over the top service ...how can telcos meet the ott services challenge?
TRANSCRIPT
OVER-THE-TOP SERVICE
...How can telcos meet the OTT services challenge?
@Adi Kurniawan S.M.B
WHAT IS OVER THE TOP SERVICE?
OTT Concept
Service delivery of media content such as audio, video and text over the Internet to customers
using a broadband connection, regardless of the involvement of the operator or ISP.
OTT services focus on the user experience with a combination of a variety of service-centric devices is not
always done Telco.
OTT are identical with video-based services. Actually more than that ...
OTT Concept
Source: Distruptive Analysis
Service delivery of media content such as audio, video and text over the Internet to customers using a
broadband connection
OVER THE TOP SERVICE…
Apps
Connect
Enable
Basic OTT
Player
Messaging Voice Video
Portal Cloud Game
Internet
Communications
Communication Elements
Device& Smart Product
AUDIO VIDEO CONTENT DELIVERED THROUGH INTERNET BY STREAMING
PEOPLE TALK USING VOIP, SOCIAL NETWORK AND INSTANT MESSAGING
INDONESIAN INTERNET USER
As 6th Rank Global Internet usereMarketer 2014
255,5Milion Population
72,7 Milion Internet
User
72Milion Media Social
Account
308,2Milion Mobile
Connection
Source: We are Social 2014
Indonesia Internet Demography
WHAT INDONESIAN DO WITH THEIR MOBILE PHONE?
14% of Population using Social Media Apps
11% of Population Watching Video
9% Of Population using mobile location-based search
10% Of Population Playing Games
Source: WeAreSocial 2014
5H 27MAvg Time That Internet Users Spend Using The Internet Each Day Using Desktop/Notebook
14%Mobile Internet Penetration of Total Population
2H 30MAverage Time Mobile Internet Per Day
Source: WeAreSocial 2014
Internet Indicators
98%79%
93%59%
80%41%
74%33%
39%15%
Source: We are Social 2014
Old Account
New Account
Percentage Social Media User
HOW TELCO GAUGE “TRANSFORMATION”
Telco OTT Internet
Telco
Telco
Billing ID
Internet
Telco make service ass internet player – use OTT apps to reach billion user
Telco extends in house service to subscribers remotely, via OTT internet connection apps
1
2
Source: Distruptive Analysis
Telco-OTT Model
Value is Created with New Capabilities
Smart Device Smart Network Smart Service
End User
• Higher QoE• Personalized service• Privecy protection
Network Operator
• CAPEX under contfol• Smoother operation• New revenue stream
OTT Player • Happy user• Growing service• Higher revenue
Source : STL
Content, video and portal Communication, voice & social network applications
Security, cloud & enterprise Connectivity
Content and entertainment services appear to be one of the most important areas for Telco-OTT focus.
OTT-style telecom services delivered on an “access independent” basis
Telco-OTT Service…
Develop connectivity by 3G/4G mobile broadband
Source: Distruptive Analysis
HOW TELCO APPLY TELCO-OTT STRATEGY ??
Video Voice Portal AppsSecurity, Cloud &
Enterprise
AT&T
Bell Canada
British Telecom
Comcast
Verizon Wireless
X
Global Telco Operator build Telco-OTT Service…
X
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X
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WHAT ABOUT INDONESIA OPERATOR APPLY TELCO-OTT SERVICE??
Top 3 Indonesia Telco Operator
12 3stnd rd
Source: Top Brand 2014
Telco-OTT Service in Indonesia
Video, Content,
PortalApps Store Social
NetworkSecurity, cloud &
enterprise
Telkomsel
Indosat
XL
X
X
X
X
Telk
omse
lIn
dosa
tXL
Video, Content & Portal
Apps Store Social Network & IM
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Smart DeviceSmart NetworkSmart Service