A first-of-its-kind program that brings your students the brands they love and

provides heroic levels of support.

Through a fully integrated, engaging program students discover how easy it

is to make their school community better with simple acts of kindness.

With this program,you’ll get:

With this program,you’ll get:

Limited edition,interactivepackaging

Four monthsof POS support

Heroic conversationstarters for both inside and outside

the cafeteria

PROUDLY PRESENTS:

Fun hero-themed filters that change monthly. Scannable codes on student materials and select products unlock superhero filters complete with

heroic encouragement — inspiring students to see themselves as Agents for Change.*

heroic experience!heroic experience!

PlusPlusSnapchatSnapchat Student content that inspires little acts of

kindness that can make a huge difference.

Earn cash back for purchasingbrands kids know and love!**

January 1st — April 30th, 2019

*Codes begin activation in January**See purchase form for more details

Earn up to

$3,000 Earn up to

$3,000

Win a

$10,000 Grant

Win a

$10,000 Grant

SKU Number Product Name38000-59772 Kellogg’s® Nutri-Grain® Cereal Bar Strawberry38000-59779 Kellogg’s® Nutri-Grain® Cereal Bar Apple Cinnamon38000-90819 Kellogg’s® Nutri-Grain® Cereal Bar Blueberry 38000-11052 Kellogg’s® Rice Krispies® Treat Bar Made with Whole Grain38000-14567 Kellogg’s® Rice Krispies Treats® Chocolatey Chip Made with Whole Grain38000-18461 Kellogg’s® Rice Krispies Treats® Cocoa Krispies Mini Made with Whole Grain38000-14540 Kellogg’s® Rice Krispies Treats® Mini Squares Made with Whole Grain24100-79263 Sunshine® Cheez-It® Made with Whole Grain, Original Cheddar24100-10480 Sunshine® Cheez-It® Made with Whole Grain, Original Cheddar24100-10238 Sunshine® Cheez-It® Atomic Cheddar Made with Whole Grain38000-80693 Kellogg’s® Eggo Bites® Mini French Toast Original38000-80801 Kellogg’s® Eggo Bites® Mini French Toast Chocolate Chip38000-92562 Kellogg’s® Eggo Bites® Mini Pancakes Maple 38000-18574 Kellogg’s® Eggo Bites® Mini Pancakes Confetti38000-92560 Kellogg’s® Eggo Bites® Mini Pancakes Blueberry38000-92315 Kellogg’s® Eggo Bites® Mini Waffles Maple38000-92313 Kellogg’s® Eggo Bites® Mini Waffles Cinnamon38000-55130 Kellogg’s® Pop-Tarts® Made with Whole Grain Frosted Strawberry38000-55122 Kellogg’s® Pop-Tarts™ Made with Whole Grain Frosted Cinnamon38000-12070 Kellogg’s® Pop-Tarts® Made with Whole Grain Fudge38000-17196 Kellogg’s® Pop-Tarts® Made with Whole Grain Frosted Blueberry38000-55133 Kellogg’s® Pop-Tarts® Made with Whole Grain Frosted Strawberry38000-55125 Kellogg’s® Pop-Tarts™ Made with Whole Grain Frosted Cinnamon38000-12073 Kellogg’s® Pop-Tarts® Made with Whole Grain Fudge38000-17199 Kellogg’s® Pop-Tarts® Made with Whole Grain Frosted Blueberry

QualifyingProductsQualifyingProductsQualifyingProducts

®, ™, ©, 2019 Kellogg NA Co.

Abbreviated Rules. No Purchase Necessary. Open to K-12 Foodservice Operators who are legal residents of the fifty (50) United States and District of Columbia, are 18 years of age or

older, and are in good standing with the Sponsor during the Promotion Period and at the time of awarding of any prize. Ends 4/30/19. Subject to complete Official Rules at

KelloggsSpecialtyChannels.com/AgentsforChange. Void where prohibited. Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.

When you join the Agents for Change program, you’ll get all the support you need to inspire

student heroism and drive participation.

Visit KelloggsSpecialtyChannels.com/AgentsforChangeto sign up and download tools.

Posters CustomizableMenu Calendars

DigitalMenu Board

Social MediaAssets

Visit KelloggSpecialtyChannels.com/AgentsforChange to enroll between November 1, 2018 -March 31, 2019 and be automatically

entered for a chance to win one of FOUR $10,000 GRANTS to use towards alternate feeding solutions.

Give students thepower to change

the world

Give students thepower to change

the world

Earn $2.00per case

$3,000UP TO

PERREBATE

submission!

*Incremental purchase of qualifying products during the promotional period (1/1/19 - 4/30/19) as compared to the same period the year prior.

# of Incremental* Casesx $2 =

Total Savings

To redeem your offer: Go to www.fspromos4u.com/kelloggs and enter the Quick Access Code: AFCrebate OR Mail this form and your distributor invoices to: Kellogg’s Specialty Channels, c/o AFC, P.O. Box 1007, Brownsdale, MN 55918-1007.

OFFICIAL TERMS & CONDITIONS: Subject to the terms and conditions set forth below, and based upon the criteria set forth above, Kellogg’s will pay the customer the earned reward.

Please include me in email notifications from Kellogg’s Specialty Channels

®, TM, ©, 2019 Kellogg NA Co.

™

1. Purchases of qualifying products must be made between January 1 - April 30, 2019.2. Submit completed Kellogg’s Redemption Form and proof (s) of performance to: Kellogg’s Specialty Channels,c/o AFC,

P.O. Box 1007, Brownsdale, MN 55918-1007 OR go to www.fspromos4u.com/kelloggs and enter the Quick Access Code: AFCrebate.3. Distributor invoices or tracking reports must accompany rebate form and include qualifying item numbers, operator & distributor business

name and appropriate purchase dates4. Limit one submission per customer or school district with $3,000 as the maximum that could be earned.5. All product purchases submitted are subject to verification by Kellogg’s® whose decision is final and binding. Incomplete, illegible,

falsified, postage-due, or late submissions will not be honored.6. Please allow 4-6 weeks for fulfillment or payment.7. Kellogg’s® may withold fulfillment or payment, if, in Kellogg’s® sole discretion, customer is not complying with the terms and

conditions set forth above. Rebates must be postmarked by July 31, 2019.

Qualifying SKUs - Save $2 per case!

Kellogg’s® Code Product Name Case PackNumber of

Incremental* Cases Purchased

38000-59772 Kellogg’s® Nutri-Grain® Cereal Bar Strawberry 96ct./1.55oz.

38000-59779 Kellogg’s® Nutri-Grain® Cereal Bar Apple Cinnamon 96ct./1.55oz.

38000-90819 Kellogg’s® Nutri-Grain® Cereal Bar Blueberry 96ct./1.55oz.

38000-11052 Kellogg’s® Rice Krispies® Treat Bar Made With Whole Grain 80ct./1.41oz.

38000-14567 Kellogg’s® Rice Krispies Treats® Chocolatey Chip Made With Whole Grain 80ct./1.59oz.

38000-18461 Kellogg’s® Rice Krispies Treats® Cocoa Krispies Mini Made With Whole Grain 600ct./0.39oz.

38000-14540 Kellogg’s® Rice Krispies Treats® Mini Squares Made With Whole Grain 600ct./0.42oz.

24100-79263 Sunshine® Cheez-It® Made With Whole Grain, Original Cheddar 175ct./0.75oz.

24100-10480 Sunshine® Cheez-It® Made With Whole Grain, Original Cheddar 60ct./1oz.

24100-10238 Sunshine® Cheez-It® Atomic Cheddar Made With Whole Grain 175ct./0.75oz.

38000-80693 Kellogg’s® Eggo Bites® Mini French Toast Original 72ct./3.03oz.

38000-80801 Kellogg’s® Eggo Bites® Mini French Toast Chocolate Chip 72ct./3.03oz.

38000-92562 Kellogg’s® Eggo Bites® Mini Pancakes Maple 72ct./3.03oz.

38000-18574 Kellogg’s® Eggo Bites® Mini Pancakes Confetti 72ct./3.03oz.

38000-92560 Kellogg’s® Eggo Bites® Mini Pancakes Blueberry 72ct./3.03oz.

38000-92315 Kellogg’s® Eggo Bites® Mini Waffles Maple 72ct./2.64oz.

38000-92313 Kellogg’s® Eggo Bites® Mini Waffles Cinnamon 72ct./2.64oz.

38000-55130 Kellogg’s® Pop-Tarts® Made With Whole Grain Frosted Strawberry, Single Pack 120ct./1.76oz.

38000-55122 Kellogg’s® Pop-Tarts® Made With Whole Grain Frosted Cinnamon, Single Pack 120ct./1.76oz.

38000-12070 Kellogg’s® Pop-Tarts® Made With Whole Grain Frosted Fudge, Single Pack 120ct./1.76oz.

38000-17196 Kellogg’s® Pop-Tarts® Made With Whole Grain Frosted Blueberry, Single Pack 120ct./1.76oz.

38000-55133 Kellogg’s® Pop-Tarts® Made With Whole Grain Frosted Strawberry, Twin Pack 72ct./3.53oz.

38000-55125 Kellogg’s® Pop-Tarts® Made With Whole Grain Frosted Cinnamon, Twin Pack 72ct./3.53oz.

38000-12073 Kellogg’s® Pop-Tarts® Made With Whole Grain Frosted Fudge, Twin Pack 72ct./3.53oz.

38000-17199 Kellogg’s® Pop-Tarts® Made With Whole Grain Frosted Blueberry, Twin Pack 72ct./3.53oz.

Total

Offer valid:Jan. 1 - Apr. 30, 2019

School District ____________________________________________ Contact _______________________________________________________Title ______________________________Shipping Address ______________________________________________________________________City/State/Zip ___________________________________________________________________________________________________________Email ___________________________________________________________________Phone _________________________________________Distributor _________________________________________Distributor City/State ____________________________________________________Program ADP (# of participants) ______________________________Sales Representative Name __________________________________________

™