Design & innovation.EDII.SEE Partnership.SEE Aims and Activities.

OVERVIEW

• Broader scope of innovation • User-driven innovation is as

important as technology-driven innovation

CURRENT EC POLICY TRENDS

• Transforming ideas into user-friendly products;

• For innovation in private and public services;

• For tackling challenges in the public sector and society.

EUROPEAN COMMISSION POLICY ON DESIGN – FROM - INNOVATION UNION

• It is the European Commission’s “vision that by 2020,

design should be a fully acknowledged, well-known,

well-recognised element of innovation policy across

Europe, at European level, at national level and at

regional level”.

• Head of Innovation Policy Unit, European Commission DG Enterprise and Industry, speaking at the SEE Conference, 29 March 2011

EUROPEAN COMMISSION VISION FOR DESIGN

• Design is a proven source of innovation but there are obstacles to its uptake in companies, society and the public sector.

DESIGN IS A SOURCE OF INNOVATION

• Design is an approach to problem-solving that is

creative, user-centred and viable.

WHAT IS DESIGN?

EDII

European Design Innovation leadership Board (EDII)

Launched: 2011

Aims: To raise the awareness of design as a driver of innovation in Europe.

To enhance its role as a key discipline to bring ideas to market transforming them into user-friendly and appealing products, processes or services by enterprises and public services in the EU.

EDII

EDII Board

EDII

EDII Report

EDII

EDII Recommendations

15 of the 27 European Member States currently have design integrated into national policy.

CURRENT STATE OF DESIGN POLICY IN EUROPE

To accelerate the integration of design into innovation policies and programmes

SEE PLATFORM AIM

SEE PARTNERSHIP

Design Wales / Cardiff Metropolitan University UKDesign Flanders BelgiumRegional Development Agency of South Bohemia Czech

RepublicDanish Design Centre DenmarkEstonian Design Centre EstoniaAalto University School of Art and Design FinlandJyväskylä University of Applied Sciences FinlandBusiness and Cultural Development Centre GreeceBorder, Midland and Western Regional Assembly IrelandCastle Cieszyn PolandDesign Council UK

• 100 Public authorities engaged in practical policy workshops;

• 3 Design Policy Monitors (annual);• 22 Presentations at innovation events;• 44 Case studies on design programmes and policies;• 6 Bulletins containing research, policy proposals,

case studies and resources.

SEE ACTIVITIES

OUTPUTS

SEE Policy Booklet

OUTPUTS

SEE Bulletin

OUTPUTS

SEE Workshop tools

Gavin CawoodDesign Wales

Anna WhicherDesign Wales

Raija PartanenGovt of Central Finland

Anne Dorthe JosiassenDanish Design Centre

Ingrid VandenhoudtDesign Flanders

Jane OblikasEstonian Design Centre

Jaana HytonenAalto University

Ailbhe McNabolaDesign Council

Ewa GolebiowskaCieszyn Castle

Rika NakamuraJAMK University of Applied Sciences

Magda Mendrek Cieszyn Castle

Adrian O’DonaghueBMW RA

Birgrit SannameesEstonian Ministry of Economy

Gerry FinnBMW RA

Christina MelanderDanish Design Centre

Minna SuutariTEKES

Stamkos NeoklisKEPA

Tomas CilekRDA South Bohemia

Richard DruryUniversity of Bohemia

Victoria JonesDesign Wales

Barbara SzafirSilesian Marshall’s Office

Christina SkoubridouKEPA

Jorgen RostedFinland

SEE Platform Launch - Cardiff School of Management 18 th June 2012