overview transformation of downtown windsor into a winter wonderland
DESCRIPTION
Overview Transformation of Downtown Windsor into a Winter Wonderland Holiday Parade with over 60 Floats and Units Ice Sculptures and Live Carving Demonstrations Holiday Shopping Village Santa’s Forest Ice skating Demonstrations Horse-drawn Carriage Rides Regional Wine Show Period Carolers - PowerPoint PPT PresentationTRANSCRIPT
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Overview• Transformation of Downtown Windsor into a Winter Wonderland• Holiday Parade with over 60 Floats and Units• Ice Sculptures and Live Carving Demonstrations• Holiday Shopping Village• Santa’s Forest• Ice skating Demonstrations• Horse-drawn Carriage Rides• Regional Wine Show• Period Carolers• Seasonal Treats• Online Holiday Recipes
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Representation
• Dynamic Displays – Internationally renowned cold air balloon supplier & manufacturer• Windsor Light Musical Theatre• All Saints’ Church• Tourism Windsor Essex Pelee Island• Riverside Skating Club• Downtown Mission• St. Clair College – School of Culinary Arts• Media Outlets• Corporate Sponsors• City of Windsor and Municipal Agencies• Windsor-Essex Junior Culinary Guild
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Vitality – Downtown Holiday Parade
• Demonstrated the downtown vitality through unique partnerships and community participation.
![Page 5: Overview Transformation of Downtown Windsor into a Winter Wonderland](https://reader036.vdocuments.us/reader036/viewer/2022062501/568163f4550346895dd57d5a/html5/thumbnails/5.jpg)
Image – Unique Downtown Experience
• Horse-drawn carriage rides allowed festival-goers to get a glimpse of the winter transformation of downtown Windsor, including Santa’s Forest, Ice Sculptures, and more.
![Page 6: Overview Transformation of Downtown Windsor into a Winter Wonderland](https://reader036.vdocuments.us/reader036/viewer/2022062501/568163f4550346895dd57d5a/html5/thumbnails/6.jpg)
Experiences – Holiday Shopping Village
• Modeled after an old European tradition, the Holiday Shopping Village was comprised of avenues of retail chalets featuring artists and crafters.
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Experiences – Downtown Wine Show
• A celebration of award winning wines featuring eight regional wineries.
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Innovation – Santa’s Forest• Festival-goers visited Santa and had their picture taken. Photos were downloaded
from the website free of charge.
![Page 9: Overview Transformation of Downtown Windsor into a Winter Wonderland](https://reader036.vdocuments.us/reader036/viewer/2022062501/568163f4550346895dd57d5a/html5/thumbnails/9.jpg)
Media
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Sustainability• Demonstrated success in first year will lead to increased sponsorship and
partnership from leading national and international corporations.
• Regional exposure will drive attendance, overnight stays and tourism expenditures and in so doing contribute greatly to downtown economy.
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Outcomes
• Multi-dimensional FREE festival• Promoted Downtown Windsor as a desirable family destination• Increased awareness of downtown’s assets• Attracted 10,000 spectators and festival-goers• Generated significant new tourism expenditures and business for merchants• Encourage partnership experiences• Encourage industry and organizational associations• Good combination of day time and night-time activities• Stimulated local tourism experiences• Engaged local hospitality industry• Engaged stakeholders• Encouraged visitation• Potential to be a significant economic driver• Instilled community pride, sense of ‘place’ and identity• Important social phenomena
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Thank You