overview -...
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© 2012 MikeKoenigs.com, Inc www.AuthorExpertMarketingMachines.com 1
Author Expert Marketing Machines Instant Expert Machine Wizard Worksheet
Step 1: Position Yourself
What does this machine do?• Getpeopletoknow,likeandtrustyou.
• Instantlypositionyourselfastherecognizedexpertandauthorityinyourfield.
• Createyour10x10x4toestablishcredibilityandhelpyougetfoundonlineaswellasyourvideoblogforyourbook,productorservice.
What web pages are created with this template?TheInstantExpectMachinewillcreateavideoblogsitethatconsistsof4pages.UsethisworksheettobrainstormandcreatethecontentforthesepagessothatwhenyougotocreatetheminInstantCustomer,it’squickandeasy.
Overview
LEAD PAGE THANK YOU PAGE
VIDEO LIST PAGE VIDEO POST PAGE
© 2012 MikeKoenigs.com, Inc www.AuthorExpertMarketingMachines.com 2
Author Expert Marketing Machines Instant Expert Machine Wizard Worksheet
Step 1: Position Yourself
What kind of autoresponders are included in this template?WestartyouoffwithFOURdailyemailsthataresentoutautomaticallytoyourlistonaspecificschedule:Oneissentinstantlyaftersomeoneopts-inandthisemaildeliversyourfirstvideofromyouseries.Afterthat,adripcampaignwillfollowupsendingoutoneemaileachdaydeliveringyournextvideo.Westartyouoffwithfouremailsforthefourvideosthatyouwilluploadinyourwizard.Ifyouwanttoaddmorevideosand/oremailstotheautorespondersequence,youcaneasilydothis!
How long will this template take to set up?Onceyoucompletethisworksheetandmakesureyou’vecompletedtheassetsneededforthismachine(i.e.videos,photo,etc.),itshouldonlytakeyouabout5to10minutestocompletethetemplatewizardinsideInstantCustomer.
What is the difference between using the “Custom Setpup” and the “Express Setup” Wizards inside Instant Customer?WiththeEXPRESSSETUP,welimitedthequestionsweaskyoutothebareminimumtogatherthedetailsthatweneedtobuildyourcampaign.WeusemuchoftheinfothatyouhavealreadyprovidedinyourProfileandPreferencestofillintheblanks.
TheCUSTOMSETUPbasicallyletsyouedittheProfileandPreferencesinfowehadpreviouslysavedforyou.Thisoptionishelpfulifyouaresettingupacampaignforsomeoneelseanddon’twanttouseYOURinfo.
CUSTOM and EXPRESS OPTIONS
© 2012 MikeKoenigs.com, Inc www.AuthorExpertMarketingMachines.com 3
Author Expert Marketing Machines Instant Expert Machine Wizard Worksheet
Step 1: Position Yourself
Likeagreatrecipe,weneedtofirstgatheralloftheingredients.Inthiscaseingredientsaremediafilesandyourtextcopy.Thisnextsectionoftheworksheetwillfocusonyourmediafiles.
Step 1 - Your MediaYouwillneedtouploadthefollowingtoyourmediacenter:
•Header image
-Thisimagewillbeplacedintheheaderofallofyourpages.
-Themaximumwidthis918pixels.
Getting Started
© 2012 MikeKoenigs.com, Inc www.AuthorExpertMarketingMachines.com 4
Author Expert Marketing Machines Instant Expert Machine Wizard Worksheet
Step 1: Position Yourself
•Expert photo
-Thisisthephotothatwillbedisplayedintheexpert’s“About”section.
-Themaximumwidthis310pixels.
•Opt-in video
-Thisvideowillautomaticallyplayonyourleadpagewhenviewsarrive.Youropt-invideoshouldbeshortandtothepoint.Makesureyougiveyou’reviewersareasontoopt-in…whichshouldbetogetinstantaccesstoyourvideoseries.
-Thistemplateisdesignedtooptimallyworkwith16x9videosbutitwilladjusttoanysizethatyousubmit.
© 2012 MikeKoenigs.com, Inc www.AuthorExpertMarketingMachines.com 5
Author Expert Marketing Machines Instant Expert Machine Wizard Worksheet
Step 1: Position Yourself
•Thank you video
-ThisvideowillthankyoursubscriberforsubscribingtoyourvideoseriesandINFOthemthatyou’vejustsentthemanemailwiththefirstvideooftheseries.
-Thistemplateisdesignedtooptimallyworkwith16x9videosbutitwilladjusttoanysizethatyousubmit.
© 2012 MikeKoenigs.com, Inc www.AuthorExpertMarketingMachines.com 6
Author Expert Marketing Machines Instant Expert Machine Wizard Worksheet
Step 1: Position Yourself
•VIdeo List image
-Thisimagewillbedisplayedabovethevideobloglist.Itshouldprobablybeanimageofwhatyourvideoseriesisabout…maybeevenascreenshotfromoneofyourvideos.
-Themaximumwidthis878pixels.
© 2012 MikeKoenigs.com, Inc www.AuthorExpertMarketingMachines.com 7
Author Expert Marketing Machines Instant Expert Machine Wizard Worksheet
Step 1: Position Yourself
•Free Video #1
-Thiswillbevideo#1ofyourseries.Thelengthofthevideoisuptoyouhowevertheruleofthumbistomakethevideoasshortaspossiblebutaslongasnecessarytogetyourmessageacross.
-Thistemplateisdesignedtooptimallyworkwith16x9videosbutitwilladjusttoanysizethatyousubmit.
•Free Video #2
-Thiswillbevideo#2ofyourseries.
•Free Video #3
-Thiswillbevideo#3ofyourseries.
•Free Video #4
-Thiswillbevideo#4ofyourseries.Ifthisisyourfinalvideomakesureyoucloseoutyourmessagebyreviewingwhattheyhavelearnedandanynextstepsthattheyshouldtake.
© 2012 MikeKoenigs.com, Inc www.AuthorExpertMarketingMachines.com 8
Author Expert Marketing Machines Instant Expert Machine Wizard Worksheet
Step 1: Position Yourself
How do I upload these media files?UploadingfilesisasimpleprocessthatyouwilluseconstantlywhileinteractingwithInstantCustomer.Atthetopofyouradminpageyou’llseefoursections:CAMPAIGNS,BROADCASTS,INFORMATIONandfinallyMANGE.UndertheMANAGEheadingclickonMEDIACENTER.
OnceyouhaveopenedyourMediaCenterclickontheFILEStabtouploadyouraudio,videoandimagefiles.
© 2012 MikeKoenigs.com, Inc www.AuthorExpertMarketingMachines.com 9
Author Expert Marketing Machines Instant Expert Machine Wizard Worksheet
Step 1: Position Yourself
Step 2 - Your Text CopyYourcampaignwillbepopulatedwithcopyaboutyou(theexpert),yourproductandthevideoseriesyouareofferingforfree.Gathertheinformationforthefollowingquestionsandwhencompleteyou’llbereadytostartyou’rethewizard:
EXPERT’S DETAILS 1) What is the author’s / expert’s name?
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2) Enter the author’s / expert’s bio:
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3) Enter additional websites for the author / expert:
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© 2012 MikeKoenigs.com, Inc www.AuthorExpertMarketingMachines.com 10
Author Expert Marketing Machines Instant Expert Machine Wizard Worksheet
Step 1: Position Yourself
PRODUCT DETAILS 1) What is the name your book / product?
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2) Enter the name of your site that will be displayed in the header:
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3) Enter the headline that will draw your viewer’s attention to opt-in to your site:
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4) Enter in a sub-headline that gives additional content that sells your message
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5) What is a benefit someone will gain from your video series?
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6) What is another benefit someone will gain from your video series?
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7) What is another benefit someone will gain from your video series?
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8) What is another benefit someone will gain from your video series?
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9) At the end of your benefits bullet list you can make one final statement why your viewer should opt-in. Enter that below:
________________________________________________________________________________________
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© 2012 MikeKoenigs.com, Inc www.AuthorExpertMarketingMachines.com 11
Author Expert Marketing Machines Instant Expert Machine Wizard Worksheet
Step 1: Position Yourself
PRODUCT DETAILS (continued) 10) Enter a short thank you statement for their opt-in and explain that you have just sent them video #1 of the series:
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11) What is the title of your free video series?
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12) How many videos are in your series?
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13) What is another benefit someone will gain from your video series?
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14) At the end of your benefits bullet list you can make one final statement why your viewer should opt- in. Enter that below:
________________________________________________________________________________________
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© 2012 MikeKoenigs.com, Inc www.AuthorExpertMarketingMachines.com 12
Author Expert Marketing Machines Instant Expert Machine Wizard Worksheet
Step 1: Position Yourself
VIDEO DETAILS 1) What is the title of Video #1?
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2) Enter in a description of people will learn in Video #1:
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3) What is the title of Video #2?
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4) Enter in a description of people will learn in Video #2:
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5) What is the title of Video #3?
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6) Enter in a description of people will learn in Video #3:
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© 2012 MikeKoenigs.com, Inc www.AuthorExpertMarketingMachines.com 13
Author Expert Marketing Machines Instant Expert Machine Wizard Worksheet
Step 1: Position Yourself
VIDEO DETAILS 7) What is the title of Video #4?
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8) Enter in a description of people will learn in Video #4:
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Congratulations!Thehardpartisoutofthewaynow.OnceyoulogontoInstantCustomertosetupyourmachine,itwilltakeyouaboutfivetotenminutestocompletetheInstantExpertMachineWizardandhaveyournewvideoblogsiteupandrunning.
Ifyouhaveanyquestions,[email protected].