Assignment brief

Qualification Level 3 Extended Diploma in Creative Media Production

Unit number and title L3 Unit 7 Understanding the Creative Media Sector

Start date 21stth April 2014

Deadline 9th June 2014

Assessor name Paul Rossington

Assignment title Understanding the Creative Media Sector Part 1

Scenario

Introduction to the unit and unit assessment.

The media industries are expanding on a national and global level. Recruitment to the sector has accelerated offering new professional opportunities. There are more people working in the media today than in any other employment sector. Developments over the last two decades have also taken place across the sector in response to technological changes, with a notable impact on media production, distribution and patterns of employment. Other wider developments include deregulation and the debate over the status and funding of public service broadcasting. The on-going developments in digital media technology are creating a highly mixed and competitive environment. All these developments will affect those seeking employment in the media sector.

For assessment of this unit Learners you have been commissioned to produce a blog with relevant

information for the creative media sector.

The blog post will have the following titles:

Structure and ownership of the media sector

Understand ethical and legal constraints within the media sector

Understanding the regulations of the media sector

Tasks Grading Criteria Mapping

Task 1

Structure and Ownership of the Media SectorIntroduction to the creative media sector.Working in groups of three:

learners take two companies each and research their structure and ownershipIndividually learners create a report for their blog

7.1 Understand the structure and ownership of the media sector

P7.1, ,M7.1, D7.1

Unit 2P1, M1, D1

Task

Ethical and Legal Constraints within the Media SectorIntroduction to ethical and legal constraints within the media sector.Working on your blog:

learners research ethical and legal constraints relevant to the media industries

learners produce a blog post on ethical and legal constraints. Learners prepare a case study and power point presentation exploring

an ethical issue within the media industry

7.2 Understand ethical and legal constraints within the media sectorP7.2, ,M7.2, D7.2

Unit 2P4, M4, D4P5, M5, D5

Task 3

Regulations of the Media SectorIntroduction to regulation of the media sector.Working in the same groups of three learners research controversial media products produced in the media industries considering:

what was controversial about the products who was involved in the controversies what the outcomes were learners produce a blog post on regulatory bodies in the different media

sectors. Prepare a case study exploring a controversial media product (review

and re write report, keeping copies of each stage)

7.3 describe the regulations of themedia sector

P7.3, ,M7.3, D7.3

Unit 2P2, M2, D3P3, M3, D3

This brief has been verified as being fit for purpose

Assessor Paul Rossington

Signature Date

Internal verifier

Signature Date

Unit 7: Understanding the Creative Media SectorP1. describe the structure andownership of the media sector[IE]

M1. explain the structure andownership of the media sector with reference to detailed illustrative examples

D1. comprehensively explainthe structure and ownershipof the media sector with reference to elucidated examples

P2. describe ethical and legalconstraints within the mediasector[IE]

M2.explain ethical and legalconstraints within the mediasector with reference todetailed illustrative examples

D2.comprehensively explainethical and legal constraintswithin the media sectorwith reference to elucidatedexamples

P3. describe the regulations of the media sector[IE]

M3. explain the regulatory issuesaffecting the media sectorwith reference to detailedillustrative examples

D3. explain the regulatory issuesaffecting the media sectorwith reference to detailedillustrative examples

Unit 2: Communication Skills for Creative Media Production

P1. use appropriate techniques toextract relevant informationfrom written sources

M1. use appropriate techniquesto extract information fromwritten sources with someprecision

D1. use appropriate techniquesto extract comprehensiveinformation from writtensources

P2. present a media productionreport which conveysrelevant information

M2. present a structured anddetailed media productionreport which conveysinformation and explainsconclusions with clarity

D2. present a well-structured andsubstantial media productionreport which conveysinformation with preciseexemplification and justifiesconclusions with supportingarguments

P3. review reports to makechanges with occasionalbeneficial effects

M3. review reports to makechanges with frequentbeneficial effects

D3. review reports to makechanges with consistentlybeneficial effects

P4 deploy and manageappropriate technology topitch a media productionproposal

M4 deploy and managetechnology to pitch amedia production proposaleffectively and with someimagination

D4 deploy and managetechnology to pitch a mediaproduction proposal withcreativity and flair and tonear-professional standards

P5 employ appropriateforms of address in amedia production pitch tocommunicate ideas.

M5 employ forms of address ina media production pitchto communicate ideaseffectively.

D5 employ forms of address in amedia production pitch withflair to communicate ideaswith impact.

:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrateeffective application of the referenced elements of the skills.