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Older People and Digital Inclusion Nancy Johnston Development Manager-Technology & Digital Inclusion Age UK 10 June 2011. Overview. About Age UK Defining digital inclusion The current UK landscape Issues and barriers to engaging effectively What is Age UK doing? Q&A. Vision : - PowerPoint PPT PresentationTRANSCRIPT
Older People and Digital Inclusion
Nancy JohnstonDevelopment Manager-Technology & Digital InclusionAge UK
10 June 2011
Overview
About Age UK
Defining digital inclusion
The current UK landscape
Issues and barriers to engaging effectively
What is Age UK doing?
Q&A
Vision:
A world in which older people flourish
Mission:
To improve the lives of older people
Organisation:
A charity and a social enterprise driven by the needs and aspirations of people in later life
About Age UK
Age UK Group
Age UK Charity
•Influencing• Services
• Research into ageing• International
Age UK Retail
For Later Life• Retail
• Trading• Training
Age UK Ltd
Agenda for Later Life• Financial
• Health• Lifestyle
Addressing the challenges of growing older
Market Failure and customer needs.
Defining Digital Inclusion Provision of basic ICT skills
Making technology and electronic services accessible and usable
Giving people broadband and internet access
Using technology in communities to tackle area-based deprivation
Defining Digital Inclusion
Digital Inclusion is not about the technology, it’s about the socially inclusive benefits it offers to individual, families and the communities in which they live.
DI Landscape• 6m of people over the age of 65 have never used the
internet• 3m older people feel out of touch with the fast pace of
modern life • 39% of older people aged 65+ are estimated to have a
disability. For people aged 75+, it is 46 per cent. • 2.5 million pensioners (23 per cent) live below the poverty
line • Older people are the major users of most adult social care
and health services. 75% NHS clients, age 65+• 2040: 5 million more 65+
Introducing another world: Older people and digital inclusionResearch into the enablers and barriers to digital inclusion
in later life
Key Findings:Lack of understanding and confidence Comprehension of how to use the equipmentFear and anxieties - ‘doing something wrong’Internet securitySense of inertia and ageism
Introducing another world: Older people and digital inclusionKey Findings (continued):• Personal circumstances – such as ill health and the
onset of disability. • Poor information provision – not enough known
about the availability of local learning• Inappropriate provision – what learning there is not
tailored to the needs of local older people• Accessibility issues – a lack of reliable transport,
which is particularly problematic in rural areas• Cost of the courses
Introducing another World: older people and digital inclusion
Report Recommendations:
– awareness-raising
– training
– subsidies
– ongoing help
SAVE THE DATE! 19-25 September 2011
Internet Champions of the Year
Dave Howe, 70Margaret Goodwin, 64
IT Volunteering & Digital Champions
• Targeted campaign to mobilise informal social networks
• Pledge to ‘Pass IT On’• Free training from Age UK
23,000 Digital Champions being recruited
Other Age UK initiatives
Computer donations
Digital Inclusion Network
Information & Advice Leaflets
Broadband Advice Service
Our Reach
More than 250,000 people have been supported with their first steps digital inclusion through Age UK.
