Q.2

X was a German engineer, automobile pioneer and founder of manufacturing giant Y. Y's name

is based on the surname of X, his surname meaning "listen" or "hear" in German — which,

when translated into Latin, becomes Y.

Identify X and Y.

August Horch and Audi

Q.3

An ad for which world

famous brand?

Yellow Pages

Q.4 The Macmillan English Dictionary defines XY as a

marketing strategy in which a competing brand connects itself with a major sporting event without paying sponsorship fee.

In other words, it is a type of marketing by a company that is not an official sponsor of an event, but which places advertisements using the event, to induce customers to pay attention to the advertisement.

Identify XY.

Ambush Marketing

Q.8

The origins of this bank lay in Calcutta, the then capital of British India when it was born as the Bank of Calcutta on June 2, 1806, mainly to fund General

Wellesley’s wars against Tipu Sultan and the Marathas. It was renamed Bank of Bengal on

January 2, 1809.

How do we know this bank today?

SBI Bank

Q.9“Last time there was this much excitement about a tablet, it had

some commandments written on it”

- The Wall Street Journal

In response to which event was this famous quote published by WSJ?

Launch of iPAD

Q.10*

"The most ineffective workers are systematically moved to the place where they can do the least

damage: Management."Name this business principle.

Dilbert Principle

Q.11X word gets its name from the carob seed. Carob seeds were used as weights on precision scales because of their reputation for having a uniform weight. It is said that in order to keep uniformity among regional buyers and sellers of Y; a potential customer could retrieve their own carob seeds on their way to the market, to check the tolerances of the seeds used by the merchant.

Id X and Y.

Carat and Gold

Q.12X status is conferred by Department of Public Enterprises. To be qualified as an X company, it must meet certain conditions based on six parameters which include:1>net profit to net worth, 2>total manpower cost to total cost of production or cost of services,3>PBDIT (Profit Before Depreciation, Interest and Taxes) to capital employed,4>PBDIT to turnover, 5>EPS (Earning Per Share) and 6>inter-sectorial performance. Additionally, a company must first have Y status and have four independent directors on its board before it can be made a X company.

Navratna and Miniratna

Q.15*Sonia Gandhi was depicted as a witch in BJP’s in-house monthly magazine Deep Kamal. This was inspired by a famous Bollywood song of the last year.

Name this song.

Mehngaayi Dayan

Q.18

It is derived from the fact that in the merchant navy, its size is such that it lasts exactly for the

amount of time sailors are given a break.

Which term?

Navy Cut

Q.19

If Cutting Edge Entertainment is owned by the Tatas, Applause Entertainment by the Birlas then which business house owns Mumbai Mantra?

Mahindra Group

Q.21"That was a time when nobody when was going to give India any money. People forget that we had to

pawn our entire X stock…...India had to physically move the X stock out of India, abroad. I'm informed, by very, very reliable sources, that the van taking the X to the airport

broke down, and there was total panic", a quote of Meghnad Desai during an interview.

What is X and what is the time that he is talking about called?

Gold and the Indian Economic Crisis of 1991

Q.25*

What were the after-effects of these two search results?

It was part of the sting operation carried out by Google on Microsoft’s Bing, to prove that Bing

steals Google’s search results

Q.28”V W X” started Arbusto Energy Inc. (arbusto means shrub or X in Spanish), which aimed to

explore for oil. After Arbusto's public issue in 1982 fared miserably, he changed its name to X

Exploration. In 1984, with the company desperately in need of capital infusion, X merged it with Spectrum 7 and took over as it’s CEO. One of the half brothers of Y also invested in this company and this fact became

controversial after the 9/11 attacks. Identify “V W X” and Y.

George W Bush and Osama Bin Laden

Q.30*Kidco is a Pakistan based manufacturer of

chocolates. It sells chocolates under the brand names of Chox, Centro, 4Ever, Roma, Rangeeli, etc.

None of its product are sold in India, yet one of its product is quite popular in India because of its ads

being splashed prominently across a particular entertainment medium.

Give Funda.

The Kidco ad for Chintoo Candy with the phrase “Yeh Chintoo Candy kya hai?”, can be found

on pirated CDs and DVDs

Q.1This company was incorporated as Bharat Vijay Mills Limited in June, 1931. They started a small division in plastics to make industrial articles like card cans for the textile industry. When they failed to market card cans, they thought of another use of their product.The massive popularity of this product made them use this brand name as the company’s name. This product is synonymous with houses in India. Name this company.

Q.1

Sintex Tanks

Q.2X was the only Indian Princely State that was permitted to continue issuing its own notes after being united into the Dominion of India in 1948 and later the Republic of India, in 1950. The X rupees was an independent currency separate from the Indian rupee. Identify X.

Q.2

State of Hyderabad

Q.4

Id the advertiser.

Q.4

Happy Dent WhiteThe Print Ad titled Gandhi was done by Mccann

Erickson India advertising agency for product: Happydent Gum (brand: Happydent) in India.

It was released in the Feb 2011. Business sector is: Confectionery & snacks

Q.6Which business group is constructing the F1 circuit at Noida?

Q.6

Jaypee Group

Q.7X is the chairman and managing director of an Indian company Y, whose market cap is worth US $2 billion.A commerce graduate and a diploma holder in mechanical engineering, X originally hails from Rajkot. His first venture was a synthetic textile company based in Surat. But due to crippling infrastructure bottlenecks, especially power shortage he started Y based in Pune, moving to his current domain in 1995.Identify X and Y.

Q.7

Tulsi Tanti and Suzlon

Q.9

The Passenger Service Committee, is headed by X, and is an arm of the Indian Railways which was set up to address issues concerning food, cleanliness and passenger grievances. X also happens to be the spokesman for the All India Trinamool Congress.

Identify X.

Q.9

Derek O’Brien

Q.11In 1961, X met Y for the first time on the set of their first TV commercial together. It was love at first for them. During the 70’s the couple stepped out together with the grooviest hairstyles of the decade as Quick Curl Y and Superstar X. They concentrated on their acting and professional careers throughout the 90s starring in 10 movies together. They also tried on new roles as Olympians, pilots and dancers; never losing sight of their adoration for each other. On Valentine’s day 2004, they broke up. She started dating an Aussie surfer who charmed his way into her heart. An inspired romantic, X believes in true love and that this epic love story is far from over. Identify X & Y.

Q.11

Ken and Barbie

Q.3

Which website is this?

Redbus.in, India’s first online bus ticket booking service.

Q.4

Id the advertiser.

AXE

Q.5

What is its Significance?

First Indian stamp to feature the new Rupee

Symbol

1.Nelson Wang was a cook at the Cricket Club of India. In 1975, a customer asked him to create a new dish and he started by taking the basic ingredients, namely chopped garlic, ginger, and green chillies, but instead substituted garam masala with soya sauce to lead to the inception of this ridiculously famous non-veg dish, the X. Identify X.

1.Chicken Manchurian!!

The term meaning the 'great prize' was first used in a short trial in Paris, organized by Le Velocipede in 1887, but only one competitor turned up and it was abandoned. The first organized event, by a newspaper Le Petite Journal, was a Reliability Trial run (again in France) in 1894. Which term?

2.

Grand Prix

2.

4.X was invented by a New Yorker named Leonard Lawrence Marraffino in 1955. The patent was subsequently sold to Unilever, who marketed the novelty under the brand-name with the name same as X in the early 1960s. This was followed by the introduction of the 'Signal' brand in Europe in 1965. Identify X.

4.

4.

Striped Toothpaste

5.IBM had a poster put up in 1978 explaining something. What is being explained?•If its there and you can see it—it’s real.•If its not there and you can see it—its virtual.•If its there and you cant see it—its transparent.•If it’s not there and you can’t see it-you erased it!

5.RAM

(Random Access Memory)

6.When this Indian movie X was released 80 years ago, it had the slogan "All talking singing dancing" on its posters. Identify X.

6.

Alam Ara

2.In 1972 Alan Kay at Xerox PARC labs proposed a computer nicknamed 'The Dyna'.The idea as rejected because his bosses felt that it was too 'flimsy'. Later Epson produced made the first of its kind and it proved to be succesful. What was 'The Dyna' the first pioneered prototype of ?

2.

Laptop

3.Name the disease that was recently declared eradicated by Food and Agriculture Organization of the United Nations. Its name is German for cattle-plague. And it is only the second disease to have been eradicated sucessfully by humans after Small-pox which was eradicated in 1970s.

3.Rinderpest

4.The Laws of cricket were revised and reissued in 1788 by X. X remains the copyright holder of the Laws of Cricket. X also was the governing body of cricket in England and across the world, until the ICC was formed in 1993. Identify X.

4.MaryleboneCricket Club

5The word "salad" comes from the French salade of the same meaning, from the Latin word for X. Other related words derived from X include sauce, salsa, sausage, and salary. In English, the word first appeared as "salad" or "sallet" in the 14th century. Identify X.

5

SALT

6.A company declared the "i" in X stands for "Internet"; it also represented the product's focus as a personal device ('i' for "individual"). The company later adopted the ‘i’ prefix across all its consumer products.Id X.

6.

iMAC