overview of impertion communities april 2016
TRANSCRIPT
Overview of Impertion
CommunitiesApril 2016
Impertion Overview www.impertion.com 2
Online Communities for the Technology Sectors Worldwide
CIOshared.com
CFOshared.com
MarTechShared.com
Engineeringshared.com
April 2016: 90,000+ Members Globally
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Where Are We?
Impertion Overview www.impertion.com
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What We Do Publisher of Online Communities in the Technology
Sector Communities Are Persona-Based:
CIO’s (Incl. VP’s, Directors, Managers across IT) CFO’s (Incl. VP’s, Directors, Audit, Compliance,
Procurement) CMO’s (Incl. VP’s, Directors, Managers, Consultants Engineers (Mechanical, Electrical, Design, Civil)
Members join to SHARE
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Shared Content
“Insider”Product
Experience
Q&A Webinars
Events
Research
CredPoints
Research
Webinars
AppsFree
Templates
Videos
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Why Is Membership Growing So Quickly? More than just editorial
Dynamic, interactive peer-to-peer sharing by Members that are engaged
Editorial alone is being seen by many Executives as too “old school”
Social Media 3.0 – we’re breaking the mould! We go beyond LinkedIn, Facebook, Twitter, etc Sharing of valuable free strategic tools, templates, apps
and research Plus…Groups, Q&A, Answer scoring, How-to Videos,
Webinars Insider – what’s it like to work with solution X?
Impertion Overview www.impertion.com
Impertion Ltd www.impertion.com 7
Rising Above The Noise
DemandGen Report 2014: “87% of B2B buyers either agreed or strongly
agreed that they feel overwhelmed by the amount of content that is available”
Trusted Source and Social Credibility are increasingly important to content engagement.
Impertion Ltd www.Impertion.com 8
Our Market Positioning
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Members by Country - MarTechShared
Impertion Ltd www.impertion.com
ANZ
SE Asia
EMEA
North America
South America
Other
0% 5% 10% 15% 20% 25% 30%
April 2016: 22,400
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Members by Country – CFOshared.com
Impertion Ltd www.impertion.com
USA
UK
Australia
India
Canada
Germany
France
Other
0% 5% 10% 15% 20% 25% 30% 35%
CFOshared.comMembership by Country
Mostly APAC & LATAM
April 2016: 21,300
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Members by Country – CIOshared.com
USA
UK
Australia
India
Canada
Germany
France
Poland
Czech Republic
UAE
Other
0% 5% 10% 15% 20% 25% 30%
CIOshared.comMembership by CountryMostly APAC
April 2016: 29,200
Impertion Overview www.impertion.com
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Members by Country – EngineeringShared.comApril 2016: 17,500
North America22%
South America8%
Europe31%
Middle East13%
Asia-Pac16%
Russia6%
China4%
EngineeringShared.comBreakdown by Region
Impertion Overview www.impertion.com
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Engaging Our Members - Marketing
Banner / Newsletter Ads
White Paper / Video Downloads
Webinars
Free trial products / demo’s
• Awareness• Interest
• Evaluation
• Trial
• Purchase
Impertion Overview www.impertion.com
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Case Study White paper download campaign focused on Asia
Pacific Client: Agency and Major Technology Company Topic: Ebook for marketing automation Targeting criteria: Marketing decision makers.
Companies with 500+ employees. Goal: 600 downloads – reached within three months
of campaign launch
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Targeting Criteria Industry Geography Job Title Company Size
Limitations: We must have a critical mass of Members to target for your tactic
A single city, a specific account, or a single industry may be problematic Additional qualifying questions (e.g. BANT) will increase the price per lead.
We also have to be respectful of the type / number of questions we ask out Members to answer.
We do not collect “user data” so we cannot target “Only Microsoft Dynamics Users” for example
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Research Downloads: Data We Provide To You
First Name and Last Name Job Title Company Name Email Telephone City and Country Company Size Approval by the Member to provide their details to you
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Sample Solutions – Guaranteed Results. Marketing Qualified Leads (MQL’s): €85 each (all languages)
Meets basic selection criteria Downloads white paper, completes form Agrees for Impertion to share details with you for follow up
Pipeline Qualified Leads (PQL’s): €500 each (English speaking only) MQL plus follow up. Lead agrees to next step such as:
Free workshop Free benchmarking / audit call Impertion email both Lead and You to arrange a time for the appointment
Sales Qualified Leads (SQL’s): €800 each (English speaking only) PQL plus BANT criteria
Project identified with Budget, Authority, Need, Timeframe Impertion email both Lead and You to arrange a time for the appointment
Minimum Project Size: €4,500Impertion Overview www.impertion.com
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Premium Sponsorship Packages
Gold Sponsor 15% Discount Maximum of 8 Gold Sponsors €20,000 per year “Own” a sector Customised programme to suit
your needs
Platinum Sponsor 25% Discount Maximum of 3 Platinum
Sponsors €40,000 per year Branding on Home Page “Own” 3 Sectors Customised programme to suit
your needs
Impertion Overview www.impertion.com
Thank YouWe Look Forward To Engaging You With Our
Members!
ContactE: [email protected] W: www.Impertion.com