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5 Copyright © 201 1, Oracle and/or its af filiates. All rights reserved. Insert Information Protect ion Policy Class ification from Slide 8  An Overview of Oracle's Use of Oracle Applications Dave Stephens, GVP, Oracle Applications Labs

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5  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

An Overview of Oracle's Use of Oracle

Applications

Dave Stephens, GVP, Oracle Applications Labs

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6  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

We run the applications that run Oracle

We drive enhancements based on our experienceWe share best practices with our customers

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7  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

Primary Oracle Internal Systems

CRM

• Sales Force Automation

• Marketing

Financials & Core ERP

• GL, AR, AP

• Quoting, Ordering, Contracts

• Service Contracts & Install Base

• Expenses and Procurement

HR• Core HR & Payroll

• Recruitment

System: Siebel 

Support

• Incident Reporting

• Triage and Resolution

System: Siebel + Custom

System: E-Business Suite

Reporting

• Bookings & Forecasts

• Customer 360

• Support Contracts Backlog

•  Actuals Reporting

Systems: OBIA & OBIEE 

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8  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

Mission Impossible: The Story You Know...

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Enabling Efficiency: Finance SSC’s

•  Controllers•  Order Entry

•  AR / Cash Apps•  Exp Reporting

•  Purchasing•  Fixed Assets•  Project Acct•  Credit &

Collections•  Customer Data

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And Then

• Over 1000 enterprise application systems

•  Regional and global ERP’s, CRM’s, fractured BI

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Mission Impossible: The Sequel

•  Deliver $1.5B in operational value

•  Combine all major systems –  Within 12 months of acquisition

 –  Implementing only global solutions

 –  Without impacting ongoing sales & support

In a business we’d never been in before

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12  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

Timeline

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13  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

Step 1 – HR & Payroll

•  Within 13 days of US LEC

 –  We migrated all 12,000 Sun employees into Oracle’s global HR systems

 –  We successfully ran payroll using Oracle’s central Payroll systems

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Step 1 – HR & Payroll

•  Before

 –  Fragmented HR systems, combination of outsourced HR & internal systems

•   After 

 –  Single global HR system running R12 E-Business Suite

 –  Better reporting on retention, performance, and overall HR trends

•  How

 –  Standard HR employee conversion template for M&A

 –  Automate employee data uploads

 –  Automated payroll processing

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15  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

Step 2 – Service Contracts

•  Within 6 months

 –  We migrated Sun’s entire 20M record install base

 –  And over 250K Support Contracts representing $ billions

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16  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

Step 2 – Service Contracts

•  Before

 –  Standalone 11i install base and service contracts system –  Insecure, unreliable install base data (accessible by 15,000 employees)

 –  No standard structure for representing an asset’s topology

•   After 

 –  OM-integrated R12 install base and service contracts systems

•  Hardware and software renewals run out of a single, global system for all of Oracle –  Secure, reliable, install base data across hardware and software assets

 –  Defined standard structure for hardware asset topologies

•  How

 –  Massively parallel data migration approach

 –  Data cleansing and enrichment tools –  Central policy controls around user access (75 employees)

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17  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

Step 3 – Global Trade Management

•  Within 7 months

 –  Decommissioned SAP GTS system for hardware export compliance

 –  Became 1st live customer of Oracle GTM

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18  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

Step 3 – Global Trade Management

•  Before

 –  Over 1M manual screenings for export compliance per year 

 –  Overly complex compliance checking scheme involving 69 custom systems

 –  Missing compliance checks for spares transactions

•   After 

 –  100% automated screening for hardware export compliance without any gaps

 –  Out-of-the-box integration with E-Business Suite (no more custom interfaces)

•  How

 –  Upgraded from SAP to Oracle

 –  Defined export screening policy around central TCA customer record

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Step 4 – M9K Upgrade

•  Within 8 months

 –  Migrated E-Business Suite from Sun E10K Machines to triple-nodeM9000

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20  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

Step 4 – M9K Upgrade

•  Before

 –  Central E-Business Suite running at or near capacity on software business alone –  Sun hardware business adds 40% additional load

•   After 

 –  Hit target of CPU load < 20%, IOPS < 40%, Memory <40% for combined business

 –  Completed upgrade in less than 1 hour outage window

•  How

 –  Database replay for true application load testing

 –  Oracle Application Testing Suite (OATS)

 –  SQL Performance Analyzer (SPA)

 –  Dataguard switchover (primary / standby)

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21  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

Step 5 – Agile PLM

•  Within 8 months

 –  Implemented a single PLM system across hardware engineering

 –  True “art to part”; Integrated PLM with Supply Chain for automatedpublication of ECO’s

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22  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

Step 5 – Agile PLM

•  Before

 –  Multiple standalone MatrixOne systems –  No PLM, just PDM

 –  No single item or BOM standards, numbering, or attribution

 –  No integration with Manufacturing and Supply Chain systems, manual ECO’s

•   After  –  Single global system for PLM, 25K Items, 4700 ECO’s to-date

 –  Standard item numbering, naming, and attribution

 –  Automated ECO’s to Manufacturing and Supply Chain

•  How –  Agile PLM + out-of-the-box interfaces

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Step 6 – R12.1.3 Upgrade

•  Within 9 months

 –  Upgraded 20TB Global E-Business Suite from R12.1.1 to R12.1.3

 –  Included all setups & code required for SCM go-live

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24  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

Step 6 – R12.1.3 Upgrade

•  Before

 –  E-Business Suite running Oracle’s software business only

•   After 

 –  Added SCM, including dedicated Value Chain Planning system

•  How

 –  Took the first development build of R12.1.3 before even QA had a chance to runtheir regression testing

 –  Tuned 50,000 SQL scripts to complete upgrade across 20TB database in lessthan 9 hours total system downtime

 –  Contributed all performance tuning work back into standard product

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25  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

Step 7 – Field Service

•  Within 11 months

 –  Deployed new, web-based Support & Field Service solutions

 –  Centralized dispatch and implemented auto-scheduling to hit SLA’s

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26  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

Step 7 – Field Service

•  Before

 –  Disparate support systems with no install base access, resulting in 90% phonebased support delivery

 –  Regional field service systems and processes, manual FSE assignment

•   After 

 –  Single global web-based support system across software & hardware withcomplete and accurate install base record (90% phone 40% phone)

 –  Single global field service solution with central dispatch model worldwide

•  How

 –  Oracle Field Service with Advanced Scheduler  –  Mobile client for daily schedule & FSE de-brief 

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27  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

Step 8 – Supply Chain Management

•  Within 1 year 

 –  Implemented brand new supply chain systems & processes

 –  Implemented brand new demand and supply chain planning systems

 –  Moved from pick-to-order to assemble-to-order supply chain

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28  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

Step 8 – Supply Chain Management

•  Before

 –  E-Business Suite running Oracle’s software business only

•   After 

 –  Added SCM, including dedicated Value Chain Planning system

•  How

 –  Wind down of production on legacy system using roped-off inventory

 –  Dedicated Demantra and ASCP running daily and weekly schedules for demandand supply chain planning

 –  Integrated configurator embedded into Quote-to-order process with shared item

attribution across Ops, Engineering, and Ordering –  Operational Data Store with cut data set using GoldenGate for real-time streaming

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29  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

Mission Impossible: The Ending

•  Delivered $1.5B in operational value

•  Combined all major systems –  Within 12 months of acquisition

 –  Implementing only global solutions

 –  Without impacting ongoing sales & support

 And cut IT costs by over $50M 

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Now - Primary Oracle Internal Systems

CRM

• Sales Force Automation

• Marketing

Financials & Core ERP

HR

Value Chain Management

• Items, BOMs, Configurations

• Global Inventory

• Internal and External Mfg

• Field Service

• Planning

System: Siebel 

Support

• Incident Reporting

• Triage and Resolution

System: Siebel + Custom

System: E-Business Suite

Reporting

• Bookings & Forecasts

• Customer 360

• Support Contracts Backlog

•  Actuals Reporting

• SCM Operational Reports

Systems: OBIA, Hyperion,GoldenGate & OBIEE 

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31  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

What’s Next: 3 Things

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Complete Sun Integration

•  Global deployment of Service Logistics including ServiceParts Planning –  September 25th: Americas Go-Live

• Replaced Servigistics with Service Parts Planning

• Single Value Chain Planning across SCM and Service Logistics• Global Single Inventory across Manufacturing & Spares

 –  Europe and APAC Go-Lives to follow within weeks

 –  Standard B2B Integration with Logistics provider 

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33  Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 

Deploy Oracle Fusion Applications

•  We are aggressively implementing Fusion Applications –  Fusion CRM

 –  Fusion HCM

 –  Fusion Accounting Hub

 –  Fusion ERP for select subsidiary•  First go-live scheduled for end-of-year 

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Open a Conversation with You

•  Show what an all-Oracle shop can do

 –  Pushing the boundaries on: Agility, Automation, Insight

•  Be “Apps Scientists”

 –  Recording quantitative results on what

works and what doesn’t

•  Share our findings with you!

 –  Producing running series of technicalwhitepapers by functional area

 –  Twitter: @OracleAppsLabs

can do

lity,

n what

hnical

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