overview presentation / 1...overview presentation / 12 pricing at parking meters and lots •demand...
TRANSCRIPT
OVERVIEW PRESENTATION / 1OVERVIEW PRESENTATION / 1
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The SFMTA
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What is parking like in San Francisco?
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How did we get to this point?
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What is the SFMTA doing about it?
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Demonstrating a new approach to parking
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Parking census
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Managing employee parking
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Coin and card meters
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Parking sensors
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Real-time information
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Pricing at parking meters and lots
• Demand responsive to find lowest possible prices
• Gradual and periodic changes: $0.25 up or down every 4-6 weeks
• Time of day pricing (vary by block + weekday/end)
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Pricing – 2nd rate adjustment
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Pricing at SFpark parking garages
• Adjusted independently of meters
• Less frequent price updates –quarterly to start ($0.50 increments)
• Simplification of rate structures
• Off-peak discounts
• Align early bird hours with off-peak periods
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Enforcement
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Data collection
• Supply data (census, asset management, street closures)
• Parking data (from sensors, meters, and citations)
• Garage data (usage by hour)
• Travel demand data (roadway sensors, highways PEMS, BART, Muni)
• Muni data (travel time data from APCs)
• Parking tax
• Sales tax
• Safety (SWITIRS collision data)
• Exogenous (fuel price, CPI, unemployment, precipitation)
• Parking search time
• Double parking and disabled placard
• Intercept surveys (professional survey firm)
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Data management and analytics
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What’s next
• Enforcement handheld
• Finish development of BI/DW
• Meter RFP (sensors too?)
• Evaluate pilot projects >> citywide expansion
• Changing rates without sensors
• Car sharing
• Disabled parking
• Residential
• Commercial loading
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Brand and product management
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Lessons learned
• What worked well
– Large investment in communication and customer experience
– Transparent, rules-based, and data-driven process
– Policy and organizational framework
– Informing decisions about parking supply
• What was challenging
– This approach is very IT intensive
– Parking sensors are a nascent product/industry
– Culture change takes time
• Recognizing parking management as tool
• Emphasizing availability rather than turnover
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