overview on digital marketing and the social universe

A QUICK OVERVIEW ON DIGITAL MARKETING & THE SOCIAL UNIVERSE

Including Website Tips

© Mamba Media - 2013

Video Marketi

ng

What is digital marketing?

WebsiteContentMarketi

ng

Blogging

EmailMarketi

ng

SocialMedia

SEOPR

OnlineBrandin

g

Online Adverts

Digital marketing uses TV, Radio, Internet, Mobile and any form of digital media

to reach customers

Mobile Marketi

ng


Where to start?

WEBSITE YOUR

CENTRAL HUB

CONTENTCREATIO

N

Video EmailSocialMedia

SEOAdver

t

MARKETING PLAN /

STRATEGY

BRAND

• Blogs

• Infographics

• Videos

• E-books

• Resources

Choose your channels for promotion

PRMobil

e

• You own it

• Drive traffic to generate leads

• Turn prospects into customers

• Improve SEO and track through analytics

• Your online image

• You identity

• Your personality and values


Before you start your website

Purchase a domain nameUse your business name Keep the domain name simple Try get the top level domains

such as .com

Purchase hostingYou can do this with the domain provider or

another hosting companyRemember you often get free emails with

hosting so you don’t need to purchase the separate email package they try to sell you


Using a free web builder

Many hosting companies offer a free web builder with the package or there are others such as Wix, Weebly and so on

PROS Free Simple to use Can be quick to set up Ready made templates and add-onsCONS Extra functionality can be costly Limited design Some have poor quality code which affects your SEO Possible ads (looks unprofessional) Relying on one provider so not in total control If you want to expand or move your site you have to start from

scratch as they use their own content management system


Having your own website

Many basic hosting packages come with free one-click install options such as Wordpress

You can also upload html sites and many other types of website coding

You often get a number of emails included in the hosting package

You are in control and can move your site to other hosting if you ever need to

It often works out cheaper than the web builder and email packages they offer you

It is a better long-term and cost effective solution than using a free web builder package


Essentials for your website homepage

1. Headline of what you offer

2. Description3. Benefits4. Call to action5. Features and

services6. Testimonials7. Achievements8. Clear navigation

menu9. Visuals or video10. Free offers11. Resources12. More CTAs


Is your site responsive?

more people accessing the web on tablets and mobile


Does your website deliver?

Can people find what they are looking for Is it easy to navigate – not too many clicks

to get what you want Are you delivering what you promise Does it load quickly Is it optimised for search engines


Your marketing plan/strategy

PLANPLAN PLAN

KEYWORDS

FORSEO

RIGHT CHANNEL

S

TAILOR CONTENT

PERCHANNEL

INTERACT RESPOND CONNECT

BECONSISTE

NT

MANAGE TIME

PROMOTE

MEASURE


Which marketing channels?

What is your target market?

Where are your customers?

What are your aims?

Using different channels?

B2B or B2C – fun or professional

Do your research

Set goals and measure

Change content to suit


Listening

Measurement

Facebook - TwitterLinkedIn - Google+

Visual: Pinterest, YouTube

Slideshare, Instagram

Black Hole: No plan & time

issues

Social news sites e.g. Digg,

StumbleuponTOOLS

BRAND

WEBSITECONTENT

Fly-by-nightplatforms

The Social Universe


Why use social media?

Improve chances of being found Control of online real estate in search results and

more access to your content Social proof – peer to peer recommendation Show industry expertise Awareness Cost may be less than advertising Brand consistency – claim username on social

channels Access to new audiences – people change career,

move, make new friends


Overview on main social sites

Facebook - fun, visual, relationships, huge audience, B2C (business to consumer), build brand loyalty, engage with prospects

Twitter - news, real time, networking, awareness, no barriers, customer service

http://www.facebook.com/mambamedia

http://twitter.com/mambamedia


Overview on main social sites

LinkedIn –targeted groups to generate leads, B2B, professional, networking, show expertise, connect with decision makers, company pages to showcase products or services

Google+ and Google Places – local marketing / SEO, free video hangouts, segmented targeting, niche communities

http://www.linkedin.com/company/mambamedia/products

http://plus.google.com/116260214661686540754/posts


Other popular social sites

Pinterest - visual, driving traffic to website or blog, people looking for inspiration to buy, predominantly women audience

YouTube – search engine in itself, humanise, inform, educate, entertain, great conversion if good call to action

Slideshare - presentations, primarily B2B, integrates with LinkedIn, generate traffic, search for great content

Instagram - photo sharing, B2C, great for local business, fun, visual

http://www.youtube.com/mambamediatv

http://www.pinterest.com/mambamedia


Get in touch

Karen Black – Mamba Media

I am a web, digital marketing & social media specialist and offer Training, Set-Up, Management, Strategy & Consultancy in these areas for a range of businesses.

Websites, SEO, Design & Digital Marketing for YOUR Businessemail | social | web | video | branding | print | SEO | training | strategy

www.mambamedia.com

@mambamedia

www.facebook.com/mambamedia

www.linkedin.com/company/mambamedia

http://plus.google.com/+Mambamedia

