Overcoming Barriers to Online Marketing & Developing a Manageable Routine

Ceilidh MacLeod

Ceilidh (Kaylee) MacLeodVP Growth at RESAAS

Acquisition → Conversion → Engagement → Retention

Acquisition → Conversion → Engagement → Retention

get leads

convert to clients

stay top-of-mind

repeat customers

Growth Hacking: A marketing technique which uses creativity, analytical thinking, and social metrics to sell products & gain exposure.

6 Steps to getting started online

Formula to maintain an online presence

Online marketing is your friend not your enemy

of buyers use the internet in some way in their home search process

92%

90% 78% 53%of consumers find blog content useful

believe the person behind the content is interested in building good relationships

of website owners found blogging to be

the single most effective SEO tactic

“Almost every housing prediction was wrong”

“Why more Canadians are turning to non-traditional lenders for mortgages”

“26% of Albertans choose Victoria, BC for retirement”

“FEB’15 VREB Market Update”

“Victoria real estate market continues 2014’s upward trend”

Interesting Topics

Market Updates

228M 890M 70%monthly active users

on Twitterdaily active users on

Facebookof consumers are

utilizing social tools throughout the home

buying & selling process

What’s next?

40x 6x 66%more successful at

acquiring new clients is email vs other online marketing

more likely to click-through from an

email campaign than from a social post

higher purchase conversion rate

compared to social, direct mail & more

73% 31%open rate

(22% industry norm)

click-through-rate

(2% industry norm)

1. Set up a website

2. Set up a blog

3. Create a Facebook Business Page

4. Create a Twitter account

5. Capture leads

6. Create a monthly email newsletter

Every Weekday1 FB post + 1 tweet + 10 follows + DMs = 30 min

Every 2nd Monday1 market update/blog post = 1-2 hours

Every 1st of the Month1 email newsletter = 1-2 hours

Tips

- Use engaging images

- Share local stuff

- Track clicks by using bit.ly

- Link back to your site

- Install Buffer for easy posting

- Use HootSuite for prescheduling

- Install Google Analytics

9.5 hours $0

academy.resaas.com