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P RESENTER : D AVID S ILVERSTEIN DATE XX, 2010 Intro to Presentations Slide 2 Overview 50-min Presentation with Q&A Presentation Strategies Reason to Present Images v. Text Slide Style & Layout Content & Recall Using Stories to Explain Slide 3 Why? NAE concludes*: 1. Elected representatives are ill-equipped to make decisions about tech-related issues. 2. Students, parents & teachers remain uniformed about engineering and the contributions of the field which continues to deter students from studying engineering. 3. Engineers often do not rise to management positions. *Raising Public Awareness of Engineering: National Academy of Engineering, National Academies Press, 2002. Slide 4 Start: 3 Questions How do you feel about giving a presentation? Have you ever attended a good presentation? What do you remember about it? Have you ever attended a bad presentation? What do you remember about it? Slide 5 GOOD PPT PRESINTATIONS Slide 6 MAKING EFFECTIVE POWERPOINT PRESINTATIONS: A HOW-TO GUIDE AND WHAT TO CONCIDER Slide 7 EFFECTIVE POWERPOINT PRESENTATIONS: A HOW-TO GUIDE AND WHAT TO CONSIDER Slide 8 EFFECTIVE POWERPOINT PRESENTATIONS: Slide 9 P RESENTER : D AVID S ILVERSTEIN MONTH XX, 2010 E FFECTIVE P OWER P OINT Slide 10 Presented By David Silverstein Month XX, 2010 Slide 11 EFFECTIVE POWERPOINT PRESENTATIONS Presented By David Silverstein Month xx, 2010 Slide 12 EFFECTIVE POWERPOINT PRESENTATIONS Presented By David Silverstein Month xx, 2010 Slide 13 Slide 14 Presented by David Silverstein Month xx, 2010 Slide 15 Presented by David Silverstein Month xx, 2010 Slide 16 Presentations 5 Rules 1. Dont PPT Yourself Out of the Presentation 2. Images v. Text 3. Style Professionalism Pays More 4. Content & Recall 5. Tell a Story Slide 17 Dont PPT Yourself Out Slide 18 Why give a presentation? What makes them so boring? Slide 19 Dont PPT Yourself Out Dont Read Presentation or Email? Slides reinforce. Not repeat. Slides & Notecards Bullets/images = launching points Hook to hang the idea on Interact & Converse Glance v. Engage Technology has made presenting easier/essential Slide 20 Dont PPT Yourself Out Know Why Why give this presentation? Whats the goal? Type = Informational? Motivational? Brainstorm? Know Who Who is your audience? How informed are they? Superiors? Or colleagues? How many? Know When & Where How long? Do not run over time. Arrive early to set-up & troubleshoot. Expect time afterwards for questions. Slide 21 A.U.D.I.E.N.C.E. Analysis Understanding Demographics Interest Environment Needs Customized Expectations Slide 22 A.U.D.I.E.N.C.E. Analysis Who are they? How many will be there? Understanding What is their knowledge of the subject? Demographics What is their age, sex, background? Interest Why are they there? Who asked them to be there? Environment Where will I stand? Can they all see/hear me? Needs What are their needs? What are your needs? Customized What specific needs do you need to address? Expectations What do they expect to learn/hear from you? Slide 23 Images vs. Text Slide 24 Images v. Text Appearance counts! It's 70% how you look, 20% how you say it, and 10% what you say. Eddie Izzard, comedian Three elements in the message: words account for 7%, tone of voice accounts for 38%, & body language accounts for 55% of the message. A. Mehrabian, UCLA Psych. Prof. Slide 25 A Picture Is Worth Images create: Faster impact Greater understanding Further integration Visual variety Examples: Charts, Tables, Graphs, Etc Diagrams, Drawings Photos, Scans, Screen shots Avoid clip art! Slide 26 Where are your eyes drawn? Photosynthesis: (photo = light, synthesis = putting together) is the synthesis of glucose from sunlight, carbon dioxide and water, with oxygen as a waste product. It is arguably the most important biochemical pathway known. Slide 27 Where are your eyes drawn? Photosynthesis (photo = light, synthesis = putting together) Slide 28 Let Images Tell the Story Vandalism? Or political statement? Slide 29 Turn Text Into Image Our third quarter earnings were the highest of the year, with our East segment reporting an almost two hundred percent increase over the first and second quarters in the East, and a one hundred percent increase over our West & North segments. or Which has a stronger or quicker impact? Slide 30 Graphs v. Charts Which illustrates the implications faster? This chart? Slide 31 Graphs v. Charts Or this graph? Slide 32 Images v. Text Proof Eight slides ago What was Eddie Izzard wearing in the photo? What was the professors school & field? What percentage does each aspect account for? A Body Language = 58% Words = 7% Tone of Voice = 35% B Body Language = 55% Words = 7% Tone of Voice = 38% C Body Language = 57% Words = 8% Tone of Voice = 35% Slide 33 Visual Displays Examples Cuttlefish are marine animals of the order Sepiida. Special photochromatic skin allows them to alter color at will. In addition, their eyes are among most developed in animal kingdom and can perceive the polarization of light. Also, they have three hearts which pump green-blue blood. Slide 34 Visual Displays Examples Cuttlefish: 1.marine animals of the order Sepiida. 2.Special photochromatic skin allows them to alter color at will. 3.In addition, their eyes are among most developed in animal kingdom and can perceive the polarization of light. 4.Also, they have three hearts which pump green-blue blood. Slide 35 Visual Displays Examples Cuttlefish: Marine animals Order = Sepiida Photochromatic skin alters color at will Eyes perceive polarization of light (among most developed in animal kingdom) 3 hearts; green-blue blood Slide 36 Visual Displays Examples Eyes sense polarization of light (among most developed in animal kingdom) C UTTLEFISH (Sepiida Order) Has 3 hearts & green-blue blood Photochromatic skin; can alter color at will. Slide 37 Visual Displays Examples Whats more interesting? Chrysaora fuscescens (sometimes generally referred to as the Pacific sea nettle or the West Coast sea nettle) is a common variety of true jellyfish, found in the Pacific Ocean mostly near the coast from California to Alaska (perhaps also to Japan). Diameter of the body (the "bell") can be greater than 1 meter, although most are less than 50 cm across. The long, complicated, spiraling oral arms and the 24 tentacles may trail as far as 3.6 to 4.6 meters behind the bell. Slide 38 Visual Displays Examples Chrysaora Fuscescens* aka: Pacific Sea Nettle, West Coast Sea Nettle The "bell or body can be greater than one meter in diameter, though most are 50 cm across. *Located in the Pacific near California and Alaska (& perhaps Japan). The long, spiraling oral arms & the 24 tentacles may trail as far as 3.6-4.6 meters behind the bell. Whats more interesting? Slide 39 Visual Data Examples Again, whats more interesting to engage? The Bluefeld Board of Commissioners invites the citizens of Bluefeld to a site visit for the proposed new recreation center Smith Hall. The site in consideration for the new building is across from the Heating Plant (Acorn Street) on the portion of the land where the old parking lot stands. The Board of Commissioners, Carol Reed (Director), the architect, and construction manager will all be in attendance. Refreshments and food will be served from 1pm to 3pm on Saturday. Slide 40 Visual Data Examples Slide 41 Extended Text Do not try to explain your points in written paragraphs like this one. Your audience does not want to read along with you, nor can they effectively. Consider how difficult it is to read and listen to a speaker at the same time. Confusion sets in. People stop listening. Instead, only use key words or phrases to create a hook for your audience, and break up your information into small soundbyte-size segments with images, bullets and/or numbers. Also, stick to 3-5 points per slide, as audiences have limited recall & attention spans. Slide 42 Which is more accessible? Slide 43 Style & Professionalism Slide 44 Style Font Choice Is this presentation for your co-workers or friends ? Dont keep changing font or size Use simple font no cursive Slide 45 Style Font Choice Slide titles at least 28pt How well can you read this? Text should be readable from back wall. Slide 46 Style Font Choice Sans Serif = Easier to Read Arial Trebuchet Verdana Serif = Harder to Read Times New Roman Century MS Mincho Slide 47 Style Background Consider how difficult it is to read this? Slide 48 Style Background Consider how difficult it is to read this? Slide 49 Style Background Consider how difficult it is to read this? Slide 50 Style Background Consider how difficult it is to read this? Slide 51 Style Font Color Consider contrast with background color Slide 52 Style Font Color Consider contrast with background color Slide 53 Style Font Color Consider contrast with background color Slide 54 Slide 55 Slide 56 Slide 57 Style No Animations Animations look ridiculous. Use animations as last resort. They distract from your points. They make you look amateurish. Slide 58 Content & Recall Slide 59 Death By PowerPoint The complexity of American strategy in Afghanistan http://www.nytimes.com/2010/04/27/world/27powerpoint.html?th&emc=thhttp://www.nytimes.com/2010/04/27/world/27powerpoint.html?th&emc=th Slide 60 Content K.I.S.S. Keep It Simple Stupid Audience cant remember everything 3 aspects for audience to remember Topic tree 3 points & 3 sub-points Presentation Strategies Image Considerations Image more interesting Less Text Graphs, Charts, Etc Style Considerations Font ChoiceBackgroundExamples Storytelling Human Activity Details = Interest Examples Slide 61 Content & Recall To simplify: Approximate 1-2 min per slide Use simple titles 1 Line ONLY Use key framework slides: Overview, Recap, Q&A Use transitional slides for information shifts Consider appendix slides (if necessary) Consider handouts Slide 62 Storytelling Slide 63 Storytelling: Color Blindness Color Blindness: 1 in 12 people have some sort of color deficiency About 8% of men and 0.4% of women in the US Four kinds of color vision: Trichromat: Regular vision is Trichromatic - it uses all three color receptors (red/green/blue). In practice, the cone cells in your eyes are called L, M and S (for long, medium and short wavelength reception), but the colors they 'see' are closer to Yellow, Green and Blue. The wavelengths they pick up are vastly overlapping, so green light hits all three in varying degrees.cone cells Anomalous Trichromat: People with Anomalous Trichromatic vision use all three color receptors but reception of one pigment is misaligned. Dichromat: People with Dichromatic vision use only 2 of the 3 visual pigments - red, green or blue is missing. Monochromat (Achromatopsia) Slide 64 Storytelling: Color Blindness When I was 14 Slide 65 Storytelling: Color Blindness 1 in 12 people 8% men, 0.4% women (US) 4 Types Trichromat: overlapping pigments Anomalous Trichromat:1 pigment misaligned Dichromat: only use 2 of 3 visual pigments; 1 missing Monochromat: only 1 pigment; 2 missing Slide 66 Storytelling We are natural storytellers: Essential human activity Details create interest Best stories = Real-life examples I saw a dog Example Stories make your information: Applicable to your audience Memorable & transferable Shakespeare Example Slide 67 Storytelling: Mistakes Mistake 1: Using Inappropriate Stories Mistake 2: Using Too Many Stories Mistake 3: Getting Too Personal Slide 68 Additional Ideas Slide 69 Practice, Practice, Practice Rehearse w/friends Review video but not day before Learn how to talk about your subject Practice = Time to come up with examples Slide 70 Practice, Practice, Practice Studies suggests that we remember: 10% of what we read 20% of what we hear 30% of what we see 40% of what we see & hear 70% of what we discuss with others 80% of what we experience 95% of what we teach others Slide 71 Additional Ideas Practice, Practice, Practice Rehearse w/friends Review video but not day before Learn how to talk about your subject Practice = Time to come up with examples Overcoming Nerves Breathe Before & During Silence is natural and useful Expecting audience reaction Knowing why you are presenting helps! Slide 72 Additional Ideas (Cont.) Control Your Environment Consider handouts Consider Q&A approach Arrive early to pre-empt problems Minimize distractions: no cellphone, no keys, etc Bring water & watch Q & A Tips Dont BS; promise to research & report back Consider appendix slides to answer questions Repeat question out loud so all can hear Slide 73 Recap 5 Rules 1. Dont PPT Yourself Out of the Presentation 2. Images v. Text 3. Style Professionalism Pays More 4. Content & Recall 5. Tell a Story Slide 74 Workshop Survey Slide 75 Thank you Any Questions?