"owned relations" - data & strategy in public relations
TRANSCRIPT
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Owned RelationsJon Burgess MBA
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@jonburgess
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Modern Content SharingJon Burgess, M.B.A.Senior Digital Consultant
Twitter: @jonburgessLinked In: @jonburgesswww.redfusion.com
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Themes•Winning•Authority•Relationships•Curation
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WINWant Vs Deserve
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Market Leaders
PIMS -Market leaders have proven…• Charge more for the same goods• Grow 2x as fast• Pick up 6% market share/yr.• Show 12% higher returns on sales
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Content
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Google’s 1 goal is to give people the
answers they’re looking for.
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@jonburgess
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http://www.ripenecommerce.com/amazon-seo-correlations
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Tracking Leads
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Relationships
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Personal Data
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SOCIAL MEDIAAuthority
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587
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Thank People
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Don’t Waste Authority
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Following = Not Authority
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Authority
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Authority
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Winning Content Strategies
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Expert
• 1392 Words - Posted in 2008
• University of North Carolina Business School• University of Texas – Tyler• Undergraduate Research Journal for the
Human Sciences V12. 2013• Australasian Journal of Educational Technology • The University of Newcastle
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Discover
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Who Wins?
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Who (Should) Win?
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Curation
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Curation
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Content strategy is about providing: • the right content• to the right people• at the right time• for the right reasons
• Expert• Relationships• Curation• Transparency