oxford street breakfast briefing wednesday 24 th august 2011 high street fashion week presented by...
TRANSCRIPT
Oxford Street Breakfast BriefingWednesday 24th August 2011
High Street Fashion Week presented by Metro
& Events Planning/Licensing
Jace Tyrrell, New West End Company
Jen Mackenzie, New West End Company
High Street Fashion Week 2011 presented by Metro
High Street Fashion Week presented by Metro
• First ever Media Partnership – 800k circulation– Readership/target audience alignment
• Eye-catching launch photo stunt (Rain PR)
• Exciting events already planned with 30 Retailers throughout the week
• Still time to get involved!
Metro Coverage opportunities for your brands
• Metro Cover-wrap to launch HSFW on Mon 5th Sep (800k circulation)
• A dedicated HSFW 24-page supplement mag with paper on Mon 5th Sep (200k circulation, Zone 2)
• 2 double-page spreads of editorial coverage daily throughout HSFW (800k)
• Online – Metro and Oxford Street’s websites and Social Media Channels
Metro Coverage opportunities for your brands
Coverage of your events and parties throughout HSFW
Product placement opportunities in daily Street Style feature
Designer collaborator interviews
Daily Highlights • Monday
- Launch stunt photo shoot - Selfridges Cheap Monday Launch Event – currency in Metro - Wallis Reader Event – Giveaway Rings
• Tuesday - New Look ‘Style the Nation’ evening- London College of Fashion Pop-Up store, The Plaza
• Wednesday - Vlogging Booth launches in Selfridges- John Lewis People Tree Launch Party
• Friday
Daily Highlights • Thursday
- Vogue Fashion’s Night Out - Marks & Spencer Shopper Evening – personal stylists, 10% discount, goody bags
• Friday - Men’s Day - Topman Metro Reader’s Evening – to celebrate launch of Personal Shopping Lounge, beers
and pretzels, free fashion advice, 10% discount
How you can still get involved...!
• HSFW events needn’t be complicated or costly...– Drinks and snacks for shoppers– Discounts– Preview of new collections – Personal Stylists/Shopping – Make-up artists
Social Media &
Oxford Street and West End VIP Site Re-launch
Oxford Street Social Media
• ‘Like’ us on Facebook at www.facebook.com/OxfordStW1
• Follow us on Twitter at www.twitter.com/OxfordStreetW1
• Daily Retailer competitions on Facebook throughout HSFW
• On-going, send your Posts/Tweets to Luciana at NWEC
Oxford Street & West End VIP Site Re-launch
• Oxford Street.co.uk – central hub for all High Street Fashion Week events and activity listings
• Check your store listings on existing Oxford Street site and contact Luciana with any updates
• Continue to send details of your offers/promotions/events for the West End VIP Club to Luciana
Helen Preece, Head of Special Events & Filming
Events Planning/ Licences
Westminster Special Events Group
• Currently have received over 1770 events this calendar year
• The Team
• The more notice we have the more we can assist
Planning Processes
1. Online application as early as possible www.westminster.gov.uk/events
2. Applications reviewed
3. Once application approved, it will be assigned to an officer – requests for further info, site visit, etc if required
4. Estimate of costs sent to applicant
5. Non-complex events (such as rope and post red carpets etc) dealt with by email or on site discussion
6. If complex, an event plan document is sent detailing info required from applicant
7. Once payment received – letter of no objection sent setting out conditions once this has been accepted by the applicant the “authority” is complete
8. WCC notify street management teams, police and local business or resident assns where necessary
Essentials• All legal requirements MUST be complied with – licenses permissions etc.
• Adjoining premises – businesses or residents MUST be consulted if your event is going to affect them in any way. – If not affected then we request that you inform them of your intentions and provide them with a contact number for
organiser and Westminster Special Events Group
• Risk assessments – consider risk of your event to public, participants and staff – carry out dynamic assessments throughout your event
• Consider Impact on – visually or mobility impaired
• Stewarding/security – sufficient staff to ensure a safe event
• Public Liability Insurance – minimum £5m cover
• See event plan document for all other options
Application Processing time
Covers the time it takes the Special Events Group to process your request, notify the relevant serviceprovider or stakeholders, and deliver your request on your required date
Parking suspensions and permissions 10 working days Events requiring a Temporary Structure Licence (for less than three days) This includes stages. 12 working days Film premieres 6 weeks Events requiring a Temporary Event Notice (TEN) 10 working daysOr multiple TENs 4-8 weeks
Events requiring several Temporary Structure Licences for structures to be in place for more than three days (including hanging decorations) 12 weeks
Planning Events requiring planning permission 12 weeks Events requiring road closures or traffic management 12 weeks
Questions?
Contacts
High Street Fashion Week presented by Metro • Metro Opportunities – [email protected]• Metro Editorial Content – [email protected]• PR Queries – [email protected]• General – [email protected]
Oxford Street & West End VIP websites and Social Media• Store listing updates & West End VIP Club offers and promotions -
Events Planning/Licences • General queries - [email protected]
www.newwestend.com/presentations