Daniel AppelquistVodafone & Mobile Monday London

Welcome

What can Mobile learn from the Web?

Web 2.0 Memes

Harnessing Collective Intelligence

Trusting Users as Co-Developers

Blogging and the Wisdom of Crowds

Web as a Platform

Constant Beta / Continuous Improvement

Rich User Experiences

Ad-funded services

Web 2.0 Technologiesrich Internet application techniques, often Ajax-based

semantically valid XHTML and HTML markup

microformats extending pages with additional semantics

folksonomies (in the form of tags or tagclouds, for example)

CSS/Javascript for the separation of content, presentation and behaviour

REST and/or XML- and/or JSON-based APIs

syndication, aggregation and notification of data in RSS or Atom feeds

mashups, merging content from different sources, client- and server-side

weblog-publishing tools

wiki or forum software, etc., to support user-generated content

Mobile 2.0SMS -> IM, mobile blogging

MMS -> Media sharing

Operator Portals -> Content Search and Discovery

Premium SMS billing -> Mobile stored value Accounts

Java Games -> Connected Applications

Presence & Push-To-Talk -> VOIP applications

WAP sites -> Web sites that adapt for mobile browsers

WAP push -> RSS readers

Wallpaper -> Idle screen applications

Location-based services -> Proximity and location-aware services

Content consumption -> Content creation (e.g. mobile blogging)

Per KB data tariffs -> Flat data tariffs

Operator chooses -> User chooses

Within 5 years, the majority of Web usage will be mobile.

Mobile Web

Mobile Ajax

Mobile SVG

APIs

OpenSocial

Yahoo! Zonetag and FireEagle

Zong

BT 21st Century Network

Betavine

Mobile Connected Apps

Twitter

Jaiku

Mobile Web Apps

Facebook

Linkedin

Hahlo & others built on Twitter API

iPhone “illicit” Apps

Jailbreaking

Installer.app

barn doors -> open; horse -> bolted

The Year of Doing It