overcoming client objections · 2018. 11. 30. · objection 5: i heard i should get a wordpress...
TRANSCRIPT
a duda workshop, 2018
Overcoming Client Objections
Why do we get Objections?
Believes your solution does not provide enough value
Reluctant to make a change
Has, or thinks they have, a need that doesn’t align with your solution
Knowing that these are issues,
can you better construct your pitch
to address them?
Objection 1: I already have a website...
mobileoptimization
securityspeed
Objection Basis: Reluctant to change
Strategy: Educate on best practices that impact conversion
Objection 1: I already have a website...
77% of websites take more than 10 seconds to load on mobile...
11% LESS CONVERSIONS for every second it takes a site to load...
Speed=
Revenue
Objection 2: I was told I don’t need a website
Objection Basis: Customer has (or thinks they have) a need that doesn't align with your solution
Strategy: Educate on how consumers actually convert from search
? ? ?
Objection 2: I was told I don’t need a website
70%4%
1%
25%
website!
Objection 3: Why should I pay more for you than Wix or Squarespace?
Objection Basis: Customer does not believe your solution provides enough value
Strategy: Educate on who uses restrictive, DIY, consumer-grade site builders.
BasicSites
ComplexSites
Fast and Flexible
Objection 3: Why should I pay more for you than Wix or Squarespace?
only 2.5% publish rate
omni-channelapproach
&expertise
time valueof money
Objection 4: the last company I worked with really ran me into the ground
Objection Basis: Customer does not believe your solution provides enough value or Customer is reluctant to make a change
Strategy: Sell a transparent, fair relationship, and promise to keep up with industry best practices...HINT, Duda will do the latter for you.
Objection 4: the last company I worked with really ran me into the ground
Easy Editor: Making
updates in a snap!
Duda’s Permission
Settings
Duda’s Site
Comments
Objection 4: the last company I worked with really ran me into the ground
Duda’s dedication to innovation
Duda’s optimizing sites for Lighthouse, Google’s new speed metric of web page quality
Objection 5: I heard I should get a Wordpress site….
Objection Basis: Customer has (or thinks they have) a need that doesn't align with your solution
Strategy: Educate them on the weaknesses of an open source, “free” system
Major security risks, hacked
sites, and tarnished brands
Hidden Fees“Free” doesn’t equal best
Objection 5: I heard I should get a Wordpress site….
Join our Next Workshop:
Using Site CommentsDec 6, 11 AM PSTHosted by: Roni and Liz
We’re going to walk through our Site Comments service, currently in Beta! Want to learn more about how it works before you try it out? We’re here to help. Bring your questions, and your use cases.
Sign up at: education.duda.co
Thank You!