overcoming barriers to bicycling in low-income and minority communities
TRANSCRIPT
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Overcoming Barriers to Cyclingg y gin Low Income
and Minority Communitiesand Minority Communities
Lynn Weigand PhD DirectorLynn Weigand, PhD, DirectorInitiative for Bicycle and Pedestrian Innovation
Portland State UniversityyAlison Graves, Executive Director
Community Cycling Center
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IBPIIBPI
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The Community Cycling Center
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F C itFocus on Community
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B k dBackground
• Increased federal funding since ISTEA• Evidence of health benefits growing• Evidence of health benefits growing• Potential for cycling as a travel mode
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T i Di t i th USTrip Distance in the US
Shopping WorkU d 1 0% 22%Under 1 mile
50% 22%
Under 2 miles
70% 39%miles
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Research on CyclingFocused on Environmental Factors
• Quality of Route• Quality of Route• Traffic Conditions• Signals Lane Design Surface Condition• Signals, Lane Design, Surface Condition• Safety, Lighting• Access to Specific Land Uses• Access to Specific Land Uses• Weather• Other Amenities• Other Amenities
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Research on Bike FacilitesIn Portland
• Bike BoxesC l T k• Cycle Tracks
• Bike Boulevards
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Research on ProgramsIn Portland
• Safe Routes to SchoolsS tT i• SmartTrips
• Sunday Parkways
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What We Know (or Don’t) About CyclistsAbout Cyclists
• More likely to be male younger• More likely to be male, younger• Lack understanding of cycling behavior• Little to no research on cycling among• Little to no research on cycling amongwomen, low-income and minority communitiescommunities
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R hi EReaching Everyone
60% Interested, but Concerned
30% 10% No Way, No HowConfident
Who are these people? What are their interests? What are their concerns?
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2030 Bike Master Plan
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Multnomah CountyPopulation of Multnomah County, 1990 to 2008
85.2%
76.5% 73.7%80%
90%
60%
70%
26 3%30%
40%
50%
14.8%
23.5%26.3%
10%
20%
30%
White
0%
1990 2000 2001 2002 2003 2004 2005 2006 2007 2008
People of Color
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P j t G lProject Goal
Understand cultural and socio-economic barriers to bicycling within communities of color
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P j t A hProject Approach
Establish partnerships with the community and discover ywhere cycling could be a viable solution to health & transportation priorities
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Program Design Model
PProgram SStrategy
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M th d N d A tMethods: Needs Assessment
• Met with community leaders• Identified two community partners• Surveyed community members• Conducted five focus groups
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M t ith C it L dMet with Community Leaders
• Met with 75 individuals and groups• Received feedback• Modified approach
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L L dLessons Learned
• Over-surveyed• No steering committee• Compensate for time• Make a commitment
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Id tifi d P tIdentified Partners
• Hacienda Community Development• Housing Authority of Portland: New Columbia
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Partners
New Columbia:Housing Authority ofHousing Authority of Portland
Hacienda CommunityCommunity Community DevelopmentCorporation
yCycling Center
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H i dHacienda• 1800 residents 50% children• 1800 residents, 50% children
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Hacienda: Street Context
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N C l biNew Columbia• 2500 residents 50% children2500 residents, 50% children• 11 languages, 22 countries
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N C l bi St t C t tNew Columbia: Street Context
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S d C itSurveyed Community
• 148 surveys at 6 neighborhood events• Themes: Cost, Safety, Riding• 52% ride – recreation and errands
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C d t d F GConducted Focus Groups• Five events• Five events• 48 participants• Latino, African and ,
African-American• Child care provided• Culturally-specific
foods• Conducted in English• Conducted in English
and Spanish• Translation in SomaliTranslation in Somali
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Cost, Access to a BikeI don’t have a bike• I don t have a bike,
• It costs too much• My bike is broken• My bike is broken
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Safety• I don’t like riding on streetsI don t like riding on streets• I don’t know safe routes• I don’t feel safe in my neighborhoodI don t feel safe in my neighborhood• I don’t have a safe place to put my
bike
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Riding a BicycleI want my children to ride• I want my children to ride
• I don’t know how to ride• I don’t speak English• I don t speak English• I want to ride with a group
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C Th G d NCommon Themes: Good NewsBicycling for Health•Bicycling for Health
•Riding with a Group
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C Th B d NCommon Themes: Bad News• Cost• Cost• KnowledgeSafety: Fear of Cars• Safety: Fear of Cars
• Safe Storage• Cultural Perceptions
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Solutions: Community-Based Projects
APR MAY JUN JUL AUGAPR MAY JUN JUL AUG
Bike Club Bikes for Kids Create a Commuter
Family Ride Bike Mobile/I Ride
• Develop local working group to engageleadership,
• Leverage partnerships,g p p• Increase ridership• Identify policies to remove barriersIdentify policies to remove barriers
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S l ti M k S Vi iblSolutions: Make Success Visible
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Lessons Learned: ProcessLessons Learned: Process
It’ ll b t l ti hiP t It’s all about relationshipsBe genuineOffer something
Partners
Offer something
It’s all about relationshipsProgramsBe inclusiveDevelop skills & leadership
Be realistic about capacityIncrease cultural competence
OrganizationIncrease cultural competenceBe flexible
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Program RecommendationsProgram Recommendations
Bik O hi P• Bike Ownership Programs• Bicycle Training Workshops
• Riding and RoutesRiding and Routes• Repair Clinics• Legal Workshops
• Residential Management Education/Assistance• Policy and Physical RevisionsO Sit T l Sh i d R i• On-Site Tool Sharing and Repair
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Thank You!
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