC products. This rangecertainly includes FX Options, Money Market transactionsand even interest rate derivatives. These asset classes maynot yet be required in such high frequency, but by tradingthem over the same channel across all of your relationshipbanks, and through the same STP solution, it’s possible toscale the benefits of high efficiency, transparency andauditability across your trading activities.
86 april 2006 e-FOREX
Improving FX connectivity –Harnessing a new generation of technology
As a market, we have made great strides over the last few years in onlineforeign exchange trading. Participants can trade more quickly andefficiently, and with greater price transparency than ever before. But asonline FX trading volume continues to increase, it’s becoming apparentthat the connectivity between all parts of a trade’s life cycle is not quitethere. The systems responsible for RFQs, credit, execution, riskmanagement, and back office processing are themselves maturing, butthey don’t talk to each other the way we now need them to. In our privatelives, we expect our banking transactions to flow instantly through thenecessary systems, with real-time transparency online. Until now, wehave not demanded the same capabilities from our FX trading.
Roger Bright, CTO Aspen Hedge,
FNX Solutions. [email protected]
Why not? The answer is pretty simple: until now most
technology investment has concentrated on the pre-trade
(RFQ, credit utilization) and execution parts of the trade life cycle. And
there’s no question that customers are benefiting from this
investment! The ability to see multiple real-time quotes from different
providers enables traders to take advantage of rapidly shifting market
opportunities. But the new participants in the FX electronic trading
space fully expect real-time connectivity between their trading venues
and everything else. By “everything else,” I mean necessary give-ups
to a prime broker, updates to a real-time position and risk blotter, trade
allocation, and position rolling, to name a few.
Drivers for better connectivity
In my experience, it is fairly common to see a trader dealing
electronically on a dozen platforms at once – while scribbling notes
on a piece of paper to keep track of his overall position! This is
especially true of new entrants to the market, who often lack the
required infrastructure to collect real-time trade and rate data from
disparate sources. Without STP connectivity, it’s hard to derive full
benefit from modern trading methodologies. Also, risk managers
realize the serious vulnerability here: aggressive trading strategies
(algorithmic, black box, white box, etc.) combined with lack of
consolidated position and P&L monitoring can expose a firm to
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april 2006 e-FOREX 87
significant losses very quickly.
Investors realize this and are pushing
for greater risk controls; at the same
time, regulatory bodies are pushing for
better transparency. The combination of these
is elevating post-trade connectivity to a mandatory
prerequisite among electronic FX market participants.
The API explosion
As attention turns toward the post-trade components of the
trading life cycle, the current limitations of the connectivity
landscape become clearer. The most obvious hurdle is the
multiplicity of APIs across different trading platforms, credit
utilization systems, and prime brokers. In the old days, the
architects of each system would create a new API and expect
everyone else to write to it. As a result, it is common today for a
trading institution to have to write to dozens of different APIs for
all their systems to talk to each other.
“Anyone whohas ever written to
an external API can tell you that themodel of “one proprietary API per
system” is inefficient and expensive.”
Smaller firms, however, have neither the technology budget nor
infrastructure to accomplish this and have turned to outsourcing
connectivity, especially because many APIs are quite complex --
for example, it’s pretty common to see hundreds of fields on a
single trade message.
Anyone who has ever written to an external API can tell you that
the model of “one proprietary API per system” is inefficient and
expensive. Inefficient because every system ends up having to
develop a separate interface to every other system’s API, often
with little commonality in message formats. Expensive because as
each system’s API evolves and changes, all other interfaces to that
system must change to match it. Often a system’s documentation
is not up to date with the API itself, and this multiplies the
development and maintenance expenses on both sides.
The Solution
How do we get past the API explosion of recent years? The answer
is as easy to visualize as it is hard to achieve: standardization on a
universally accepted messaging protocol. A decade ago, the
closest thing we had to a standard was Reuters TOF over a serial
Improving FX connectivity – Harnessing a new generation of technology
interface. A number of factors prevented TOF from becoming the
universal post-trade API, not the least being that the TOF
specification was not public domain. The days of one API per
provider are not yet over, but to a certain extent, the industry is
now starting to converge on the FIX protocol.
The benefits of standardization are obvious: quicker development,
easier integration, fewer software glitches, and decreased downtime.
It is true that any standard message format will continue to evolve
as business needs change, but it’s much easier for a system
provider to maintain one API than a dozen.
The hallmarks of a universally acceptable messaging protocol are
flexibility, extensibility, ease of development, and ease of
deployment. By “flexibility” I mean that the API must be agile
enough to respond to changing market needs, and this is far easier
with an “open standard” protocol that does not have a single
owner. “Extensibility” means that a good protocol will allow each
system to define its own fields where necessary, while providing a
sufficiently robust framework to generally obviate such a need. So
far, FIX seems to fit this bill, but it will likely be years before any
system designer can hope to ignore the hundreds of proprietary
APIs out there today (with more created every week).
Hardware and infrastructure obstacles to connectivity
Another hurdle to seamless electronic FX connectivity is the
hardware infrastructure required. I’m referring not just to the
server rooms and IT staff, but to the various types of connections
each external system may require.
Some larger system providers still have policies disallowing
transmission of data over the Internet, and this translates to
installation of leased lines at each trading institution’s site. A
typical STP setup today can require a substantial amount of
connectivity hardware: T1 lines, serial lines, firewalls, specialized
routers for establishing VPN connections, and so on.
“The hallmarks of a universallyacceptable messaging protocol are
flexibility, extensibility, ease ofdevelopment, and ease of deployment.”
And, when the connectivity installation costs end, the maintenance
costs are often just beginning. A few examples: each individual
connection must be monitored continuously, with automated alerts
for error conditions. Technical staff must be available 24x7 to
diagnose and repair any connection failures. Also, domain experts
must be available to deal with any exceptions from any of the
vendor systems. It’s pretty easy to see why this model is not
scalable – it’s unrealistic to expect every hedge fund and prop
trading shop to invest in its own full-scale connectivity center. This
is especially true when the cost of installing and maintaining hard
connection lines and VPN tunnels can eventually dwarf the cost of
the servers themselves.
Looking ahead
It’s clear that full STP connectivity is still a pretty daunting task for
any trading institution. One approach many firms now take is to
choose a hosted system provider whose data centers already
maintain connections with their various trading platforms, market
data providers, and prime brokers, such as our own Aspen Hedge
and Sierra ASP services. Trading firms with larger technology
budgets may choose to set up and maintain their own data and
connectivity centers.
As liquidity continues to spread out through the electronic
marketplace, we will see a greater volume of trades. This increased
volume will require both trading institutions and their providers to
invest more heavily in post-trade connectivity. As a result, we’re
naturally going to see a reversal of the balkanization of system
APIs, and a convergence upon open standard protocols such as
FIX. At the same time, larger providers will join the smaller ones in
offering secure Internet-based connectivity, and this will eliminate
the need for hard-wired T1 and serial lines. The end result will be
lower priced connectivity for all FX traders, because of easier API
integration and lower physical line costs.
The current round of post-trade connectivity innovation will bring us
closer to true STP, with the attendant benefits of lower operational
risk and increased operating efficiency. Traders will see fully
consolidated real-time position and P&L allowing them to make
quick, informed decisions. Risk managers will be able to run more
accurate analytics and what-if scenarios. Back office personnel will
enjoy easier and more accurate reconciliation with prime brokers
and account managers. Firms will be able to provide their customers
more efficient and accurate reports. And the resulting efficiencies in
hardware and software will make the electronic FX market even
more cost efficient and more easily accessible than it is now. In
today’s low margin, high volume online trading environment, this is
what the market needs to continue to grow.
88 april 2006 e-FOREX
90 april 2006 e-FOREX
At first glance, one might be forgiven
for believing that Canada was some
way from the forefront in electronic FX.
Greenwich Associates’ April 2005 report
("Global Treasury Management: Volatility
and New Entrants Trigger Wave of FX
Growth"), revealed that 21% of top tier FX
users in Canada were trading FX online
in 2004, versus 55% in the US and 50%
in Europe.
However, things appear to be changing
according to Mark Warms, global head of
sales and Marketing at FXall. “I think that
the trend towards online trading in Canada
has increased quite sharply since 2004,” he
says. “For example, while we have had two
Canadian banks on FXall since we opened
for business, a further three joined in 2005.”
Jeff Boyko, CEO of Castle Currency
Management, which provides FX hedging
services to Canadian and US corporates,
takes a similar line. “By and large
Canadian corporates do not seem to have
conceptual reservations about electronic
FX,” says Boyko. “We do still have a few
clients who do not like us to trade their
business electronically, but they are
definitely declining in number.”
For many market participants, the major FX news in Canada since late2002 has been the loonie’s phenomenal run against the US dollar.While that may be the most obvious feature on its FX landscape,Canada has also being undergoing a quiet revolution in terms ofelectronic FX trading. Adoption levels still lag those of the US andEurope, but among certain market segments there is evidence ofstrong growth accompanied by increasing sophistication.
Mark Warms
Canadian FX –bucking the trend
“I think that the trend towardsonline trading in Canada has
increased quite sharply since 2004”
R E G I O N A L e F X P E R S P E C T I V E
Andy Webb
By Andy Webb
The corporate market – slower…
While adoption of eFX by the Canadian
market as a whole may be on the increase,
there are some segments that display
interesting anomalies - with corporates
being a case in point. In many countries
the general assumption in FX is that large
corporates (with their larger budgets,
emphasis on STP and desire to improve
controls for regulatory reasons) are
usually in the vanguard of eFX adoption,
while smaller corporations catch up later.
However, larger corporates in Canada
appear to have been moving at a more
leisurely pace.
As managing director for corporate &
institutional FX Sales at BMO Nesbitt
Burns, CJ Gavsie is well placed to make
the comparison across client segments.
“We find that our Canadian large
corporate clients really value our
consultative element to the FX
relationship” says Gavsie. “Advisors can
provide information that goes beyond the
executional aspects of a trade. If a client
is calling us for information, they will
logically stay on the phone and deal or
give us orders at the same time. For that
reason, we haven’t seen the high
adoption rates for electronic FX trading
that are associated with smaller
companies who aren’t necessarily looking
for advice.”
There is also a suspicion in some quarters
that personnel in certain larger corporate
treasuries feel that they can better justify
their role if they are phoning multiple
banks for competitive quotes and
gathering market intelligence at the same
time. Simply executing trades on a single
bank portal (even at the best price) might
be seen as rather less value added.
Another possible reason for slower eFX
adoption by large Canadian corporates
suggested by some commentators is the
number of internal processes and steps
that have to be completed before online
execution can be authorised. If the decision
has to be cleared by treasury and/or audit
committees that are conservative in nature
and meet comparatively infrequently, any
obstacle that defers a decision to a later
meeting can make the authorisation
process very protracted.
Among larger corporations there alsoappears to be a strong correlationbetween their exposure to commodityrisks and their willingness to trade FXonline. Perhaps understandably, acorporation that has to hedge majorcommodity positions in addition FX maywell have transaction volumes that makethe electronic value propositioncompelling just in terms of STP alone.
…and faster
By contrast smaller corporates in Canadaappear to be moving ahead of their largerbrethren. According to Jamie Barton, whoheads FX sales to commercials for RBCCapital Markets, this client segment hasbeen quick to switch to eFX.
“The commercials are well up thelearning curve as regards trading FXelectronically,” he says. “They are bothwell-established in online trading andwell-adapted to it. We have been offeringeFX to this segment since 1998 and haveseen strong and consistent growth fromthem throughout.”
One possible explanation for this is thenumber of banking relationships thatsmaller corporations have. While a largeCanadian corporate may have four or fiverelationship banks, those further down themarket may only have one or two. Thelogistics of hooking up to the relevant singlebank portals are therefore less protracted.More importantly, lower corporate treasurystaffing levels /resources may make thephone based consultative approachpreferred by larger corporates impracticalfor smaller businesses.
april 2006 e-FOREX 91
CJ Gavsie
“We find that our Canadian large corporate clients really value
our consultative element to the FX relationship”
Jamie Barton
“The commercials are well up thelearning curve as regards trading
FX electronically”
>>>
Source: Greenwich Associates’ April 2005 report ("Global Treasury Management: Volatility and New Entrants Trigger Wave of FX Growth")
92 april 2006 e-FOREX
Furthermore, for smaller corporates, FX is
usually something that needs to be done
as quickly as possible, as it is not seen as
a core activity that will add much value.
The primary focus will be cash
management or perhaps trade finance,
with any related FX element more likely to
be seen as a lower priority.
The concept of a one stop shop also holds
a lot of appeal for smaller Canadian
companies.
“I think smaller clients might be more
willing to adopt electronic trading, partly
because of their more limited resources,
but also because of the ability to effect all
their related transactions online via the
same interface,” says Laura Isidean, head
of Scotia Capital’s Toronto FX sales desk.
Carrie Denton, Scotia Capital’s managing
director of ScotiaFX/E-Commerce,
elaborates. “For this size of company, FX
is very much something that is integrated
with other areas such as cash
management and trade finance,” she
says. “Combining that with their more
limited resources means that they are
looking for an FX solution that will allow
them to address their other requirements
at the same time as efficiently as possible.
Tying these together in a single portal
therefore makes a lot of sense”.
Fund managers
In view of its strong trending performance
in recent years, global hedge fund interest
in the Canadian dollar as a tradable has
been substantial. However, in comparison
with Europe and the US, the domestic
hedge fund industry in Canada is very
small. Therefore, for most banks, traditional
investment managers represent the bulk of
their non-corporate eFX business.
In comparison with their corporate
counterparts, institutional fund managers
in Canada have been quick to adopt eFX.
As in other countries, a major driver for
this has been the need to makes splits and
allocations across multiple investment
accounts when making a bulk FX trade.
The costs and risks involved in doing this
manually are clearly unacceptable.
As elsewhere, an important factor behind
the increasing volume of eFX activity
among Canadian investment managers
has been growing interest in foreign
exchange as a tradable in its own right.
“This has been particularly obvious as
regards currency overlay,” says Scotia
Capital’s Isidean. “This new interest has
also been apparent from pension fund
sponsors. Many have started out hedging
their currency risks in house, but are now
looking to introduce a more active
element to those programs.”
One asset manager with a focus that
encompasses all these permutations is
Russell. The company specialises in
developing multi-manager investment
products for both retail and institutional
investors, which results in a mix of FX
exposures and strategies.
“We have very broad currency interests -
from currency as an asset class, to overlay,
to hedging,” says Ian Battye, Russell’s
director of currency implementation.
“Across all these areas we have a very
strong emphasis on minimising execution
costs both for our own portfolios as well as
those managed on behalf of clients.”
Russell deliberately diversifies the ways
in which it accesses liquidity. Though it
still uses the phone for dealing under
certain circumstances, it is a long
standing user of FXConnect and a regular
user of FXall. However, over the past six
to nine months Russell has started to
embrace some of the newer trading
platforms. “We are also very interested in
platforms that provide direct market
access, such as Hotspot and Lava,” says
Battye. “I think a lot of these new
electronic crossing networks are a good
fit for us and so as a preparatory step we
have now completed the process of
obtaining a prime broker.”
More specialised managers, such as equity
arbitrage, are also a notable feature in
Canadian eFX. With many Canadian stocks
having a listing in the US as well, cross
border equity arbitrage is relatively
commonplace. Hedging the FX risk on
these small margin equity arbitrage trades
requires rapid execution and tight spreads,
as well as the ability to trade odd lots.
Carrie Denton
“Over the past six years we have put a great deal of effort
into the platform.”
Laura Isidean
“Many pension fund sponsors havestarted out hedging their currency
risks in house, but are now lookingto introduce a more active element
to those programs.”
“These arbitrage players are typically
more active than most managers; we may
see them using our platform ten or twenty
times a day,” says BMO Nesbitt Burns’s
Gavsie. “By contrast, more conventional
fund managers will perhaps use the
platform once or twice a day, but in
considerable size. Their focus is less on
speed of execution and much more on
functionality relating to splits and
allocations.”
A significant recent structural change for
Canadian pension fund managers has
been the removal of the Foreign Property
Rule, whereby managers were previously
only allowed to invest a maximum of 30%
of assets outside Canada. A Greenwich
Associates 2005 survey of large Canadian
pension funds and institutional fixed-
income investors seemed to indicate a
rather muted response to this. 75% of
those polled stated that they did not
expect to increase their allocation to
foreign assets as a result of the rule’s
abolition.
Nevertheless, several Canadian banks
expected an appreciable rise in FX
hedging activity on the back of this
change, and by implication a rise in online
FX trading. Though the evidence is
anecdotal rather than empirical, it
appears that these investors may be
following a third way. While their total
online FX activity does not appear to have
risen appreciably, several banks report a
notable rise in the range of currencies
these investors are trading, which may
imply that they are simply further
diversifying the spread of their existing
overseas assets.
Some Canadian asset managers have
also taken to automated trading. These
model based funds are active traders, but
do not as yet appear to have made a large
scale move into high frequency
autotrading. Interestingly, and in contrast
with many other parts of the FX world, the
managers trading in this fashion mostly
appear to be of the real money rather than
leveraged variety.
Retail
The retail FX market in Canada has
parallels with the small corporate market
in that it has been quick to adopt online
trading and appears very comfortable
with the technology. However, as regards
speculative trading, users do not as yet
appear especially demanding in terms of
currency pairs or instruments, with spot
trading of major pairs the main focus.
According to Peter Gustavson, President
and CEO of Custom House, a global non-
bank provider of FX payment services for
retail and corporate markets, non-
speculative retail activity has also been
very strong. “We have seen a strong
migration from telephone to online
execution,” he says. “For example, activity
on our online tool for the retail market has
of late been growing at 15% per month.”
According to Edward Kholodenko, CEO of
online retail trading platform Questrade,
retail FX traders in Canada have taken to
online trading with ease. “We are
targeting the more active Canadian FX
trader, so our audience is probably more
comfortable with transacting online than
other categories of retail user,” he says.
“They certainly have no problem with a
self-service Web environment.”
One area where Canada slightly lags is in
regulation of speculative retail FX trading,
in that unregulated providers can still
access the domestic market. However,
with or without regulation, Canadian
traders appear to be becoming more
aware of this issue. Offshore bucket shops
of dubious provenance are finding it
increasingly difficult to snare retail users
in the face of competition from regulated
onshore providers, such as Questrade.
Long term, Kholodenko thinks this
problem will continue to diminish. “I think
that as in other countries we're going to
see increasing official scrutiny of
unregulated foreign exchange dealing
sites and services in Canada,” he says.
“Potential customers certainly seem
aware of this issue, and we have found
that our membership of the Investment
Dealers Association of Canada and the
Canadian Investor Protection Fund has
been a point of competitive advantage.”
Portals – single bank versus multibank
While online FX trading is growing in
Canada, much of the activity in the
corporate segment is currently directed at
the single bank portals.
april 2006 e-FOREX 93
Peter Gustavson
“We have seen a strong migrationfrom telephone to online execution”
>>>Canadian FX – bucking the trend
Ian Battye
“We have a very strong emphasis onminimising execution costs both forour own portfolios as well as those
managed on behalf of clients”
94 april 2006 e-FOREX
Castle Currency Management connects to
multiple single bank portals to execute its
corporate clients’ FX exposure
management. “From our perspective,
using multibank portals would make a
great deal of sense, but Canadian
corporates have been a little bit slower to
accept these than corporates in some
other countries,” says Jeff Boyko. “I think
this preference for single bank portals has
a lot to do with existing bank relationships
and credit considerations. Having said
that, the strength of the Canadian dollar
against the US dollar has compelled
exporters that were previously unhedged
to reconsider that strategy and this may
provide a boost for multibank portals.”
Canadian banks have also observed
relatively slow adoption of multibank
portals among corporates. “I think most
Canadian corporates looking for a multiple
quoting mechanism, use the phone,” says
BMO Nesbit Burns’s Gavsie. “Nevertheless,
we are present on FXall, and that has
definitely been the multibank portal where
we have seen the strongest demand.”
Unlike corporates, Canadian investment
managers appear to be rather more
agnostic in their approach. With CADUSD
being their primary concern, much of
their execution strategy inevitably
revolves around that pair’s intraday
liquidity. “CADUSD liquidity is very much
concentrated in the US time zone and that
is probably the optimum time to be using
a multibank platform or ECN,” says
Russell’s Battye. “By contrast, it is
particularly difficult to move any size in
the Asian time zone using those venues,
so we might fall back on a single bank
portal or more probably one of our
relationship banks.”
Buy or build?
When it comes to their online offerings,
Canadian FX providers have adopted a
variety of strategies, ranging along the
spectrum from outside purchase to
internal development, or both. RBC Capital
Markets has favoured the evolutionary
approacch. “Our initial online FX trading
functionality was purchased, but has been
adapted over time to meet client needs,”
says RBC Capital Markets’ Barton.
Scotia Capital has taken a similar approach
- starting with a vendor platform and then
adding its own functionality thereafter.
“Over the past six years we have put a
great deal of effort into the platform,”
says Scotia’s Denton. “That process will
continue, as we look to enhance our
capability in various areas, such as STP.”
BMO Nesbit Burns has two FX trading
platforms and has adopted a different
strategy for each. Its portal for mid sized
and smaller corporates was built in house
to ensure tight integration with its cash
management services for this client
segment. Clients can therefore manage
their cash and FX positions via a single
interface. The bank’s other platform,
which is purely FX, is intended for larger
corporates and institutional investors.
This system was white-labelled from a
vendor, though the bank is also adding in
house functionality to it.
Custom House offers two execution
services online – a multiple payment
platform for the mid to large corporate
and institutional market and a single
payment platform which is targeted at
retail and smaller businesses. The
company has always undertaken its own
in house development for both platforms
and runs an R & D department of more
than thirty developers.
Custom House differs from the banks in
that its platforms are not intended for
speculative trading or large scale hedging
of risk. Instead, the company’s focus is
foreign currency payments, so if needed,
clients can execute very large volumes of
relatively small “nuisance” payments.
“We have some large corporates who will
be sending hundreds of individual
payments, distributed across perhaps fifty
different currencies,” says Custom
House’s Gustavson. “This has different
implications for functionality from a
position taking or treasury hedging
platform. More specifically, it means we
have a strong emphasis on very close
integration with client accounting and
ERP systems.”
Interestingly when it comes to hedging its
own FX exposures, Custom House
doesn’t use multibank portals at all. It
makes some use of single bank portals,
but much of its hedging is conducted
using listed currency futures.
Jeff Boyko
“I think this preference for singlebank portals has a lot to do withexisting bank relationships and
credit considerations”
Instruments and functionality
At present, Canadian banks mostly focus
on spot and forwards as regards the FX
instruments they offer for online dealing.
When it comes to FX options, the phone
still predominates. To some extent, this is
client-driven, as clients wish to consult
before buying. This also facilitates the
banks’ obligations as regards ensuring
client understanding and suitability for a
particular derivative product.
BMO quotes volatility on its large
corporate/institutional platform, but not
executable online option prices. “I don’t
think there is currently client demand for
that,” says BMO’s Gavsie. “While our
clients generally have a good
understanding of FX options, they still
prefer to discuss and deal them on the
phone.” RBC Capital Markets’ Barton
takes a similar line. “We offer clients spot,
forwards and swaps, which covers their
current needs, so we have no immediate
plans for options,” he says.
Though Custom House’s target market is
rather different, Gustavson reports a
similarly conservative attitude from his
client base. “I would say that Canadian
client activity splits approximately 70%
spot and 30% forwards,” he says. “Having
said that, by dint of the type of business
they transact with us, our clients probably
wouldn’t find options relevant for their
purposes, whether they traded them on or
off line.”
That viewpoint is also supported by the
buyside. At present Russell also doesn’t
use FX options at all. “Our electronic
FX trading is purely in spot and
forwards,” says Russell’s Battye. “We can
achieve what we need to achieve with just
these.”
However, when it comes to functionality,
the Canadian buyside has been becoming
more demanding. Electronic research is a
common expectation, as is the ability to
execute wires online. On the ergonomic
front, the competition for screen real
estate has seen the emergence of
functionality such as “tear off” mini ticker
windows, so the user can track a dealable
spot rate in real time without having to
keep a whole browser window open.
While some banks claim that STP isn’t a
major issue for their clients as yet, some
non-banks such as Custom House have
made STP a major part of their online
offering and feel they have benefited as a
result. “It has also allowed us to go after a
much larger group of customers in
Canada than we originally anticipated,”
says Custom House’s Gustavson. Custom
House’s technology is built using
Microsoft’s .NET, which in Gustavson’s
view has made it generically easy to
interface with corporate accounting
systems. However, the company has also
written purpose built interfaces for the
most popular accounting systems in its
target corporate market.
Despite increasing buyside interest in
functionality, some buyside users don’t
feel that this has as yet put much pressure
on banks to raise their game. “We still do
a lot of trading by phone because some of
the banks have limitations on things like
hours of operation, trading size or the fact
that you can't change orders once you put
them in,” says Castle Currency
Management’s Boyko. “I don’t think portal
functionality has yet become a major
competitive issue in Canada and so still
lags a little behind that available in
Europe and the US.”
Innovation and the way ahead
Looking to the future, there is an intriguing
consensus across market segments about
certain forthcoming market trends.
Canadian FX – bucking the trend
april 2006 e-FOREX 95
Edward Kholodenko
“I think we're going to see increasingofficial scrutiny of unregulated
foreign exchange dealing sites andservices in Canada”
>>>
Source: Greenwich Associates’ April 2005 report ("Global Treasury Management: Volatility and New Entrants Trigger Wave of FX Growth")
BMO’s Gavsie regards electronic orderbooks as a major potential area of growth. “Ithink clients would definitely respond to the opportunity to display their own indications of interest electronically,” hesays. Questrade’s Kholodenko anticipates asimilar situation in the retail space. “I believewe will see online FX moving towards adirect access model, where commissionswill replace the bid offer spread thatremunerates brokers today,” he says.
Finally, the recent strength of the
Canadian dollar has also prompted many
corporates previously unconcerned about
hedging to reconsider their approach.
Apart from a shift in the online trading
demographic, this may further drive STP
demands, as these corporates look to
integrate their new hedging activity with
their accounting and ERP systems.
Canadian FX – bucking the trend
96 april 2006 e-FOREX
With far smaller domestic markets thantheir neighbours to the south, Canadiancorporates of all sizes have historicallytended to adopt an outward lookingapproach in their trading activities. Thishas applied to corporates across theentire size spectrum, with some smallercorporates being particularly forward-looking in their attitude to eFX.
Toronto-based Identica Corp is a goodexample of this. The company is aninternational distributor of biometricidentity devices that are used by banksand others to ensure highly securecontrolled access to sensitive locations.
As regards purchasing, Identica currentlybuys its biometric devices from theKorean manufacturer priced in USdollars. However, this arrangement iseffectively introducing an additionalcurrency exposure, as Identica could of
course purchase the units with Wonhedged against the Canadian dollar. It isalso implicitly paying a hedging cost overwhich it has no control.
“As our sales volumes rise, we will wantto purchase in Won,” says Identica’sPresident David Clayden. “However, onthe receivables side, our hedgingrequirements are far more complex.While the US is our major market, we arealso selling into regions such as SouthAmerica and the Caribbean. We certainlydon’t want to be paying a premium forphone dealing if we can see and trade offcompetitive comparative pricing frommultiple banks online.”
Clayden has no doubts that Identica willhave to hedge these exposures. “In thepast, US companies in particular havetended to take a ‘take it or leave it’attitude to currency in regions such asLatin America,” he says. “Customers inthose regions could buy products in USdollars or not at all. Circumstances havenow changed and North Americancorporates now find themselvescompeting against European and Chinesecompanies who are prepared to be moreflexible about pricing their products inlocal currency.”
When it comes to selecting online FXtrading platforms, an additionalconsideration for Identica is the range ofFX instruments that can be dealt. Some ofthe countries into which the companysells have exchange controls or othercurrency restrictions, so Identica wouldultimately like online access toinstruments such as non-deliverableforwards. “Looking further ahead, wewould also be interested in using
instruments, such as options, that allowus a greater degree of flexibility in ourhedging strategy,” says Clayden.“Therefore, apart from electronic tradingof FX options we would be attracted bysources that could provide additionalfunctionality, such as pricing models.”
Identica is planning a US listing onNASDAQ, so it is inevitably consideringthe implications of Sarbanes-Oxley. “Inview of that, we simply cannot afford theluxury of unnecessary manual processes,”says Clayden. “High levels of automationand STP will ease the compliance burdenas regards segregation of duties anddocumentation of processes. It thereforemakes sense for us to be hedging our FXexposures electronically from day one,rather than starting out with costly manualprocesses and finding ourselvescompelled to switch later.”
Case Study: Identica Corp
David Clayden
“We certainly don’t want to bepaying a premium for phone
dealing if we can see and trade offcompetitive comparative pricing
from multiple banks online”
98 april 2006 e-FOREX
Is qualifying as a full service FX provider
just about achieving a wide spread and
depth of product and service offering or
are there other additional attributes that
are important?
Leclercq: This is important, but tailoring a
service to the needs of individual
customers for their day to day business is
key and is part of being a full service FX
provider. This must include research, flow
information, market spreads, full range of
trading products, orders, system reliability,
STP and ongoing customer service.
Spurr: I feel that a full FX service should
combine spread and depth of the product
offering. There is a high complexity in
multiple provider relationships; it includes
banking and clearing services in addition
to traditional FX. Within the FX product
offering this should be tailored to specific
requirements such as 24/7 trading,
complete STP services for pre-trade, trade
and post-trade services as well as the
more structured hedging business. The
successful full service provider (FSP) should
be able to offer “modular” type service
depending on the client’s location and needs.
Smith: Supporting a wide range of
currencies and providing liquidity at all
times are prerequisites to being a full
service provider. In addition, supporting a
client’s decision making process is
important for those clients that use
research, market analytics and receive
market commentary. Risk management
support and business consultancy are also
valuable services for specific client types.
Probably the most important characteristic
relates to supporting client choice. For
example, banks must support a full range
of trading channels including the
telephone, bilateral eFX platforms, third
party eFX platforms and API connections.
By ignoring some of these channels a bank
risks losing some or all of an individual
client’s business. The consistency of
spreads is important, as is supporting
different trading styles, whilst making a
market at times of reduced liquidity can be
the most significant attribute to some
clients. Post-trade support services that
have value to clients include the straight
though processing of trades.
Kidd: The definition of a FSP is much
broader than just the spread and depth of
product offering. The geographical reach
of the provider is imperative for a first-rate
global service. As is the spread of clients.
Currently though, the major requirement is
the increasing use of technology in every
facet of the workflow to create an efficient
and scaleable business. ABN AMRO is one
of the few providers possessing a truly
global Network with local staff on the
ground - from Columbia to China and the
Netherlands to New Zealand - that are able
to deal with local FX issues. We have
27 different local Treasuries globally
with hubbed liquidity centres in every
region, each with their own individual
characteristics. FX provision is not a one-
size-fits-all service.
The e-Forex RoundtableWhat does it take to be a full service FX provider?With Vincent Leclercq, Deputy Head of Foreign Exchange at Calyon, Martin Spurr, Head of Integrated TreasurySolutions – eCommerce at The Royal Bank of Scotland, Jake Smith, Global Manager, e-Commerce, Global Marketsat HSBC, Andrew Kidd, Head of e-client development, Europe at ABN AMRO and Roger Lee, Vice President, FixedIncome eCommerce Sales, Citigroup Corporate and Investment Banking.
Martin Spurr
Vincent Leclercq
Jake Smith
april 2006 e-FOREX 99
Lee: The penetration of e-forex as a
proportion of overall forex flow will
undoubtedly continue to grow significantly
in 2006 and beyond. For a leading global
provider of e-forex solutions such as
Citigroup, the ability to cater to the ever
growing and divergent needs of clients is
of paramount importance. We believe
that continual focus on solving clients’
problems will lead to greater levels of
client satisfaction, which will increase our
market share and lead to long-term
revenue growth. E-commerce is just one
aspect of our complete service offering.
In what ways do you think the bar has now
been raised with regard to what it takes to
achieve full service provider status?
Spurr: The bar has been raised over the
last few years. This is because of clients
employing better and faster technology,
investing in hardware and technology in a
way that has forced banks to either do the
same or simply loose the game. Clients are
now looking at a holistic offering – coupled
with strong technology. This is
complemented by teams that have an in-
depth understanding and that can actively
and aggressively lead the way in providing
the clients with new and better ways of FX
dealing. They can then choose and overlay
the products with the best information,
trade and hedging ideas, structures and
risk management.
Smith: Significant investment is required
in all areas to support a full service
proposition. In recent years investment in
technology seems to have been
highlighted as banks have reacted to the
compression of margins with a focus on
efficiency. Improved technology allows
faster connectivity and the ability for
clients to trade in larger sizes and in a
variety of ways, including trading
automatically using black box technology.
As the top tier banks attract an increasing
amount of flow business it is essential
to continually stream correct prices,
irrespective of currencies and market
liquidity. Both client-facing and internal
bank systems require regular investment,
supporting multiple channels and an
increasing number of trades. Full service
providers have also invested in the
integration of bank services with client
systems in an effort to secure additional
business. Provided the pricing is
acceptable to clients, it is the integration of
bank services that increases usage.
Kidd: The bar has been raised most
fundamentally in the area of technology
and its application to the FSP offering. The
increased use of technology in the FX
arena, by the major international banks in
particular, has improved client product
awareness, increased price transparency
and added to fee compression pressures.
The sheer amount of capital invested by
the leading banks in creating ever more
efficient FSP ‘engines’, is a bar to entry to
the FSP market in itself. The traditional,
regional, second tier banks are among the
biggest losers in this respect. The big
international banks are increasing their
market share of a growing market as the
regional banks get squeezed. Some
regional banks that thought they could
compete on the international stage have
already made a ‘U-turn’ and returned to a
concentration on their local market. The
bar is being raised, indirectly, by the
concentration of market share in the FSP
business among fewer, quoted, players.
The focus of the main providers on
satisfying shareholders’ desires for higher
Returns on Capital, leads to a handful of
providers - those with the biggest wallets –
with a global FSP offering that is used as a
conduit to providing other related services.
Lee: Nowadays it is not just a question of
participating against your peers on a multi-
dealer portals and ECN’s. It is a question of
tailoring the glove to fit the hand. For
example we created the CitiFX Benchmark
system, a platform that allows clients to net
currency flows and execute spot, forward
and swaps, automatically at multiple fixing
times throughout the day, against
transparent and independently audited
rates. This is incredibly popular as a
solution, especially to our corporate client
base. Alternative solutions such as
providing White label solutions to our bank
clients, which in turn deliver liquidity further
down the line, through either proprietary
offerings or via ECNs, have also proven to
grow in significance over the last few years.
>>>
Roger Lee
Andrew Kidd
100 april 2006 e-FOREX
What factors place pressure on banks to
expand their FX capabilities with a view to
meeting the criteria of full service
provision?
Leclercq: Client expectations will always
drive Banks to offer additional services.
This will also lead to an increase in overall
business with the customer and thus lead
to an increase in market share, another
driving factor. Revenue potential will
always be a contributing factor.
Spurr: I think that the most important
factors driving the market at present
are technological innovation, client
distribution and client sophistication.
Technology will continue to play an
important role as it becomes freely
available to both banks and our clients. It
allows banks to build even more complex
and advanced products and tailor them in
such a way that they can be delivered to
targeted audience through the same
mediums (delivery channels). Client
distribution and sophistication also places
pressure on banks by forcing them to think
harder about what additional products
they want to offer and how to deliver them.
Smith: Cost drivers are important to both
banks and clients, as clearly there are cost
implications to extending services.
Probably the main drivers come from client
feedback and the ability to successfully
compete for a client’s business. Recent
examples include clients trading on the
newer eFX platforms like Bloomberg
FX<Go> and Reuters RTFX. If a platform
provider can demonstrate that clients are
requesting a bank’s liquidity via that
channel then that is a significant reason for
the bank to extend trading to that particular
channel. Also, industry standards have
become significant factors as banks
connect liquidity to multiple end points,
and both banks and clients are seeking
standardisation, for example the
increasing use of FIX protocol.
Kidd: The pressure on all quoted
companies to improve shareholder returns
is an obvious reason behind attempts by
the biggest players to dominate FSP.
The biggest profits are available from
global FX provision rather than provision
at a local level.
Purely local providers are unlikely to meet
FSP criteria in full and need to find their
own areas of specific expertise. The
biggest banks want to build global,
competitive FSP, operations with efficient
‘factories’. These factories create the
economies of scale achievable through the
massive FX flows available from truly
global operations. The aim is to build
integrated service offerings across FX,
Treasury and related areas and generate
additional cross-selling opportunities
across the bank. We have found this has
been effective at leveraging Transaction
Banking relationships into additional client
mandates in corporate loan, derivatives
and other areas.
Lee: Our clients are increasingly growing
more sophisticated and efficient, so we
constantly strive to meet their needs
through innovation and lateral thinking
in order to optimise our service.
Understanding our clients’ demands in
detail is crucial. Our eCommerce teams
work closely with clients to optimise
access to liquidity, whilst eradicating
internal inefficiencies. As part of this
process, we take client surveys very
seriously. Although we spend as much
focus on our clients requirements through
our proprietary platforms we closely
monitor our market share on all ECNs.
Thankfully ECNs have been a strong
positive for us throughout 2005, and we
have consistently ranked as one of the
top providers.
What issues are likely to deter many banks
from trying to become a full service FX
provider?
Leclercq: Cost is prohibitive to many -
technology limitations may also weigh on
this decision.
Spurr: Full service implies a “layering” of
costs as well and if the bank is unable to
deliver across all aspects of the
relationship in a profitable way, then
serious consideration has to be given to
the sustainability of the FSP and its product
focus. This should be a conscious decision
and must reflect the type of client base
some of the banks have and the target
client base they are after. In addition, the
possibility of becoming a full service
provider requires a strong commitment in
technology investment, both internal and
external. Some banks have found
themselves not being able to serve their
increasing client base because their
internal systems cannot cope with
larger trade volumes and geographic
requirements.
Smith: There are four main deterrents,
these being cost, geographical coverage,
market profitability and technology
barriers. A significant investment is
required to build a full service proposition
both in terms of staff and technology.
The e-Forex Roundtable
Market profitability must demonstrate that
this cost can be justified. As a full service
provider it is vital that a bank has the
geographical coverage and expertise to
support clients trading globally: e-
commerce can support trading with more
clients but it cannot be seen as a full
service proposition without currency
coverage and local staff. Technology
barriers are also issues, as the investment
in market data, pricing engines and e-
commerce platforms is considerable.
Kidd: Quite clearly the focus of the largest
banks on investing considerable sums in
technology is a key barrier, and perhaps the
only real barrier, to new entrants. Any
potential new entrants face enormous up-
front costs. The demands for increased
transparency is a huge challenge, especially
for the mid and small market participants.
Banks are having to cope with the
unbundling of FX products, with services
such as research being paid for separately.
The FSP world can be compared with
custody services, where a handful of
international names dominate. The leading
players enjoy massive volumes and are
efficient ‘flow factories’. Other custody
providers know they cannot hope to
compete at supplying the full suite of
custody services across the globe. Instead,
the mid-market and smaller custody
providers aim to satisfy niches in the market.
Lee: In addition to making a commitment
to continually invest in the technology to
be a full-service provider, firms will also
have to innovate. Innovation is not
something one picks up at the corner store.
This means that the top providers will also
invest in their people to increase their
intellectual capital. The issue then
becomes twofold: are you willing to invest
in both your technology and your people?
As a full service provider, one is not a
substitute for the other.
How important is the application of FX
technology and the delivery of e-services
going to be as a differentiator between full
service providers?
Leclercq: The decision on who offers the
best services always rests with the
customer. What is important is to be able
to offer clients what they need when they
need it. Technology can only provide part
of the solution, but banks need to ensure
they invest enough in technology to ensure
they deliver an accurate and reliable
service. At Calyon we ensure that we have
an understanding of each client as a
priority, in order to be able to offer a tailor-
made service.
Spurr: The flexibility and connectivity of
system integration to proprietary systems
such as order management systems and
trade management systems will dictate to
a large extend the success of one bank
provider to the other. Technology can and
will offer the opportunity to banks to
provide even better products. In addition,
new protocols will allow for greater
interchangability between tools and
standardisation among the different
product offerings serving the clients better.
Technology allows us to process low value
transactions in the most cost efficient
manner, freeing up time to help clients on
the high value requirements clients have.
Smith: The simple answer is that
technology is no longer a differentiator.
Rather, it is the standard for all full service
providers. Whilst banks continue to roll
out new platforms and capabilities, all
follow some simple rules. Basic rules
include ensuring their technology sources
and supports good prices 24 hours a day,
and keeping the functionality simple. For
example, no minimum or maximum
amounts and supporting the trading of
spot, forward and swap FX. Differentiators
can be seen in the detail of the offering, for
example the support of a full range of
currencies including NDFs, and the clarity
of charging. Integration capabilities are
also differentiators, as is a one-stop-shop
to all their banking needs. HSBCnet
(HSBC’s website for clients of the
Corporate, Investment Banking and
Markets division) provides an example of
this as it is a portal that allows access
to a range of global markets, cash
management, securities and trade
modules, using only one user name
and password.
Kidd: However it is defined, technology in
its various forms is changing the nature of
FX and banking more generally. The
commoditisation of the business through
the influx of technological ‘solutions’ has
allowed costs to be driven down to their
lowest level. At the same time, banks are
able to redeploy their human resources to
more advisory and structured product
roles, where the returns available tend to
be greater. Additionally, as more investors
use the internet and other similar vehicles
to carry out transactions more efficiently,
so providers need to adapt to the needs of
clients. As a side point, the rise of internet-
only finance houses is increasing the
appeal of FX as an asset class, creating
fresh flows.
april 2006 e-FOREX 101
>>>
Lee: In a word, it is ‘crucial’. We see the
provision of research, analytics, trading
solutions, and STP integration as lynch
pins when it comes to distributing our
package to an ever widening client base
globally, but through the beauty of the
internet we get there at the speed of fiber
optic cables.!
What role will be played by full service
providers in meeting the product and FX
technology needs of the next generation of
more active trading and sophisticated
clients?
Spurr: FSP will have to work closer with
actively trading clients to meet their
demands as well as allow banks to better
manage their liquidity and risk. At the
moment some banks provide clients with
an Application Protocol Interface (API)
without spending time to understand the
core business of this client, his real
requirements and needs. This sometimes
results in frustration for both banks and
clients. We therefore see a strong effort
by banks to better understand the
requirements of those clients who are
more interested in pure liquidity provision
(price and speed) versus the more “value”
client base which have a different
relationship with the bank spanning across
the product offering such as prime
brokerage, origination et al.
Smith: The next generation of active traders
expect banks to build solutions that focus
on the needs of the client’s FX business.
Requirements vary but as a minimum these
traders require the provision of liquidity,
either via a platform or via an API, which
connects to their own internal systems.
Other traders require banks to integrate the
services with their front and back office.
Some require the banks to build software
that supports their specific trading
requirements, whilst others recognise that
the banks have connected to a range of
platforms and can act as consultants who
provide advice on the suitability of
platforms for that specific client.
Kidd: Risk management support is a critical
area in which technology has an important
role to play, both for second tier banks and
FSPs. There continues to be a lively debate
over whether or not clients outsource such
services. In general, though, outsourcing
has become more acceptable among
smaller banks and similar clients,
especially for services like liquidity
management and operations. Many clients
decide to trade through a larger bank, or
FSP, after realising the full cost of trying to
provide FSP themselves via an IT vendor. I
suspect there will be closer relationships
between banks and IT providers in the
future, whether through joint
collaborations or other forms of venture. It
is doubtful whether banks will want to fully
acquire such services and also become IT
houses, but closer collaboration is a
certainty: We are in the middle of what has
been an IT ‘arms race’ over recent years.
Lee: This is where intelligent pricing enters
into the equation, Everyone knows the
expression ‘algorithmic trading’, but
exactly what it means from a development
perspective can vary widely in the sell side
community depending upon who you are
speaking with at the time. We believe that
trading algorithms are about processing
information, which is the key to success.
The market-making firms that process
information the smartest will be the ones
that service over the long-term.
Are the numbers of full service FX
providers always likely to be limited and
are there any potential threats to the FX
market as a whole in having so many
resources and risk management
responsibilities concentrated in the hands
of a relatively few financial institutions?
Leclercq: The big players in the electronic
FX market are always likely to be limited to
the banks with big budgets however; there
will always be banks willing to buy market
share and competing for the same flows
and client business. The FX market and its
participants are constantly changing and
therefore the supply and demand evolves
accordingly. The banks with the largest e-
forex market share have set out with a goal
to increase electronic market share
regardless of 'quality' of flow - recently
even those institutions, with the aid of
advanced MIS systems, have started to
perform a 'quality control' check on the
flows they are receiving and amending
accordingly. There is no threat to the FX
market as a 'whole' though customers
could find their outlet choices limited and
consequently their pricing less competitive.
Spurr: Any limitations to the FSP market are
due to the high costs of competing with
excellence (driven by the focus of non- FSP)
on all fronts. FSP’s are big players who have
internalised large market shares which
inevitably can impact upon market liquidity
and volumes at times of market stress. This
phenomena has been more apparent in the
equities market than FX, which is a much
deeper and efficient market. In reality the
converse happens in that the relationship
driven FSPs have a much stronger propensity
and obligation to provide continuous liquidity
in size, and maintain consistency through all
market conditions. This is the opposite than
pure play providers that maybe lack the
capacity and appetite to do so.
Smith: With the high cost of entry in terms of
staff, technology and support it is likely that
there will always be a limited number of full
service FX banks. The market for FX is
broadly split into the larger banks that depend
upon flow business and the niche providers.
There is a place for both, but only relatively
few can compete for market share. White
labelling, or liquidity provision has effectively
increased the offerings of some niche
providers by extending currencies or system
availability without increasing overhead. This
is likely to develop further, but will not
increase the number of full service providers,
as ultimately the liquidity is being provided
by the larger sell-side banks.
Kidd: Most definitely yes! The FSP sector is
similar to custody provision, where a few
players dominate. In different industries –
for instance food and oil – customers have
long-been used to having the market
dominated by a handful of powerful
companies with the risks associated with it.
However much the largest players may
want to control the market, it remains one
where clients and regulators will want FSP
providers that can offer competitive
pricing, geographical reach, a strong brand
and balance sheet, and an ability to deliver
innovative solutions for clients.
Lee: Darwin springs to mind here: when he
talks of the survival of the fittest. In the
world of ecommerce, only those providers
with sufficient resources and intellectual
capital will successfully deliver cross
product e-solutions to solve client
problems. We believe that this is a core
strength of Citigroup.
The e-Forex Roundtable
102 april 2006 e-FOREX
How are full service providers likely to
shape the future evolution of the FX
market? Is it going to be their liquidity
distribution and channel management
activities that have the biggest impact or
other things?
Leclercq: There needs to be a healthy
market in order to maintain liquidity, but
there are many other market forces outside
the FX market that effect FX liquidity, such
as political and economic stability. This will
always dominate.
Spurr: I would like to think that this is a
combination of multi product and cross
asset distribution strategy such as the
delivery channel, the client geography,
their sophistication and the product
strategy, i.e. the type of service and
product depth and breadth. The FSP's will
be shaping the future by being the big
investors in infrastructure. Commitment to
liquidity and stability of the liquidity, active
involvement in the shaping of market
platforms and protocols and finally
driving the multi-product debate from cash
management to FX, rates, FI and MM
Smith: The FX market will continue to be
formed of both large full service banks and
the niche providers. Liquidity provision
will result in clients accessing more
currencies, and 24 hour trading with their
relationship banks. The larger banks will
drive increased efficiencies, supported by
economies of scale and industry
standards. Combined with tighter
integration with clients and lower costs,
the cost per trade will be lessened and thus
the relative value of flow increased. There
are other factors to consider, not least the
economy, liquidity and volatility. Also the
entry of new market participants including
hedge funds, retail clients, CTAs and
automated/algorithmic traders will impact
the market. These client types have their
own trading methods and specific
requirements. As a result it is likely that
the FX market will evolve as much by client
requirements as those of the larger full
service banks.
Kidd: FSPs might think they can control the
future, but the FX market prides itself on
being a self-regulating environment. In all
the conversations I have with people in the
industry everyone wants the main basic
principles safeguarded. Hence, it is unlikely
that any one FSP will dominate the market.
The continued squeeze on the mid-market
providers from both the largest players
and niche on-line providers is likely to
intensify. The largest providers will
continue to invest heavily in technology
and make it increasingly cheaper for clients
to obtain FSP services from them. The key
for mid-market providers is to preserve
their client relationships and core
competencies rather than providing a full
service solution.
There continues to be much debate on the
pros and cons of moving to a single FX
exchange. While improvements in
technology have made this more of an
option, the debate remains inconclusive.
And, I think it is unlikely to resolve itself in
the short or medium term. Moves by banks
such to tap into the burgeoning Asian
market, especially China, highlight the
importance this region will play on FX
flows and banking more generally going
forward. Growth of these markets is
dependent on both effective channel
management and liquidity distribution. We
benefit in this environment from having a
strong reputation on the ground in Asia –
for instance, ABN AMRO began its banking
operations in Hong Kong in March 1906 -
on the one hand with a growing footprint
in the more developed European and
American markets: satisfying both sides of
the Asian FX equation.
Lee: Liquidity management and delivering
the right price down the right channels is
only part of the equation. Full service
providers will be experts in these areas by
default. On top of this, they will add value
to clients via risk advisory services, market
research, multi-product offerings and
efficiency solutions. Advanced FX
derivatives capabilities, both on-line and
bespoke solutions will also be a
differentiating factor for successful FX
service providers.
april 2006 e-FOREX 103
104 april 2006 e-FOREX
Big Wednesday -Current challenges to FX price engine capability and performance
Being in the FX market for the last 10 yearsallows one to “feel” more than to see thewave of change coming to a beach near you.First you saw them paddle, a bit upset thatthe water was flat. They disappeared in thedistance and even you, the maker of theirgear – the best surfboards ever made –couldn't help losing focus and thinking aboutthe other action on the beach.
Greg Surman, Head of Business Development,
Asia Pacific, at Baxter Solutions
Pricing: fuelling the FX technology arms race
>>>
april 2006 e-FOREX 105
New players are beginning to roll onto our beach: hedge
funds, real money and professional multi asset prop trading
shops are suddenly breaking everywhere. In general, this crowd
is more hi-tech than our local surfers. Worse, they know other
beaches and have access to them all at the same time (even to
your private secret spot that you thought was only for you and
your friends!). They are seeking to change the rules, allow
customers to trade with other customers. Like they do in other
markets where they are coming from; and they want better prices!
The “market” is showing the way ahead for spreads. One day you
think that FX Market Makers have the upper hand and control them,
next you see small firms taking the lead with algorithms and high
frequency strategies. You say that FX is different. Who else but the
Market Makers would quote so many products, 24h? True, but the
small Algo-trading firms are eating margins on major currencies,
leaving the AUD-$ for a consolation prize. And are the customers
thankful for your impeccable service, your unflinching availability on
lesser currencies? No, they shop around for 1/10th of pips.
Accelerated market evolution
Suddenly one could distinguish a ripple, then a swell, seemingly
bringing hope and yet creating a few jitters among the little dots
scattered on the horizon.
“Much of the current Price Enginetechnology has grown in the “old
market” where every customer wasdifferent and treated that way.”
In an instant, a few of them (the most switched on probably)
jumped on that wave called “opportunity” and started riding. The
arrival of mega players in FX is forcing market evolution at an
accelerated pace. They who have already brought competition to
other notoriously reluctant Clubs – equities, fixed income – are
here to do it again. They have seen it all before, they know where
the inefficiencies are.
The more nimble new entrants bring with them the knowledge
and experience gained from other markets, enabling them to
explore and take advantage of the weaknesses in current systems.
Off market pricing in the volumes these mega players are doing
leads to very quick end games.
Obviously most of these users are dismissive of the nice Web User
Interface you have been working on for years. API's and Gateways
are the only things they are interested in, and you don't feel on
your territory. Your business knowledge is challenged to rapidly
reproduce the service quality and sophistication that you have
built previously. Arcane fix messages and API's make you feel a bit
out of control.
Predictive pricing the way ahead
In no time, the first riders take the lead: you see one, no, two.
Three riders leading the pack with an apparently unrecoverable
advantage. Now the scene is exciting, you are joined by passers-
by who are in awe at the style and control these riders display. You
cannot feel but proud that some of them are using your custom
made boards – the best ever made ! - but soon...
The challenge for Price Engine users is to stay ahead of the break,
cutting in and out constantly to extend the ride and avoid the
dump. Much of the current Price Engine technology has grown in
the “old market” where every customer was different and treated
that way. The goal was maximising value from every single deal,
with an underlying “copy-paste” of EBS prices strategy with
added spread.
The arrival of high frequency trading has created problems for
Market Makers who can not adapt their pricing fast enough. At the
same time Arb firms are doing address-arbitrage (moving a few
blocs closer to Exchanges to gain the latency advantage) there are
still banks using pricing infrastructure that barely qualifies for
“sub second”. The challenge is now beyond pricing fast, many
high tech users have the same source as Market Makers. Price
Engine providers must now be thinking in low double digit
millisecond increments when looking at end to end pricing
throughput. Yet even this is not enough. Predictive pricing seems
the only way ahead.
Big Wednesday - Current challenges to FX price engine capability and performance
Lessons from algo trading will increasingly influence Price Engine
developers. Market Makers will require their Engines to adapt to a
wider range of inputs rather than slavishly following a single
source up and down and constantly being just that little bit behind.
Use of feedback/predictive models for price generation are fast
becoming a key requirement. The many tiers the FX markets were
displaying for years are merging fast. Thanks to Prime Brokerage
and platform competition Banks are being pushed to implement a
one price fits - nearly - all (only take a look at the spreads for retail
users) pricing structure.
Two types of users
Now you can see them closer, the control you thought they had is
not so stable. The wave is growing enormous, you are wondering
what will happen next: will it curl nicely and let them ride elegantly
into the tube? Or will it crash violently and smash them (and their
boards!) on the hard sand of the beach. In fact the world of users
seems to be separating in half. The high-tech users want basic – but
reliable – service, most probably Spot only and in very high trade
quantity. The other half need sophisticated - and reliable – service,
most often Forwards with bells and whistles on post trade services
like custom STP and allocation.
It may seem the dual requirements of increased speed and feature
diversification are at odds with the need for simplification that pure
performance requires. There lies the toughest challenge the
industry is facing. Market Makers have a lot of business overhead
on custom price creation: multi pricing for client tiers, limits
checking etc. High-tech Price Takers on the other hand have none of
the above and can concentrate completely on Trading performance.
While business requirements limit how quickly Market Makers can
move in any direction, the reduction of non essential overheads is
an imperative. Some systems have grown too complex to be
configured and managed efficiently, in some cases to such a
degree that few people in the Bank have a complete view of the
pricing profile of all of their customers. Like in many other
industries, specialisation is a tempting strategy for the Banks with
smaller budgets. One can retreat towards servicing only low
volume/higher margin Corporates, would that not be easy?
From where you are sitting the real danger to these surfers is
suddenly obvious: the shadow of the squalls behind them in the
wave. Technology has to play a far greater role to help Market
Makers quickly perform more analysis. Help identify when they are
- and are not - making money. Adapt to take advantage of
opportunities and protect oneself from arb models and other
aggressive Customer behaviour. As the landscape starts to clear up
– 2006 seems to be the year of consolidation – coming back to basics
is a good way to deal with your FX business model. Market Making
profits are greater with high speed two-way flow than with rich
margin on occasional trades. But for a Bank with the right budget
and resolve, it is still viable to follow both these routes profitably.
The future
These challenges need to be faced and dealt with in the short term,
but what of the future?
For the high-tech customer segment, it seems that the best way to
cancel the latency arbitrage would be to put these players at the
same “distance” from the goal post. Electing a central marketplace
could be a benefit even for Market Makers, as real matching in a
neutral environment favours no one.
Higher volumes and more frequent trades have changed the way a
portfolio can be managed. Traders used to react to the changes in
their positions by changing their voice pricing appetite. Today, one
needs advanced systems to do the same by accurately following
exposure, updating sub-second to reflect all trades. Profitable
Market Making needs to tightly integrate Position Management with
Electronic Pricing to transpose information into profitable quotes.
The demand for Price Engine solutions is evolving from "more
features" towards a mix of "raw performance” and “more analysis”.
Maximum speed, but fair play and selection of users. These new
Price Engine solutions open up the usage of new trading outlets that
could aid Market Makers to operate “liquidity-refinancing” when
they need it. This could accelerate the creation of an order routing
model as in equities or help the setup of new matching services for
Market Makers only. This time the surfers got off lightly. But they
announce that a big sea is coming, tomorrow is Wednesday...
106 april 2006 e-FOREX
Pricing: fuelling the FX technology arms race
The overall growth in the Foreign
Exchange market, as measured by the
latest figures from the BIS triennial survey,
support this hypothesis by attributing
much of the increased volume to the
participation of many new buy-side hedge
funds in the marketplace. Moreover,
technological advances such as Internet
trading are significant because they
change the structure of the market. A
different market structure influences
information aggregation capabilities,
incentives for interaction between
participants and different aspects of
market quality, such as efficiency (price
discovery), liquidity and transaction costs.
In order to support additional client types and
to grow the overall number of clients served,
an institution requires an “always” available
workflow-processing engine that automates
all aspects of the electronic dealing process.
This process begins with an FX pricing and
rate engine where prices are formed.
Internal market
Many global banks grew through
acquisitions and inherited disparate
business practices and systems, which
resulted in fragmentation of liquidity. Time
differences between international offices
only added to this fragmentation.
Institutions are now looking for ways to
consolidate liquidity across the
organization. One of the ways to
consolidate liquidity is to create an
“internal market”. In the equity world an
internal market is defined as “filling an
order from a broker’s own inventory”.
An internal market in the world of FX is one
where orders originating in disparate
geographical areas, from different
departments and divisions in the
108 april 2006 e-FOREX
Pricing IQs - developingmore intelligent rate enginesTo be a leader in the world of electronic Foreign Exchange (eFX), institutions are facedwith the challenge of meeting increased demand for deal flow, lowering the cost ofacquiring the business and maintaining the level profitability. Advances in technology arefacilitating these challenges by enabling the development of more intelligent FX pricingand rate engine solutions.
Yaacov Heidingsfeld, COO of TraderTools LLC
Pricing: fuelling the FX technology arms race
april 2006 e-FOREX 109
institution, are brought together to form a single book in an
attempt to create more liquidity by internally crossing buy and
sell orders. The greater an institutions order flow, the more
successful the internal market.
Enhanced order flow, in addition to being more profitable (by
enabling the capture of the bid/offer spread), is also used to feed
advanced pricing engines information about the flow.
Information gleaned from the order flow provides more than
anecdotal evidence of the true direction of the market. James
Surowiecki, in his article, “The Wisdom of Crowds”, suggests that
“…under the right circumstances, groups are remarkably
intelligent, and are often smarter than the smartest people
in them.”
Surowiecki, together with Francis Galton and J. Scott Armstrong, all
quote studies that show that experts are no better at forecasting
than laypeople. This practice should not be confused with polling,
but is rather the statistical mean of all the “guesses”. These
guesses, collected from information residing in a global hierarchical
order book, are used to shape price.
Once the price is shaped and quoted, the most cost effective way
of executing trades is to cross them internally. Apart from
minimizing the usage of credit lines, internal crossing minimizes
the impact cost, and opportunity cost, of trades. The availability of
a liquid internal marketplace enables a larger part of order flow to
be internalized. Liquidity, in turn, can be enhanced by directing
organization-wide order flow into the internal marketplace and by
providing features like market-making and auto-quoting from
inventory. An internal marketplace ensures quicker, more efficient
execution and, therefore, increased liquidity.
FX transaction costs are at least partially determined by the
difference in the bid/ask spread, corresponding to the loss incurred
by simultaneous buy and sell transactions. In order to keep up with
market growth, an institution would want to adopt a flexible,
hierarchical, enterprise-wide platform for managing foreign
exchange orders, where the top layer of management is
responsible for the entire inventory of orders; to wit a Global Order
Book for the enterprise.
Global Order Book requirements
The first requirement for a Global Order Book is for it to have a
hierarchical structure. Hierarchical order management is a policy-
based system that uses the natural organizational structure in the
shape of a pyramid, with each row of dealing entities linked to
entities directly beneath them. Each unit of the hierarchy must be
able to perform its tasks without any interference from other units
(on parallel, higher or lower levels).
Figure 1
Hierarchical order management prioritizes trading entities
based on a pyramidal structure.
Secondly the Global Order Book requires flexibility. The platform
must allow for the widest set of business practices so that each unit
within the hierarchy can tailor the system according to how it does
business. The system must also allow for changes to processes,
requirements and asset-class support as business needs change.
Figure 2
The system should be flexible enough to support different hierarchies and
business practices at different locations.
The third requirement for a Global Order Book is performance.
Everyone in the hierarchy (dealers as well as customers) should be
able to receive updates from the system in real time. The system
should have a flexible security policy that is defined and enforced
top-down and includes the ability to restrict access from one entity
to another.
Finally a Global Order Book must have clearly defined integration
points to front-, middle-and back-office systems at each level of the
hierarchy and have the ability to interface “out-of-the-box” with
any system.
As noted by Lyons in his 2001 book, The Microstructure Approach
to Exchange Rates, order flow “is a variant of, rather than a
synonym for, net demand because, in equilibrium, order flow does
not necessarily equal zero. More efficient crossing – the ability to
buy and sell against two orders while capturing all or part of the
spread – means that there is less need for what is commonly known
in the FX market as ‘hot potato trading’ as a means of sharing risk.”
>>>
Figure 3
Crossing captures the spread, increasing liquidity and, therefore, revenues.
Increased order flow leads to increased deal flow – the amount of
liquidity traded at a particular price – without impacting the overall
amount of liquidity available to the market via traditional credit
lines. Increased deal flow enables an institution to serve a larger
customer base by increasing the capacity of orders captured online.
Further research by Lyons in 2002 suggests that the technological
changes in the FX market with regard to the bank/customer
relationship will most likely result in banks giving customers more
favorable terms in order to keep the competition away from non-
bank sites. Banks would be willing to offer such terms because they
would profit from the information derived from customer order
flows. (They would rather keep their customers’ order flow
information private than share it.) So banks quote tight spreads to
customers, keep the non-bank sites at a low level and gain by their
informational advantage. This further underscores the importance
of more intelligent FX pricing and rate engine solutions.
Global management of orders enables a clear view and
assignment of responsibility. If each center, at each level of the
hierarchy, is able to focus on their particular area of responsibility
or expertise, the business grows faster and more efficiently than
that of a competitor using a flat or local order management system.
Additional benefits of a Global Order Book are the streamlining of
costs as a result of reduced effort required to manage orders.
This leads indirectly to increased liquidity (and revenues) by
capturing the spread on a larger quantity of orders at an improved
execution price. Another result is increased liquidity now available
to the institution’s customers.
Conclusions
The path forward seems clear. Banks that are currently in the first
tier of providing liquidity to the market are in the position where
they need to develop more intelligent FX pricing and rate engines
must advance technologically in order to retain their premier
positions. These technological innovations must include the ability
to provide prices to a larger client base and, at the same time,
reduce associated transaction costs. To accomplish these goals,
the pool of available liquidity to the market must be increased.
A Global Order Book – which optimizes internal order flow in order
to capture the spread on maximum deal flow – would facilitate
increased profit margins and reduced transaction costs. Smaller
institutions with smaller capital bases would also be empowered to
compete, by adding order flow, as a method of participation as
opposed to “hot potato trading”. Incremental transaction volume
can truly contribute to an institution’s ability to offset risk.
The approach outlined in this article demonstrates a method
whereby institutions can license readily available technology,
integrate into existing infrastructure, grow transaction volume and
increase profitability – all without a commensurate increase of risk.
All institutions aspiring to these goals should examine the benefits
of implementing a commercially-available Global Order Book today.
110 april 2006 e-FOREX
Pricing: fuelling the FX technology arms race
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112 april 2006 e-FOREX
First rateBuilding FX business throughintelligent pricing technologyTo build or maintain a successful foreign exchange business, banks need two things – first-class service and a state-of-the-art rate engine. The advance of buy-side technology,together with increasingly complex foreign exchange requirements, has created a highlysophisticated institutional customer base that demands fast, competitive and consistentpricing across a wide range of currency pairs.
Carl Martin, Group Technical Director atEurobase International
Pricing: fuelling the FX technology arms race
Hedge funds and other active
traders, who typically trade at high
frequency using powerful algorithmic
trading models, have been particularly
instrumental in driving demand for faster,
more accurate streaming prices. The
growing popularity of multibank portals,
where speed and quality of pricing can
make the difference between winning or
losing business, have also highlighted the
importance of effective pricing technology.
During 2005, the most successful banks
were those who have invested in enhanced
rate engines to meet customer demands.
On the other hand, many providers are still
using the same pricing engines as they
were in the late 1990s – before the explosion
of FX trading by hedge funds and the
mainstream adoption of multibank portals.
These institutions are now realizing that, in
order to remain competitive and take
advantage of new opportunities, they need
to raise their game.
“During 2005, the mostsuccessful banks were those
who have invested inenhanced rate engines tomeet customer demands.”
Fortunately, there are now many tools and
services on the market that can help banks
to upgrade their pricing capabilities quickly
and cost-effectively.
The cornerstones of good pricing – speed,
quality and service
How can banks ensure that they deliver
competitive pricing? At Eurobase, we
believe that there are three elements to a
good price – speed, quality and service.
North American Sales:+1 516 627 [email protected]
European Sales:+44 (0)20 7796 [email protected]
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114 april 2006 e-FOREX
Pricing: fuelling the FX technology arms race
“It is important to select a rateengine that can work in concert
with other pricing solutions to deliver a richer experience
to clients.”
While it is up to the bank or portal to deliver high quality service,
speed and quality can both be achieved by selecting the right
rate engine.
Speed
Over the last few years, the bar for speed of execution has been
raised time and time again. Two years ago the best engines were
claiming sub-second response times; one year ago the average
response time was 400 milliseconds. Today Eurobase’s price
engine is producing response times between six and, for the most
complex instruments, 60 milliseconds.
Speed of execution depends on a number of factors. High-speed
connectivity between the bank’s internal rate engine and its
trading venues – both proprietary dealing interfaces and
multibank portals such as FXall – is crucial. This can be ensured
through a connectivity solution like Eurobase’s Siena XML
Gateway. Credit checking is another area that can slow up the
trade process if a credit system does not work in real time.
Quality
On many multibank platforms the range of prices is extremely
narrow, so many clients will deal on the first good price they get
back. For this reason, the ability to respond quickly to client
requests with a competitive market price is key. A good price
engine will be able to accept multiple price feeds in order to
generate accurate, executable rates for trading in various amounts
for output to multiple applications.
Enhancing pricing through manual tools
It is important to select a rate engine that can work in concert with
other pricing solutions to deliver a richer experience to clients. A
good example is Eurobase’s Siena rate engine, which can be used
alongside FXall’s suite of pricing tools, Treasury Center. The rate
engine is used for auto-quoting while, for more complex transactions
or clients that require a more personalized service, the bank can use
Treasury Center to deliver a customized rate for every transaction.
The latest generation of pricing tools delivers all these benefits
without sacrificing speed of execution. On Treasury Center, for
example, traders can use the streaming rate feed from their
pricing engine as a base, users can intervene manually to create a
customized streaming rate for any trade, skewing or spreading the
price according to trade size, client type or market conditions.
Deals are completed much more quickly than over a traditional
manual request-for-quote system.
Operating effectively in the global foreign exchange business
increasingly depends on the ability to be able to stream prices
for clients across a wide range of regions, time zones and
currency pairs.
Tools like Treasury Center offer banks a simple way to make prices
in currency pairs, times or trade sizes that they would not usually
trade – outsourcing the liquidity function on a selective, deal-by-
deal prices. Using Treasury Center, banks can cover client trades
by executing with another provider, before passing the price on to
the customer.
Conclusion
Banks now have a wide range of services at their disposal to help
them deliver fast, competitive prices while better controlling their
levels of risk. Advances in rate engine technology, and the
development of sophisticated manual pricing tools, have levelled
the playing field, enabling banks of all sizes to reach a diverse
range of customers and compete on equal terms for their
business.
With the right rate engine, pricing tool and trading venue,
every provider can deliver the levels of speed, quality and
service they need to build and maintain a successful foreign
exchange business.
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Editorial highlights in the April 2006edition include:PLUGGING IN, SWITCHING ON: How automation made all the difference for Robbins World Cuptrading champion John Holsinger.
MISSION CRITICAL: Refining and testing automated trading models in the EBS Lab.
AT ROUNDTABLE: Credit Suisse First Boston, Merrill Lynch, Morgan Stanley, Goldman Sachs, HSBC and JP Morgan discuss:“Auto/Algorithmic Trading – business driver or footnote?”
APOCALYPSE TOMORROW?: Is there a volatility tipping point approaching with increasedautomated trading activity?
MOVING MORE DATA FASTER, BETTER AND CHEAPER: As message volumes continue to rise onthe back of automated trading activity, are carrier Ethernet services the only logical network solution?
SQUEEZED FROM BOTH ENDS: How is automated trading affecting banks’ FX liquidity management strategies?
HOW FAST IS FAST?: Profiling the new FIX FAST initiative.
DATA EVOLUTION: How the CBOT’s Market Data Products & Information department is respondingto the growth in automated trading activity on the exchange.
AT FORUM: Algorithmic Trading – EdgeTrade, FlexTrade, Progress Software, Reuters, Orc Softwareand Eze Castle discuss the challenges of a rapidly expanding marketplace.
YOU’RE USING WHAT?!: Choosing and using the right programming language for automated models.
This coverage will be extended across all asset classes and will provide all categories of market participant, both buy-side and sell-side, with comprehensive analysis of:
• Buyside/sellside/vendor business strategies• Development and simulation of automated/algorithmic trading strategies• Exchanges and markets• Advanced networking technologies• Hardware selection and deployment• Software – core technologies, including databases and programming
languages/environments• STP and standards• Risk management – operations, liquidity, market, credit• Regulation and compliance• Case studies, interviews, product reviews• Industry news and events
For more information please contact:Sales & Subscriptions Tel: +44 (0)1225 868948 Editorial - [email protected]
www.automatedtrader.net
118 april 2006 e-FOREX
Over stretched pricing enginesfeeling the painOver the last ten years the
foreign exchange market
has evolved to the extent
where many banks’
pricing engines are no
longer adequate for them
to remain competitive.
Upgrading and adapting
pricing engines to meet
the demands of the
marketplace is currently
a priority for many
financial institutions
By John Brennan, Head of Innovation at Cognotec
Pricing: fuelling the FX technology arms race
In the current environment of profit
generation across a wide and disparate
range of clients, new and more segmented
markets the old bank/corporate/retail
internal division of pricing is no longer
appropriate. Multi-bank portals, the growth
of margin trading and the opportunities
offered by white labelling are compelling
reasons for banks to start to invest in
pricing capabilities and to integrate these
horizontally and vertically through out the
organisation.
Black boxes
The attack on banks’ competitiveness is
happening on a number of fronts. These
include: speed of distribution, accuracy of
pricing, integration strategies and meeting
the needs of new and emerging customers.
First and most important, there is a need
for speed. Banks need to be able to provide
executable prices quickly to a variety of
trading channels if they are to attract and
retain business via online platforms.
Allied to this, is the need for accurate pricing:
black-box driven algorithmic trading models
enable margin traders to take advantage of
arbitrage opportunities created by ‘off-
market’ prices in seconds. A robust ‘bank
rate’ which is constantly changing to reflect
market conditions is a banks’ best defence
against opportunist traders.
In fact, professional traders and in
particular margin traders are a rapidly-
growing market for banks, however few
banks have harnessed technology to
efficiently meet the specific needs of
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120 april 2006 e-FOREX
Pricing: fuelling the FX technology arms race
different client groups, especially those that
are newly emerging and whose demands
are still evolving. Many banks currently
have a variety of disparate systems with
which to service corporate, retail and
internal customers. Now, new solutions
enable all a bank’s clients to be serviced
from a single platform and prices can be
tailored automatically. This is financially
advantageous as well as offering efficiency
benefits. In addition, the ability to produce
a single, reliable ‘bank rate’ enhances the
bank’s market risk management.
Finally, banks need the capacity to deal
with increased volumes. The competitive
advantage leading-edge pricing engines
offer banks who have been early adopters
has led to increased volumes from new
clients as well as those who have been
serviced by other areas of the bank – for
instance Wealth Management, Treasury or
Prime Brokerage. Again, a consolidated
bank-wide pricing engine should enable
this business to be serviced from a single
electronic platform. However, this platform
needs to be highly scalable if it is to cope
with vastly increased transaction volumes.
A step back in time
A brief consideration of the historical
development of pricing engines
demonstrates that banks haven’t
traditionally changed their technology in
order to deal with the forward movement
of the market. A decade ago, dealing via
telephone was widely replaced by online
trading. However automation of the front
end wasn’t matched by an upgrade in the
automation of price discovery. Both
systems have largely been based on
Request for Quote (RFQ) technology where
a price is generated on a demand basis,
and then held for a period time before a
new price is generated in response to a
customer enquiry.
The advent of online portals such as FXall,
created a demand for streaming prices
however most banks responded to this by
creating what appeared to be a stream
from the dealer side based on RFQ
information. In doing this, RFQ price
engines have become stretched beyond
the task for which they were intended.
Pain in the market
The fall out from this situation has been that
banks have experienced pain in the open
market – either resulting from the
distribution of ‘off-market’ prices, or
because they have been slow in comparison
to true streaming rates and have lost out on
business. On top of this, banks have found
that the cost of dealing with its own
customers has increased in line with the
number of available dealing channels.
The answer to this conundrum is the
development of true streaming models
which distribute live, executable prices
from the beginning of the trading process.
For the dealing desk, the true depth of the
market can be observed, while safety
features such as hit protection mechanisms
can be employed automatically. Further,
changes in market conditions are reflected
in the prices distributed by every one of the
bank’s dealing channels – with next to zero
latency.
Opportunities and threats
However, while true streaming prices are
essential for the safe and efficient servicing
of clients, it is important to state that the
RFQ model is still highly relevant to many
customers. But it must also be said that
adapting a true streaming model for RFQ
use is easier and more secure for the bank
than continuing to use an RFQ engine to
provide a customer-facing veneer of
‘streaming’ prices which isn’t backed up by
sophisticated protective tools, ie the ability
to automatically pull out of date prices in
volatile trading conditions.
Investment will also pay dividends as the
forward march of the non-fx markets
demands greater automation, as pricing
non-fx instruments becomes easier and
quicker to achieve. In addition, white label
models have placed the downstream bank at
a disadvantage in terms of being dependent
on a single liquidity provider. Using a true
streaming model enables a number of banks
to become liquidity providers as well as the
downstream bank itself feeding liquidity into
the system e.g. local currency.
In summary, the current competitive
situation for banks is one which is
comprised of opportunities and threats.
The example of margin trading is a good
illustration of this. As noted above, the rise
in opportunistic margin-trading offers a
good business opportunity for banks.
However, the irony is that banks have to
simultaneously protect their own desks
against margin trading activities in the
marketplace while offering sophisticated
enough tools to attract this high-ticket
business. The new generation of pricing
engines enable this situation to become a
win-win for banks that are far-sighted
enough to invest now. It becomes
increasingly dangerous for those who
do not.
What factors are behind the spread of
Algorithmic trading from the equities
market across to other asset classes?
Bates: In general, the demand foralgorithmic trading is due to: – Increasedcompetition in the trading space,requiring more innovative intra-daytrading 1) The need for low latencyresponse to trading opportunities madeavailable due to market volume andvolatility 2) The need to rapidly identify the opportunities and execute the trading response quickly enough andcircumspectly enough to be opportunisticwhile masking ones intentions 3) Theavailability of real-time market data andaccess to liquidity through high speedAPIs. In FX this includes banks directly, aswell as other liquidity pools, such asHotspot and EBS.
Ratner: There are several main factors.Traders are not seeing the same returnsthey used to see. The spreadopportunities in equities have reallytightened over the last few years, becauseof the continued uptake of algorithms.Equities traders have begun to move overto FX in search of better spreadopportunities. This is driven both by theneed to make more of a profit in eachsecurities class, as well as the need tosettle the increasing number ofinternational trades with currency tradesat competitive rates. Also, the traditionalinternational equities traders, who havetypically let their custodians trade forthem, are now under best executionguidance, and that is not something their
custodians will necessarily do for them.These traders are taking the control of FXtrading in-house.
Yao: The spread of algorithmic trading to
other asset classes is due in large part to
the increasing number of electronically
tradeable markets. As more markets
become electronic, they become more
efficient to trade and associated trading
costs go down. Any reasonably liquid
market with low transaction costs in terms
of the spread and commissions lends
itself to be traded algorithmically.
Typically, this will increase the frequency
of transactions in that market if the costs
are low enough. Trading those markets
algorithmically enables a trader to make
more bets, thereby increasing their
opportunity to win.
Montgomery: Algos have spread from the
equities market for a number of reasons.
Primarily, these are the growth in demand
122 april 2006 e-FOREX
Meeting the demand forFX Algorithmic Trading
T H E e - F O R E X F O R U M
With Dr John Bates, Vice President of Apama Products, Progress
Software, Lee Ratner, Global Head FX sales at FlexTrade,
Andrew Yao, Product Manager, Portware FX, Mark Montgomery,
Global Business Development Director at Latent Zero, David
Ogg, Chief Executive Officer, LavaFX and Peter Sibirzeff,
Managing Director of Orc Software in New York.
John Bates
“FX is a natural for algorithmic trading”
april 2006 e-FOREX 123
for best execution across the board and
the need to spread risk by segmenting
fills across a number of different
execution destinations and crossing
networks. Since e-trading in general, and
algos in particular, provide verifiable audit
trails and support the increased number
of trades being carried out, their use has
spread from the equities market.
However, technological capability is also
a factor: it has both responded to the
demand for algorithmic trading, as well as
being an active driver in its development.
Finally, algorithmic trading has become
habitual among equities traders. Since e-
trading has been fully embraced among
the wider trading community, it is
therefore not that surprising that other
asset classes would move to a similar,
more automated work flow.
Ogg: The equities market is now highly
saturated with many mature players. Both
buy-side and sell-side are naturally looking
to other asset classes which may have
lagged the technology curve and may offer
opportunities for algorithmic models. Also,
FX has steadily been moving toward an
interest-based electronic marketplace,
which is conducive to algorithmic trading.
Sibirzeff: The critical factors behind the
spread of Algorithmic trading are: the
development of more widely available
streaming FX market data feeds from
alternative trading marketplaces as well as
leading dealers; the introduction of a prime
brokerage model for FX-oriented hedge
funds that gives them much more
transparent access to the FX marketplace;
the advancement of affordable cross-asset-
class trade management systems, which
are allowing users to both develop their
own rules-based trading and routing, as
well as integrate best of breed third-party
capabilities; and the highly competitive
environment for arbitrage participants in
equities which has encouraged aggressive
exploration of other liquid asset classes,
with FX being amongst the cheapest and
easiest to deal in.
What makes the foreign exchange market
attractive from an Algorithmic trading
point of view?
Bates: FX is a natural for algorithmic
trading. The volumes and volatility are
exactly the right business context for
algorithmic trading and, as a 24/ 7 market
that is by definition international, the
unattended capability of algo platform
trading is appealing, as well. Now with
more real-time market data and the
evolution of exchange-like trading through
ECNs like Hotspot, algorithmic trading
becomes even easier and more powerful.
Ratner: Algorithms in FX are really about
smart, efficient trading and best
execution. They go out to the market and
locate best-execution opportunities. By
having all prices in one place, customers
are taking advantage of best execution,
which does not always mean “the best
price on the market at the moment,” but
instead means “the most efficient
trading.” This efficiency goes beyond
speeding the transaction. Firms can now
automate give-ups, reporting and
workflow from back to front office, as well
as reporting to fund administrators. It
goes well beyond the initial transaction
into pre- and post-trade processes;
algorithms can be used to determine a
strategy and manage it from end to end.
Yao: Due to its liquidity, size, and the fact
that it trades 24 hours-a-day, the FX
markets are a natural fit for algorithmic
trading. The chief advantage of applying
algorithmic trading to the FX market is the
ability to collect and analyse a vast
amount of price data from multiple banks
and ECNs. The decreasing influence of
fundamental factors and central bank
intervention in the price movement of FX
rates has made the market more attractive
for computational analysis of price
patterns and trade strategy automation.
Increases in computational power and
data storage have led to improvements in
the handling of high frequency,
asynchronous data which has allowed
market participants to see patterns in price
behaviour at a much more granular level
resulting in the ability to build trading
strategies they can ultimately profit from.
Montgomery: First of all, trading methods
for FX are behind the curve compared to
other asset classes, which means there’s a
whole untapped area for providers of
algorithmic trading models to embrace.
What’s more, the FX market is something
of a captive audience: relationships with
particular banks are already firmly
established for other, specific areas of
business. For the banks, therefore,
pushing an algo to FX traders is relatively
straightforward. This also creates an
incentive for other members of the buy-
side, who may well be resistant to the
bank’s domination in this area, to enter
the algorithmic trading space themselves.
Ogg: The foreign exchange market is
attractive from an algorithmic point of
view because there is deep liquidity and
buying one currency always means
selling another, as opposed to equities
where short selling is more regulated and
can incur more risk than buying.
Currencies are also attractive from an
algorithmic point of view because of the
24-hour trading day, which removes price
distortions that can occur at open and
close, such as in the equities markets.
Stock prices can be dramatically affected
by news and can gap considerably in
percentage terms, whereas major
currencies are usually more stable which
makes them more adaptable to
algorithms.
Sibirzeff: With an estimated $2.5 trillion in
daily trading volumes, the global foreign
exchange market is attractive for
algorithmic trading because of its deep
liquidity structure and sheer size of
volumes. To meet this demand, several
>>>
Lee Ratner
“Algorithms in FX are really about smart,efficient trading and best execution”
124 april 2006 e-FOREX
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competitive electronic marketplaces,
where both anonymous and transparent
dealing conditions prevail, have grown
over the last six years, creating an
environment where institutional investors
can gain direct access to the markets and
quality historical data that facilitates the
testing and execution of quantitative
trading models and strategies.
Additionally, because FX is such a mature
market, most firms have access to
sophisticated risk management
environments for both structured and
exchange-traded FX products, enabling
them to manage trade-desk and
organizational risk.
Algorithmic trading requires reliable
market data and efficient execution of
market orders. Are you confident that a
suitable level of automation currently
exists in the FX environment to support
Algorithmic Trading and how important
has the arrival of true, executable
streaming rates in FX going to be, in
facilitating it?
Bates: Streaming rates and the evolution
of aggregated liquidity pools like EBS and
ECNs like Hotspot, are already driving
successful algorithmic trading in FX.
Algorithmic applications are no different
than any application in that they are
dependent upon the data that drives the
business logic. Thus, access to the data
that drives algorithmic scenarios is clearly
a key element. We believe from our
experience in equities and other
instruments that there is currently – and
will continue to be – access to inbound
data at rates and reliability that can
successfully drive algorithmic execution.
More important, perhaps will be the
access to liquidity with the necessary
transparency to determine best price.
That is not just a question of speed, but
also of transparency and market depth.
Ratner: Algorithmic trading cannot exist
without real-time, streaming executable
FX rates. Currently the application of
algorithms is very uneven across liquidity
providers, and the deciding factor is
typically whether these providers can
offer real-time streaming, executable
quotes. Our experience has been that the
technology has gotten better and faster
over surprisingly short time periods. We
now see transactions completed in 20 to
40 milliseconds, up from about 400-500
milliseconds two years ago. As the
technology gets better and firms
increasingly use a single standardized
protocol like FIX, that number will halve in
two years. But this will only be possible
with real-time streaming. If you have to
request a quote and wait for it, it is hard to
make an algorithm work.
Yao: Executable streaming prices are
absolutely a requirement for the support
of algorithmic trading. While models are
running, they must be able to depend on
the fact that the prices they are fed are
indicative of where they can deal. The
quality of historical prices used to develop
these models is also important. For the
purpose of ‘training’ the algorithms,
historical prices should indicate a realistic
price where the model would have been
able to trade. Garbage in, garbage out is
always important in the context of
algorithms. The ECN model has led to
significant improvements in the quality of
the data because those prices are
indicative of where the trades may occur.
Dealers that offer electronic rates, but
then have a last look option, are cluttering
the data with bad points and should be
filtered out for algorithmic purposes.
Montgomery: Executable streaming rates
for FX is essential in facilitating a move to
more automated processes including
algos. However, I think it’s fair to say that
point has yet to arrive. Like fixed income,
FX is not as visible a marketplace as
equities and the phone remains a
common tool for passing orders. As a
result there is a lack of historical data on
which algos can base prices. Furthermore,
the history of FX as a secondary trading
activity means there is no central
marketplace, and consequently no readily
available aggregated data. Currently,
automation does not represent the full
breadth of the marketplace, and some
form of data aggregation and a common
environment is essential before FX can
take full advantage of algorithmic trading.
Ogg: There are many electronic trading
destinations which now offer live,
executable rates, so there is a high level
of automation already present. However,
significant liquidity is still unavailable to
algorithms due to market fragmentation
and the fact that significant business is
still conducted via “Requests For Quotes”
or over the phone. Algorithmic trading
should continue growing as long as
overall FX market data rates are
increasing due to greater participation in
electronic streaming marketplaces.
Sibirzeff: While there is still a gap
between the scale of automation that is
possible in equities and foreign exchange,
we believe that there are significant
opportunities foreign exchange offers our
clients with access to the right best-of-
breed execution venues. In the equities
market, four key conditions helped
algorithmic trading to thrive: 1) standard
communications protocols; 2)
competition among exchanges and
alternative trading markets to attract
order flow both in terms of market
information and executable trades; 3)
direct market access to liquidity, either via
an execution partner or through direct
membership, for the purpose of
developing automated trading methods;
and 4) low latency, high bandwidth digital
feeds with standardized APIs allowing
market participants to easily connect to
sophisticated vendors with strong trade
management capabilities. We at Orc
Andrew Yao
“The chief advantage of applyingalgorithmic trading to the FX market is the ability to collect and analyse a vast amount of price data from
multiple banks and ECNs.”
Software believe those conditions have
developed sufficiently in the FX market to
facilitate new algorithmic trading
opportunities for our clients.
Both buy-side and sell-side are seeking to
bring Algorithmic technology to the FX
market and eventually the technology
itself will become commoditised. How
are vendors likely to go about
differentiating their strategies and
offerings and seek to add value?
Bates: The challenge for algorithmic
trading in any market is having
differentiated strategies. The first
generation of algorithmic offerings
succeeded largely through the novelty of
sell-side firms making algorithms
available to the buy-side. But over time,
the market has come to recognise that
commodity algorithms available to all are
truly an advantage to none. Developing
customised strategies using traditional
development methodologies can take
weeks or months from concept to
production. This is too expensive in
terms of time and man power as by the
time the strategy is in production a
competitor may have capitalised on the
opportunity already. We believe the key is
a platform that allows an organisation to
quickly leverage their own proprietary
strategies in ways that are unique to
them. With tools that can quicklydevelop,
test, deploy and monitor the execution,
those firms gain the “agility” that
distinguishes their offerings from what
we would call COTS (commercial off the
shelf) algorithms.
Ratner: Although more liquidity providers
have chosen to implement FIX, from our
own experience, that still represents only
10 to 15 percent of providers. Those firms
that are currently overhauling their
technology are currently choosing FIX,
but it is not yet a standard in the FX
market. So a vendor that can manage
multiple connections and application
program interfaces (APIs) will be at an
advantage until the market firmly settles
on FIX as its standard. Buy-siders are
growing weary of managing connections
to multiple execution platforms. By
standardizing their interface with multiple
liquidity providers, vendors such as
FlexTrade can help to remove the
technology burden. Of course, in addition
to managing connections, a high-quality
vendor will also offer both pre-built and
customizable algorithms. The
responsibilities of traders at buy-side
firms are changing; equities traders must
also be knowledgeable about options,
futures and FX as well. The vendor that
anticipates this trend by offering these
four major asset classes on one platform
will be at an advantage.
Yao: While it’s true that certain types of FX
algorithms will be commoditised as in the
equities world, the best algorithms will be
kept proprietary and used by the buy or
sell side to generate profits for their
respective firms, not for their clients. As
an independent vendor, Portware offers
clients the ability to build their own
algorithmic strategies, providing them a
toolkit to quickly build and deploy all
types of automated trading applications.
By providing them with a platform to
easily systemize and operate their
proprietary strategies, clients are able to
bring their own intellectual property to
market very quickly and add value where
it makes the most sense.
Montgomery: There’s little reason to
assume that strategies for algorithmic
trading in FX will not follow a similar
pattern to those already seen in the
equities market. If the core data, including
historical trend information, is strong
enough to build an algo offering then the
sell-side is likely to start customising their
strategies to one or two of their larger
clients. Provided the algo can automate
existing manual strategies, these clients
will be able to conduct all eligible business
through the algo. If this happens we will
see a dramatic rise in the development of
algorithmic trading, provided that clients
are users of a particular strategy. For the
buy-side, as long as the algo enables them
to carry out their daily, manual processes
more easily and more efficiently, then the
tools will be adopted.
Ogg: Vendors can differentiate
themselves by producing algorithmic
products that are more conducive to
trading in the currency markets, rather
than purely copying them from other
markets. The innovators will likely be
those that succeed in the space.
>>>
april 2006 e-FOREX 125
Mark Montgomery
“Executable streaming rates for FX isessential in facilitating a move to moreautomated processes including algos.”
Meeting the demand for FX Algorithmic Trading
Sibirzeff: The marketplace for vendors is
evolving rapidly from enablers to offering
advanced solutions for black-box trading,
order routing and risk management.
Previously, dealers were investing in
technology to enable themselves and
their customers to trade electronically in a
growing array of different marketplaces.
Now, the emphasis is turning to the
quality and speed of execution alongside
efficient STP in the widest number of
markets. Vendors will differentiate
themselves by integrating order routing
with trade management, and trade with
post trade. Vendors, such as Orc
Software, who can deliver this within a
multi-asset-class environment, will have
an even greater advantage for those
multi-strategy and proprietary trading
clients who are executing cross-asset
transactions with increasing frequency.
Orc Software today is among a small
number of vendors who have the market
connectivity, transaction management,
and multi-asset class risk and trading
capabilities to support the top clients.
Why is the FIX protocol expected to be so
important in the FX Algorithmic arena?
Bates: Currently every bank and other
liquidity pool has a proprietary API
meaning that FX platforms must either
limit themselves to single platforms or
support multiple platforms. Clearly
standardisation on FIX will simplify
access to multiple liquidity pools.
However, with certain platforms, such as
Progress Apama, FIX is not a prerequisite
to taking advantage of algorithmic
opportunities in FX.
Ratner: FIX made equities what it is today.
It is essentially impossible to be a
significant presence in the equities space
without using FIX. Because FIX is so
widely used, it represents a level of
freedom for the buy side that is quite
unprecedented. If the buy side wants a
new broker, that is easy to provide, from a
technological standpoint. It is simply a flip
of the switch. The same benefit is now
becoming a reality for the FX customer.
But there is benefit for the sell side, too --
banks will find it much easier to extend
connectivity to their customers and start
trading, and their technology teams can
focus on creating powerful algorithms and
trading systems, rather than maintaining a
proprietary communications protocol.
Yao: FIX is important because it offers
standardization. By standardizing on the
FIX protocol, the barrier to entry is
lowered significantly which leads to an
increase in the number of participants.
and therefore, an increase in market
liquidity. An increase in liquidity in the
market should compress spreads and
reduce the cost to trade which means
more opportunities to trade and
subsequently to growth in algorithmic
trading. If we can't all speak the same
language between systems, then the cost
of doing business remains high for all
market participants.
Montgomery: Algos require aggregation
of lots of different data sources. FIX is a
proven common protocol in electronic
trading that provides a standardised
message format that can be used by all
participants in the process. If each bank,
broker, OMS and network provider used a
different protocol the whole system
would collapse. Consequently the use of
algorithmic trading will simply not be
possible without FIX.
Ogg: The FIX protocol is already well
established in other markets, where the
bulk of algorithmic trading occurs today.
Hedge funds with quantitative trading
models are usually very excited to learn
that their underlying infrastructure can be
used for FX without much additional
development work and those platforms
that offer true FIX connectivity are at an
advantage.
Sibirzeff: FIX is an important and fast way
for buy-side Algorithmic trading
participants to connect to markets and
alternate points of liquidity. FIX adoption
in foreign exchange algorithmic trading
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Peter Sibirzeff
“Vendors will differentiate themselves byintegrating order routing with trade
management, and trade with post trade.”
David Ogg
“Algorithmic trading should continuegrowing as long as overall FX market
data rates are increasing due to greater participation in electronic
streaming marketplaces”
april 2006 e-FOREX 127
has proven beneficial because of its
“lightness” – the fact that it’s an industry-
standard protocol that has been
extensively tested and used in production
execution environments at leading
financial institutions. Investment banks
have learned that the more complex a
protocol becomes to test, maintain and
integrate, the harder it becomes to adopt
dynamically in front office trading. FIX
has proven itself in productive
environments time and again.
What are the main lessons that the FX
market could learn from the use of
Algorithmic trading in the equities
market?
Bates: The following lessons have been
learned: 1) That pre-built algorithms
become commodities and that the
buy-side and prop trading groups
require the ability to customise and
continuously evolve their algorithms. 2)
The requirement to connect to multiple
liquidity pools in parallel, enabling
routing to the pool with the best price,
arbitrage or quantity hiding across pools.
3) The requirement to be able to be part of
a complex cross-asset class trade rather
than just a stand-alone asset class, for
example buying an equity, hedging with a
future, and taking out an FX position. 4)
The requirement to be able to rapidly
backtest and tune an algorithmic strategy.
Ratner: The traders that are now entering
the FX market have gotten used to the
freedom FIX – combined with algorithms
that relentlessly seek the best trading
value all day long – will have the same
expectations of technology’s potential in
the FX market. Time has repeatedly
shown across many industries that once a
technology becomes a standard, rapid
change is virtually assured. Liquidity
providers will no longer be able to retain
customers solely because technology
makes it difficult for them to switch. They
will need to offer a combination of fast,
efficient technology with what they have
always done best – build and maintain
relationships. No matter how much
technology influences the marketplace, its
functioning will always first and foremost
rely on relationships.
Yao: The FX market should understand
the changes in market microstructure that
will occur as a result of increased
electronic trading. Prior to the existence
of real executable streaming prices, the
FX markets certainly supported an
electronic means of communication, but it
could not be said that they were fully
electronic. Now, with real, dealable
quotes, the market does become fully
electronic. As we know from the equities
world, electronic trading increases
trading efficiencies which in turn leads to
more trading and higher volumes. As
spreads compress, market makers will
reduce the size of their quotes which will
lead to an increase in the amount of
trades required to get the same volume of
transactions done. As a result, the
number of messages, orders, quotes, and
tickets will increase and affect everything
from trading to settlement. Market
participants need to realize that there will
need to be a tremendous increase in
capacity and throughput to properly
support the advent of algorithmic trading
in the FX world.
Montgomery: There has been a
discernable trend in the equities market:
the average execution size has gone
down and the number of trades has gone
up. As a result, transaction costs have,
arguably, also increased. This has been
facilitated by algos at the same time as
driving their adoption. While FX does not
have the liquidity issues that equities face,
we could see the same pattern emerge,
enabling traders to spread their orders –
and the risk – over a period of time.
However, perhaps the biggest lesson to
be learnt from equities is that we cannot
assume that just because algorithms
appear accompanied by a fanfare it
doesn’t necessarily follow that there will
be an immediate and universal take up of
algorithmic trading.
Ogg: The first lesson is that market
makers must be protected. In equities, a
proliferation of algorithmic models drove
many market makers out of business.
Given that FX is a utility market which
must remain deep and liquid in order to
thrive, it is important that market makers
not be disadvantaged in favor of purely
speculative trading. Another lesson from
equities is that infinite spread
compression is not necessarily good for
the business because it ultimately
removes the incentives for participation.
Sibirzeff: It is absolutely crucial that
traders maintain direct market access to
the key liquidity venues and the market
data they provide. Rules-based trading
has become so important in many equity
markets because deep liquidity is either
non-existent or not transparent to the
broader market. In the same token, the
foreign exchange market has historically
been less transparent for the end
customer. With the growth of alternative
>>>
John Bates
“Currently every bank and other liquidity pool has a proprietary API
meaning that FX platforms must eitherlimit themselves to single platforms or
support multiple platforms.”
Lee Ratner
“Algorithms can now make the kinds ofminute decisions that tied up good
portions of the sell side trader’s day”
Meeting the demand for FX Algorithmic Trading
trading systems, we’ve seen transparency
and anonymous trading blossom. Though
the two markets have arrived at
algorithmic trading in different ways, both
will benefit from the growth in
competition amongst execution venues.
Additionally, though certainly not to the
extent it happened to the equities market
in the mid-1990s, liquidity fragmentation
in the foreign exchange market, caused
by different competing models, is
occurring and is undermining the working
order of the bank to bank dealing
marketplace that has prevailed for so
long. To address this problem, and
indeed to capitalize on it, algorithmic
trading will continue to grow, and will
place those who can tap into all liquidity
pools quickly, efficiently and with
“stealth” at an increasing advantage over
the others.
What are the key benefits that Algorithmic
trading brings to the FX buy-side and
sell-side?
Bates: For the sell-side, a bank offering
quality streaming FX market data and
real-time access to the bank’s liquidity
encourages buy-side clients to use the
bank for algorithmic trading. In addition,
forward-looking banks can offer platforms
for their clients to use pre-built algorithms
or to build their own algorithms and host
the algorithms in the bank – thus offering
additional deal flow to the bank. Also on
the sell-side, use of fully autonomous
algorithms is proving successful to assist
with maintenance of currency cross
positions and management of value-at-
risk. For the buy-side, algorithmic trading
offers competitive advantage in trading
and potential cost-savings.
Ratner: The sell side will be able to
efficiently offer prices to clients, and
maintain efficient risk and spread
management. Algorithms can now make
the kinds of minute decisions that tied up
good portions of the sell side trader’s day.
In a millisecond, based on adjustable
parameters the trader has set, can
determine whether to lay off risk in the
open market, put securities in inventory,
or cross internally. That is not to say, “get
rid of the human trader.” Far-reaching
decision-making and insight will always
be the province of human intuition and
market savvy. The buy side will be able to
gain all of the same advantages of
efficiency, time savings and risk
management, and its traders will have
much greater choice about where they
send their order flow.
Yao: The buy side will benefit by being
able to take advantage of short-term
trading opportunities when utilizing
algorithmic trading. They will be able to
develop strategies that trade at higher
frequencies based on tick-by-tick data
which will offer greater diversification and
low correlation to the long/medium-term
trend following strategies currently in
use. The sell side will benefit from
greater trading efficiencies and the ability
to do more with less headcount. They will
be able to reach a great variety of clients
and hopefully grow market share, which
will in turn provide them with more
information on trade flows.
Montgomery: For the buy-side
algorithmic trading makes the process
easier. It offers greater control, better
execution and segregation of work flow.
Algos can discover liquidity quicker and
offer economies of scale. However all this
is on the assumption that automation can
replicate existing manual processes and
strategies. For the sell-side there is the
possibility that algos will dilute
profitability ,as a more transparent market
becomes more efficient, but this can be
countered through the reallocation of
resources. Where the sell side will
definitely benefit is in its ability to deal
with a greater range of different clients
with different risk appetites.
Ogg: One key benefit from algorithmic
trading is that it increases the likelihood
for both buy-side and sell-side to be given
and paid quickly. This means a customer
who places a bid or offer is more likely to
get executed today due to the many
models which are willing to deal in order
to satisfy their own requirements. An
algorithm which needs only to maintain a
certain average price or follow a certain
trend is more likely to execute against a
posted bid or offer than a market maker
who is just trying to make a spread or a
desk trader who is just trying to achieve
best price.
Sibirzeff: Algorithmic trading allows
execution techniques that are based on
quantitative approaches to engage much
more dynamically with the marketplace.
As algorithmic trading emerges in the
market, the larger capacity of firms to
capture volume and segregate order flow
between clients through the same
techniques will drive significant revenues.
Buy-side clients will enjoy the information
flow and direct access to real-time
executable prices, and thus will add
algorithmic trading to their arsenal more
and more as time passes.
What factors are likely to influence
whether FX buy-side firms seeking
Algorithmic trading functionality choose
a solution from a broker, third-party
vendor or decide to develop their
technology and models in-house?
Bates: Any decision is fundamentally a
determination of ROI in which the firms
must judge whether the value of
implementing algorithms – from any of
the three choices - gives them advantages
worthy of the cost. In that regard, we
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Andrew Yao
“The rate of adoption and change withregard to algorithmic trading among
participants will govern whether it makeseconomic sense to build or buy thenecessary algorithmic functionality”
>>>
april 2006 e-FOREX 129
believe that tools that provide a platform
by which a firm can exploit its own
intellectual capital in terms of proprietary
algorithms will be the right choice – as
long as the technology is amenable to
rapid deployment and iteration. These
are fast changing markets where the
algorithms that worked last week or
yesterday are perhaps not the ones for
today or tomorrow. FX is a market that is
particularly attuned to economic factors
and algorithmic tools must be able to
adjust quickly to the changing winds of
economic fortune. Factors that will
determine selection include level of
sophistication (i.e. can the firm create or
customise its own algorithms), required
time-to-market for an algorithm, ability of
in-house staff to build the algorithm, etc.
Ratner: Cost is clearly a factor, but both
initial cost and ongoing cost must be
considered. There is a higher initial cost
for vendor technology, and a higher
ongoing cost for building in-house
technology. But we ask our potential
clients this question: when bank APIs
change two to three times a year and we
have 12 people whose sole job is to keep
up with those changes, where is the
advantage to each firm trying to do that
individually? Openness of technology will
be another decision factor: a firm will be
much more inclined to incorporate
vendor technology, or broker technology,
for that matter, which does not dictate a
change in its business model. Ultimately,
each firm needs to determine: how deep
is the need for algorithmic trading? Do
their projections of future trading volume
and strategies justify the installation of an
optimized system? We believe that it will
be more difficult to do without algorithms
in the future.
Yao: The rate of adoption and change with
regard to algorithmic trading among
participants will govern whether it makes
economic sense to build or buy the
necessary algorithmic functionality. If a
firm builds a strategy that captures a
certain opportunity but doesn’t have the
method or means to implement that
strategy quick enough to take advantage,
then it makes more sense to figure out
how to decrease time to market. The
Portware platform provides users the
ability to design and deploy these
strategies quickly.
Montgomery: Just as with equities, one of
the prime factors will be whether the
traders are serious players or just
occasional traders, and whether the scale
of trading will affect the value to be
derived from the different types of
solution. Then there’s the existing
relationship with banks and other
providers to be considered. A number of
buy-side firms have down stream
operations outsourced to third parties, for
example, and we see Barclays or JP
Morgan Chase handling clearing for
another house. In such cases the buy-
side firm has a tendency to go to that
provider. Banks are well placed in terms
of resource and experience to develop
algos, but there may be a concern the
cosiness of the relationship between the
two, and the lack of open competition,
may compromise performance. The issue
of whether execution will be measured
against benchmarks therefore comes into
play. Furthermore, third party providers,
and some in-house deployments, will
have sunk a significant amount of money
into quantitative research and want to see
a payback from this. There’s also the
question of whether other players will
want to disclose trading information to
the big banks, which again will influence
their choice of provider.
Ogg: In general the level of technology
sophistication and concern with privacy
determines what kind of solution the buy-
side client is interested in. Many buy-side
clients feel comfortable with solutions
from a broker if they are receiving good
soft-dollar services such as research or if
they don’t mind their transactions being
visible to the broker. FX buy-side firms
which already have a large infrastructure
and place a higher value on having their
trades and algorithms confidential from
the market will probably opt for a third-
party or in-house solution.
Sibirzeff: At the end of the day, much of
the decision to build or buy will depend
on how much quality resources a buy-
side organization can commit to product
development.
Mark Montgomery
“While FX does not have the liquidityissues that equities face, we could see thesame pattern emerge, enabling traders tospread their orders – and the risk – over a
period of time”
Meeting the demand for FX Algorithmic Trading
However, what we’ve learned from the
equity and derivative markets is that
statistically-oriented buy-side firms place
a lot of emphasis on building and
maintaining models but do not
necessarily take ownership of the entire
algorithmic trading process. Vendors,
such as Orc Software, who offer solutions
for model building, model testing, and
order routing via direct market access or
broker connections, will certainly continue
to win buy-side client business, and will
gain broker sponsorship.
What sort of growth prospects do you
predict for Algorithmic trading in the FX
markets and which side of the buy and
sell-side divide do you anticipate most
demand for it coming from?
Bates: We are seeing demand on both the
buy-side and the sell-side. Following
enormous growth in interest in the last 18
months, 25% of our enquiries now come
from the FX space. This started out as a
small number of top tier hedge funds, but
has now broadened to a wide range of
hedge funds and banks interested in auto-
trading and auto-hedging capabilities for
risk management.
Ratner: In general, the buy-side demand
for new technology always outweighs
that of the sell side, which typically finds
itself in a responding position. The current
phase is interesting, because the sell side
is trying to keep up with the buy side’s use
of technology, particularly at hedge funds.
Bank of America’s recent acquisition is a
good example of this . There may be a
new wave of acquisitions of firms that
have developed advanced algorithms in-
house, and hopefully, this will drive
vendor business as well. Buy side
demand typically outweighs that of the
sell side; that is the nature of the business.
In general, these firms’ smaller size allows
them to act more quickly. But the sell side
is in the heat of a technology build right
now, because it has been surprised by
small funds’ technology tenacity.
Yao: Algorithmic trading in FX is still in its
infancy. It is difficult to arrive at a single
concrete definition of what algorithmic
trading really means. The natural
evolution of any electronic market is
toward more automation and model-
based, or algorithmic, trading. The
demand from the sell side will arise from
the desire to increase operational
efficiencies and maintain a product that
meets the buy side’s needs. The demand
from the buy side will come from the
changing nature of the strategies they are
trading and the opportunities that arise
from the spread of electronic trading.
Montgomery: In fixed income and equities
trader behaviour is largely predictable and
repeatable: the ideal conditions in which
algos will thrive. However, the FX sector
has not evolved as fully as certain other
asset classes, which may well impact
algos’ prospects. FX is still fragmented:
there’s no central marketplace, so some
form of consolidation or centralisation is
going to help the growth of algorithmic
trading in this sector. Furthermore, it does
not yet have the drivers seen in elsewhere
ie the discovery of liquidity and need to
prove best execution. Liquidity is unlikely
to become an issue in FX, but if it becomes
regulated with regard to best execution
then the growth prospects for algos will be
that much stronger. Regulation will
certainly be a key driver for the buy-side,
which would then see the time spent on
FX go down and efficiencies created as a
result. As for the sell-side, there is an
established way of doing things, and
inevitably a degree of inertia has set in.
The sell-side will need to look at the
degree of savings made possible. An
indicator might be the efficiencies created
when currencies unify – usually an ideal
opportunity to establish whether a desk is
over-staffed or not. If sell-side firms made
significant savings over the introduction of
the Euro, for example, they may well see
greater advantages in FX algos.
Ogg: Right now we still see the greatest
demand for algorithmic trading coming
from the buy-side. That being said, the
increase in demand on the sell-side has
been exponential and extremely rapid.
There are many bank proprietary trading
desks which are now aggressively seeking
venues to use for algorithmic trading. The
biggest future use of algorithmic trading will
probably come from the sell side as banks
transform themselves and learn that they
need to evolve and move in new directions
as quickly and as nimbly as do the buy-side.
Sibirzeff: Orc Software predicts steady
growth in the years ahead for algorithmic
trading, particularly if spot marketplaces
such as FXall, Hotspot FX, and EBS
continue to do well; the Chicago Mercantile
Exchange’s foreign exchange futures and
options contracts continue to boom; and
FX prime brokerage, as a scalable
business, continues to grow. On the
Buyside, the macro, multi-strategy, and
statistical arbitrage funds are expected to
be the winners, although we would not be
surprised to see the independent
proprietary houses that have been mostly
turning their attention to the derivatives
markets in the past two years to also move
into the foreign exchange market. Both
sides of the marketplace will benefit from
increased algorithmic trading adoption.
T H E e - F O R E X F O R U M
David Ogg
“There are many bank proprietary tradingdesks which are now aggressively seeking
venues to use for algorithmic trading”
Peter Sibirzeff
“Algorithmic trading allows executiontechniques that are based on quantitative
approaches to engage much moredynamically with the marketplace”
130 april 2006 e-FOREX
132 april 2006 e-FOREX
Retail traders tend to deal in small
amounts. However, the sheer number of
this type of trader across the globe makes
the volume they generate quite hefty. FX
brokers are marrying the old with the new
as client demands for personalisation and
human contact meet automated and online
FX trading.
At Gain Capital, Glenn Stevens, managing
director at Gain Capital, says the customer
is king:
“The retail client is all important to us. Our
industry has become more commoditised
through transparency of pricing & spread
compression, and there are now many
competitive offerings in this space. How
well you support your customers and what
value added services you provide to them
are increasingly important. So things like
proprietary research, advanced order
types, and knowledgeable and responsive
customer service teams are crucial ”
Retail clients want more than just a purely
electronic experience, Alex MacKinnon,
head of FX at ODL Securities, says.
“Retail customers place quite a big
emphasis on trading relationships. Rather
than just automation, they want traders on
the other side, advising them on the market
and providing a two way dialogue. Our
attitude is to look after our retail customers
as we would look after a larger, institutional
customer.”
Heather McLean is a freelance writer.
When you are dealing with asmaller client in any industry,you tend to need a morehands on approach to keepthem happy and confident inyour technology and yourcompany. Yet when theindustry you are workingwithin is all about electronicand automated trading, thatcan be difficult to achieve.However, that’s exactly theapproach that’s been utilisedby FX brokers who aredealing with the thousands ofretail clients out there.
Retail eFX: Strengtheningtrading relationships with clients
Glen Stevens
Alex MacKinnon
Importance of Trust
Trust is the key word at ODL Securities,
MacKinnon says: “Retail clients need to
have confidence in their brokers’ ability to
handle orders. A retail trader thinks an
order of £1 million is a big investment. They
need to feel secure with their broker and
that the broker is managing their best
interests for them.”
Muhammad Rasoul, executive vice
president and chief operating officer at
Globel Forex Trading, agrees:
“Even though the majority of this business
is done online, I think the customer still
wants the ability to call in and talk to
someone, and trust someone. For our
company, the relationship is one of the
biggest things we focus on. Our firm is not
at all about just bringing in the numbers;
it’s about the relationship with our
customers, which is linked to the type of
service we give our customers.”
Tom O’Reilly, national sales manager at
FXDD, says there are four areas that a retail
client looks for when choosing an FX broker.
The first three are: reliability and stability of
the trading software; quick, fair and
unbiased execution of deals; and a solid
company pedigree that offers a degree of
comfort with safety of funds. He says the
fourth and often deciding variable lies in
the area of customer service.
Excellent customer service and support is a
key to success for any company, in any
industry, but it is perhaps even more
important in the retail FX business. He
claims the trading environment can be by
nature very stressful, so clients need to be
certain that they can access their broker
quickly and have their questions answered,
or problems solved, efficiently and fairly.
Technology strengthening relationships
Todd Crosland, chief executive officer at
Interbank FX, believes FX technology
strengthens trading relationships between
his company and its clients.
He comments: “The more technology we
use in our trading platform, the more our
relationship with our clients grow. We have
programmers that assist our customers by
writing trading strategies for them. We put
trading formulas into automatic trading
platforms for clients, so they don’t have to be
in front of their computers 24 hours a day.”
In addition to automated trading strategies,
Interbank assists its customers in other
ways, Crosland states: “We provide daily
webcasts for customers to log onto to learn
april 2006 e-FOREX 133
>>>
Muhammed Rasoul
Tom O’Reilly
Tod Crossland
134 april 2006 e-FOREX
about our platform and eFX trading. We
also provide our clients with wireless
trading applications, such as Pocket PCs
and Palms, so they can receive alerts, real
time news, updates on currency pairs and
charting. To provide even more support
for our retail clients, we have just
implemented a sister site to Interbank FX,
www.myexpertadvisor.com. This is a live bulletin
chart forum, with a moderator that helps
answer questions for that community so
they can teach themselves.”
Single point of contact
A single point of contact for each customer
is key to building a strong relationship,
Rasoul says: “As soon as we are in contact
with a potential customer, they are given a
regulated FX specialist to talk about the
market with, who acts as their dedicated
account specialist. We want our customers
to feel they have a single point of contact
with us, from their first contact with us to
when their account is opened. After that,
the customer gets very familiar with the
people they talk to within our business. Our
customers call customer service or
technical support and ask for our staff by
name. This personalised customer service
is one of the ways we differentiate
ourselves in the market place.”
ACM also gives each client, retail or
institutional, one point of contact. The
institutional trader will develop a
relationship with their dealer, while the
retail client will develop a relationship with
their original sales person. “Nowadays our
business is mostly online, so once a retail
client gets an account it means they trust
this company and their sales person,” Nick
Bang, Executive Director at ACM,
comments.
“Once the retail client is up and running,they will hardly talk to anyone else in thecompany as long as everything goes well.But you can’t forget about the customer.You have to be reachable 24/7, as a lot of retailclients do tend to need immediate support,even if it is only twice in their lifetime.”
Availability
Availability is everything to a retail customer,Bang continues: “You have to make sure youare available at all times for these clients.There are five or six methods of getting holdof someone at ACM. Each way is connectedat the back end and there is literally a bellthat goes off here in the office so we can givethe customer an instant response.”
As there are not as many institutional clientsin the world as there are retail clients, itmakes sense to Bang to have as strongrelationships as possible with retail clients. However, he adds: “It’s impossible for us todevelop the level of proximity with retailclients that we would have with aninstitutional broker. If you have thousandsof customers, you can’t focus individuallyon each of those customers.”
Hisham Mansour, chief executive officer atMIG Investments, says technology isstrengthening his company’s relationshipwith its retail clients. “Communications
can help strengthen the relationship.” Hesays. “Each of our clients has a person inour business responsible for them. As wellas an account manager, we have 24 hoursupport online and a client can request acall back at any time. We also have amobile trading solution and a WAPsolution, so people can access theiraccount from anywhere. Right now, we are developing an SMS system forretail clients so they can get information ontheir accounts by text messaging.”
Education is key
MG Financial Group provides its clients withthe added facilities they expect, to maintainthe relationship. The company offersvarious tools such as free charting, Alert!FXand Forexnews that give clients the abilityto become better educated, informed andaware of market events. These value-addedservices help clients to make better tradingdecisions, says Marla Miller, chief operatingofficer at MG Financial Group.
However, Miller adds that technological"gimmicks" do not take the place of trust andstability. She states that trust in the integrityof the firm, the stability of the platform andmost importantly, education are key tomaintaining good relationships in onlinetrading. Yet as a purely online business, shesays it is difficult to maintain the same kind ofclose, personal relationship a moretraditional retail operation may have with itsclients: “Like anything in the online world, ifyou buy books from Amazon you don’t get toknow your local book seller. It’s impossible tohave that face to face relationship whenyou’re doing online business. But in thesame way Amazon can give instant access toa library of books, it’s the instant access andfaster execution of their transactions thatappeals to retail forex clients.”
That being said, MG has always prideditself on the loyalty of its clients, Millercontinues: “Wireless gimmicks help,certainly, but it’s the core of the companyand what that company is about that’s keyin keeping the client happy.”
Value add
Value add and technology both worktogether to keep the customer happy andtherefore decrease churn of retailcustomers, Lars Christensen, chiefexecutive officer at Saxo Bank, states:
>>>Retail eFX: Strengthening trading relationships with clients
Nick Bang
Hisham Mansour
Marla Miller
“The more you can assist people in
improving their trading, presumably the less
churn you’ll see. If people feel they are
getting more value add they will be loyal.
Also, if you are adding significant value and
sophistication to the tools you provide
clients, you are creating a very sticky
platform in terms of features and complexity.
Add a higher service level for clients to this,
and they get a better result, which improves
your relationship with them. It’s success
through an alignment of interests.”
FX brokers have a choice to take in how to
approach the retail market, Christensen
asserts. He claims the choices are either
going for smaller clients using purely
automated systems and accepting a high
potential churn rate to get volume, or
instead, going for less volume through
slightly larger retail clients, and using
better relationships to reduce churn. The
latter, which is the option taken by Saxo
Bank, will provide higher volume over the
long term, Christensen insists.
Improving relationships
Improving relationships with existing
clients is the key to gaining new business,
Rasoul states. “Keeping existing clients is
what it’s all about. We get a lot of our
business by referral, so by servicing
existing clients well, we are able to grow
our business. We want to know how we’re
doing and what we can do to improve our
service with existing clients; finding these
hotspots by asking what is important to
people takes you back to the relationship
you have with them, which helps you
attract new clients.”
GAIN Capital has doubled its customer
base year on year over the past five years,
according to Stevens.
This dramatic uptake of clients means the
company now has to work hard to keep
those customers satisfied in order to
maintain its strong market position,
Stevens states. “Once you’ve become a
prominent player, you need to spend more
time and energy on retaining the
customers you already have. Of course, we
are still focused on customer acquisition,
but we also spend a lot of time thinking
about how to enhance the service offering
for our existing customers. It sounds like
basic business 101, but we’ve seen entities
fall by the wayside that have ignored this.”
Stevens says his company has utilized
technology to take some of the elements of
the institutional approach to customer
relationship management, and present
those aspects at low cost for the retail
market. One example is customer support,
which GAIN has improved by making all
the customer’s account and trade
information readily available to
representatives via a proprietary web-
based application. “While the institutional
service is solely driven by the size of an
account, for us, we’ve been able to use
technology to bridge the gap between
providing high service at low cost,”
Stevens explains. “The result for retail
clients is they now have access to a level of
service once available only to institutional
or high net worth clients.”
Future based on increased
customer service
The future of retail eFX trading is all about
increased customer service, O’Reilly
predicts: “I believe in the not too distant
future we’ll see some consolidation in the
number of retail platforms. This may well
occur as a result of a tighter and more
discerning availability of liquidity from the
market making sector, and those firms that
survive and prosper will likely be those
that offer the best customer service to
their clients.”
As more FX brokerages tie into global
liquidity directly, rather than desk dealing,
Crosland agrees that the competition will
heat up. This will bring the relationship a
business has with its clients to the fore. He
says: “If everyone is going to be on an even
playing field, having that great customer
relationship is key to being successful. To
be successful going forward, companies
like us will have to provide more value add
propositions to customers.”
Retail FX is a young market, which makes
gaining the trust of clients now even more
important, Stevens says: “At the
institutional level, eForex has been
available for 10 years now, but retail FX
has only been around for the last five
years. So it’s really important for us to have
the trust of our clients so they know we’re
here to stay. Another way to show we
value customers’ trust in this industry,
would be to standardise some of our
business practices across all the firms,
such as the amount of leverage we offer to
clients and to establish set trading hours.
These types of things may seem
insignificant to some, but they will make
for a better, more cohesive industry, which
is where future growth will come from.”
136 april 2006 e-FOREX
Retail eFX: Strengthening trading relationships with clients
Lars Christensen
The e-FOREX Retail e-FXTechnology Awards 2006
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There is a mindset that permeates my
personal forex trading. It is recognize, react,
and repeat. These goals are only achievable
through chart study and flexible order execution.
The common fallacy is that there needs to be
some “new” study or “new” order execution
capabilities to accomplish this specifically in the
forex market. Trading the forex market is not
unlike trading stocks or futures; however there
are the challenges that can only be presented by
a market that trades 24 hours a day.
Almost any technical analysis tools can be an
asset to trade set up if it is used in the proper
market environment. Failing to do this is often
why so many traders fail in their pursuit and
continued use of technical analysis. There are
plenty of charting providers that offer both entry-
level and advanced charting and technical
analysis.
The trend however seems to be to access these
services from execution platforms. This can be
problematic as some brokerages, certainly well
equipped to execute orders, often are not
capable of offering much more than entry level
or intermediate charting and technical analysis
tools at best. This is not to say they are anot
effective for traders. Simply put they are not
necessarily effective for all traders.
Moving averages
There are tools that can easily be
applied to most charts to allow
traders to, for example, gauge the
strength or weakness of a
particular pair or time frame. One
tool commonly used are moving
averages. Moving averages are
perhaps the best tool that any
trader can apply to a trending
market. Every trader must understand that the
market moves in cycles. These cycles transition
constantly and in no set order from a quiet
sideways channel, to an uptrend, to a wider
ranging, more volatile sideways range, to a
downtrend.
All this means is that in order to best gauge
momentum, whether upside or downside, a
trader must first identify the type of market cycle
prices are trading within. This can be as easy as
recognizing sideways market to trending
markets. As simple as this may sound, it
unfortunately is the single largest stumbling
block for traders.
By multiple moving averages a trader can
recognize market cycles and therefore employ
the correct technical analysis. This analysis can
be applied to almost any charting platform.
By applying multiple moving averages to any
chart a trader can gauge the strength, weakness,
or lack of trend by simply measuring the angle at
which the moving averages are plotting.
Another tool that can help a trader identify the
onset, strength, or weakness of a trend is the
MACD Histogram.
138 april 2006 e-FOREX
Traders WorkshopAdvanced Technical Analysis -are you getting the most from your e-FX toolbox?By Raghee Horner
april 2006 e-FOREX 139
The ability to customize moving averages or use multiple
exponential moving averages assumes that the charting platform
we have access to can apply these studies to a chart. This is the
most basic type of customization. Today’s charting platforms
have the ability to not only give a trader access to any number of
well known technical studies but also “plug in” more advanced
and very specific studies. The customized formulas can range
from identify candlestick or chart patterns to Elliot Waves to
optimizing existing technical tools like RSI, CCI, and Stochastics.
Visual trading
Visual trading is growing in appeal as more and more traders are
being educated to the tools and strategies of technical analysis
and charting. This is by no means a revolution as these strategies
and tools have been available for well over a decade. What is
changing is the affordability and accessibility.
With broadband internet connections becoming not only available
but more affordable, a larger number of traders are subscribing to
chart and data providers such as Metastock, CQG, and eSignal.
While subscription costs vary from provider to provider, a trader
will gravitate towards one or the other based upon not only price
but scalability.
Chart and data provider eSignal has not only offers charting and
technical analysis to beginning traders that may just venturing
into the vast world of chart based trading, but also to the
advanced and professional trader who needs multiple charts,
independent floating quote screens, and the ability to formulate
their own advanced studies. There is an entire industry of
outsourced programmers dedicated to offering these advanced
formulas for existing chart and data platforms. Even if the user
has no interest in designing their own custom script or lacks the
scripting knowledge to do so, a highly skilled programmer can
write the script for them. The relationship between providers like
eSignal and these aftermarket programmers is a strong one. This
is not the case with all chart and data providers.
As one such programmer, Chris Kryza of Divergence Software (sr-
analsyt.com) explains, “Many traders are looking at the flexibility
of the programming aspect of their platform because they want a
customized solution, or they have a need that is not already
addressed in the platform.” Some programmers, such as Kryza,
will align themselves specifically with certain providers “due to
data or the custom formula scripting application”. There is also a
certain degree of cooperation between the best outside
programmers, such as Kryza, and the data and charting providers
themselves.
These companies will often consult with these outsourced
programmers be they realize that they cannot keep every client
happy. Kryza adds, “It also reduces the complexity on their end.”
I personally will contract programmers to fill a need with my
charting application and these types of add-on studies can make
the difference between out-growing a charting platform or being
able to scale it to the charting demands of the individual.
>>>
Traders Workshop
For example, when trading using pivot points
in the forex, it can be problematic for a forex
trader to use the high, low, and close that
might be scripted into an existing pivot point
tool that is most likely geared toward the
stock market.
Forex traders would certainly want some
flexibility when designating the times for the
open and close that the pivot point study
would use to make pivot point, support, and
resistance calculations. This might be a
simple point, but it is certainly symptomatic
of a greater need amongst forex traders.
There are a number of brokerages that have
acknowledged the desire for this type of
charting flexibility.
Rather than compete with established
providers such as eSignal, brokerages such
as Gain Capital are turning to these data and
charting providers to offer an alternative and
more flexible combination of tools to their
traders. They have incentivized these
platforms as optional tools that clients
may utilize.
The ability to control the applications on
a trader’s screen has been relegated to
multiple windows within an execution
platform but with these cooperative
efforts, traders are to use their charting
platform, at reduced rates or free, to set up
the trades within their methodology.
Thus a trader can use as sophisticated a set of
tools as they are free to create and then utilize
the order execution of their online execution
platform to make their trading plan a reality.
Advanced TechnicalAnalysis - are yougetting the most fromyour e-FX toolbox?
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The e-Forex Interview
The e-ForexInterviewWith Reine Dossou, head of
e-business at Société GénéraleCorporate & Investment Banking
>>>
With an average daily turnover of approximately USD 25 billion and
employing over 300 sales and trading professionals in 45 dealing
rooms around the world, Société Générale is clearly a leader in the
global foreign exchange & treasury market. How does your extensive
global coverage coupled with a strong culture of innovation benefit
clients who are seeking FX e-commerce partners and solutions?
The fact that Société Générale has established its presence
throughout the worlds’ financial centers brings synergies that could
not be achieved by any other way. For instance, the rapid growth in
Société Générale activities’ in key developing economies of Eastern
European and Asian markets allow e-commerce clients to benefit
from increasing liquidity and competitive pricing on those exotic
currencies. Nowadays, clients have very similar FX e-commerce
needs which are more dependent on their business profile than their
country of origin. All in all, they are seeking a secure and reliable
environment where they can obtain well priced and sufficiently deep
liquidity. Such a currently homogenous global marketplace enables
us to put all of our innovation efforts towards the perfection of
fundamental aspects of the e-trading, covering the quality of service
from deal initiation to BO confirmation and delivery.
You started last year with the launch of SGFXTrade, your proprietary
Forex and Money Markets e-trading platform. What type of
customers is the platform targeted at and has it been as successful
in attracting the volumes and growth of business you anticipated?
SGFXTrade is a tool with very clear benefits, and which is, following
market trends, enhancing our client-sales relationship. It was targeted
at a large range of Société Générale clients whatever their size or
profile and has performed well beyond our highest expectations. Not
only have we managed to keep most of our ex Centradia (our own
previous multibank e-trading platform) clients, but also add
substantial numbers of new customers. The popularity of SGFXTrade
is the best proof that Société Générale clients appreciate the product.
What factors are likely to shape a clients’ decision on whether to use
a mono-bank portal such as SGFX Trade, or a multi-bank portal?
With e-trading solutions becoming more easily available to clients
we are in a fiercely competitive environment where spreads are
tightened to market levels, and where the client is demanding fair
instead of the best price. Therefore pricing is not the only element in
customer choice, moreover, often not even the most important one.
Mono bank platforms have several advantages over the multi-bank
portals. Firstly, the flexibility and reactivity to its clients is a most
important advantage of mono-bank platforms. Secondly while using
mono-bank e-trading solutions the client enhances its trading
relationship with sales. And thirdly, mono-bank platforms such as
SGFXTrade are the ones that include the latest developments,
whether it is a new product, functionality, extension of trading hours,
or automatic back office confirmation. Our clients are looking for an
outstanding “all inclusive” service, where they can benefit from a
zero default service from the conclusion of the deal to the automatic
matching of its positions. The success of SGFXTrade when
measured against its multibank rivals is dependent of whether those
benefits are communicated, understood and needed by a client.
april 2006 e-FOREX 143
You have recently added e-confirmation functionality. What
prompted this and what other key functionality does it offer clients?
Using this functionality, a customer can handle the validation
process (confirmation, validation or refusal) in a quick and efficient
manner. This functionality was a response to the clients' need for
additional efficiency and security. All investors are looking for
integrated solutions allowing them to reduce as much as possible
their tasks before the trade, during the trade and finally after the
trade and that is exactly what e-confirmation does for them.
Last year you launched your own FX prime brokerage offering,
Société Générale Prime. What range of services does this provide and
how have your Hedge Fund and Institutional clients responded to it?
In addition to standard FX prime brokerage features it also gives the
customer the capability of monitoring their trades as well as
positions on a real-time basis. The positions can be monitored on a
consolidated basis, so that the client is able to see what has been
done across all ECN's utilized by them. The consolidated positions
facilitate reduced credit use and give room for more trades. Clients
will soon be able to monitor billing reports as well.
Most major FX providers continue to add a wider range of tools to
their platforms, for example click and trade functionality or
benchmark execution. What’s driving this pace of e-FX product
expansion amongst providers? Is it simply to match their
competitors or is it really to entice and cater for a wider range of
clients?
The primary aim of our e-FX trading solutions is to fulfill the needs
of our existing clients. Accordingly, that is where our development
efforts are focused. Having this approach we are seeking long-term
stable benefits from the increasing loyalty of our existing clientele,
rather than placing us in the hunt of short-term profits from
temporary increased volumes.
In our recent regional e-FX perspective article on France, we noted
that the French buyside is still heavily weighted towards corporate
especially with regard to electronic trading. Is attracting flow from
the more active trading community becoming important for Société
Générale and how are you looking to meet the e-FX needs of the
next generation of clients?
Penetration of the institutional investors segment is definitely one
of Société Générale priorities in 2006. The attractiveness of these
clients in terms of volumes, however, is delicate since Institutionals
are the most demanding clients with accompanying specific risks.
They are very price sensitive, and therefore are usually convinced
by the price advantages of multibank platforms. They also are keen
on using very sophisticated technology (for instance most of them
have API’s which are plugged into several e-marketplaces). The
most significant development that will help us to compete in this
market is our pricing engine. This state-of-art instrument,
maintained by Société Générale traders completely dedicated to e-
trading, allows us to outperform our rivals not only in the prices
itself, but also in rapidity of response, in the end providing the best
time-to-market prices to the client.
Currently our developers are testing the latest development adding
streaming functionality, which is essential in gaining a substantial
part of the institutional client market.
The online FX market is very dynamic. Looking ahead, is it likely to
get harder for leading FX providers like Société Générale to
differentiate their e-FX offerings from other competitors and if so,
how do you plan to address this challenge?
As I have mentioned earlier, the battle between different
competitors will not just be a question of better price but rather a
question of liquidity, efficiency and reliability of the bank's trading
systems. Personally, we are confident on this point. It’s exactly the
reason we made the choice years ago to develop all our systems in-
house and not be dependant on external technology providers. Of
course, it has consumed more time and resources in comparison to
our competitors, but today, we are enjoying the fruits: being
reactive and confident in our architecture - which we totally control.
Our goal is a "zero default" service which is ensuring that when a
client clicks on an Société Générale price, he is certain that he has
done it at a fair price and that he will not face any technical issues.
To achieve this goal we have developed a real-time monitoring
system which allows us to be alerted before the client meets any
potential problems. We are also applying our 3C price policy which
consists in being Consistent, Constant and Competitive on the
larger range of currencies.
Société Générale made very strong progress in last years FX Week's
Best Banks Awards, achieving a spectacular improvement from the
previous year. Are you confident of building on that progress going
into 2006 and are you intending to continue bolstering the level of
your current FX sales, trading and e-distribution capabilities?
The fundamental pillar of Société Générale’s success is based on a
state-of-the art pricing scheme. The powerful price engine generates
deep liquidity auto-quotes at all times, maintaining elevated
thresholds and permitting Société Générale to preserve its
outstanding reactivity performance ahead of its rivals. Behind it, SG
has set up a team of traders dedicated to e-trading, who watch the
market as well as clients’ price requests and are able to intervene in
this constant flow of information, in one click, bringing client closer to
the market. That is how we have achieved this substantial growth, and
that is why we are confident in continuing doing so.
The e-Forex Interview – with Reine Dossou
144 april 2006 e-FOREX
Danske Bank is the largest bank in Denmark and a leading player
in the Scandinavian financial markets. The Danske Bank Group
offers a wide range of financial services, including insurance,
mortgage finance, asset management, brokerage, real estate
and leasing services. Over 800,000 users rely on Danske Bank’s
online banking and trading services – and of course, security and
stability are always in focus.
With excellent ratings at both Moody’s and Standard and Poor’s,
Danske Bank offers a one-stop gateway to the top of Europe, and
although our Scandinavian roots afford us a distinct advantage
in the region they certainly don’t hold us back from further
international growth.
Key figures from our 2004 annual report show:
• Total assets: DKr2,078bn
• Shareholders' equity: DKr61bn
• Solvency ratio: 10.2%
• Subordinated debt: DKr34bn
• Core earnings for 2004: DKr12,682m
Danske Bank – always open for FX
Within the realms of FX we offer a dedicated team focusing on
global flow 24 hours a day. High-tech access to our services is
available through all channels – Danske Trader, Reuters
Dealing, and of course, by phone.
Danske Trader
The online tool for FX spot, outright and swap transactions for a
wide range of currencies, Danske Trader provides consistent
streaming prices and a host of other valuable FX execution
services such as Quick Trade, split and block trades.
Individually configurable, Danske Trader is extremely flexible
and intuitive to use. Danske Orders is a part of Danske Trader,
and allows users to view, place, amend and cancel profit and
loss orders 24 hours a day. Individual settings mean you can
receive notification of order execution via email or SMS, and
track all your orders on the deal log.
Easy access at all times and a high level of control are crucial
factors built into Danske Trader, whilst Straight Through
Processing and a high level of transparency, coupled with the
ability to view price streaming online, mean that you need never
miss an opportunity.
Sponsored Statement Danske Bank is voted no. 17 FX Bank in the world and no. 1 in Scandinavia (FX Week/ RISK Magazine)
Danske Bank –always open for FX
For further information please contact:
Danske Markets
Global Flow and Solutions
Jesper Ronald Petersen, e-mail [email protected] or
Claus Holmark Asved, e-mail [email protected]
Reuters DANO/DANX +45 3334 1003
Meet us at
ACI Forex in Bremen from March 31 to April 2 2006