overlooked, underloved & unknown analytics - smx london 2012
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Overlooked, Underloved & Unknown Analytics
Anna Lewis
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New Google Analytics Features (2011-2012)
Multi Channel Funnels
Real Time Reporting
Flow Visualisation (Visitor, Goal, Social)
Site Speed
Webmaster Tools Integration (SEO)
Social Reports
http://kooz.ai/gafeatures
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1. How to find social2. Social Reports3. Sub-Reports4. Dimension details (URL/Network)5. More Metrics for analysis6. Extra Reports7. Breadcrumb 8. Data and Graph choices
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Social Summary
Social > Overview
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Stats Per Socially Shared URL
Social > Pages
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Which Shared Pages Are Successful?
Social > Pages > Compared to site average
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Off Site Social And Link Activity Per URL
Social > Pages > URL > Social Network and Action
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On Page Social Activity
What social buttons are clicked?
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On Page Social Activity
Social > Social Plugins > Social Source and Action
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Which Pages Have Good Social Interaction?
Social > Social Plugins > Compare to site average
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Social Media ROI?
(Conversion Value – Costs)
Costsx 100
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Which Social Networks Convert?
Social > Conversions
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Social Media’s Share Of Conversions
Social > Conversions > Percentage Pie
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Social Media’s Share Of Conversion Value
Social > Conversions > Percentage Pie > Select value from drop down
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How Social Media Assists Conversions
Social > Conversions > Assisted vs. Last Interaction Analysis
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How Social Media Assists Conversions
Social > Conversions > Assisted vs. Last Interaction Analysis
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Digging Deeper Into Social Journeys
What other visits have social users made?Where in the journey does social fit?How valuable are your social media visits?Are you attracting quality users?
Utilise Secondary Dimensions
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How Social Fits In To Conversion Journey
Social > Conversions > Secondary Dimension = Keyword (Or Source/Medium) Path
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Social Reports for Outreach & Brand Monitoring
Who’s been interacting with your content?
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Track Mentions Of Your Content
Social > Pages > URL > Activity Stream
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Links, Bookmarks And +1s Of Your Site
Social > Pages > Any URL > Activity Stream > Breadcrumb ALL > Events
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+1s Of Your Content
Social > Pages > Any URL > Activity Stream > Breadcrumb ALL > Events > G+ icon
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Social Monitoring Dashboard
Visits from Social NetworksVisits and ConversionsGoal Value by Social NetworkData Hub ActivitiesData Hub Activities by Social Network and ActionSocial Visitor Loyalty (Visits Count)Interaction by Day of the WeekVisits and Pageview by Social NetworkData Hub Activities and Visits by Shared URLSocial Actions by Shared URL
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What To Do With The Data?
Calculate ROIUnderstand usersCapitalise on what worksStop or improve low ROI methodsIdentify and outreach to usersIncrease profit
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Further Reading, Custom Reports & Dashboard
Social Reports Exploredhttp://kooz.ai/socialga
Social Interactions by Day of the Weekhttp://kooz.ai/socialbyday
Social Visitor Loyaltyhttp://kooz.ai/socialloyal
Social Media Dashboardhttp://kooz.ai/socialdash