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Owners And Renters Are Mobile: Are You Ready?

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AppFolioComplete Solution Includes:Web-Based Property Management SoftwareProperty management and accountingOnline rent collection (free)Prospect / guest card trackingMarketingWebsitePayment processingOnline applicationsResident ScreeningSo You Run A More Successful Business

Grace Hill

Leading Education Provider

Apartment-Industry Specific Training

Vision Learning Management System (LMS)www.gracehilllearning.com

Pierre Calzadilla Senior Manager - Trulia Rentals

Presented by:

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POLLING QUESTIONAndroid

iOS Apple

Windows

Blackberry

Which is the most popular mobile operating system?

Android they sell many phones from different manufacturers and actually have more market share than Apple. 5

Trulia

35 million users

8 top rated apps

89%of users are 25+

51%Earn over $75K

Trulia overview this is why I am speaking today we know real estate, and have been at it for over 8 years. We are publicly traded on the NYSE6

AgendaReal-world tips on what you should be doing (now!) to cater to the mobile renter.

Learn how renters engage on mobile platforms; what features they want, what prices are most searched for and more.

Owners are mobile too: learn some great tips to connect with your owners and grow your marketshare.

How to connect with your next client, we'll share tips so you can stay on the go and still be responsive.

Todays agenda 4 key things we will discuss:7

Todays Renter is mobile

Mobile literally and with regards to technology tablets and smartphones. For example did you know that accordind to Nielsen: Nielsen estimatesin its latest survey of American consumers that smartphones now account for around 64% of all mobile phones used in the United States and that 80% of Americans who recently bought a new phone bought a smartphone.

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Income

IncomeAccessOpportunity

56% of all adults own a smartphone. 78% of people who earn 75K+ own a smartphone. 70% with at least a college education. Income data shows that

90% of recent phones purchased were Apple or AndroidThe number of LTE subscribers is seen hitting 2.6 billion by the end of 2019, with 85 percent of subscribers in North America having LTE capability.

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8 apps to find your properties

Trulia has over 14.5M users via mobile devices! Thats an 88% increase y-o-y from 7.7 the year prior (as of Q3 2013) we dont disclose new number until February.

Iphone full/rentalsIpadAndroid full/rentalsMobile webKindle fireAndroid tablet10

What should YOU be doing to cater to mobile USERs?

What do you need to do now?Tips to connect with todays renter

Responsive websites

Online/Mobile applications

Rent Payment

Service calls mobile/app

Respond quickly to their questions

How do they engage:Be Transparent and Available Hiding addresses will result in less contact Exposing Phone numbers, gains trust and increases leads If you are scared of contact, use a virtual office/Real Estate answering service.

What do your future customers expect?

Large Photos MatteriPad uses full screen high-res photos

POLLING QUESTIONAppleSamsungMotorolaBlackberry

Which company sells the most phones?

Owners are mobile too!

Owners Are Mobile TooOwners use Trulia to find their next place to invest in

Millions of consumers are on Trulia every month, using our site to make decisions on where to buy, rent and invest. We offer many fundamental tools that an investor wants: Avg price per sq ft, previously sold homes comps, crime, amenities, price alerts for decreases and so much more. The point is that they often buy their property here, and it is a fantastic place to connect with them before they invest or right during the process to show YOUR expertise. let me explain. 17

Owners Have Questions You Have AnswersThey turn to Trulia Voices

These questions are evergreen great serach engine optimizationOften there are NO PM answers, mostly real estate agentsGreat way to grow your brand, inbound links, and gain new marketshare without competing with other PMs OH dont be a grey box!18

How to connect

How To Connect With Your Next ClientMake a FREE profile on Trulia

Your listings are here - and you should be too!Dont be a grey-box!Your photo goes everywhere on Trulia, every answer, question, listing and YOUR free profile!20

Profile = Directory PlacementYour face and company should be here now!

Profile done, now you are on mobile!Respond to leads quickly & efficiently

POLLING QUESTION

Once a day2-3 times per day5-6 times per dayI cant count that high

How often do you use your Mobile Device?

Survey: How often do you use your devices?

98% of renters used their mobile device at least once a week in their home search

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Questions? Find us online:Pro.TruliaBlog.com (keyword Rentals)www.Facebook.com/TruliaProTwitter: @TruliaRentals

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Bonus content

Mobile Renter Search BehaviorRanks of Most important Features1 Photos2 Exact address3 Description4 phone number5 List of amenitiesWhich feature do you care most about when looking at your next place to live?

DescriptionsPhotosPhone #AmenitiesExact Address

Ranks of Most important Features1 Photos (Quality and #)2 Exact address3 Detailed Description4 Contact phone number5 List of amenities

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S M T W Th F Sa

6pmWhen do mobile users look for their home?

On most days, mobile searches peak at 6:00pm. Other peaks occur at 4pm, or 1pm on Saturday28

AFTER: Price, Location and size.

What do consumers care about?

Onsite laundry, followed by parking29

59%32%What kind of contact do they prefer?

Which would you be most likely to do?Request a service call

Complete an application

Pay rent

Place a deposit

Credit application

Mobile Renter Search Behavior

Mobile Matters TREMENDOUSLY

Do you have a strategy?

Your future residents and landlords are here are you?

Meet them on the level.

PHOTOSTakeaways

Questions? Find us online:Pro.TruliaBlog.com (keyword Rentals)www.Facebook.com/TruliaProTwitter: @TruliaRentals

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