Primary logo variationsConstruction

Secondary logo variations

The ZIC Motor Oils logo is composed of the ZIC logo and can be followed by one or more labels. Keep a safe-zone around the artwork, as indicated.

The label is always left-aligned and the size and position of the label relative to the ZIC logo, are fixed. Do not alter these dimenseions. The label is either black or white, whichever provides the best contrast for reading.

Use the original artwork of the logo, do not alter it in any way. Also, do not use the logo as a decorative element or as a placeholder for images.

There are two color areas in the logo: color area 1 and 2. There are never two colors in the same color area. Both color areas may have the same color (see overview on the right). Use the ZIC logo as much as possible in one of its primary variations. If circumstances so dictate, a variation from the secondary collection can be used.

MOTOR OILS

LOGO CHART OF THE ZIC BRAND IDENTITY SYSTEM.

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MOTOR OILSSECOND LINE

ZIC logo

Dark Grey:color area 1

Light Grey:color area 2

Label

(striped) Safe zone: minimum distance to cut-off, text, etc.