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Application Virtualization

Delivering Business ValueToday and Tomorrow Updated May 2009

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Separation creates flexibility

Hardware

Operating System

Data, User settings

Applications

Current Microsoft

technologies More on

the horizon

Folder RedirectionOffline files

Hardware-independent WIM Images

Image management and deploymentacross WIM and

VHD images

Centralized Desktop

Calista Technologies

Improved Offline/Online sync

Issues IT FacesPC components bound together, difficult to replace hardware, software

What’s ChangingBreaking ties using technologies like virtualization to increase agility

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The Optimized Desktop

Enterprise Investment Areas

Streamline PC Management

“My enterprise is becoming more disperse. How

do I keep people connected to

what they need?”

“How can I reduce costs and take

advantage of new technologies like virtualization?”

“How can I enable the

software and devices my users

require and minimize their

risk?”

Access Information Anywhere

Enhance Security and Control

App-V; MED-V Bitlocker™; AGPM; DaRT

MUI; 4 Virtual OS; Subsystem for Unix; AIS;

AGPM; App-V; DEM

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What the Desktop Optimization Pack provides

Microsoft Desktop Optimization PackWhat you need to know

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Deliver end-to-end solutions2

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Provide immediate ROI

Lower Desktop TCO

•Regular updates•Faster upgrade cycle, separate from Windows®

•Minimal deployment effort

•Run out of the box•Integrate with existing management solutions

•>95% of MDOP customers are (very) satisfied *1

•$70-$80 net cost savings per PC per year using MDOP *2

*1, Microsoft MDOP customer study. Base: Current MDOP customer n=108, non-MDOP customer n=367*2, MDOP ROI Analysis by Wipro

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Microsoft Application VirtualizationDynamically streaming software as a centrally managed service

Readily accessible applicationsAccelerated desktop deployment and application recoveryMinimize app-to-app compatibility testingLeverage existing PC Lifecycle Management investments

Provisions applications to usersCentralizes permissionsIsolates applicationsProvide real-time metering reports

What it Does Benefits

Heidelberg

“Microsoft Application Virtualization helps us dramatically reduce packaging time, optimize application delivery and management processes, and cut the total cost of ownership for our client environment.  It paid for itself in just six months.”

Axel JunghansGlobal Client Manager

Heidelberg

H1 CY2010

App-V 4.6

March 2009

App-V 4.5 CU1

September2008

App-V 4.5

Virtual applications run on the Terminal ServerEnable Server ConsolidationMitigate Roaming Profile IssuesTransform TS into a dynamic system

Microsoft Application Virtualization OfferingsMultiple Solutions to meet your business challeges

*Microsoft Application Virtualization CAL for Terminal Services is available and sold separately from MDOP

Virtual applications run on the user machineConsolidate & standardize imagesBuild business continuity for applicationsApplications can be taken offline

App-V for Desktops

App-V for Terminal Services

for Terminal Services

Available through Service Provider License AgreementAllows organization to host virtual applications on behalf of their customersCan be used for 3rd party or LOB application delivery

App-V Hosting for Desktops

Hosting for Desktops

*Microsoft Application Virtualization for Service Providers is available and sold separately from MDOP

*Microsoft Application Virtualization CAL for Desktops is available through MDOP for Software Assurance only.

What it doesCreates a package of a single applicationEliminates software install

What it is good for

Resolve conflicts between applicationsSimplify application delivery and testing

What it doesCreates a package with a full OS

What it is good forResolve incompatibility between applications and a new OSRun two environments on a single PC (e.g. corporate and personal)

Desktop vs. Application Virtualization

Hardware

Data, User settings

Applications

OS

Microsoft Application Virtualization Platform Components

Dynamically streaming software as a centrally managed service

Application Sequencing

and Virtualization

Policy Based application

management

Application Virtualization

Client

Microsoft Application Virtualization Platform

Application Virtualization Made Easy

No user learning curve. Click to launch any virtual application anywhereSimplify your next Windows rolloutEasily prepare Virtual Applications and Dependencies for Deployment.

Flexible Management

Built-In

Flexible deployment and streaming options for all business needs.Readily Accessible Applications for Users, Manageable for IT. Virtual Application Management in the box.

Proven. Real Business

Results.

Mature and Proven Save Time & Money. Deploy Applications VirtuallyPartners ready to move you from Proof of Concept to Production

App-V for the EnterprisePackage, Stream, Manage. Application virtualiization isolates applications to create a conflict free environment with manageability as the cornerstone to successful service delivery.

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Application Virtualization Made Easy.

Stream Once. Launch local and work completely offline. No waiting for complete application install or update. No reboots. No application conflicts.Preserve user settings online and offline. Automatic application and icon refresh if removed.

Isolate and decouple applications from Windows to reduce conflicts.Reduce the Windows footprint by never installing applications.Reduce Windows deployment time by delivering applications virtually.Manage Windows and Applications independently but use the same toolset.

Single sequencing wizard with powerful interface for customization. Simple MSI creation for quick deployment with existing software distribution systems. Simple application dependency creation. No editing or renaming. Easily view applications and their dependencies.Virtual applications supported on Windows 7.

No user learning curve. Click to launch any virtual application anywhere.

Easily prepare Virtual Applications & Dependencies for Deployment

Simplify your next Windows rollout

Microsoft Application VirtualizationApplication Sequencing – The gateway to Microsoft Application Virtualization

Microsoft Application

Virtualization Sequencer

Rapidly packages applications through

active watch technology including execution

dependencies.

The Sequencer produces the virtual application

package containing the application and its

dependencies.

The admin has the option to stream the virtual

application or create an MSI wrapper for

Standalone Mode delivery

Windows Application

CD

Windows Application

Installer

Unpackaging

Linearization

Optimization & Compression

Virtualized Application

MSI Standalone

Streaming Server

Dynamic Application InteractionDynamic Suite Composition (DSC)

Administrator controls & configures the virtual application separatelyCreate a “one to one” scenario for single applications that are dependant on each otherCreate a “many to one” scenario where middleware and plug ins components can be reusedReduces the potential package size

Flexible Package Management

Single application with no dependencies still existApplication known to not conflict may be configured to share the same virtual environmentMandatory/Optional dependency configuration optionsVirtual applications can share common dependencies

Virtual Environment

App “A”

Combined Virtual Environment

App “B”App “B”App “A”

System Services

ConfigurationsData

Inter Application Communication

Independent Virtual Environments

Application Sharing Using DSC

Virtualize Middleware once share with many

Flexible Management Built In

Server or no Server, YOU DECIDE. Secure streaming, standard streaming or no streaming, YOU DECIDE. In the box infrastructure, integrates into System Center, or use your existing software distribution product, YOU DECIDE. Desktop Virtualization or Terminal Services integration, YOU DECIDE.

Flexible Deployment Options for All Business Needs

Readily Accessible Applications for Users, Manageable for IT

Complete online, offline and over the internet application usage metering. Regular, automated polling for new applications or updates. No login or manual synchronization required. Roaming supported. Application & user preferences travel with your users. Customize offline behavior and metering to prevent non-compliant usage. Localized support in eleven languages, ready for global businesses. Troubleshoot using standard Windows methods (event log, mgmt pack).

Flexible Management Built In

Assign virtual applications to end users using Active Directory and stream to users.Update virtual applications without repackaging, disconnecting users or rebooting.Retire virtual applications quickly by removing assignment, no uninstall required.Single update process for client and infrastructure components via Microsoft Update, no application changes required. Virtual application license and usage metering included.

Virtual Application Management in the Box

Centralized infrastructure provides single delivery and management workflow for physical and virtual applications Deploy virtual application by targeting users or machines.Automated staging & replication of applications to the enterprise, no scripting. Inventory virtual & physical applications. Determine to who & where they are deployed.Integrate virtual applications with System Center to streamline your Windows operating system upgrade and deployment process.

Virtual and Physical Application Management

Gartner notes that by including Application Virtualization in MDOP, Microsoft has helped position ConfigMgr ’07 as

the tool to manage App-V packages.*

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Microsoft Application Virtualization Deployment OptionsPackage, Deploy, Manage. Conflict free applications with manageability as the cornerstone to successful service delivery.

Enabling Key Scenarios

• Reduce application conflicts• Reduce application compatibility testing

• Remove application related reboots

• Dynamic application streaming• Always accessible applications

App-V Client, Management Server, Streaming and

Sequencing

Full Infrastructure

• Desktop Publishing Service• Dynamic Delivery• Package/Active Upgrade• Requires Active Directory

and SQL Server

Configuration Manager + Application Virtualization

• Single Management Console• Single Software distribution

workflow• No additional infrastructure

required• Integrate Virtual applications with

automated OS deployment • Full status and reporting of virtual

applications• Inventory and updating of virtual

applications• User or Machine targeting• Scalable to 100’ s of thousands of

devices

Configuration Manager 2007

R2

Manage virtual & physical applications from

one PC Lifecycle Management solution

Manage, stream and update App-V virtual applications with capabilities in the box

Standalone Mode

• Standalone execution of virtual applications

• No server is required• MSI wrapper is the

configuration control• Interoperable with SMS/

SCCM & 3rd party ESD

Lightweight Infrastructure

• Dynamic Delivery• Package/Active Upgrade• No SQL Server required• Allows streaming capability

to be added to SMS/SCCM & 3rd party ESD

Integrate App-V into existing environments and processes

Server Client

3rd Party PC Lifecycle Solution

Step Up to Full PC Lifecycle Management

Included Partial Not Available

• Requires integration with electronic software distribution or customization• AVM = Application Virtualization Management for App-V

App-V Standalone

App-V Full Infrastructur

e

ConfigMgr 2007 R2 with AVM

Supports Streaming (File, RTSP/s, HTTP/s) File ALL HTTP/S

Uses existing infrastructure DB N/A* New SQL DB Uses ConfigMgr SQL DB

Offline Support Included Included Included

Target & Deploy virtual applications to Machines N/A* N/A Included

Target & Deploy virtual applications to Users N/A* Included Included

Reporting for virtual & physical apps N/A* Virtual Included

Supports automated OS Deployment including virtual applications N/A* N/A Included

Inventory Virtual Applications N/A* N/A Included

License Metering of virtual/physical applications N/A* Virtual Included

Centralized Status & Reporting N/A* N/A* Included

Active Upgrade N/A* Included Included

Manages Virtual & Physical Apps N/A* Virtual Included

Supports Internet Based Delivery N/A* Streaming Download/Execute

Monitored and managed using OpsMgr N/A MP Available MP Available

Proven. Real Business. Real Benefits.

Industry Partners build on the App-V platform to extend value.Industry Partners available to deploy App-V to the enterprise.App-V file format published to Microsoft Open Source Promise to further enable the ecosystem

Mature and Proven Technology

Partners Ready to Take You From Proof of Concept to Production

Eliminate application conflicts, reduce time and money.Deliver applications to users more quickly.Reuse existing infrastructure and extend ROI.Consolidate Servers using App-V for Terminal Services.Virtualize your infrastructure using App-V and Microsoft Virtualization technologies.

14.1M+ licenses of MDOP sold containing App-V.Microsoft App-V4.5 is the 3rd Microsoft release of the product; ready to deploy at scale.12yrs combined experience in the application virtualization and PC lifecycle management.Over 30 App-V specific case studies from Microsoft customers around the world.

Save Time and Money. Deploy Applications Virtually

Recent App-V News

Broaden our Windows platform and application coverageEnable App-V to recognize and run 64-bit applicationsEnable App-V to run on 64-bit Windows Operating Systems

Windows 7, Vista and XPWindows Server 2008 and 2008 R2 (App-V for TS)

Simplify the App-V Sequencing experienceImproved Sequencer UI Enable App-V to sequence true 64-bit applications

Further expand our global coverageEnable virtualization of non-English applications in 13 additional languages Enable localization of App-V management UI’s in 12 additional languages.

Provides compatibility with Windows 7 BetaProvides ability to sequence .NET Framework 3.5 and earlier on Windows XP SP2 Includes all fixes since 4.5 RTM releaseAvailable now via Microsoft Volume Licensing, MSDN and TechNet

Available March 2009

App-V 4.6

App-V 4.5 Cumulative Update1 (CU1)

Available H1 CY2010

MDOP Solutions ValueBuild Business Continuity for Applications

Proactive insight into desktop

crashes and hangs

Reduce Application Management Costs

Enable Roaming and Free Seating

Enable governance and change control

ReduceHelp Desk

Calls

Accelerate OS Migrations

Manage software assets across the

Enterprise

MDOP Reviews“…this suite is a must-have collection of valuable utilities—many of which originated at startups since purchased by Microsoft—and an obvious and tangible benefit of Microsoft's subscription-based enterprise licensing program. If you're not taking advantage of Microsoft Desktop Optimization Pack, it's time to take a look.” - Paul Thurrott, Windows IT Pro Magazine

April 30, 2008

“Organizations currently running Windows XP on their mobile PCs could save $605 a year per machine by replacing those systems with Windows Vista, using the Microsoft Desktop Optimization Pack and best practices to improve infrastructure optimization.”

- Peter Galli, eWeekSeptember, 2007

Yankee Group analyst Laura DiDio said in an interview that a comparable Microsoft offering could cost as little as one-third of what VMWare charges.

“Until recently, there was not much competition,” she said. “Now what I'm hearing from customers is, they're glad to see Microsoft stepping up to the plate. They like VMWare's products, but they don't want to pay those high prices.”

- Laura DiDio; Analyst, Yankee Group

Website for Microsoft Desktop Optimization Pack for Software Assurancehttp://www.windowsvista.com/optimizeddesktop

Microsoft Application Virtualization TechCenterhttp://technet.microsoft.com/en-us/appvirtualization/default.aspx

Microsoft Application Virtualization Home Pagehttp://www.microsoft.com/systemcenter/appv/default.mspx

Resources

Microsoft Application Virtualization Bloghttp://blogs.technet.com/softgrid/default.aspx

Microsoft Application Virtualization Case Studieshttp://www.microsoft.com/casestudies/search.aspx?ProTaxID=3369

IDC Webcast: Improving Desktop Management with Microsoft Desktop Optimization Packhttp://www.microsoft.com/events/series/desktopoptimization.aspx?tab=webcasts&id=all

Gartner: Quantifying the Value of Microsoft's Desktop Optimization Pack http://mediaproducts.gartner.com/reprints/microsoft/vol4/article6/article6.html

© 2007 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only and is subject to change.

Microsoft makes no warranties, express or implied, in this summary.

Appendix

Microsoft Client Based Virtualization with Built-In Mgmt

Unlimited use of virtual application packaging tool

included

Virtual Application Management & Delivery

included

Flexible streaming options with

offline capabilities included

Added Value All Client SA & MDOP

benefits included

Desktop Virtualization and Management

included

Management unavailable from VMWare.. Market equivalent pricing for mgmt

ThinApp Packaging Suite ThinApp Maintenance ThinApp Client

VmWare Ace Enterprise

App-V ClientApp-V Mgmt ServerApp-V StreamingApp-V Sequencer

Enterprise Desktop Virtualization (MED-V)

COST

COST

Offering Capabilities

MDOP + SA Vmware Solution

Per User Licensing

for Packaging Suite

File Streaming Only

Additional 3

rd party costs

to manage ThinApp $153,7

68*

•BrachCache•AppLocker•BitLocker/ToGo•Network Boot•Boot from VHD• 4 Virtual OS’• MUI Packs• Subsystem for Unix

• AGPM• AIS• DaRT• DEM

$15,0

00*

* Cost of adding MDOP to an existing SA subscription** Cost of similar management and streaming technology from 3rd party Costs based on 500 users over 3yrs at product street prices

Microsoft Windows SA customers receive better value and lower cost using MDOP versus VMWare

Microsoft Client Based Virtualization with Built-In Mgmt

Unlimited use of virtual application packaging tool

included

Virtual Application Management & Delivery

included

Flexible streaming options with

offline capabilities included

Added Value All Client SA & MDOP

benefits included

Desktop Virtualization and Management

included

$166,5

00

Management unavailable from VMWare.. Market equivalent pricing for mgmt

ThinApp Packaging Suite ThinApp Maintenance ThinApp Client

VmWare Ace Enterprise

App-V ClientApp-V Mgmt ServerApp-V StreamingApp-V Sequencer

Enterprise Desktop Virtualization (MED-V)

COST

COST

Offering Capabilities

MDOP + SA Vmware Solution* Uses market equivalent pricing for similar virtual application management and streaming technology from 3rd party Costs based on 500 users over 3yrs at product street pricesIncludes cost of SA + MDOP - customers get all six MDOP Products

Per User Licensing

for Packaging Suite

File Streaming Only

Additional 3

rd party costs

to manage ThinApp $153,7

68*

New Windows SA customers get more value when choosing MDOP + Client SA over VMWare

•BrachCache•AppLocker•BitLocker/ToGo•Network Boot•Boot from VHD• 4 Virtual OS’• MUI Packs• Subsystem for Unix

• AGPM• AIS• DaRT• DEM

App-V client reads on launch, runs app local or via TS.App-V client reads on launch, runs app local or via TS.

App-V Sequencer

3rd Party Solution

Sequenced app and place on Content share.

App-V Infrastructure – How It Works

App-V Management Server (content)

App-V Management Console

App-V Terminal Server Desktop PC

IIS Server(optional) (HTTP)

Content Server

Virtual App is loaded into cache and icons and files are available to user.

Virtual App is delivered to the client (RTSP/Http/ MSI/ESD).

Use 3rd party interface for publishing to IIS 3rd party ESD or Standalone Mode.

3rd party (ESD)

StandaloneMode (MSI)

Use App-V Mgmt Console to import package from Content share, create application, and assign to AD Security Group.

Package is available for Streaming , 3rd Party ESD, or Standalone distribution.

Streaming Server (RTSP)

IIS Server(optional) (HTTP)

StandaloneMode (MSI)

OR

Heidelberg Global manufacturer simplifies client management and reduces total cost of ownership with application virtualization

“The knowledge you need to create a virtualized package is 10 times less than what you need to create a MSI package.”

Time-consuming application packaging and delivery

Gain control of disparate hardware and software across the enterprise

Reduce costs , improve software delivery and client management

The Challenge

Reduce application packaging time more than 50 percent

Realize 40 percent cost savings through simplified packaging,, faster deployment and shorter problem resolution

Empower local IT staff to package applications for local needs

Accelerate application repair by not requiring a reinstallation of applications

The Results

“Microsoft Application Virtualization helps us dramatically reduce packaging time, optimize application delivery and management processes, and cut the total cost of ownership for our client environment. It paid for itself in just six months.”

- Axel Junghans- Global Client Manager

- Heidelberg

- Joerg Manske- IT IO

- Heidelberg

Tuv NordLeading technical service provider streamlines Vista migration, accelerates applicationdelivery and enhances client management

“We no longer have to test against other applications because there’s no risk of affecting other applications on the client. Testing takes just one to two days at the most. So the whole process, from request to deployment, takes just a few days with Microsoft App-V, instead of up to a month—which is what it can take with locally installed applications.”

Speed application packaging

Enable multiple application versions to co-exist on client devices

Create a uniform software delivery and management infrastructure

The Challenge

Reduced application time-to-deployment from one month to several days

Streamlined Vista migration and ease project management

Enabled applications to follow users

Enhanced business continuity, reducing downtime to minutes

Simplified post-acquisition client management

The Results

“Microsoft App-V improves the way our IT staff and end users work. It gives users the flexibility to run applications required fortheir projects, without any risk of conflicts. And it helps IT simplify and accelerate application packaging and time-to-delivery. “

- Joerg Umland- IT Administrator

- TUV NORD

California State University Case StudyStreamlining application packaging and management while improving

desktop security

“We were spending valuable time dealing with the challenges inherent in managing so many applications and users. We sorely needed a more innovative way to do this in order to concentrate our efforts on other value-add services. Microsoft’s unique virtualization solution eliminates application management complexities and helps us provide even better IT service to our constituency.”

Time consuming Deployments and Updates

Difficult Desktop Security

No support for multiple application versions on the desktop

The Challenge

Simplifies and reduces application deployment from several days to just hours

Cuts upgrade time for key applications by hundreds of hours

Improves desktop security by minimizing the need for local administrator access for applications

Enables multiple application versions to run on the same computer, easing IT support for training labs, migrations and software developer requirements

Enhances disaster recovery for applications

The Results

“Application virtualization is critical. It will enable us to have a simplified model where we can give users a vanilla computer and instantly deliver their applications to the new machine.”

- Laura GuilloryDirector of User Services,California State University

Chancellor’s Office

*Customer used Microsoft Application Virtualization, formerly SoftGrid Application Virtualization and is upgrading to App-V 4.5

Fairfax County Public Schools Case StudyEnable dynamic application delivery and improve support for teachers and

students

“Microsoft Application Virtualization helps us accelerate application delivery and gives our schools much more flexibility in using applications for instruction. It provides great benefits to teachers, students and IT staff alike. We’ve had tremendous success with it, and a lot of enthusiasm from all our users.”

Streamline application delivery and management, and enhance end-user support in large, decentralized school district.

The Challenge

Reduced application deployment from four weeks to one day

Simplified application migrations and user training

Enabled application mobility

Cut images by 50% and simplified maintenanceImprove license managementCentralize application information

The Results

- Chris LewisManager, Desktop

Management TeamFairfax County Public Schools

App-V 4.5 Screenshots & Call Outs