overview of a2 media studies

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A2 G324: AdvancedPortfolio in Media

The Briefs.

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IMPORTANT DATES

Media trip 30th June Tuesday

all day

Choscars 2nd July 7-9pm

SSAT press team

Rich Mix

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Brief Number One Music Promotion

TaskYou have been hiredby SSP Records tomanage the promotionof one of their newacts. You have beencontracted to createone music videopackage, a DVD coverfor the album and an

A4 magazineadvertisement

promoting the DVD.

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Brief Number One Music Promotion

Planning

You will be required to:

1.Find copyright free song or artist that you have the rights and permissions to promote.

Create a treatment that outlines the way in which you will brand this artist across three

different mediums.

2.Pitch your ideas to the class and evaluate their feedback ( post the video and evaluation onyou tube/ blogger) and get into a groups of 2-3.

3.Amalgamate and develop the best idea and produce a glogger mood board with images/

inspiration videos/ sounds that clearly defines the brand essence of your artist. Share this to

your blogger account.

4.Allocate job roles outlining who will be responsible for each job during each stage of

production.

5. Conduct at least 2 forms of audience research ( using new technology for at least one).

Evaluate how this research has contributed to your ideas.

6. Analyse at three existing products for each medium you are producing looking at

- Technical construction (media language)

- Construction of representation- Genre conventions

- Narrative (if appropriate)

7.Write a final treatment for all three products making clear how the products synergise to

construct the brand of the show.

8.Produce detailed flat plans for the DVD cover, a magazine advert for the DVD and a sh

list for the music video.

9.Production Schedule for the campaign.

10.Call sheets/ Recce images for each production session.

Remember this is the minimum planning/ evidence required if you wish do to more that is

relevant to your work and using the technology available it will be credited.

You will need to reflect on the production in your blog each week. Even when working in the

holidays. You are commenting on key decisions and revisions using video and images where

possible to back up your points.

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Brief Number Two Childrens TelevisionPromotion

Task

You have been hired by SSPtelevision to produce a pilotpackage for a new childrensTV drama. You have beencontracted to create the

opening 2 minutes of theshow which must include atitle sequence, a teaseradvertisement, a DVD cover

for the series and a magazinefront cover for the series.

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Brief Number Two Childrens Television Promotion

Planning

You will be required to:

1. Develop a concept appropriate to a 6 to 15 year old audience .Create a treatmenthat outlines the way in which your pilot package will run across three different

mediums.

2.Pitch your ideas to the class and evaluate their feedback ( post the video and

evaluation on you tube/ blogger) and get into a groups of 2-3.

3.Amalgamate and develop the best idea and produce a glogger mood board with

images/ inspiration videos/ sounds that clearly defines the brand essence of

your artist. Share this to your blogger account.

4.Allocate job roles outlining who will be responsible for each job during each

stage of production.

5. Conduct at least 2 forms of audience research ( using new technology for at

least one). Evaluate how this research has contributed to your ideas.

6. Analyse at three existing products for each medium you are producing looking

at- Technical construction (media language)

- Construction of representation

- Genre conventions

- Narrative (if appropriate)

7.Write a final treatment for all three products making clear how the products

synergise to construct the brand of the show.

8.Produce detailed flat plans for the DVD cover, a magazine front cover for the

series and a storyboard for the television elements.

9.Production Schedule for the campaign.

10.Call sheets/ Recce images for each production session.

You will need to reflect on the production in your blog each week.

Remember this is the minimum planning/ evidence required if you wish do to morthat is relevant to your work and using the technology available it will be credited

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Deadlines

1. The initial treatment/ pitch deadline is

Monday 29th June.

2. The initial pitch video/ feedback/ evaluation/glogster

deadline for blog is 15th July.

3. The planning and research deadline is Wednesday

30th September 3.30 on the blog

4. The video shooting deadline is Monday 2nd

November.

5. The interim edit deadline is Wednesday 11th

November.

6. The final edit deadline is Friday 20th November.

7. The DVD Cover and the Magazine cover/ advert final

print deadline is Friday 11th December 3.30

8. The audience feedback and analysis to be posted

on the blog by Friday 18th December 3.30.

9. The evaluation should be posted on the blog on

Friday 15th January.

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Useful Websites for

Initial Ideas TV Drama http://www.screenonline.org.uk/tv/id/682920/ http://www.bbc.co.uk/cult/classic/ www.tv-ark.org.uk www.e4.com/skins/

http://www.grangehill.com/ http://www.bbc.co.uk/cbbc/tracybeaker/

Music Video http://www.clipland.com http://www.mvdbase.com

http://www.hsiproductions.com www.hurtwoodmedia.com www.longroadmedia.com http://boom.mtv.co.uk/ - copyright free tracks www.mobygratis.com cpyright free moby tracks http://www.soundzabound.com My space for potential artistes

Production http://www.ofcom.org.uk/ www.skillset.org www.shootingpeople.com http://www.bbctraining.com/onlineCourse.asp?tID=5914&cat=2781

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Planning Mark Scheme

Level 4

1620 marks

There is excellent research into similar

products and a potential target audience. There is excellent organisation of actors,

locations, costumes or props.

There is excellent work on shotlists,layouts, drafting, scripting orstoryboarding.

Time management is excellent.

There is an excellent level of care in thepresentation of the research and

planning. There is excellent skill in the use of digital

technology or ICT in the presentation.

There are excellent communication skills.

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Blog Reflection

QuestionsWeek One what specifically would you like

to work on next year in realtion to each ofthese headings and how do you intend todo this?

Research and planning

Creativity

Digital Technology

Post- Production

Week Two What are your initial ideas foradvanced portfolio? Who would you like towork with? What are your hope and fearsabout the project?

Week Three Summarise your pitch. Evaluatethe feedback and explain how it hasimpacted on your idea. Post both videos toyou tube.

Week Four - Who have you joined forceswith? Why? What ideas are you takingforward? Attach your group glogger poster.

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