overview of younomy's social business workshop
DESCRIPTION
An overview of social media, presented as part of Younomy's one day social business workshops that aim at equipping entrepreneurs, CEOs, managers, and executives evolve social business strategies.TRANSCRIPT
Doing Business with Social Media
Workshop Overview
P6 Framework
Tools play a key role in evolution
P6 Framework
The tool: computer
P6 Framework
The effect: automation
P6 Framework
The tool: Internet
P6 Framework
The effect: e-business
P6 Framework
The tool: Social Media
P6 Framework
The effect: Democratization
P6 Framework
Social Media in India
Internet Users = 150
Million
Facebook = 60
Million
LinkedIn = 18.5
Million
Twitter = 18
Million
Google Plus = 6
Million
Pinterest = > 0.5
million
P6 Framework
Right Understanding of New Media…takes time
P6 Framework
“Hello, Watsons of the world”
P6 Framework
Many attempts were made to use telephone as a broadcasting media in the initial days
Myth # 1 It's a Publishing/Marketing tool
McKinsey @2013
P6 Framework
P6 Framework
Social Media Potential
McK
inse
y @
201
3
P6 Framework
Objectives of Engagement
Pw
C @
2013
P6 Framework
Case Example: Tanishq
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My Expression
P6 Framework
Myth # 2 It needs Big Budget
A section of participants of an organic agriculture workshop: A single FB status update had attracted close to 70 people to a remote village in Tamil Nadu.
P6 Framework
Myth # 3 It's to Connect with
Customers
Depending on the business need, businesses can engage with many types of external stakeholders such as local community
P6 Framework
Myth # 4 It is Facebook & Twitter
ExternalizingEnterpriseApplicationsExternalizing softwareapplications by integratingpublic social networks(Twitter, Facebook, etc) with them
SocializingEnterpriseApplicationsSocialize softwareapplications by addingsocial features integral toprocess workflows
P6 Framework
Social Business Technology
P6 Framework
CRM, ERP, SCM,…
P6 Framework
Social CRM, ERP, SCM,…
P6 Framework
Myth # 5 Forget Print
• Real world presence matters
• Integration with print matters
• Marrying media of different eras
matters
P6 Framework
Myth # 6 It's all about technology
Do you have social media ethos?
P6 Framework
P6 Framework
How do you treat your customers?
P6 Framework
How do you treat your customers?
P6 Framework
How do you treat your customers?
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How do you treat your customers?
P6 Framework
A perfect example!
Because, here customers are co-creators
P6 Framework
Myth # 7 Social Media is Free• people cost
• training cost
• investment in tools
• managerial bandwidth
• content development
• running campaigns
• app development
• promotion
• rewards & incentives
• interface design
P6 Framework
Strategy First
Credit: Forbes
P6 Framework
Strategy: What it's Not
• Ten Tips to Use Facebook for SEO• Optimization• Twitter To-Dos• 10 Cool Social Apps for Business• How to Sell More using Pinterest• Making Best out of Google Analytics• 5 Social Themes for Your Portal
P6 Framework
What you can look for?
Workshop is based on P6 ideation framework
P6 Framework
Program Structure
P6 Framework
Guideline - 1
P6 Framework
Guideline - 2
•Standup and share!
“Sitting is a new type of smoking,” – Mayo Clinic
P6 Framework
P6 Framework
Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by
Sankar, Managing Partner, Younomy
Reach: [email protected] Mobile: +919790276206www.younomy.com
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