overview of the creative class theory and the 3 ts
DESCRIPTION
An overview of the Creative Class theory and its three Ts (Talent, Technology, and Tolerance). Prepared by Kevin Stolarick of the Martin Prosperity Institute as part of TVOntario's AgendaCamp series on Ontario's changing economy.TRANSCRIPT
Overview of Creative Class
and the “3Ts”
Kevin Stolarick, PhD
Research Director
2
What is the “Creative Class”?
What is the Creative Class?
What You Do (Job Occupation)
vs.
Where You Work (Industry)
10 Year Job Growth Estimate• Working Sector 10%
• Service Sector 14%
• Creative Sector 20%
Who Works in Creative Class?
Creative Economy: TAPE
T = Technology and R&D Innovation
A = Arts and Culture
P = Professional and Managerial
E = Educating and Training
Why Occupations?
Among all people who either work in the IT industry or work in an IT occupation (or both):
–50.2% work in an IT occupation but not in the IT industry
–25.7% work in the IT industry but aren't in an IT occupation
–Only 24.1% work in an IT occupation in the IT industry
IT IndustryIT Occupations
The Rise of the Creative Class
The Rise of the Creative Class
U.S. Creative Class Economy
Creative Service Working
Workers (Talent) 40,379,520 59,769,270 31,949,350
% of Workforce 30.5% 45.1% 24.1%
% of Wages 48.8% 30.4% 20.6%
U.S. Creative Class
•30 (% of the workforce)
•40 (million people)
•50 (% of the wages)
•70 (% of the discretionary income)
Canada & Ontario’s Creative Economy
Creative Service Working
Canada Workers (Talent) 4,874,885 5,788,767 3,333,726
% of Workforce 35.5% 38.7% 23.0%
On
tari
o Workers (Talent) 2,027,152 2,210,604 1,311,995
% of Workforce 33.2% 39.4% 22.7%
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The “3Ts” of Regional Growth
The “3Ts”
Technology
Regional
Growth
Technology
“A high technology base is both a
necessary condition for and a result
of a region having a strong creative
economy.
Being known as a "high-tech" region
helps to attract the creative
workforce, which, in turn, generates
new technologies making the region
even more high-tech.”
Technology
• High Technology:
–Concentration of high-tech
companies
–Growth of high-tech companies
• Innovation:
–# of patented innovations per
1,000 people
–Growth in patented innovations
The “3Ts”
Talent
Technology
Regional
Growth
Talent
“The concentration of people in the Creative and Super Creative Classes, has a stronger relationship with economic growth.
Creative people don't just cluster where the jobs are. They cluster in places that are centers of creativity and also where they like to live.
Places need a people climate -- or a creativity climate -- as well as a business climate.”
Talent
• Talent Index
(Bachelors Degree and above)
• % Super Creative (scientists, engineers, artists, musicians, designers)
• % Creative Class
(super creative + professionals)
The “3Ts”
Talent
Tolerance(Inclusiveness)
Technology
Regional
Growth
Tolerance / Inclusiveness
“Diversity has become a politically
charged buzzword. To some it is an
ideal and rallying cry, to others a
Trojan-horse concept that has
brought us affirmative action and
other liberal abominations.
Creative Class people use the word
often, but not to press any political hot
buttons. Diversity is simply something
they value in all its manifestations.”
Tolerance / Inclusiveness
• Melting Pot Index(% foreign born)
• Gay/Lesbian Index(% gay & lesbian population)
• Boho Index(% culturally creative)
• % Nonwhite & Non-black
• % Interracial Marriage
• Composite DiversityIndex (CDI)
The “Fourth T”
Talent
Tolerance(Inclusiveness)
Technology
Territory Assets(Amenities)
Regional
Growth
Territory Assets
“What Creative people look for in communities are abundant high-quality amenities and experiences, an openness to diversity of all kinds, and above all else the opportunity to validate their identities as creative people.
Places are valued for authenticity and uniqueness … Authenticity comes from several aspects of a community … It comes from the mix … Authenticity is the opposite of generic.”
Territory Assets (Quality of Place)
• Economy/Growth
• Housing
• Culture
• Climate
• Education
• Healthcare
• Recreation
• Dis-amenities– Crime, Weather
• Transportation– Connectedness
The “4Ts”
Talent
Tolerance(Inclusiveness)
Technology
Territory Assets(Amenities)
Regional
Growth
Creativity Index
“The key to understanding the new
economic geography of creativity and its
effects on economic outcomes lies in
the 3T's of economic development:
Technology, Talent, and Tolerance.
Each is a necessary but by itself an
insufficient condition: To attract creative
people, generate innovation and
stimulate economic growth, a place
must have all three.”
Creativity Index
• Technology
• Tolerance (Inclusiveness)
• Talent
The “4Ts”
Talent
Tolerance(Inclusiveness)
Technology
Territory Assets(Amenities)
Regional
Growth and
Prosperity
Prosperity
Successful regions are not just growing …
They do no just build wealth …
Successful regions are
PROSPEROUS
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Defining “Prosperity”
Prosperity
The condition of being prosperous, successful, or
thriving; good fortune, success, well-being,
wealth.
Prosperous
Having continued success or good fortune;
consistently successful, esp. economically;
flourishing, thriving.
Oxford English Dictionary
Dimensions of Prosperity
• Growth
• Wealth/Money
• Welfare–Education
–Healthcare
–Wellness/Health
• Productivity
• Taxes
• Social Contract
• Equality/Affordability
• Inclusiveness
• Environment/Green
• Participation / Social Capital
• Achieving Potential
• Happiness/Satisfaction
• Magnetism
• Competitiveness
• City Size
• ∆’s (changes over time)
• Cultural/Arts Measures
• Sustainability
• Others?
For More Information
• Richard Florida’s books–“The Rise of the Creative Class”
–“The Flight of the Creative Class”
–“Who’s Your City?”
• martinprosperity.org
• creativeclass.com
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