Overview of planned campaign activities

Activity CWK 38CWK 39

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Media

TV

Radio

Print

OOH

Online

Period: 5.10-6.11

Tucson’s Media Campaign

Magazines, newspaper

Newsportals, Google, YouTube, AdVideo, adbox, Facebook

Print media: Klubs (Oct 21)Ilustrētā Zinātne (Oct 29)FHM (Oct 21)Patron (Nov 6)MK Latvija (rus) (Oct 14)

1. Local Copy:Headline: Laiks pārmaiņām Pilnīgi jaunais Hyundai Tucson

Body Text:Dzīve nozīmē pārmaiņas. Tā atbrīvo mūsu iztēli, un mēs redzam lietas jaunā gaismā. Arī pilnīgi jaunais Tucson ir radīts pārmaiņu garā.

Atklājiet pārmaiņu spēku: www.hyundai.lvPārmaiņas sākas ar 19 990 €

Piedāvājums spēkā līdz 30.11.2015. Degvielas patēriņš: 4,6-7,6 l/100 km, CO2 izplūdes gāzēs: 119-177 g/km.

2. Backtranslation:Headline: It's time for a changeBrand-new Hyundai Tucson

Body Text:Life means change. It frees up our imagination and we see things in a new light. Also the brand-new Tucson is created in the spirit of change.

Discover the power of change at: www.hyundai.lv Change starts from 19 990.-

Campaign prices are valid till November 30. Combined fuel consumption 4,6-7,6 l/100 km, CO2 emission 119-177 g/km.

Material (Ad picture) in Latvian

Localization Material_Print (Newspaper & magazines)

HME comment:

1. Local Copy:Headline: Ощути Силу ПеременСовершенно новый Hyundai Tucson

Body Text:Все в жизни связано с переменами. Перемены освобождают наше воображение, и мы видим вещи в новом свете. В духе перемен создан совершенно новый Tucson.

Раскрой силу перемен на: www.hyundai.lv Перемены начинаются от 19 990 евро

Предложение действительно до 30.11.2015. Средний расход топлива: 4,6-7,6 л/100 км. Выброс CO2: 119-177 г/км.

2. Backtranslation:Headline: Changes are goodCompletely new Hyundai Tucson

Body Text:Everything in life is connected with changes. Changes free our imagination and we see everything in a new light. In light of the changes new Tucson was created.

Discover the power of change at: www.hyundai.lv Change starts from 19 990.-

Campaign prices are valid till November 30. Combined fuel consumption 4,6-7,6 l/100 km, CO2 emission 119-177 g/km.

Material (Ad picture) in Russian

Localization Material_Print (Newspaper & magazines)

HME comment:

1. Local Copy:

1) Laiks pārmaiņām

2) Pilnīgi jaunais Hyundai Tucson3) Pārmaiņas sākas ar 19 990 €

4) Pilnīgi jaunais Hyundai Tucson Pārmaiņas sākas ar 19 990 € Atklājiet pārmaiņu spēku

2. Backtranslation:

1) t's time for a change

2) Brand-new Hyundai Tucson

3) Change starts from 19 990.-

4) Brand-new Hyundai Tucson

Change starts from 19 990.-

Discover the power of change

Dimensions: 996x400 (LV+RU) 980x900 (LV+RU) 500x330 (LV+RU)250x400 728x90 980x90300x250 250x250 280x400700x400 800x225 800x535640x500 1200x628 480x70300x60 300x600 468x60930x180

Material in Latvian (Screenshoots of banners etc)

300x250

Localization Material_Online

HME comment:

Exaples:http://eostudio.ee/failid/hyundai/tucson/lat/HME_Tucson_Launch_Keyvisual_Price_300x250/http://eostudio.ee/failid/hyundai/tucson/lat/HME_Tucson_Launch_Keyvisual_Price_728x90/

1. Local Copy:

1) Ощути Силу Перемен

2) Совершенно новый Hyundai Tucson

3) Перемены начинаются от 19 990 евро

4) Совершенно новый Hyundai Tucson Перемены начинаются от 19 990 евро Раскрой силу перемен

2. Backtranslation:

1) Changes are good

2) Completely new Hyundai Tucson

3) Change starts from 19 990.-

4) Completely new Hyundai Tucson

Changes starts from 19 990.-

Discover the power of change

Dimensions: 996x400 980x900500x330

Material in Russian (Screenshoots of banners etc)

300x250

RUS: Ощути Силу Перемен RUS: Совершенно новый Hyundai Tucson

RUS: Перемены начинаются RUS: Совершенно новый Hyundai Tucson

от 19 990 евро Перемены начинаются от 19 990 евро Раскрой силу перемен

Localization Material_Online

HME comment:

Exaples:http://eostudio.ee/failid/hyundai/tucson/lat/HME_Tucson_Launch_Keyvisual_Price_300x250/http://eostudio.ee/failid/hyundai/tucson/lat/HME_Tucson_Launch_Keyvisual_Price_728x90/

Comment: RUS banner examples under work. All dimen-sions same as in Latvian. Only text change needed.

30 s version will be produced for Youtube.com and Advideo.

Headline: Pilnīgi jaunais Tucson = Brand-new Tucson

Atklājiet pārmaiņu spēku >

Discover the power of change >

Material (Screenshoots of banners etc)

Localization Material_Online

HME comment:

Original VO by Hannah Ware will be used.As we use 30s TVC only in online media (Youtube, Advideo) we will add the local text with price Offer without local VO.

1. Local Copy:1) Laiks pārmaiņām Pilnīgi jaunais Hyundai Tucson2) Atklājiet pārmaiņu spēku wwww.hyundai.lv4) Pārmaiņas sākas ar 19 990 €

2. Backtranslation:1) ) t's time for a change Brand-new Hyundai Tucson2) Discover the power of change www.hyundai.lv4) Change starts from 19 990.-

Material (Storyboard)

Localization Material_TVC// 26+4s (online)

HME comment:

Local warranty logo

Price offer

For Youtube it’s important to add a model name in 5s.